Image provided by: University of Nebraska-Lincoln Libraries, Lincoln, NE
About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (March 23, 1919)
THE pifAHA SUNDAY BEE ;V MARCH 23, 1919. YAMS) (GOOD ALE MONDAY "EMPHASIZING the completeness of our stocks of beautiful new fabrics for spring, and-also emphasizing the advantages gained by home sewers and professional dressmakers, in selecting spring sewing needs here. Featuring of Black' Silks A Selling of 3500 Yards at a Special Price EACH season brings new style, new patterns and newcolors in silks, yet the popu larity of black silk seems perpetual, and so we expect this offering to interest a great many women , ' " t J 86-inch Chiffon Taffeta, Moire, Bengalines, Poplins, Messalines, Peau De Cygnes, novelty Poplins and 40-inch Crepe de Chine. 1 .75 to 2,2Qualities, Yd. 1 .39 The Popularity of Chiffon Taffeta proves it to be the favorite material for pew Spring and summer Frocks, Skirts, Suits, etc., and as usual you'll find here '' ' " The New Suede Finish in ' . these Shades 4 shades of Navy 5 shades of Copenhagen 3 shades of Green 2 shades of Tan 2 shades bf Amethyst 2 shades of Wisteria 3 shades of Beige 4 shades of Brown 2 shades of Burgundy 3 shades of Rose 4 shades of Gray 2 shades of Pink 2 shades of Light Blue Extra Heavy Weight. , 2.25 Qualities, Yd. 1.69 . This Store has the best and finest Silks that it can procure. They are complete in assortment and exceptional in their range of variety. Their quality is dependable. Purchasing your Silks here is an invest ment which pays well. . Four Very Favored Fabrics f 1 35 and 40 Inch Foulards Foulard is the most called fabric of the season ; hundreds of the newest designs of this beautiful fabric can be found here, including the new Aurotone effects ; per yard, 1.95 to 2.95 40 Inch Baronet Satins in plain and brocade effects, for the. new sport skirts and coats in all the newst colorings; per yard, 4.95 and 5.95 The "Patriette" Silk is a new 1919 product for the spring and summer; frocks in plain and two-toned effects, 40 inches wide; yard, 5.95 The New "Greenwich" Prints are fantastic, to say the least, suitable for linings, trimmings, vests, lamp shades and a host of other purposes; 32 inches wide; per yard 1.50' MAIN FLOOR ' The Domestics Yard Goods Sale Special Anderson' ' 32-inch fine Zephyr dress gingham, gen uine imported fabrics, spe "cial per yard t 95 Fancy printed drew Foul ards in a big assortment new styles and printings, - par yard : 35 . 36-inch linen finished suiting in a splendid ' line plain shades, special, a yard 36-inch silk mixed shirt ing, in pretty Jacquard and over shot effects, with neat woven stripes, very special, yard 75 150 pieces French Voile in all the wanted plain shades made of finest quality two-ply yarn, with beautiful tape edge un usually sheer, clingy, posi tively worth 60c yard, special, at, QQ yard, Genuine Windsor plisse Crepe, special, per yard 39 Foreign Shirtings, gen uine Scotch and English fabrics,' made from finest combed yarns of Egyp tian cotton, in a variety of woven embroidered de-' signs and Russian Cord effects, unusually at tractive styles; special, yard 1.50, 1.35 "d 98c Mala 36-inch Dress wrapper and shirting Percale, light and dark colors, yard 35 1,000 "pieces Zephyr dress Gingham, all ' new 1919 Spring styles, yard 35 36-inch Shirting Madras, in a wonderful assortment new Spring printings, yard 39 36-inch Percale, light and dark colors, plenty of the much wanted blue grounds, long mill lengths, yard 25 Floor i Fine Cotton'Fabrics : Fo, .he SpriS Sew,' . New Spring Voiles, in stripes, plaids' and checks, embroidered effects. This fabric is yarn dyed and absolutely fast colors; 36 inches wide, yard, 1.35 Fine, Sheer, Crisp Eng lish Organdy: full line plain rfcolors; 45 inches wide, yard, y x 1.35 Printed Organdy in stripes and small floral designs, for dainty blouses end frocks; 40 inches wide, yard, 1.00 Extra Special Finest quality, new Spring Voiles, sheer and crisp, chif fon finish and large floral designs; . 36 inches wide, yard, 1.50 Just received a shipment of Non-Krush Dress Linens; 36 inches wide; yard, 1.49 Special purchase white 'Nainsook, soft, sheer and pure white, for dainty under musjins, slips, infants' wear, etc, free from starch, 27 inches wide, yard, I2l2c Main Floor Notions J. & P. Coats best 6 cord thread, spool 4c Fast colored wash edg ing, bolt 5c Cable Cord, 1I sifts, 2 yards for , 5c Dress Clasps, Black and White, card of one dos en 3c Hooks and Eyes, all sizes, card of two dozen 3c Sewing Silk, 50-yard spool for 3 He O. N. T. and American Maid, crochet- cotton, ball 7c 300 yard V spools of bas ting thread, spool 5c Fast colored darning cot ton, 3 balls for 5c Best needles, all sizes, 2 packages for - 25c Coat and Trouser hang ers, each . 