pEQOlPMENT ONE
Or SHAFER CO.'S
GREATEST ASSETS
Facilities forvQuick Service
Make for Wonderful Con
venience for Patrons of
Concern.
The recently installed equipment
for the manufacture of celluoid spe
cialties and the quick service the firm
is able to give its fatrons in this line
is a wonderful convenience all around.
Heretoftre theie orders were neces
sarily placed in the east. But the time
required to manufacture and make
shipments oftentimes resulted in a
serious handicap in the sale of this
class of goods. Consequently the
linn not only grasped time by the
forelock, but reached away back be
hind the ears and succeeded in getting
a stranglehold. Now, instead of wait
ing for some eastern specialist to fill
an order, this class of work is done
right here in Omaha, although it re
quired the outlay of many thousands
of dollars to purchase the irucninery.
But the bosses of this concern con
sider speed one of the essential fea
tures of big business, and know that
soon their judgment will be vindicated
by the diversion of eastern orders to
our own home company.
Notwithstanding the high price of
leather the particular kind of leather
required for the manufacture of
leather specialties, Shafers are still
doing: business at the old stand in the
leather specialty line. If it carries ad
vertising and is made of leather,
Shafers can furnish it. Of course,
you understand, this doesn't include
boots and shoes and harness and ma
chinery belting and such like. But it
does include such nifty little articles
as ""pocketbooksi billbooks, memo
books, card cases, etc. Because of
their classy appearance and wearing
qualities, leather specialties and novel
ties', jnpress upon he recipient the
stability of the advertiser that is, the
man who makes you a present of a
ndfe leather pocketpook, upon which
his name and business is embossed
in gold letters, has made a very fa
vorable impression and given you a
lasting reminder of his business. No
doubt, SO per cent of those who read
this story are carrying such articles
in their pockets. Leather specialties,
you know, are particularly popular
with high-browed financial institu
tions, such as banks, trust companies
and insurance companies. Thousands
of orders for leather specialties of
this nature are filled yearly.
Nowwe come to the humble lead
pencil. Despise it not because it is
about the cheapest thing in the
market, for it is bound to make its
mark in the world. Lead pencils,
proper, are purchased from manu
facturers in lots of from a quarter to
a half a million. Then the pencils are
put through a little "doodad" operat
ed by a pretty maiden and after being
put through this machine come out
bearing a neatly ' printed advertise
mentthat is, the pencils do, not the
maiden.
Millions of these advertising pen
cils are distributed annually. Insur
ance companies especially are heavy
buyers, and during the last year two
insurance companies alone purchased
over 100,000 pencils of M. F. Shafer
& Co., to say nothing of the several
hundred smaller orders of anywhere
from 1,000 to 5,000.
To go into details and fully de
scribe all the specialties put out by
this firm and tell how they are made
or even to attempt to explain how the
ads are placed on them would be a
herculean task and would require
much space, in The Bee and for fear
the United States government will
get after Shafer:, on the charge of non
conservation of valuable print paper,
much of the most interesting part of
this story will have to be eliminated.
The fellow who is writing this story
Pmst return to the, commonplace de
tails of murders, fires and robberies
that make "up the usual assignments
of the poor newspaper scribe, and be
sides R. F. Clark, the advertising
manager of Shafer's, has a great big
blue pencil and is not at all shy about
using it. Therefore if the most inter
esting part of the story is cut out you
will know who to lambast.
Watch fobs are another specialty
designed, manufactured and sold in
big lots. The fobs as animated ad
vertisements are artistic and inexpen
sive, beautifully engraved on metal,
designed by the artist for the par
ticular lines of business they are to
represent. Any number of designs
from which to select, and if you do
not care for any of the designs sub
mitted just give the artistic artist an
idea of what you want and he or she
will design it for. you. The firm turns
out large orders of classy watch fobs
for progressive concerns.
But the noon whistle is blowing
and the writer will skip the balance
of the specialties and let you see
then wonders for yourself when you
come to inspect the plant next Thurs
. day.
