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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (Jan. 13, 1918)
pEQOlPMENT ONE Or SHAFER CO.'S GREATEST ASSETS Facilities forvQuick Service Make for Wonderful Con venience for Patrons of Concern. The recently installed equipment for the manufacture of celluoid spe cialties and the quick service the firm is able to give its fatrons in this line is a wonderful convenience all around. Heretoftre theie orders were neces sarily placed in the east. But the time required to manufacture and make shipments oftentimes resulted in a serious handicap in the sale of this class of goods. Consequently the linn not only grasped time by the forelock, but reached away back be hind the ears and succeeded in getting a stranglehold. Now, instead of wait ing for some eastern specialist to fill an order, this class of work is done right here in Omaha, although it re quired the outlay of many thousands of dollars to purchase the irucninery. But the bosses of this concern con sider speed one of the essential fea tures of big business, and know that soon their judgment will be vindicated by the diversion of eastern orders to our own home company. Notwithstanding the high price of leather the particular kind of leather required for the manufacture of leather specialties, Shafers are still doing: business at the old stand in the leather specialty line. If it carries ad vertising and is made of leather, Shafers can furnish it. Of course, you understand, this doesn't include boots and shoes and harness and ma chinery belting and such like. But it does include such nifty little articles as ""pocketbooksi billbooks, memo books, card cases, etc. Because of their classy appearance and wearing qualities, leather specialties and novel ties', jnpress upon he recipient the stability of the advertiser that is, the man who makes you a present of a ndfe leather pocketpook, upon which his name and business is embossed in gold letters, has made a very fa vorable impression and given you a lasting reminder of his business. No doubt, SO per cent of those who read this story are carrying such articles in their pockets. Leather specialties, you know, are particularly popular with high-browed financial institu tions, such as banks, trust companies and insurance companies. Thousands of orders for leather specialties of this nature are filled yearly. Nowwe come to the humble lead pencil. Despise it not because it is about the cheapest thing in the market, for it is bound to make its mark in the world. Lead pencils, proper, are purchased from manu facturers in lots of from a quarter to a half a million. Then the pencils are put through a little "doodad" operat ed by a pretty maiden and after being put through this machine come out bearing a neatly ' printed advertise mentthat is, the pencils do, not the maiden. Millions of these advertising pen cils are distributed annually. Insur ance companies especially are heavy buyers, and during the last year two insurance companies alone purchased over 100,000 pencils of M. F. Shafer & Co., to say nothing of the several hundred smaller orders of anywhere from 1,000 to 5,000. To go into details and fully de scribe all the specialties put out by this firm and tell how they are made or even to attempt to explain how the ads are placed on them would be a herculean task and would require much space, in The Bee and for fear the United States government will get after Shafer:, on the charge of non conservation of valuable print paper, much of the most interesting part of this story will have to be eliminated. The fellow who is writing this story Pmst return to the, commonplace de tails of murders, fires and robberies that make "up the usual assignments of the poor newspaper scribe, and be sides R. F. Clark, the advertising manager of Shafer's, has a great big blue pencil and is not at all shy about using it. Therefore if the most inter esting part of the story is cut out you will know who to lambast. Watch fobs are another specialty designed, manufactured and sold in big lots. The fobs as animated ad vertisements are artistic and inexpen sive, beautifully engraved on metal, designed by the artist for the par ticular lines of business they are to represent. Any number of designs from which to select, and if you do not care for any of the designs sub mitted just give the artistic artist an idea of what you want and he or she will design it for. you. The firm turns out large orders of classy watch fobs for progressive concerns. But the noon whistle is blowing and the writer will skip the balance of the specialties and let you see then wonders for yourself when you come to inspect the plant next Thurs . day. Wilson's Speech Approved By Hungarian Statesman Berne. Jan. 12. Count Karolyi, the Hungarian statesman who has just visited Switzerland, approved in gen eral of 'President Wilson's view of peace terms, in a score or more speeches and statements which he made while here. In Count Karolyi s opinion, the necessary conditions for a lasting peace are renunciation of all annexationist aims ana tne comuicie democratization of all ,the belligerent powers. Speaking particularly of Hun - j ?ary, he said : ' I "The new scheme for electoral re Torm in Hungary, while it does not mean equal universal and secret vot ing, yet brings with it a reasonable "extension of the right to vote, and is therefore to be regarded as a step in ,the way toward? that democratiza tion which is necessary if a lasting peace is to be secured, and the first result of which will be a complete reform of Parliament to the end that the government will be dependent on the mass of the people, and not mere ly on the middle classes. "As for the problem of nationalities in Hungary, it will solve itself auto matically when the whole system of government has been democratized. The Mittel-Europa scheme will in evitably -esult in the perpetuation of war, and is to be condemned on that account. Freedom in commercial re lations is a necessary attribute to a lasting peace, and Hungary must have a free hand in all economic questions and not be bound to Germany by any long-standing agreement" Monotype Machine Like Huge Typewriter One of the most important depart ments of a printing business is the composing room and unless it is well equipped with up-to-date facilities it is impossible to give that service that is so necessary in these days to secure and hold customers. Shafer & Co. realizing this have long been users of the most modem composing room equipment the Monotype and have celebrated their change of quarters by adding to their Monotype equip ment a new keyboard of the latest pattern, and a new caster. Tiie average reader who is un familiar with printing may not realize the full value of this wonderful ma chine to the printer, or what it means to his customers until we call his at tention to the fact that the Monotype will make all the type and material required by a printing plant in its composing room, and yill set a large part of the type as it makes it. Like Giant Typewriter. To the uninitiated the Monotype keyboard looks like a giant typewriter with many keys, and is operated in much the same manner, the operator striking a key for each letter in the copy. When the key is struck the mechanism punches two or more small holes in a paper" ribbon at the top of the machine and moves it for ward ready for the punching for the next letter; when-a sufficient number of letters have been struck to nearly fill the line the operator notes on the scale just how much space remains to be filled and by striking two special keys causes the mechanism to make additional holes in the ribbon which are used to distribute the space be tween the words. Letter by letter the copy is transferred to the paper rib bon in the shape of a series of holes until it resembles nothing so much as a miniature player-piano music roll; and in fact the mechanism for control in the player-piano is quite similar to that of the Monotype casting ma chine. Our illustration will give an idea of the appearance of the key board and the reader will at once notice that its name is quite appro- PrFroin the keyboardHhe ribbon is taken to the caster, where it is so placed that the little holes control the action of the machine by allowing the admission of air to certain cylinders which control the stop pins, and thus place over the opening of a mold matrix for casting the exact character represented by the key that was struck when those holes were made m the ribbon. Then a pump throws a jet of molten metal into the mold and a type is formed; the matrix is moved and another replaces it and the casting operation is repeated, and so on until the copy has all been as sembled in individual types. As each type is cast it is placed into lines pushed onto a metal container called a galley, until there is a "column of lines similar to the one you are now reading. But the most wonderful thing about these two machines which form the, Monotype is the way in which they make each line of exactly the same length, as they appear in the Steadier Tone Prevails in Jobbing Price of Box Apples A steadier tone has prevailed in the jobbing price range of box apples. The presence of large quantities of frozen stock was still a disturbing feature so far as concerned the best grades, but New York has recovered from the sharp decline of last week, and other leading markets reached a more settled and stronger position. Rome?, extra fancy, medium and larg er (sizes, ranged generally $2.15 to $3.00 and Spitzenburgs $2.25 to $3.00. In Boston the weakness of the local apple market has bee'n shared by boxed fruit which sold $1.60 to $1.75 for all sizes .extra fancy stock, Romes, Spitzenburgs, etc. Demand for box apples was gen erally fair to good in leading mar kets, Barrel apple jobbing values dis played a firmer tone, although the price range was wide in some mar Section of Gordon Press Room on the Second Floor J88k ; ft 1 tffCW wgss jugs- ih V?v'.. , TfeSf tV'-i r.'