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About The McCook tribune. (McCook, Neb.) 1886-1936 | View Entire Issue (June 4, 1909)
TALKS ON ADVERTISING IV g II IBI1WI ill fitmSBBI Lfc Creating a emaid For Goods By Henry Herbert Huff COPYUIGHT 1900 BY AMERICAN PRESS ASSOCIATION Mr Business Man you spoke of your trouble in interesting patrons in new and quality merchandise Yes these show up more profit than staples but for some reason thoy do not sell readily Hero is your greatest opportunity to utilize good advertising Study the mail order catalogues You can get many ideas from them Xote the complete descriptions the catchy headlines tilS attractive CUtS This is a forceful example of the cre ative siVo of advertising Good newspaper publicity has a double effect 1 to take trade from lcs energetic competitors aind give it to the one who advertises and 2 to makemore blisi neSS If a well written ad so presents the advantages of pos sessing u talking machine for instance that some one becomes in terested and buys one hasnt it made more business If the Irayer had not thus been convinced of his need for one he might never have made such a purchase That is just what advertising is doing for the retailer and general advertiser alike And it will interest my patrons in good clothes Certainly People dress so much better today than ever be fore largely through the influence of advertising Style depends Yery much upon it for existence Practically all of our knowledge of fashion and what is newest and best in the worlds markets comes to us through the newspaper and magazine ad The public is inter ested md quite eager to read Let the local merchant talk about such things in his ads and he can make a demand for new and quality goods Readers need first to be shown WHY they should possess iin particular article WHY they should dress better WHY they should put in a furnace WHY they should buy a kitchen cabinet- This study of selling points will come later on Take the matter of good clothes One of those illustrations such as are furnished to ihe trade by wholesale clothing makers pictures the wearer with such a stylish clean cut well groomed appearance enough to make any man want to dress better particularly if helped along with clinching arguments People ncd to he TOLD what ifcey want and should have And quality People need to be CONVINCED that the quality article is the most economical Advertising carries your arguments to the buyer Often merchandise is claimed to sell on sight This is rarely true Host any article needs to have its good points presented before the reader acquires a desire for it Every man in business is an egotist He believes he can fur nish his customers merchandise of better quality at less cost or in a more satis xetory way than anybody elso He has no leason to espect uUiciage except that he offers some greater inducement than dr hi - competitors ITe needs to tell the public WHAT he has to and WHY they should buy it of him amtocppnwi THE TRIBUNE Office for Office Supplies f2ZPgmim9ALS tFVTPTB Special Summer fxtSS EXCURSION RATES EAST Daily low round trip rates with thirty days limits in effect early in June to New York Jersey C ast Resorts Boston Montreal Portland Me and other promi nent eastern resorts Somewhat higher round trip rates daily with a 1 simimer limits to New England St Lawrence River Atlantic Coast a id New England Resorts Also desirable round trip rates t Wisconsin Michigan etc including Lake Journeys from Chi cago to Buffalo and return Rates details destinations etc may be had of your nearest agent EXCURSION RATES WEST Seattle Exposition California Pacific Coast Tours Denver and Colorado Resorts Black Hills Big Horn Mountains Utah Yellowstone Park circuit through scenic Colorado and Yellowstone and Gardiner gateways Homeseekers r iVes first and third Tuesdays You can reach all western Summer resorts on very desirable rates this Summer Call on nearest ticket aent for snerial nnhlirntinns covering1 anv KSilIeS0GJ ilBiii western tour D F Hostetter Ticket Agent McCook Neb L W Wakeley G P A Omaha mdszsEssgMML - ziz DIRECTORS FRANK LIN JAS S DOYLE iaEss i ONE grav iihaagsragraa VnXUlWittnitXBKXMVttBXMBMKWUmmVKWBKmWtUB9tMBWMMmWMWBBHUUVnWBWBMM HffiVirti lfS4Q6S 9 V FRANKLIN PRESIDENT A C EBERT CASHIER JAS S DOYLE Vice President t 5 THE CITIZENS BANK OF McCOOK NEB a Paid Up Capital 150000 Surplus 20000 B A G EBERT ffefe4rv VfcarfcvwfcfcSfc ONE ONE Tnat Is the No of ONE of the best Lumber and Coal Concerns in a so ONE town which is located on ONE East Street But if you cant find it call phone No ONE when you will be informed that you can get JHo ONE lumber No ONE coal No ONE service No ONE treatment in fact No ONE first last and all the time Bullard Lumber Co V tw4 CITY CHURCH ANWOUKCEMMm j Ohkiotixn Bible school at 10 a m R M Ainsworth Pastor Catholic Order of services Mass i a m Mass and sermon 1000 a m Sveniug service at 8 oclock Sunda ohooi 230 p m Every Sunday Wm J Kikwin O M 1 Methodist Sunday school at 10 a in Sermons by pastor at 11 