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About The courier. (Lincoln, Neb.) 1894-1903 | View Entire Issue (Feb. 9, 1901)
rjCQ"innin0 Fni"l1lt7 I We WH offer unusual Bargains in Books fW thirty clays. Some
fiction, standard books in history, art and jreneral literature, and a large line of juveniles. Surprisingly low
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own work, is very interesting. The
theme, like Quisante, is written from
the wife's point of view, only Miss
Wharton's raconteme and her hero are
worthier study. Just at present The
love letters of Prince Bismarck, of
Victor Hugo and of an English wo
man are claiming a larger share of
attention than the publishers, of fic
tion, history, travel, poetry and edu
cational works can patientlv contem
plate. A few love-letters go a long
ways and a temperate use is advised
by those who have received the great
est number. Of all the collections,
those from Prince Bismarck are the
manliest and express the sincerest
sentiment without circumlocution or
Scribner's is printing the stage
reminiscences of Mrs. Gilbert. Very
few actors make good curtain speeches.
The contrast between the play
wright's language and their own is
usually very striking and a wet blan
ket to the audience who have identi
fied the hero with ihe actor who plays
his part. Yet in autobiography there
is nothing better than Joseph .Jeffer
son's meuioirs. And Mrs. Gilbert's and
Clara Morris' journals now appearing
in The Century and Scribner's are
creditable in finish, character analysis,
and perspective. E. V. Hornung's
adventures of the Amateur Cracks
man, are stories of a high-class dia
mond thief, told by the thief.
H. G. Wells is the contemporary
periodical Jules Yerne. Something
is wrong with his visualization. He
is given to the discription of ma
chines, composed of gigantic cog
wheels, cylinders and plungers. Jules
Verne's machines materialize before
your eyes. "Wells' machines are
jumbled elements of what machines
are made of. His stories are as con
fused as a dream in the ' telling.
Verne's are actual dreams. Mr. Wells'
new story is coming out in The Cos
mopolitan. Joel Chandler Harris'
"Flingin' Jim and His Fool-Killer,"
illustrated by photographs of the
south and southern darkies has the
fascination that all of Mr. Harris
portraiture has. The large space de
voted by The Cosmopolitan to ac
tresses and current celebrities dis
tinguishes it from the other maga
zines. And that is a merit. Mostly
it is the cover and not the content
that we think of when one of the
popular magazines is mentioned.
In Lincoln the excise board and the
mayor control the policemen as well
as the saloons. It is therefore of vital
importance that the excisemen should
be citizens of character and estab
lished probity. The present excise
men have fulfilled their duties to the
city irreproachably. Candidates who
are spoken of for their places are Mr.
u ranK woods, Air. Hurkett ana air.
B TiVlCfof. rPlii (tM.t .. 1.7 n itminrr low.-
- wui . Aim uisuuiib ia ti j uuu itnt-
ycr, of exceptional ability, force and
integrity. The two others have not
lived in Lincoln so long and are not
so well known, but they are reliable
business men, and are likewise beyond
bribery and the peculiar influences
that some saloon-keepers believe in
trying on the excise board.
A Successful Advertiser.
When a local merchant or any man
ufacturer of soap, bicycles or infant's
food for the nation wishes to adver
tise his wares lie buys space in the
newspapers and his advertising bills
ror the first years are the heaviest
items in the budget. It does not
matter if the soap lie manufactures
is made by a new process which cleans
and stimulates the skin more satisfac
torily than any other soap on the
market. Newspapers will advertise
his soap for so much an incli and if
he desires to lecture on the great dis
covery in Lincoln Manager Frank
Zehrung will charge just as much for
the opera house as though he carried
a corps de ballet with him. Future
Americans may erect a monument to
the man who discovers the soap that
preserves the bloom of youth, cures
pimples and purities without irritat
ing the skin. To get it before the
people of today, the only people he
can make money out of, he must buy
space in the newspapers. The past is
out of his reach., the future may eon
tain gratitude, appreciation and
fame, the present is the only market
wherein he can make a living and
perhaps a fortune. And the attention
of the American people is on sale for
so much an inch in the American
newspapers. I know of only one man
besides Mr. Bryan among American
advertisers, who are the cleverest and
largest advertisers in the world, who
gets his advertising for nothing or
better stil!, charges for talking about
his own business. This man is Elbert
Hubbard and he charges a large price
for talking about his publishing and
binding piant at East Aurora. He
has a trick, that immediately conquers
the amateur author's fancy, of prophe
sying that what he lias done at East
Aurora can be done at Lincoln or
Omaha or Cattville. He explains
seductively about how small his estab
lishment was at East Aurora and how
easy it is to publish a little book like
the Philistine that looks literary,
costs little and is at the same time an
apostle of sweetness and light among
people who had no foregoing experi
ence of the joy of doing things into
print. But lie never tells his hypno
tized audience that the Elbert Hub
bard face is an essential or how to get
advertising for nothing or make other
people pay for it. Miss Fairbrother
of The Woman's Weekly has succinct
ly expressed Elberf Hubbard's system.