5c Safety sins, good quality, card of one dozen, all sizes 3 He Shoe Trees, pair 10c Ritk-rack white and col ors, 2 bolts 15c One big lot of ' slightly soiled San silk crochet, cotton, spool 2c Women's Stocking - feet, all sizes, 3 pair 25c Darning "Silk,- spool 4c Warrens boned skirt belt ing, yard 15c Girls' and Ladies' Bar rettes, 2 for 25c Real human hair nets, eacfy 5c Dressing pins, large package 3c Inside Skirt Belting, yard , 10c A few offerings demonstrating the fact that homesew ers' needs can be pur chased here at a de cided saving. MAIN FLOOR J New Wool Dress Fabrics But a passing mention can be given v here of this section which is so very inter esting at the present moment. However, these groups invite a closer inspection of the great many values equally interesting. 2.00 All Wool French Serge, 1 .25 Just 50-bolts of pure, all-wool fine Twill French Serge, 40 inches wide, in Midnight and Navy Blue and all the wanted colorings; a splen ' did soft finished quality for dresses; the usual 2.00 Quality. All Wool Twill French Serge, 2.69 54-inch ; just the right weight and width for ' tailored Suits, Capes and Dolmans in Navy and Midnight Blue only. This quality has been sell- ing for 3.50. New Spring Skirting Plaids, 2.95, 3.98, 4.95 40 to 54 inches wide, including the smartest , novelty plaids in a variety of designs of the latest . color combinations. , Wool Epingle Gabardine, Yard 2.39 An extremely popular fabric for the coming season, 44 inches wide in all the new Spring shades, including Navy Blue. New Spring Coatings, 1.95 to 5.95 , Velour, Silvertone and many novelty weaves, 54 inches wide; in ajl the new and wanted colors. MAIN FLOOR ) ' Art Needle Work Beautify your home vith useful hand-made articles. Our Art Department can supply you with the newest and prettiest ideas at the small est prices. ( s White- Center Pieces Stamped for Solid and Eyelet Embroidery. 24-inch round center 45 1 48-inch round center, 1.50 36-inch round center 85J 1 20x48-inch Scarfs 85 Plaid Gingham Dresses for the Little Tots All made up, ready for the little embroidery and crocnet edge necessary to finish; Blue and Pink; sizes 1 to 4 years; each, 1 ' 3.25 Large Turkish Towels; Combing Capes, stamped new designs for French knots on Turkish towels, for and Lazy -Daisy stitches; F"n.c.h knots an(Lchin - stitching; very attractive each. 75 article, for, 75 Expert Needlework Instruction. , Teacher always in attendance demonstrating em broidery, crochet, tatting, knitting and lamp shade mak- . ing. A complete and exclusive line of silks, fringes, trim mings, etc., is carried to do this work. All lessons free of charge when materials are purchased in Art Department. THIRD FLOOR ' V To Brighten the Home New Draperies are Needed Pointed Marquisette, in rich col ors, that look like a fine imported Madras, large assortment of color ings, special; yard, . 50J Lace Certain Nets, by the yard, in white, Ivory and Ecru, all new patterns, 36 to 45 inches wide, worth 75c, yard, 49 Large Assortment of Cretonnes In all the new patterns and colors, just the thing for Sun Parlor and sum mer draperies, slip covers, . etc., slip covers to fit your furniture, per yard 50 to 2.00 THIRD FLOOR Fine Imported Laces of Exquisite Beauty and Quality Real Irish Laces, Edges and In sertions; all widths for trimming dresses and blouses; special, per yard, 1.98 to 6.85 Real Filet Laces, Bands, Edges and Insertions, in all widths, sets to match; yard 59, 1.59 to 3.98 Novelty Lace Flouncing French novelty Lace flouncing Margot embroidery on Silk Tulle Nets, dainty color effects, full skirt width. Spot nets, all silk, 40 inches wide, Black only, square and round spots on plain and fancy nets, special, per yr 2.98 V MAIM PXOOit SV wCSSI faHQUSi These Sellings for Mmday ' Store Hours, 9 A.M. to 6P. M. Thb Treasure Box A shop of beautiful and unique objects, from the hands of mod ern and Futuristic art ists. Objects of artfor the home beautiful and the personal gift of in dividuality. THIRD FLOOR- More Charming New Modes in Suits at $25 and $39 O TYLES.that combine the distinctive newness of original de- signs of the finest fashiqn artists are offered at these mod erate pricings, t abrtc quality and vanety of both styles and materials presented afford splendid opportunity for satisfying preference. ' The Materials Selection of materials includes finest all-wool Serges, Poiret1 Twills Gabardines and Poplins The Styles ' New Box Coat Suits