and 8 Class at 12 Junior League at 3 Epworth League at 645 Prayer meeting Wed nesday night at 745 M B Carman Pastor Baptist Sunday school at 10 a m Preuching service at 1100 a m Even ing service at 800 B Y P U at 7 p in A most cordial invitation is extended to all to worship with us E Burton Pastor Christian Science 219 Main Ave nue Services Sunday at 11 n m ftncl Wednesday at 8 p m Rendine Room open all the time Science literature on sale Subject for next Sundaj God the Only CaUne and Creator Congregational Sunday dchool ai L0 a m Preaching it 11 a m and 8 p m by pastor Junior C E at 3 p m Senior Endeavor at 7 p m Prayer meet ing Wednesday evening at eight oclock The public is cordially invited to thesc ervices G B Hawkes Pastor Evangelical Lutheran Congrega tional Sunday School at 930 a in Preaching at 1030 a m and 730 p n c pastor Junior O E at 130 p m Senior C E at 400 p m Praje meetings every Wednesday and Sutur day evening3 at 730 All German cordially invited to these services Rev GustavIIenkelmann 505 3rd street West Evangelical Lutheran Regular German preaching services in frame building of E st Ward every Sunday morning at 1000 All Germans cordial ly invited Rev Wm Brueggeman 607 5rh st East In Worcester Mass A report has hnen issued by the Massachusetts No License leag ie setting forth the experience of Worcester after a year of no license This is said to be tho largest city in the world without saloonsand the only one with over 100 000 inhabitants to vote no license twice in succession Cambridge Mass had before this been the largest city in world without saloons having voted in this manner for twauty two years For thn past year of Worcesters experience the report say There wa3 less crime of all kinds and not half as much drunken ness The j ill on Summer street has held less inmates than at any previous ime in twenty years Alcoholic pa tients at the city hospital have been re duced half and deaths from alcoholism decreased to a surprising degree Full statistics have been kept during the year of all liquor shipped into the city by express companies and lawful carriers and of arrests and the causes of arrests The police record shows says the report that the arrests for drunkenness numbered 3 921 for the license year and 1843 less than half for the no license year The mortality rate fell 17 percent during the year Deaths from alcoholism fell from thirty under license to six under no license according to the rec ords of the board of health Men Past Fifty in Danger Men past middle life have found com fort and relief in Foleys Kidney Reme dy especially for enlarged prostate glaud which is very common among elderly men LE Morris Dexter Ky writes Up to a year ago my father suffered from kidney and bladder trouble and several physicians pronounced it enlargement of the prostate gland aud advised an operation On account of age we were afraid he could not stand it and I recommended Foleys Kidney Remedy and the first bottle relieved him and after taking the second bottle he was no longer troubled with his com plaint A McMillen Druggist McCook Junior Normal Write to your friends and tell them that the McCook Junior Normal will open June 7th and close July 30th All subjects fbr first second and third grade subjects will be given and professional subjects when there is sufficient demand for same For special information write Chas W Taylor principal or Claudia B Hatcher registrar Engraving1 and Em Dossing Your wants can be supplied at The Tribune in the line of engraving and embossing such as calling cards invi tations and announcements monogram correspondence paper etc Handsome samples of all on display Prices rea sonable Prompt service If interested come and inspect If you desire a clear complexion take Foleys Orino Laxative for constipation and liver trouble as it will stimulate these organs and thoroughly cleanse your system which is what everyone needs in the spring in order to feel well A McMillen Druggist THE CONCIERGE collect the rent on quarter day after that he must see that the tenants do not surreptitiously remove The latter precaution seems to be somewhat un necessary as rents in Faris are always paid In advance He should also bring up your letters at least twlr e a day but as the con cierge Is generally a stout middle aged woman wo has a decided objection to climbing stairs the latter regulation re mains somewhat of a dead letter In Paris the front door of most houses Is generally closed at 10 oclock After that time admittance ca ii only be obtained by ringing a bell The con cierge is obliged to open the door and she does this as soon as she is awake by pulling a rope which hangs by her bedside If she is a sound sleeper and you are accustomed to como home late at night the best thing to do Is to look for an other fiat as the concierge will put you down as a bad tenant and make things as unpleasant for you as possi ble If you never stop out late at night receive very few friends and fee her heavily at Christmas the concierge will consider you as a good