Wilson's Speech Approved
By Hungarian Statesman
Berne. Jan. 12. Count Karolyi, the
Hungarian statesman who has just
visited Switzerland, approved in gen
eral of 'President Wilson's view of
peace terms, in a score or more
speeches and statements which he
made while here. In Count Karolyi s
opinion, the necessary conditions for
a lasting peace are renunciation of all
annexationist aims ana tne comuicie
democratization of all ,the belligerent
powers. Speaking particularly of Hun
- j ?ary, he said : '
I "The new scheme for electoral re
Torm in Hungary, while it does not
mean equal universal and secret vot
ing, yet brings with it a reasonable
"extension of the right to vote, and
is therefore to be regarded as a step
in ,the way toward? that democratiza
tion which is necessary if a lasting
peace is to be secured, and the first
result of which will be a complete
reform of Parliament to the end that
the government will be dependent on
the mass of the people, and not mere
ly on the middle classes.
"As for the problem of nationalities
in Hungary, it will solve itself auto
matically when the whole system of
government has been democratized.
The Mittel-Europa scheme will in
evitably -esult in the perpetuation of
war, and is to be condemned on that
account. Freedom in commercial re
lations is a necessary attribute to a
lasting peace, and Hungary must have
a free hand in all economic questions
and not be bound to Germany by any
long-standing agreement"
Monotype Machine Like Huge Typewriter
One of the most important depart
ments of a printing business is the
composing room and unless it is well
equipped with up-to-date facilities it
is impossible to give that service that
is so necessary in these days to secure
and hold customers. Shafer & Co.
realizing this have long been users
of the most modem composing room
equipment the Monotype and have
celebrated their change of quarters
by adding to their Monotype equip
ment a new keyboard of the latest
pattern, and a new caster.
Tiie average reader who is un
familiar with printing may not realize
the full value of this wonderful ma
chine to the printer, or what it means
to his customers until we call his at
tention to the fact that the Monotype
will make all the type and material
required by a printing plant in its
composing room, and yill set a large
part of the type as it makes it.
Like Giant Typewriter.
To the uninitiated the Monotype
keyboard looks like a giant typewriter
with many keys, and is operated in
much the same manner, the operator
striking a key for each letter in the
copy. When the key is struck the
mechanism punches two or more
small holes in a paper" ribbon at the
top of the machine and moves it for
ward ready for the punching for the
next letter; when-a sufficient number
of letters have been struck to nearly
fill the line the operator notes on the
scale just how much space remains
to be filled and by striking two special
keys causes the mechanism to make
additional holes in the ribbon which
are used to distribute the space be
tween the words. Letter by letter the
copy is transferred to the paper rib
bon in the shape of a series of holes
until it resembles nothing so much as
a miniature player-piano music roll;
and in fact the mechanism for control
in the player-piano is quite similar
to that of the Monotype casting ma
chine. Our illustration will give an
idea of the appearance of the key
board and the reader will at once
notice that its name is quite appro-
PrFroin the keyboardHhe ribbon is
taken to the caster, where it is so
placed that the little holes control the
action of the machine by allowing the
admission of air to certain cylinders
which control the stop pins, and thus
place over the opening of a mold
matrix for casting the exact character
represented by the key that was struck
when those holes were made m the
ribbon. Then a pump throws a
jet of molten metal into the mold and
a type is formed; the matrix is
moved and another replaces it and
the casting operation is repeated, and
so on until the copy has all been as
sembled in individual types. As each
type is cast it is placed into lines
pushed onto a metal container called
a galley, until there is a "column of
lines similar to the one you are now
reading. But the most wonderful
thing about these two machines which
form the, Monotype is the way in
which they make each line of exactly
the same length, as they appear in the
Steadier Tone Prevails in
Jobbing Price of Box Apples
A steadier tone has prevailed in the
jobbing price range of box apples.
The presence of large quantities of
frozen stock was still a disturbing
feature so far as concerned the best
grades, but New York has recovered
from the sharp decline of last week,
and other leading markets reached a
more settled and stronger position.
Rome?, extra fancy, medium and larg
er (sizes, ranged generally $2.15 to
$3.00 and Spitzenburgs $2.25 to $3.00.
In Boston the weakness of the local
apple market has bee'n shared by
boxed fruit which sold $1.60 to $1.75
for all sizes .extra fancy stock, Romes,
Spitzenburgs, etc.