New Belted Effects Fancy. Tailored Suits New Vest Effect Suits I Expert workmanship and trimmings of rows of silk braid, piping, self material folds, lined with plain or fancy silks of fine quality; about a dozen different styles, principally in nayy blue; some blacks, tan and castor. All sizes. SECOND FLOOR. r Style As Compiled by Our Store Shopper Sweaters Such a clever sleeveless Silk Slipover Sweater to b worn with Tuxedo open front suits, and later on with the smart snort skirts. This model has a narrow sash belt of -the fiber silk ending in a nar row white fringe, and has three rows of the white fringe, forming a trim on the lower part of the sweater. SECOND FLOOR Petticoat Bloomers For wear with the fash ionable long and narrow skirts we have the silk and satin Bloomers; also jer sey, made in the long and shorter lengths, and hav ing ruffles, either accor dion' pleated or embroid ered. SECOND FLOOR Suits Our' special department for the stylish stout woman is now showing garments designed by a tailor who makes a spe cialty of the "right lines" becoming to the stout figure, featuring the long bust line,' the narrow shoulder, which reduces the 'size of the figure., wonderfully. These suits incorporate all the spring novelties that are shown for the more slender mod els. One particularly attrac tive suit is shown in navy blue tricotine, cus tom tailored details, and narrow belt of the ma terial. It has a vest of white tricolette, bound in black braid, and trimmed with smoked pearl but tons. SECOND FLOOR Jewelry Now we have the smart crystal necklaces, just the touch needed, to set off a new suit or tailored dress. One beautiful necklace is of amethyst crystal and galliath, mak ing a very striking com bination. Main Floofw Wraps for Every Occasion Dressy Imported Models, Practical Street Types, - Auto Wraps, Sports Wear apes and Coats. SO complete areour lines that a garment for all occasions may be selected with confidence m its correctness, beauty and style. i The Americanized garment- The Dolman or Cape Wraps, varied with the loosely belted kimono sleeVe coat, shown in garments designed for Utility wear. Materials displayed Silk Du vetynes, Velour De Laine, Trico tines, Evora, Satins, , Lambskin, Poiret Twills and Novelty Tweeds. Colors in wide variety Egyptia Red, Fawn, Santiago, , .Rookie, Henna, Foch Blue, Bison, Congo and Black. Prices range 85.00, 55.00, 75.00 to 125. 0(h v SECOND FLOOR The New "Coronet" Hats A Surprisingly Wide Style Diversion Formal hats, dinner hats, restaurant hats, dance hats and frock hats, as well as tailleur and trotteur styles 'pHE showing includes Cuban Rice Bodies, J simply trimmed and becomingly shaped, also all the new pokes and flat crowned sailors. These are wing trimmed and some have just a sassy bow of ribbon poised at the right angle; neither have we forgotten the matron in assembling these new things. Here are the smart side roll, tricorn, orv off-the-face hats, with a softening touch of hair braid, or facing of Georgette Crepe. Hats for wery woman. ' Always $10 SECOND FLOOR If You But Realized the Corset's Import You Would Read Our Corset Talks With Greatest Care for they point the way to both the fashionable figure and health as well. Monday we feature Nemo self-reducing corsets, because they enable women of full or stout figures to preserve good health and good proportions by preventing 4n accumulation of excess flesh. y ine reiiei bands envelon. take im rpHncp1 nnH firmhr mm. port a heavy abdomen with utmost comfort,' the self-reducing straps give additional support and produce a passive massage which eventually disposes of excess fatty tissue. You should not buy a Nemo corset without having it prop erly fitted. Our corps of Scientific Corsetieres, conceded to be quite the best in the west, are always at your service. The fittings here are free. ' , Special Nemo Self-Reducing Corset, Style 361, as Illustrated is for the average full figure, of medium height, with excess flesh evenly distributed, low bust, medium long skirt of durable white coutil well boned, sizes 22 to 36, at j v 3 50 Nemo Corset, Style 511, as Illustrated This model is adapted to that larger class of women who do not particularly require abdominal reductions, but are too heavy in hip and thigh. This corset has bands of semi-elastic webbing and gores of elastic cloth in back next to back wires, whereby the corset skirt is made flexible and comfortable, while producing extreme reduction of back, hips and upper limbs. Very low bust. This modelTs in flesh andhite. Sizes to 36, at -third floor- 6-00 SELF-REDUCING' NS36I 5 1 KOStfCVKs) TANDAI