tenant until you give notice to leave when her interest in you suddenly vanishes As there is nothing more to be ex pected from you and the incoming ten ant Is obliged to give a substantial tip called a denier a Dieu she is anx ious to speed the parting guest as much as possible The concierge does sometimes make a final effort to extract something more from you by attempting to make you pay a franc for every nail knocked in the walls of your flat but this has been decided to be illegal and may be safely resisted But the Parisian concierge is really unpopular because she represents a landlord- -London Mail A DELAYED LETTER And What Happened When the Missive Was Finally Recovered The vagaries of the postal service are sometimes beyond the understand ing of the layman In March of last year a man in New York received a letter from a friend in England writ ten when on the point of sailing for Philadelphia urgently requesting him to return a loan of 10 The man who wrote the letter needed funds and would the debtor kindly send the money to him care of the steamship line at Philadelphia The man in Xew York saw that his friend would reach Philadelphia within a day or two so he promptly clapped a ten dollar bill in an envelope and addressed and mailed it A week later he was apprised by mail that the money had not arrived Both men made a diligent search foi the missing letter But it could not bo found So the debtor gave his friend a check and forgot about his 10 set ting down its Ions to the dishonesty of some intermediary who had handled the euvelope Imagine his surprise when one day eight months Inrer he received his let ter from the dead letter oflice iii Wash ington It was covered with post marks and much battered for it hod traveled many thousands of miles back to England around the United Kingdom and to America again but the money was safe inside Chuckling he met his friend a few minutes later and showed him the ten dollar bill IIows that for luck he queried Great replied his friend Say old man you couldnt lend me that for a day or two could you Its like pick ing money up in the street for you and I could make use of it just now Sadly the bill was handed over Whats the use of such wonderful oc currences ruminated the lucky man Xew York Post The Best Laid Plan Husband who Is going to the thea ter with his wife There I took time by the forelock tonight FTere I am an hour beforehand with my evening clothes all on and everything ready Now Ill go downstairs and have a quiet smoke while you get ready Wife Oh darling Can you ever for give me Whats the matter now Why the cook tells me the furnace Are went out this afternoon as the fur nace man failed to come The baby has a cold you know Would you mind going down in the cellar and making it over Youve just got time lore Xew York Herald Successful Ugly Wcmcn Successful women were not always of irreproachable beauty or modeling Thus the Princess dEvoli of Louis XVs time was one eyed the slit of Montespans mouth reached her ears Mine de Mnintenon was thin meager yellowish La Valliere lame Gabrielle dEstrees one armed Anne Boleyn six Angered Hindustan Review He Dodged Mr Meek Did you trump my ace Mrs M -Yes What of it Mr M N nothing ray dear Im clad it was you If one of our opponents had done It wed have lost the trick Cleveland Leader The Smart Ones Do you believe that the world owe3 us all a living Yes but the smarter fellows are collecting the debt for us on an SO per cent commission Boston Transcript ANCIENT 3ELLS monastery of St Call in Switzerland the four sided bell of the Irish mission ary St Gall who Wvil In the seventh century Is still preserved but more ancient still Is the bell of St Patrick In Belfast which Is ornamented with gold and gems and silver llligree work The curfew bell Is that about which most has been written and said It has been thought that it was only used in England but it was quite common on the continent in the middle ages The ringing of bells by rope Is still very popular in England especially In the country where almost every ham let however small has Its church with its peal of bells which are often re markably well rung The tirst real peal of bells In England was sent by Pope Calixtus III to Kings college Cambridge and was for MM years the largest peal in England About the beginning of the year l0 sets of eight bells were hung in a few of the large churches In the middle of the seventeenth cen tury a man named White wrote a fa mous work on bells in whicn he intro duced the system of numbering them 1 2 3 4 etc on slips of paper iu dif ferent orders according to the chan es intended to be rung It is calculated that to ring all the changes upon twenty-four bells at two strokes a second would take 117 billion years One of the most famous bells In the world is the first great bell of Moscow which now stands in the middle of a square in that city and Is used as a chapel This bell was cast in 1733 but wns in the earth for over a hundred years boini raised in 1830 by the Em peror Nicholas It is