-fA-f. r THESE FIRMS WELCOME M. F. SHAFER & COMPANY WELCOME! Omaha Pillow Co. ( 1907 Cuming. D. 2467. Your Patronage Will Be Appreciated at THE LADIES' BARBER SHOP Mary O'Donnell, Mgr. 616 North 16th St. IpiiiiiiitiiiiiiiiiiiiMHiiiiH 'f Mlili:f it!!ITilliil:llMlliVif'IHeuairliMHl'laeiilllllTm:ieiilueillntn!l'f!ittllntMf itlltnl:ll'itn(!iMIU I WHEN YOU WISH 1 i Courtesy and Service at Reasonable Prices I caiiat DREXEL CAFE Phone Red 3475. , 620 North 16th, fr:llll'lllllllllillllllHIIIIIIIIIllIIIUIIII!!l!!!IIHI!lllll:ill'llllilHril!;l.ll;!l: lnrllHIIIlllllnlllllllllllllliUIIIMl!lllllll THE OMAHA paper, xou Will remember tnat wnen the keyboard operator reached the end on his line he struck two special keys to control this "justification." When the "ribbon is passed through the caster these perforations are thefirst to reach the governing mechanism and set the machinery so that the spaces between the words are made just the right size to make the line equal length with the others, each space in the line being the sarnie size. Best Possible Work. The above is a short non-technical survey of the operation of the Mono type in making and setting types into plain reading matter or tabular mat tery but that is only part of the work that this wonderful machcine accom plishes for the composing room. When there is no plain matter composition the caster will make display type and borders, ornaments, leads, slugs, rules and spacing material for the hand compositors in any quantity needed, so that it is possible for the Mono type printer to use new type and material for every job he prints and thereby secure that fine, clean, clear, sharp impression that is always found in good printing. The best printing is that done from new type, and the M. F. Shafer & Co. Past Masters In Creating Novelties of Beauty The next time you see a pretty calendar examine it most minutely and, dollars to doughnuts, you will find the printed trademark of M. F. Shafer & Co., on it some place. The company is a pastmaster in the art of creating things of beauty, and while art-calendars may not be a joy forever they are a thing of beauty for at least one year. M. F. Shafer & Co are doing their share in making the world' a more beautiful place in which to live. Celluloid specialties have always kets. New York Baldwins, A 2, were slow with moderate demand, $4.25 to $5.50, and fancy grade sold at $6.00 to $7.00 in the Cincinnati and Minneapolis markets. , Selling movement has Been very light for potatoes in the producing sections, owing mainly to cold weath er and to the scarcity of heated cars. Prices were generally very firm. At Presque Isle, Me., there was practi cally no hauling or loading, but green mountains were quoted stronger at $1.97 to $2.03 per hundredweight in bulk. Round whites', No. 1, sacked, sold 5 to 10 cents higher at $2.20 to $2.30 f.o.b. Rochester, N. Y. Michigan round whites sold $1.94 to $2.08 for No. Is, sacked, f. o. b. Grand Rapids. -Little movement was reported from the onion growing sections, owing to lack of demand at the prices, $2.55 to $2.75, asked for storage stock. At the Cuming Tire Repair Tiret and Tubes For Sale Vulcanizing Retreading Deuble Treading 1904 CUMING ST. DOUG. 8944 iiiiia i!fcsii.i!iM!iii .iiii'iiitii.aa SUNDAY BEE: JANUARY Monotype enables the printer to have brand new type for every order. That the Monotype is a successful machine and a money maker for Shafer & Co. is proven by the fact that after several years use of the Monotype, they ordered additional machines, and that Shafer & Co. are successful is proven by the fact that they are moving into larger and bet ter quarters. Another confirmation of the old adage that to be success ful you must consort with those who are successful the successful firm uses the successful machine. It might be added here, too, that The Bee is also equipped with the Monotype sys tem. " The other deoartments of the Shafer plant have also received addi tional equipment; more presses have been added and improvements have been made on the machines already in use, so that this live firm will start business in