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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (May 20, 1917)
THE OMAHA 3CTNDAY BEE: MAY 20, 1917. 5 D iPPERSON SEES NO CAUSE FOR WORRY , Jays That Business Should Be Even Better Than Before U. S. Entered the War. "Keep the prosperity a going that ii statement I read or heard the other day," said Elmer Apperson, president of Apperson Bros. Auto t -i ii j : - . mouuc cuiupaiij, aim is a guuu It really covers the crux of the busi ness situation here in this country. There is absolutely no reason for prosperity to leave. If it does go the people themselves will drive it away. There is more money in the country now than there ever was before and there is rapidly goiig to be more as oar allies can make the needed ar rangements for the huge purchases of food, clothing and munitions they are going to need to prosecute the war to s successful ending. No Reason For Fear. "I have no patience with this emotional hysteria which causes cer tain people to make a frantic effort to hoard money. More than ever be fore in the history of this country are there 'now gilt-edge securities avail able in nearly every juanity wanted. We do not at such a time as this need an inertia that is cautious, but rather in efficiency that is aggressive. Use less extravagance must be done away with and an absolute elimination must be made of waste. But this does not mean that our standard of living ihould not be maintained. As How ard Coffin said, "The declaration of war cart have no evil effect on busi ness. We need at such a time more business, not less.' "So now I feel that every sound Commercial activity should be en couraged, as the surest way to handi cap our righting forces would be to permit a disorganization of our com mercial system through depression. The man out ;on the front in the trencli or on the sea cannot win out unless he knows that he ii being backed up by the men at home in the field and m the factory. Everyone must do a little toward the develop nfnt of a greater efficiency in our daily life, but ever should we keep in mind the fact that employment will be plentiful, wages high and money abundant. , "So far as our comoanv is con- terned, we are going ahead just as we have done every year In the past We are bunding all the cart our.tactory can torn out and we are selling them in fact, when I was at the plant last week the sales department told me that we were thirty days behind on our oraera. . Gossip Along the Automobile Row Jack Rowdy of the Omaha Horse and Mule market has forsaken the ponies and mules for a Rabbit "Ap person jack (.aeep stutt.j A new garage to be called the "Packard Garage" is being con- Structrd at 7.1117 M ctrrrt Smith Umaha. The new garage commodate seventy cars. will ac- Mort Zucker, manager of the Omaha and Des Moines branch of the Stewart Products Corporation, spent Wednesday at the Omaha office. W. M. Clement is driving around on the streets day and night, almost, with the new Model "G Scrippt Booth roadster, the first car having arrived a couple of days ago and large shipments are now on the way. This is the car selling at $935. H. E. Sidles, president of the Ne braska Buick Auto company of Lin coln, was in Omaha for the week end, a guest of Mr. and Mrs. Lee Huff of the Omaha branch. Mr. Sidles has just returned from the east and reports very favorable conditions around the Buick factory in regards to the supply of raw material and the daily output of cars. The Buick fac tories are turning out 550 cars per day in an effort to supply the heavy spring demand for the ever popular Valve-in-Head Buick. The Model "G" Scripps-Booth roadster, which has been an opto mistic promise of the manufactures, has arrived and seems to fulfill all claims made for it. W. M. Clement, local distributor, has been assured of an immediate shipment of a consider able number. Manaeer Wilson of the Omaha Sav. age Sales company hung up another record this week for signing dealers. The total was twenty-four new ones and $24,000 in orders. Cole Company Has New Real Service Policy An editorial appearing in the cur rent issue of the Cole Motor Car com pany's house orgar, the Bulletin and attracting considerable atention and has been the object of no little com ment among motor car owners receiv ing the publication. The editorial conveys what is called the "Cole idea" of motor car service, and is especially interesting because the presentation is along rather new lines. In part, it explains: If service Ii worth tho prloe the consumer Tare for It; the dealer cannot afford to offer It for leea. If tho nrvlca la not worth tho price, tho daalar la not doing hla part to make the product tha boat that tha eoo eumer can buy for tha money. Service, above all alee, la tho tie that blndi tha owner to tha taotory tnanufaotat Ing a produot, and that tla la welded by tho dealer Furthermore, food service ta not neooa aarlly free eervlce, any more than free aervlce la Beoeaearllr good aervloe. Nor la free eervlce aa a rule what tha owner ex poo ta. What ha wanta la fair treatment eonrte oua attention, promp delivery and work well done. That being accomplished, he la will ing to pay an equitable price for It The foregoing beara out tha etatoment eo orten repeated by A. P. Knoblooh. gen eral manager of tho Cole, for the benefit and guidance of Cola dlatrlbutora and dealera In their eervlce relations with Cote owner. "Only by eervlng the pnblle well MB we hope for large and permanent euoceee" la a atatement that haa become ulomatle In the Colo organisation. Our obligation doea not and with the aala of a Cole Eight nor the passage of a. year or ten years of nee under Its wheels. We have an obligation to tho owner of Cole Eight as long aa tho car lasts. That the Cole product has benefited under the above policy is evident by reviewing the sale sheets. rateat Applied For. It Send for full information on thia won derful Tiro Protector. Agenta wanted in all loealitieo. County righto plan. Nebraska just being opened up by