TALKS ON ADVERTISING
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Creating a
emaid For Goods
By Henry Herbert Huff
COPYUIGHT 1900 BY AMERICAN PRESS ASSOCIATION
Mr Business Man you spoke of your trouble in interesting
patrons in new and quality merchandise
Yes these show up more profit than staples but for some
reason thoy do not sell readily
Hero is your greatest opportunity to utilize good advertising
Study the mail order catalogues You can get many ideas from
them Xote the complete descriptions the catchy headlines
tilS attractive CUtS This is a forceful example of the cre
ative siVo of advertising Good newspaper publicity has a
double effect 1 to take trade from lcs energetic competitors
aind give it to the one who advertises and 2 to makemore blisi
neSS If a well written ad so presents the advantages of pos
sessing u talking machine for instance that some one becomes in
terested and buys one hasnt it made more business If the
Irayer had not thus been convinced of his need for one he might
never have made such a purchase That is just what advertising
is doing for the retailer and general advertiser alike
And it will interest my patrons in good clothes
Certainly People dress so much better today than ever be
fore largely through the influence of advertising Style depends
Yery much upon it for existence Practically all of our knowledge
of fashion and what is newest and best in the worlds markets comes
to us through the newspaper and magazine ad The public is inter
ested md quite eager to read Let the local merchant talk about
such things in his ads and he can make a demand for new and
quality goods Readers need first to be shown WHY they should
possess iin particular article WHY they should dress better WHY
they should put in a furnace WHY they should buy a kitchen cabinet-
This study of selling points will come later on Take the
matter of good clothes One of those illustrations such as are
furnished to ihe trade by wholesale clothing makers pictures the
wearer with such a stylish clean cut well groomed appearance
enough to make any man want to dress better particularly if helped
along with clinching arguments People ncd to he TOLD what
ifcey want and should have
And quality
People need to be CONVINCED that the quality article is the
most economical Advertising carries your arguments to the buyer
Often merchandise is claimed to sell on sight This is rarely true
Host any article needs to have its good points presented before the
reader acquires a desire for it
Every man in business is an egotist He believes he can fur
nish his customers merchandise of better quality at less cost or in
a more satis xetory way than anybody elso He has no leason to
espect uUiciage except that he offers some greater inducement
than dr hi - competitors ITe needs to tell the public WHAT he
has to and WHY they should buy it of him
amtocppnwi
THE TRIBUNE Office for Office Supplies
f2ZPgmim9ALS tFVTPTB
Special Summer
fxtSS
EXCURSION RATES EAST Daily low round trip rates
with thirty days limits in effect early in June to New York Jersey
C ast Resorts Boston Montreal Portland Me and other promi
nent eastern resorts Somewhat higher round trip rates daily with
a 1 simimer limits to New England St Lawrence River Atlantic
Coast a id New England Resorts Also desirable round trip rates
t Wisconsin Michigan etc including Lake Journeys from Chi
cago to Buffalo and return Rates details destinations etc may
be had of your nearest agent
EXCURSION RATES WEST Seattle Exposition California
Pacific Coast Tours Denver and Colorado Resorts Black Hills Big
Horn Mountains Utah Yellowstone Park circuit through scenic
Colorado and Yellowstone and Gardiner gateways Homeseekers
r iVes first and third Tuesdays You can reach all western Summer
resorts on very desirable rates this Summer Call on nearest
ticket aent for snerial nnhlirntinns covering1 anv
KSilIeS0GJ ilBiii western tour
D F Hostetter Ticket Agent McCook Neb
L W Wakeley G P A Omaha
mdszsEssgMML -
ziz DIRECTORS
FRANK LIN JAS S DOYLE
iaEss
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9 V FRANKLIN PRESIDENT A C EBERT CASHIER
JAS S DOYLE Vice President
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CITIZENS
BANK
OF McCOOK NEB
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Paid Up Capital 150000 Surplus 20000
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A G EBERT
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ONE ONE
Tnat Is the No of ONE of the best Lumber and Coal Concerns in a
so ONE town which is located on ONE East Street But if you cant
find it call phone No ONE when you will be informed that you can get
JHo ONE lumber No ONE coal No ONE service No ONE treatment
in fact No ONE first last and all the time
Bullard Lumber Co
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CITY CHURCH ANWOUKCEMMm j
Ohkiotixn Bible school at 10 a m
R M Ainsworth Pastor
Catholic Order of services Mass
i a m Mass and sermon 1000 a m
Sveniug service at 8 oclock Sunda
ohooi 230 p m Every Sunday
Wm J Kikwin O M 1
Methodist Sunday school at 10 a in
