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About The Omaha morning bee. (Omaha [Neb.]) 1922-1927 | View Entire Issue (June 15, 1922)
i ,The Sunbeam Way A Triumph for Beauty and Serviceability Why They Were Made THE SUNBEAM DAINTY DAY Dresses and Apron Frocks are the result of careful study and painstaking effort made by the best -experts in that line in the country. Long ago we recognized the demand for a day dress and apron frock that would be at once beautiful, 'serviceable and low in price. More and xnorthe women of today are turning to the intensely practical. They want comfort as well as beauty and they find both in the garment which we are finally enabled to offer them. We , can assure our customers that in presenting these ' beautiful garments our brightest hopes in that line have been realized. How They Were Made THE DESIGNS OF THESE GARMENTS are so complete, worked out as they have been by tbo most' careful thought of the best experts, that they are indeed worthy of the designers of the most attractive street dresses. Some of them are trimmed with organdie collars, cuffs, pockets and sash being made of various colored organdies or self materials. Some have panel insets, and some are edged with lace. ' Bias folds are . of self materials or of some white pique on skirts. They are very dainty, yet very practical, and the fine workmanship is apparent at a 'glance. All seams are finished as though they were hand made. An endless variety of most attractive styles for every age and taste. Materials Are the Best SUNBEAM DAINTY DAY DRESSES are made from the best, ginghams, Amoskesg, Ben frew and others and from Scout and other stan dard percales.. These materials hold the color, launder nicely and come in varied patterns to suit the taste of every woman. Sunbeam Apron Frocks possess all the beauty and all the marks of distinction previously found in dresses alone. These aprons are made in many patterns in vari ous styles to suit all tastes. ' , Sunbeam Dainty Day Dresses come in every color used in the summer dresses, including the many new . shades of 1922 as well as conserva tive colors and combinations. The servicability of the colors is one of the striking features of these wonderful garments. Where They May Be Worn SUNBEAM DAINTY DAY DRESSES have been especially designed by the originators to meet the demands of the modern woman who de-. sires style and quality at the lowest possible price. They may be worn in the home, on the street or for afternoon. No matter where you are ' or what you are doing, if you have on a Sunbeam Dainty Dress you win look dainty all day the Sun beam way. They are so beautiful and so practical , that they may be used all along the line of woman's daily activities. You will be inter ested in knowing that every experienced depart ment store man or woman who has examined these garments has displayed marked enthusiasm and wonder that so excellent a garment can bo sold at such remarkably low prices. 1PI Amoskeag Gingham With organdy, trim Guimpa Dress of im ported gingham and Percale and , Cham" bray with novelty trimmings K: 95c Imported Gingham with picque binding 495 lap Crepe with Cre tonne trimming withl The Brightest Homes Will Soon Be Filled With "Sunbeams" Sunbeams Will Light the Way for Hurried Shopping Trips Thursday, June IS, at 9 A. M. Third Floor ening Sale of Third Floor Sunbeam Damtv D TT"v eV aHresses Thursday Is the Day Omaha Women Will Remember As a Real Event. and Apron Frocks Look Your Best The Whole Day Long In a "Sunbeam Dainty Day Dress. Lowest Prices Omaha Has Ever Known on Such Day Dresses and Apron Frocks Daintiest Styles, Best Materials; Finest W orkmahshipEverything a Woman Most Desires in the Dress She Wears in the Daytime Offered in This Opening Sale at Prices Far Below Those Asked for Ordinary Dresses and Even Below the Prices We May Hope to Offer Again on These Dresses. To Be Sold Thursday in Five Groups at the Following Prices'. 1 a 95 2 m 3 m A These Prkes Will Hold Good Only As Long As This Particular. Purchase Lasts. Come, in Thursday and See These Beautiful Dresses. You Will Find Them Surpassing Even Our Claims for Them. For No Announcement Gould Contain An Adequate Description of Their Beauty, Style and Workmanship. Come Early Thursday Prepared to Buy Your Whole Season's Supply Amoskeag Gingham with . organdy hand scalloped hem ? 'a.95 embroidered c a.95 Cheeked Gingham, organdy and lace trimming , " j.jj Cross Bar Muslin and English Print, dain tily , decorated : i 3.95 Tissue Gingham, or gandy collars, coils, sash, and pockets 4-95 ' ' Chambray in two tone novelty style '-95 Amoskeag Gingham and Chambray with Organdy trimming, at . . - a.95 Amoskeag Gingham and Chambray, plain and checked a.95 Tissue Gingham with organdy nana em broidered 3.9s Chambray and cre tonne trimming ' 1.93 Imported Gingham and Organdy Collar, band embroid. 4.9s Tissue Gingham, or gandy trimming, hand embroidered, at 4.95 Imported Gingham, band embroidered, , 495 Chambray and ' Per- cale, in contrasting colors . 05c Ki Ki Dress, sateen and percale, a distine-, tire model 2.93 I 21