Demand for box apples was gen
erally fair to good in leading mar
kets, Barrel apple jobbing values dis
played a firmer tone, although the
price range was wide in some mar
Section of Gordon Press
Room on the Second Floor
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THESE FIRMS WELCOME
M. F. SHAFER & COMPANY
WELCOME!
Omaha Pillow Co.
( 1907 Cuming.
D. 2467.
Your Patronage Will Be Appreciated at
THE LADIES' BARBER SHOP
Mary O'Donnell, Mgr. 616 North 16th St.
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i Courtesy and Service at Reasonable Prices I
caiiat DREXEL CAFE
Phone Red 3475. , 620 North 16th,
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THE OMAHA
paper, xou Will remember tnat wnen
the keyboard operator reached the end
on his line he struck two special keys
to control this "justification." When
the "ribbon is passed through the
caster these perforations are thefirst
to reach the governing mechanism
and set the machinery so that the
spaces between the words are made
just the right size to make the line
equal length with the others, each
space in the line being the sarnie size.
Best Possible Work.
The above is a short non-technical
survey of the operation of the Mono
type in making and setting types into
plain reading matter or tabular mat
tery but that is only part of the work
that this wonderful machcine accom
plishes for the composing room. When
there is no plain matter composition
the caster will make display type and
borders, ornaments, leads, slugs, rules
and spacing material for the hand
compositors in any quantity needed,
so that it is possible for the Mono
type printer to use new type and
material for every job he prints and
thereby secure that fine, clean, clear,
sharp impression that is always found
in good printing. The best printing
is that done from new type, and the
M. F. Shafer & Co. Past Masters
In Creating Novelties of Beauty
The next time you see a pretty
calendar examine it most minutely
and, dollars to doughnuts, you will
find the printed trademark of M.
F. Shafer & Co., on it some place.
The company is a pastmaster in the
art of creating things of beauty, and
while art-calendars may not be a joy
forever they are a thing of beauty
for at least one year. M. F. Shafer
& Co are doing their share in making
the world' a more beautiful place in
which to live.
Celluloid specialties have always
kets. New York Baldwins, A 2,
were slow with moderate demand,
$4.25 to $5.50, and fancy grade sold
at $6.00 to $7.00 in the Cincinnati and
Minneapolis markets. ,
Selling movement has Been very
light for potatoes in the producing
sections, owing mainly to cold weath
er and to the scarcity of heated cars.
Prices were generally very firm. At
Presque Isle, Me., there was practi
cally no hauling or loading, but green
mountains were quoted stronger at
$1.97 to $2.03 per hundredweight in
bulk. Round whites', No. 1, sacked,
sold 5 to 10 cents higher at $2.20 to
$2.30 f.o.b. Rochester, N. Y. Michigan
round whites sold $1.94 to $2.08 for
No. Is, sacked, f. o. b. Grand Rapids.
-Little movement was reported from
the onion growing sections, owing to
lack of demand at the prices, $2.55 to
$2.75, asked for storage stock. At the
Cuming Tire Repair
Tiret and Tubes For Sale
Vulcanizing
Retreading Deuble Treading
1904 CUMING ST. DOUG. 8944
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SUNDAY BEE: JANUARY
Monotype enables the printer to have
brand new type for every order.
That the Monotype is a successful
machine and a money maker for
Shafer & Co. is proven by the fact
that after several years use of the
Monotype, they ordered additional
machines, and that Shafer & Co. are
successful is proven by the fact that
they are moving into larger and bet
ter quarters. Another confirmation
of the old adage that to be success
ful you must consort with those who
are successful the successful firm
uses the successful machine. It might
be added here, too, that The Bee is
also equipped with the Monotype sys
tem. "
The other deoartments of the
Shafer plant have also received addi
tional equipment; more presses have
been added and improvements have
been made on the machines already in
use, so that this live firm will start
business in their new home ready to
serve their customers better and
quicker than ever before, and with all
the facilities needed to keep the cost
of manufacture down to the lowest
limit possible in these times of uncer-
tainty ana unseiuea prices ior ma
terial.
been in great demand by the buying
public, and it is a known fact that
women and children, yes and men,
too,. for that- matter, will walk 10
blocks out of the way to trade at
some store which gives away some
unique and useful article in celluloid.