Sermons by pastor at 11 and 8 Class
at 12 Junior League at 3 Epworth
League at 645 Prayer meeting Wed
nesday night at 745
M B Carman Pastor
Baptist Sunday school at 10 a m
Preuching service at 1100 a m Even
ing service at 800 B Y P U at 7 p in
A most cordial invitation is extended to
all to worship with us
E Burton Pastor
Christian Science 219 Main Ave
nue Services Sunday at 11 n m ftncl
Wednesday at 8 p m Rendine Room
open all the time Science literature
on sale Subject for next Sundaj
God the Only CaUne and Creator
Congregational Sunday dchool ai
L0 a m Preaching it 11 a m and 8 p
m by pastor Junior C E at 3 p m
Senior Endeavor at 7 p m Prayer meet
ing Wednesday evening at eight oclock
The public is cordially invited to thesc
ervices G B Hawkes Pastor
Evangelical Lutheran Congrega
tional Sunday School at 930 a in
Preaching at 1030 a m and 730 p n
c pastor Junior O E at 130 p m
Senior C E at 400 p m Praje
meetings every Wednesday and Sutur
day evening3 at 730 All German
cordially invited to these services
Rev GustavIIenkelmann
505 3rd street West
Evangelical Lutheran Regular
German preaching services in frame
building of E st Ward every Sunday
morning at 1000 All Germans cordial
ly invited Rev Wm Brueggeman
607 5rh st East
In Worcester Mass
A report has hnen issued by the
Massachusetts No License leag ie setting
forth the experience of Worcester after
a year of no license This is said to be
tho largest city in the world without
saloonsand the only one with over 100
000 inhabitants to vote no license twice
in succession Cambridge Mass had
before this been the largest city in world
without saloons having voted in this
manner for twauty two years For thn
past year of Worcesters experience the
report say There wa3 less crime of
all kinds and not half as much drunken
ness The j ill on Summer street has
held less inmates than at any previous
ime in twenty years Alcoholic pa
tients at the city hospital have been re
duced half and deaths from alcoholism
decreased to a surprising degree Full
statistics have been kept during the
year of all liquor shipped into the city
by express companies and lawful carriers
and of arrests and the causes of arrests
The police record shows says the
report that the arrests for drunkenness
numbered 3 921 for the license year and
1843 less than half for the no license
year The mortality rate fell 17 percent
during the year Deaths from alcoholism
fell from thirty under license to six
under no license according to the rec
ords of the board of health
Men Past Fifty in Danger
Men past middle life have found com
fort and relief in Foleys Kidney Reme
dy especially for enlarged prostate
glaud which is very common among
elderly men LE Morris Dexter Ky
writes Up to a year ago my father
suffered from kidney and bladder trouble
and several physicians pronounced it
enlargement of the prostate gland aud
advised an operation On account of
age we were afraid he could not stand
it and I recommended Foleys Kidney
Remedy and the first bottle relieved
him and after taking the second bottle
he was no longer troubled with his com
plaint A McMillen Druggist
McCook Junior Normal
Write to your friends and tell them
that the McCook Junior Normal will
open June 7th and close July 30th All
subjects fbr first second and third grade
subjects will be given and professional
subjects when there is sufficient demand
for same
For special information write Chas
W Taylor principal or Claudia B
Hatcher registrar
Engraving1 and Em Dossing
Your wants can be supplied at The
Tribune in the line of engraving and
embossing such as calling cards invi
tations and announcements monogram
correspondence paper etc Handsome
samples of all on display Prices rea
sonable Prompt service If interested
come and inspect
If you desire a clear complexion take
Foleys Orino Laxative for constipation
and liver trouble as it will stimulate
these organs and thoroughly cleanse
your system which is what everyone
needs in the spring in order to feel well
A McMillen Druggist
THE CONCIERGE
collect the rent on quarter day after
that he must see that the tenants do
not surreptitiously remove The latter
precaution seems to be somewhat un
necessary as rents in Faris are always
paid In advance
He should also bring up your letters
at least twlr e a day but as the con
cierge Is generally a stout middle aged
woman wo has a decided objection to
climbing stairs the latter regulation re
mains somewhat of a dead letter
In Paris the front door of most
houses Is generally closed at 10 oclock
After that time admittance ca ii only be
obtained by ringing a bell The con
cierge is obliged to open the door and
she does this as soon as she is awake
by pulling a rope which hangs by her
bedside
If she is a sound sleeper and you are
accustomed to como home late at night
the best thing to do Is to look for an
other fiat as the concierge will put you
down as a bad tenant and make
things as unpleasant for you as possi
ble
If you never stop out late at night
receive very few friends and fee her
heavily at Christmas the concierge