their new home ready to serve their customers better and quicker than ever before, and with all the facilities needed to keep the cost of manufacture down to the lowest limit possible in these times of uncer- tainty ana unseiuea prices ior ma terial. been in great demand by the buying public, and it is a known fact that women and children, yes and men, too,. for that- matter, will walk 10 blocks out of the way to trade at some store which gives away some unique and useful article in celluloid. The variety of articles made of cellu loid by the Shafer company is aston ishingly large. Such things as mir rors, buttons, badges, pocket knives, knife sharpeners, paper weights, rul ers are only a few of the many hun dred useful and ornamental items manufactured by this firm. " close of the year the lb principal northern onion states, reckoning 500 bushels to a carload, had shipped 5, 133,000 bushels out of an estimated crop of 13,544,000 bushels, leaving 8,411,000 bushels. At the close of 1916 the same states had shipped 3,796,000 bushels out of an estimated crop of 7,832,700 bushels, leaving 4,036,700 bushels. liliiBHHIl 1 if m m m m 1 Hi is v Carpenter Paper Company I Kansas City Lincoln Sioux City m M till: Carpenter Paper Company - !'!!W!J'Wl!jl'i! IS, 1918. CHAMPION HELPER FOR THERED CROSS Mrs. Charles White of Dell Rapids Raises Sheep, Shears Them, Makes Yarn and Knits. , Dell Rapids, S. D Jan. 12. Re cause she raises sheep, shears them, cleans and cards the wool, makes yarn, colors it to the Red Cross stand ard gray by carefully mixing the wool, and kmts socks, sweaters and hel mets out of it for the Red Cross, Mrs. Chris White of Dell Rapids has ob tained the title of "America's cham pion Red Cross helper." This title was given Mrs. White by the Minneapolis Red Cross headquar ters, where she sends all of her work and her name leads all the other workers in the northwest She also knits for her grandsons in the army and for other boys with whom she is personally acquainted in army can tonments and "over there." She is 70 years old. The number of articles she has knitted since the United States en tered the war, Mrs. White said she ctyild not estimate, but she protested that her work was "not worth making so much fuss about." Did It for the Soldiers. "What I did for the soldier boys and what I'm doing isn't much," she said, as her hands made her knitting needles fly. "When I sheared the sheep, washed and combed the wool, spun the yarn and knit the socks, I had no idea of anybody taking any notice of it. You see. I simply did it for the soldiers. To me it seems very easy, because it's something I learned in my childhood. "Up here," she continued., still KffMjf-.,- .v-i !jiB.g.-jg.a!J.JU'Jsi - ---' -., m.MtMitmiMtmiMinHniiiiiiimimHi'tfflHtl P R 1 fe HT" nr selects our Office Furniture equipment and Floor Coverings against all competitors, we feel it is the greatest' "Best by Test" adver tisement we can have. , , Orchard & Wilhelm Co. " 414-416-418 South l&h Street. H jg Pi i I ... - 1 1 1,1 1 ....Han.H.,MiHMjiBiitiiiiiiniHriif)tiiimiti OMAHA ESTABLISHED IN 1887 Now Have Branch Houses In Des Moines Salt Lake . Billings , Carpenter's Square Brand A broad and comprehensive line of printing papers chosen with your needs in view. For thirty years we have been qffering the best lines obtainable. They include- grades for every purpose and are stocks speci fied by customers who know paper values. xIf you have a good business, don't miss using a corres pondence paper that typifies il ask your stationer for Western Bond , a vigorous, high-grade writing paper with character that all business men admire- It has all the snap, the crackle, the strength, leathery feel and uniform sur face you expect to find in good bond paper. Sold through printers and stationers, in white and seven beautiful shades, with envelopes to match. Sam ples sent on request, with name of your dealer. OMAHA knitting vigorously, without looking up, "you know we women can't run to the store every time we need a lit tle yarn. Why, they charge too much for it; much more than they ought, considering what they pay us for the wool we sell. "It takes me about a week from PHONE DOUGLAS 6967 Western Heating and Plumbing Co. 40E JOHNSTON, Prop. Heating and Plumbing Engineers N 1810 St. Mary's Ave., a commercial institution with the foresight and sagacity of the M.F. SHAFER &CO. n 7 D the time I cut the wool off the sheep to the time I have finished a pair of socks. Rut thenyou must understand that I do my housework in that time, too," she continued, as she looked up for the first time and stopped her knit ting to pull up a little more yarn from the ball on the floor. Omaha, Neb. m Denver Butte IS! m