company organ iser. Seme stock in company obtainable, Addreaa C I- BISHOP, Field Manager, FLEXO TIRE PROTECTOR CO, Haetlnge, Nebraska. ill L ws J r W Misat0J2iinjmiat Sot' m 11 Ifl m Si' KWaaTii m 8 mm YOU may be one of the thousands of people who have planned to buy a Paige linwood "Six-39" this spring. If so, let us suggest that you place your order immediately. There is a tremendous demand for these beautiful five-passenger models. Orders are pouring into the factory from all sections of the country, and it is a foregone conclusion that our "Linwood" production will fall far short of the demand. Then, also, remember that the cost of manufacturing materials is steadily advancing. Each day it becomes more difficult and consequently more ex' pensive to secure the steel, aluminum, copper and brass that are found mia car like the fc Linwood." t. Right now, you can buy one of these cars for $1177. If you delay the matter too long, you may have to pay considerably more. Or, as we 6aid in the beginning, it may be impossible to secure early delivery on a Linwood at any price. Stratford "Six-fi" bran-passenger, $149? f. a b. Detroit Fairfield "SiJr46" seven-passenger, $1)75 f.ab. Detroit Linwood "Sa-29" five-passenger, $1 17J f. o. b. Detroit Brooklands Six-ji" four-passenger, $169 f. 0. b. Detroit ' Dartmoor -39" aor3-passengtr, $1175 aK Detroit IjipmiMVM. 'Sa-ji" tevto-putenga, $1750 a b. Detroit ' Sedan Sa-y sewrrassenger, $1300 f.ob. Detroit ' Sedan "Six-jo frvT-passenger, $1775 a b. Detroit Town Car "Sbr-yi" iem-passertger, $1750 a b. Detroit Palge-Detrolt Motor Car Company, Detroit, Mich. Murphy-O'Brien Auto Co. 1914-18 Farnam St. OMAHA, NEB. Phono Tyler 123. Soma Good Territory Available) to Daalart i i m L7"aV' fc! Where Right Made Might Big Four '895 35-Horsepower Light Fours Tearing. MM IMa CoaatryCht. , ttt$ BigFourg roaring , , .ties JtaefaJsr .'. . I Ma Coo .V. Inja Was) ,Ve . Iie Llfht Sixes Toartaf . . . fief J ' AoeatNV ... f rare Cea , , . $t jl s Maa ...J. . fill WllysSIa Wffly-Kiit1itt torn loarrag , ttSM Foer Coat . , tit FoarMsa . , lioe torn Umamttm lipja VlHTtmit. tin Overland success is so eclipsing one might take it as a matter of course. But make it have a personal ap plication to you, 1 because the cost of any car is too much money to be carelessly spent. There need be no confusion in selecting the sound value at the sane price make compari sons and see if Willys-Overland does not spell the answer with mathematical correctness. Do not miss the significance of the overwhelming production that makes it possible for The Willys H)wlana Company to give better cars at lower prices. .( More than 400,000 owners have been guided to Willys-Overland by their desire for beauty, com fort and luxury in addition to utility. Due to its gigantic facilities The Willys-Overland Company effects millions in economies; has never found it necessary to skimp or rob a car of value in order to compete; but is able to give surplus value throughout the entire car tor far less money. Might may not make right, but right has made Overland might. The experience of building over 200,000 similar four-cylinder cars has directly contributed to the development and perfection of the Overland Big Four.' Think what concentrated value this has enabled us to put into this car. Come in and see the Willys-Overland Motor Cars the Big Four and the most comprehensive line of cars ever built by any one producer. - .WILLYS-OVERLAND, INC., OMAHA BRANCH SaVes) aWaff Meal aoaf SALESROOMS 2047-49 farnam Strut Phon Douglas 3292 SERVICE STATION 20th and Harney Slrawt Phon Douglas 3290 Qiiiiiimiiiiii)iiiiiiiM'iiTiirj ' ' iiIiiiismiiissM D A MarketThat Steadily Renews Itself It does not look as though the market for this car could ever be entirely satisfied. That sounds like a strange state ment, but there is a sound reason for making it A shortage has continued, now, for two years and a half, in the face of a large and steady increase in output. The shortage may not be local, or sectional, or seasonal, but it is na tional, universal and continuous. Unlimited production is not con sistent with Dodge Brothers scrupu lous methods of manufacture. They must always give to their car that over-care which the public ex pects from them. It is the root, and the source, and the reason for that very steadiness' of demand we are describing. They will never go beyond a produc tion point which might place their reputation in jeopardy. A more remarkable recognition of merit on the part of the public it would be difficult to conceive. -Every increase in production is com fortably j absorbed in an increased market. The works in which the car is produced have grown till they are almost a -city in themselves. ' But When the satisfaction of the market seems to be in sight, the horizon of that market widens and draws itself still farther away. The reason for it all is so simple that it sounds almost absurd. That simple reason is that the good ness of the car is seldom called into question. The thoughts about it are the same thoughts in thousands of minds. The market grows by what it feeds on and what it feeds on is the performance of the car. Deep and abounding satisfaction sur rounds the sale and the use of practi cally every car that leaves the works. Dodge Brothers are among the larg est producers in the world. But they will never imperil their production by sacrificing quality to mere quantity. For that reason we believe the con dition will always be what it is now. We believe the goodness of the car will always produce a demand it will be impossible to entirely supply. tt will pay you to rlilt im tuio examna tht ear MURPHY-O'BRIEN AUTO CO. 1814-18 Farnam Street. Phone Tyler 123 Omaha, Neb. Touring Car or Xoaderar, IUS 8edan or Coupe, $120S All prion I. : b. Dtlnil The gasoline coarumption Is tnmsnally tow Toe tire mileage la Minimally Ugh 1 n 'IS Oimimniq 1 aiiiiiiiiiiio af V.TTV-' OllllllliiiMiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiyMiiiiiiiiiiiiiiiiiiiiMiiiiiiniiiiiiiiniiliG