will consider you as a good tenant
until you give notice to leave when
her interest in you suddenly vanishes
As there is nothing more to be ex
pected from you and the incoming ten
ant Is obliged to give a substantial tip
called a denier a Dieu she is anx
ious to speed the parting guest as
much as possible
The concierge does sometimes make
a final effort to extract something more
from you by attempting to make you
pay a franc for every nail knocked in
the walls of your flat but this has been
decided to be illegal and may be safely
resisted
But the Parisian concierge is really
unpopular because she represents a
landlord- -London Mail
A DELAYED LETTER
And What Happened When the Missive
Was Finally Recovered
The vagaries of the postal service
are sometimes beyond the understand
ing of the layman In March of last
year a man in New York received a
letter from a friend in England writ
ten when on the point of sailing for
Philadelphia urgently requesting him
to return a loan of 10 The man who
wrote the letter needed funds and
would the debtor kindly send the
money to him care of the steamship
line at Philadelphia The man in Xew
York saw that his friend would reach
Philadelphia within a day or two so
he promptly clapped a ten dollar bill in
an envelope and addressed and mailed
it A week later he was apprised by
mail that the money had not arrived
Both men made a diligent search foi
the missing letter But it could not bo
found So the debtor gave his friend
a check and forgot about his 10 set
ting down its Ions to the dishonesty of
some intermediary who had handled
the euvelope
Imagine his surprise when one day
eight months Inrer he received his let
ter from the dead letter oflice iii Wash
ington It was covered with post
marks and much battered for it hod
traveled many thousands of miles
back to England around the United
Kingdom and to America again but
the money was safe inside
Chuckling he met his friend a few
minutes later and showed him the
ten dollar bill
IIows that for luck he queried
Great replied his friend Say old
man you couldnt lend me that for a
day or two could you Its like pick
ing money up in the street for you and
I could make use of it just now
Sadly the bill was handed over
Whats the use of such wonderful oc
currences ruminated the lucky
man Xew York Post
The Best Laid Plan
Husband who Is going to the thea
ter with his wife There I took time
by the forelock tonight FTere I am an
hour beforehand with my evening
clothes all on and everything ready
Now Ill go downstairs and have a
quiet smoke while you get ready
Wife Oh darling Can you ever for
give me
Whats the matter now
Why the cook tells me the furnace
Are went out this afternoon as the fur
nace man failed to come The baby
has a cold you know Would you
mind going down in the cellar and
making it over Youve just got time
lore Xew York Herald
Successful Ugly Wcmcn
Successful women were not always
of irreproachable beauty or modeling
Thus the Princess dEvoli of Louis
XVs time was one eyed the slit of
Montespans mouth reached her ears
Mine de Mnintenon was thin meager
yellowish La Valliere lame Gabrielle
dEstrees one armed Anne Boleyn six
Angered Hindustan Review
He Dodged
Mr Meek Did you trump my ace
Mrs M -Yes What of it Mr M
N nothing ray dear Im clad it was
you If one of our opponents had done
It wed have lost the trick Cleveland
Leader
The Smart Ones
Do you believe that the world owe3
us all a living
Yes but the smarter fellows are
collecting the debt for us on an SO per
cent commission Boston Transcript
ANCIENT 3ELLS
monastery of St Call in Switzerland
the four sided bell of the Irish mission
ary St Gall who Wvil In the seventh
century Is still preserved but more
ancient still Is the bell of St Patrick
In Belfast which Is ornamented with
gold and gems and silver llligree work
The curfew bell Is that about which
most has been written and said It
has been thought that it was only used
in England but it was quite common
on the continent in the middle ages
The ringing of bells by rope Is still
very popular in England especially In
the country where almost every ham
let however small has Its church with
its peal of bells which are often re
markably well rung The tirst real
peal of bells In England was sent by
Pope Calixtus III to Kings college
Cambridge and was for MM years the
largest peal in England About the
beginning of the year l0 sets of eight
bells were hung in a few of the large
churches
In the middle of the seventeenth cen
tury a man named White wrote a fa
mous work on bells in whicn he intro
duced the system of numbering them
1 2 3 4 etc on slips of paper iu dif
ferent orders according to the chan es
intended to be rung It is calculated
that to ring all the changes upon twenty-four
bells at two strokes a second
would take 117 billion years
One of the most famous bells In the
world is the first great bell of Moscow
which now stands in the middle of a
square in that city and Is used as a
chapel This bell was cast in 1733 but
wns in the earth for over a hundred
years boini raised in 1830 by the Em