nearly twenty feet high has a circumference of sixty feet is two feet thick and weighs al most 200 tons The second Moscow bell which Is the largest bell in the world that Is actually In use weighs 128 tons There art- several bells ex tant which weigh ten tons and over of which Big Ben the largest bel in Ens land weighing between thirteen and fourteen tons Is one Big Ben is cracked London Globe HiSTOfiY ON A TUSK Picture Made by a Cave PIan Millions of Years Ago Long ago so long that even a scien tist would hardly dare venture a guess as to the date a man clad with only a wild beasts skin about his loins was sitting at the mouth of a cave in one of the ror ky highlands in what is now southern France lie was scratching with a sharp Hint on the fragments of an ivory tusk prhips picturing for some youthful admirers adventures through which he had passed r ani mals he had slain That ivory chip was stored away as a treasure to be lost and forgotten after the cave mans death One day a man named Lartet digging in the cavern Hoor found it On it was scratched a very fair rep resentation of the hairy elephant probably at once the oldest picture and the oldest human record in ex istence We know the cave man was a faith ful workman for the melting Ice fields of Siberia have yielded a perfect speci men of this extinct mammal and the paleolithic picture is a true copy Xot only has this ancient sculptor given us i a sample of the earliest art but he has left us more valuable than all a his torical record of his time for this rude picture is simply a pane from the cave mans history whi h translated into twentieth century English says Men thinking men were contempo raneous with the hairy elephant Xo record that any of humankind have ever left is half so ancient as this The oldest Eiryptian papyrus is a thing of yesterday compared to this j paleolithic sculpture While the cave man was living in Europe the valley of the Xile was yet only a wild waste Egypt was not yet Enypt and tion as we know it had scarce made a beginning Lippiiicctts i Shy on the Son But I do nol know the candidate said an old Yorkshire farmer who was appealed to for his vote But you know his father Yes I know him and hes a grand man Then you will surely vote for his son wont you But the old farmer was still doubt ful Im no so sure about that he re plied its no every coo that has a caaff like hersel Liverpool Mercury Queer but Expressive A Danish girl who has recently come to this eonnrrv to take a course in trained nursing was complaining to a friend the other morning of having overslept herself And no reason whyl such a thing should befall me for I had what do you call it in English I know a skep watch all set Wash ington Star A Quiet Spot In the Suburbs Gayboy has given up horses and drink and all his bad habits and has settled down in a quiet little place in the suburbs Where The cemetery Illustrated Bits Kind Hearted And did you enjoy your African trip major How did you like the savages Oh they were extremely kind heart ed They wanted to keep me there for ulnner London Opinion i j Preaching at 11 a m and 8 pm C E Tyran Rule of the Autocrat of th noy uaa9iar ana Maao of Thin Iron Platos i - j d- ci u Parisian Flat House at7a m All are welcome i r ------ I TMntra viiii 11 lin d It Cr Episcopal Preaching services nt St Albans church at 11 a m and 730 p m Sunday school at 10 a m All are welcome to these services E R Earle Rector The concierge is considered to bo - 11 the bnno of the Parisian flat dwellers ImuL Ireland and Wales The oldest are existence Ills functions are supposed I often quadrangular being made of to be the following I thin Iron plates which have been The flr t and most important is to mered and riveted together At tho iv vpviwivTwwtmtiiirrvxi Col W W Crittenden GENERAL AUCTIONEERING J McCook Ncbraika Furm snlus a Mwcinlty Dntes may bo Citizens inndo at tho Hunk jVI illlLliALllttl IJlWj1ifl A G BUMP Real Estate and Insurance Room Two ovor McConnellH drug store McCook Nobraska yy m n ffHTUrynyTY vtiPWfiflw J S McBRAYER Real Estate Farm Loans i and Insurance Office over Marshs Meat Market HiA ijfaaLAt H P SUTTOK mccooK Tpr EWELER MUSICAL GOODS NbBRASKA fa b wi V wr W t f ra Ml E F OSBORN Drayman Prompt Service Courteous Treatment Reasonable Prices GIVE ME A TRIAL Office First Dnor South of DeGrofPs Phone 13 ike Walsh DEAIEEIK POULTRY EGGS Old Rubber Copper and Brass Highest Market Price Paid in Cast i Now location jnst acrnys rrCfrc i street iu P Waish bitildiufc l lviiV J n3rSTvtfsv32r ssfsaa F D KURGES8 Pin m her and Steam Fitter Iron Lead and Sewer Pipe Brass Goods Pumps an Boier Trimmings Estimates Fumshed Fe Base ment of the Postoice Building McCOOK NEBRASKA BaxarafJ2vJJffJ3J2 32sSS ijRPiiiiftuiaMU l RANH HERS fi Ml ENGRAVER and ELECTRG7YPER P OSt MM 1420 24 LArtRtNCJ DZXVCt COLO iTTiMliMTmii 1 Yt4iMSAftiM l P i SI lis WWfm i nil iiP 1 h ITiill I sSllsjIki i V- r WE HAVE 3 i w VLl f f t i frr M V Of vs r Lm VM - J r W J -1 J 1 t 1 TO BURN I j mt v J Barnett Lumber Co M Phone 5 B i E 1 e a