The variety of articles made of cellu
loid by the Shafer company is aston
ishingly large. Such things as mir
rors, buttons, badges, pocket knives,
knife sharpeners, paper weights, rul
ers are only a few of the many hun
dred useful and ornamental items
manufactured by this firm. "
close of the year the lb principal
northern onion states, reckoning 500
bushels to a carload, had shipped 5,
133,000 bushels out of an estimated
crop of 13,544,000 bushels, leaving
8,411,000 bushels. At the close of 1916
the same states had shipped 3,796,000
bushels out of an estimated crop of
7,832,700 bushels, leaving 4,036,700
bushels.
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Carpenter Paper Company
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Kansas City
Lincoln
Sioux City
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Carpenter Paper Company
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IS, 1918.
CHAMPION HELPER
FOR THERED CROSS
Mrs. Charles White of Dell
Rapids Raises Sheep, Shears
Them, Makes Yarn
and Knits.
, Dell Rapids, S. D Jan. 12. Re
cause she raises sheep, shears them,
cleans and cards the wool, makes
yarn, colors it to the Red Cross stand
ard gray by carefully mixing the wool,
and kmts socks, sweaters and hel
mets out of it for the Red Cross, Mrs.
Chris White of Dell Rapids has ob
tained the title of "America's cham
pion Red Cross helper."
This title was given Mrs. White by
the Minneapolis Red Cross headquar
ters, where she sends all of her work
and her name leads all the other
workers in the northwest She also
knits for her grandsons in the army
and for other boys with whom she
is personally acquainted in army can
tonments and "over there." She is 70
years old.
The number of articles she has
knitted since the United States en
tered the war, Mrs. White said she
ctyild not estimate, but she protested
that her work was "not worth making
so much fuss about."
Did It for the Soldiers.
"What I did for the soldier boys
and what I'm doing isn't much," she
said, as her hands made her knitting
needles fly. "When I sheared the
sheep, washed and combed the wool,
spun the yarn and knit the socks, I
had no idea of anybody taking any
notice of it. You see. I simply did it
for the soldiers. To me it seems very
easy, because it's something I learned
in my childhood.
"Up here," she continued., still
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selects our Office Furniture equipment and
Floor Coverings against all competitors, we
feel it is the greatest' "Best by Test" adver
tisement we can have. , ,
Orchard & Wilhelm Co.
" 414-416-418 South l&h Street.
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OMAHA
ESTABLISHED IN 1887
Now Have Branch Houses In
Des Moines
Salt Lake .
Billings ,
Carpenter's Square Brand
A broad and comprehensive line of printing papers
chosen with your needs in view. For thirty years we
have been qffering the best lines obtainable. They include-
grades for every purpose and are stocks speci
fied by customers who know paper values.
xIf you have a good business, don't miss using a corres
pondence paper that typifies il ask your stationer for
Western Bond ,
a vigorous, high-grade writing paper with character
that all business men admire- It has all the snap, the
crackle, the strength, leathery feel and uniform sur
face you expect to find in good bond paper.
Sold through printers and stationers, in white and
seven beautiful shades, with envelopes to match. Sam
ples sent on request, with name of your dealer.
OMAHA
knitting vigorously, without looking
up, "you know we women can't run
to the store every time we need a lit
tle yarn. Why, they charge too much
for it; much more than they ought,
considering what they pay us for
the wool we sell.
"It takes me about a week from
PHONE DOUGLAS 6967
Western Heating
and
Plumbing Co.
40E JOHNSTON, Prop.
Heating and Plumbing
Engineers N
1810 St. Mary's Ave.,
a commercial institution with
the foresight and sagacity of the
M.F. SHAFER &CO.
n
7 D
the time I cut the wool off the sheep
to the time I have finished a pair of
socks. Rut thenyou must understand
that I do my housework in that time,
too," she continued, as she looked up
for the first time and stopped her knit
ting to pull up a little more yarn from
the ball on the floor.
Omaha, Neb.
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Denver
Butte
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