peror Nicholas It is nearly twenty
feet high has a circumference of sixty
feet is two feet thick and weighs al
most 200 tons The second Moscow
bell which Is the largest bell in the
world that Is actually In use weighs
128 tons There art- several bells ex
tant which weigh ten tons and over of
which Big Ben the largest bel in Ens
land weighing between thirteen and
fourteen tons Is one Big Ben is
cracked London Globe
HiSTOfiY
ON A TUSK
Picture Made by a Cave PIan Millions
of Years Ago
Long ago so long that even a scien
tist would hardly dare venture a guess
as to the date a man clad with only
a wild beasts skin about his loins was
sitting at the mouth of a cave in one
of the ror ky highlands in what is now
southern France lie was scratching
with a sharp Hint on the fragments
of an ivory tusk prhips picturing for
some youthful admirers adventures
through which he had passed r ani
mals he had slain That ivory chip
was stored away as a treasure to be
lost and forgotten after the cave mans
death One day a man named Lartet
digging in the cavern Hoor found it
On it was scratched a very fair rep
resentation of the hairy elephant
probably at once the oldest picture
and the oldest human record in ex
istence
We know the cave man was a faith
ful workman for the melting Ice fields
of Siberia have yielded a perfect speci
men of this extinct mammal and the
paleolithic picture is a true copy Xot
only has this ancient sculptor given us i
a sample of the earliest art but he has
left us more valuable than all a his
torical record of his time for this
rude picture is simply a pane from the
cave mans history whi h translated
into twentieth century English says
Men thinking men were contempo
raneous with the hairy elephant
Xo record that any of humankind
have ever left is half so ancient as
this The oldest Eiryptian papyrus is
a thing of yesterday compared to this j
paleolithic sculpture While the cave
man was living in Europe the valley
of the Xile was yet only a wild waste
Egypt was not yet Enypt and
tion as we know it had scarce made
a beginning Lippiiicctts i
Shy on the Son
But I do nol know the candidate
said an old Yorkshire farmer who was
appealed to for his vote
But you know his father
Yes I know him and hes a grand
man
Then you will surely vote for his
son wont you
But the old farmer was still doubt
ful
Im no so sure about that he re
plied its no every coo that has a
caaff like hersel Liverpool Mercury
Queer but Expressive
A Danish girl who has recently come
to this eonnrrv to take a course in
trained nursing was complaining to a
friend the other morning of having
overslept herself And no reason whyl
such a thing should befall me for I
had what do you call it in English
I know a skep watch all set Wash
ington Star
A Quiet Spot In the Suburbs
Gayboy has given up horses and
drink and all his bad habits and has
settled down in a quiet little place in
the suburbs
Where
The cemetery Illustrated Bits
Kind Hearted
And did you enjoy your African
trip major How did you like the
savages
Oh they were extremely kind heart
ed They wanted to keep me there for
ulnner London Opinion
i j
Preaching at 11 a m and 8 pm C E Tyran Rule of the Autocrat of th noy uaa9iar ana
Maao of Thin Iron Platos i
- j d- ci u
Parisian Flat House
at7a m All are welcome i r
------ I TMntra viiii 11 lin d It Cr
Episcopal Preaching services nt St
Albans church at 11 a m and 730 p
m Sunday school at 10 a m All
are welcome to these services
E R Earle Rector
The concierge is considered to bo - 11
the bnno of the Parisian flat dwellers ImuL Ireland and Wales The oldest are
existence Ills functions are supposed I often quadrangular being made of
to be the following I thin Iron plates which have been
The flr t and most important is to mered and riveted together At tho
iv
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Col W W Crittenden
GENERAL AUCTIONEERING J
McCook Ncbraika
Furm snlus a Mwcinlty Dntes may bo
Citizens
inndo at tho Hunk
jVI illlLliALllttl IJlWj1ifl
A G BUMP
Real Estate
and Insurance
Room Two ovor McConnellH drug
store McCook Nobraska
yy m n ffHTUrynyTY vtiPWfiflw
J S McBRAYER
Real Estate Farm Loans i
and Insurance
Office over Marshs Meat Market
HiA ijfaaLAt
H P SUTTOK
mccooK
Tpr
EWELER
MUSICAL GOODS
NbBRASKA
fa b wi V wr W t f ra Ml
E F OSBORN
Drayman
Prompt Service
Courteous Treatment
Reasonable Prices
GIVE ME
A TRIAL
Office First Dnor
South of DeGrofPs
Phone 13
ike Walsh
DEAIEEIK
POULTRY EGGS
Old Rubber Copper and Brass
Highest Market Price Paid in Cast
i
Now location jnst acrnys rrCfrc i
street iu P Waish bitildiufc l lviiV J
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F D KURGES8
Pin m her and
Steam Fitter
Iron Lead and Sewer Pipe Brass
Goods Pumps an Boier Trimmings
Estimates Fumshed Fe Base
ment of the Postoice Building
McCOOK NEBRASKA
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ENGRAVER and ELECTRG7YPER
P OSt MM 1420 24 LArtRtNCJ DZXVCt COLO
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Barnett Lumber Co M
Phone 5 B
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