"There is something eerie about El
bert Hubbard. If it were not so hard
to believe, we could explain his influ
ence by hypnotism. It is past belief
that fifteen hundred beings, endowed
with the instinct of self-preservation,
would give a donation of fifty cents
apiece and two hours of life to hear a
man advertise his business his book
store and his magazine botli of
which, like pure cream of tartar bak
ing powder, must be kept before the
public. If they are not, some vile,
cheap frauds will get into people's
heads and stomachs. It costs the
pure cream of tartar baking powder
people many thousands of dollars to
protect the digestion, but Mr. Hub
bard is different. He permits the
people to hear him advertise by word
of mouth if they have the price. He
prints books respectably and sells
them at enormous profits, and !:e is
amusing. He must have strong tenac
ity or some syndicate would buy him.
X j matter what his genius for clever
a Ivertising is worth to his book store
and magazine, it would be worth
more to axle grease or celery com
pound, because more individuals arc
interested in the latter necessities.
But wc laugh and congratulate the
young man, and if we had the ability
to think of as good a scheme witli
which to put into practice brother
Barnum's famous maxim, we should
probably enjoy it as well as Hubbard
does. Come to us again, Fra Elbertu.
If crops are good, we'll try to make it
two thousand next year.
LITTLE CHILDREN OF THE HILLS
llV MAKTHa piekce.
For The Courier
Willie Simpson was known to be a
hero. Long before the famous exploit
which established the fact of his cour
age in the minds of indifferent or scoff
ing grown up persons. Those incapaci
tated by their persistent attention to
buying and selling, and other unimpor
tant matters, failed to discover the lion
heart, hidden under the blue-checked
shirt. But its existence was known to
the discerning Five, who collectively
conferred upon the community whatever
distinction attaches to the possesion of a
school. These were Jamie Orr, Johnny
Lee, Pauline Brown, Susy Oliphant, and
last and greatest in the estimation of all,
the hero himself. Not before one of all
deeds of daring, which the vivid imagi
nation of Susy presented, bad the noble
heart of the hero quailed. He, and he
alone, of all the Five dared to tread the
high rail of the Big Bridge below the
ritll?, while the estatically horrified
group watched breathlessly- from the
safe pi inking. Not this alone. He
even dared to pause half way in bis
dizzy walk and look down at the swirl
of water beneath him. Calmly rejoin
ing the admiring group, he fitted the
climax to bis daring wUh tine noncha
lance. "Aw! that's notbin'. Lookee here!"
Carelessly swinging over the edge of the
plankiug, be swung by his hands for a
moment, kickicg his bare feet above
the ugly eddy. He noted with satisfac
tion that Susy's voice did not appear in
the chorus of screams entreating him to
mturn to eafety. He swung himself up
and looked at her approvingly.
"You're most as good a boy as we,"
he asserted. "Johnny hollered loud as
Pauline But he's a little feller. You
hollered, too,' he said, turning sternly
upon Jamie Orr.
Jamie looked at him calmly. "I know
it,' he said stolidly.
"You ought t' be ashamed of your
self," protested Willie. "Great big boy
like you hollerin' like a girl."
Jamie considered this carefully. "I
gueds," he said at last, "if you'd a fell
into the river, you'd be glad if I did hol
ler. You'd want me to holler loud
enough to fetch the teacher, I guess."
Willie grinred. "Huh! She couldn't
do notbin'. '
Jamie seized the opportunity. "I
guess we'd better be goin' back. The
teacher'li bo wantin' to begin school.
She told us not to go far. There she is
now," he added as a female figure ap
peared in the direction of the house.
It was waving a towel on the end of a
broom. "We'll be tardy," said Jamie
anxiously. "Let's run."
"Huh!" remarked Willie. "Aint no
U9e. Can't be tardy to Bchool if they
aint no school, can you?"
"No-o," admitted Jamie, promptly.
"Well, they aint no school till we get
there, ia they!"
"No," said Jamie a little more
"Of course not," said Susy suddenly.
"She needn't be in a hurry. She would
n't have any school anyway if it wasn't
The school was in a vacant room in
Mrs. Mclntyre's house. As they ap
proached the bouse a spicy whiff floated
out upon the sweet summer air.
The children sauntered in, sat down
and loDkeJ expectantly at the teacher.
"Where is Jau.ie?' she inquired anx
iously. Willie turned a savage glance
"Dunno!" he said, thrusting bis hands
in his pockets, and his feet forwarJ,
sliding down in his seat until hia head
was scarcely visible above the desk.
"Sit up, Willie," said the teacher.
Willie sat up with much suddenness
and effect. The other three giggled
"Waen't Jamie with you, Pauline?"
inquired the teacher.
At thiB juncture Jamie appeared, look
ing bland and unconscious.
"Why are you tardy, Jamie?" the
teacher began with an attempt at stern
ness. "I just stopped t' ask Mrs. Mclntyre
for a drink," said Jamie, with an air of
injured innocence. "It's awful warm."
"There is water here." The teacher
majestically indicated a pail in the
"I was 'fraid it was warm,' Jamie
sad in a very meek, small voice.
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