THE OMAHA 3CTNDAY BEE: MAY 20, 1917.
5 D
iPPERSON SEES NO
CAUSE FOR WORRY
,
Jays That Business Should Be
Even Better Than Before
U. S. Entered the
War.
"Keep the prosperity a going that
ii statement I read or heard the
other day," said Elmer Apperson,
president of Apperson Bros. Auto
t -i ii j : - .
mouuc cuiupaiij, aim is a guuu
It really covers the crux of the busi
ness situation here in this country.
There is absolutely no reason for
prosperity to leave. If it does go the
people themselves will drive it away.
There is more money in the country
now than there ever was before and
there is rapidly goiig to be more as
oar allies can make the needed ar
rangements for the huge purchases of
food, clothing and munitions they are
going to need to prosecute the war to
s successful ending.
No Reason For Fear.
"I have no patience with this
emotional hysteria which causes cer
tain people to make a frantic effort
to hoard money. More than ever be
fore in the history of this country are
there 'now gilt-edge securities avail
able in nearly every juanity wanted.
We do not at such a time as this need
an inertia that is cautious, but rather
in efficiency that is aggressive. Use
less extravagance must be done away
with and an absolute elimination must
be made of waste. But this does not
mean that our standard of living
ihould not be maintained. As How
ard Coffin said, "The declaration of
war cart have no evil effect on busi
ness. We need at such a time more
business, not less.'
"So now I feel that every sound
Commercial activity should be en
couraged, as the surest way to handi
cap our righting forces would be to
permit a disorganization of our com
mercial system through depression.
The man out ;on the front in the
trencli or on the sea cannot win out
unless he knows that he ii being
backed up by the men at home in the
field and m the factory. Everyone
must do a little toward the develop
nfnt of a greater efficiency in our
daily life, but ever should we keep in
mind the fact that employment will be
plentiful, wages high and money
abundant. ,
"So far as our comoanv is con-
terned, we are going ahead just as we
have done every year In the past We
are bunding all the cart our.tactory
can torn out and we are selling them
in fact, when I was at the plant last
week the sales department told me
that we were thirty days behind on
our oraera. .
Gossip
Along the
Automobile Row
Jack Rowdy of the Omaha Horse
and Mule market has forsaken the
ponies and mules for a Rabbit "Ap
person jack (.aeep stutt.j
A new garage to be called the
"Packard Garage" is being con-
Structrd at 7.1117 M ctrrrt Smith
Umaha. The new garage
commodate seventy cars.
will ac-
Mort Zucker, manager of the
Omaha and Des Moines branch of the
Stewart Products Corporation, spent
Wednesday at the Omaha office.
W. M. Clement is driving around
on the streets day and night, almost,
with the new Model "G Scrippt
Booth roadster, the first car having
arrived a couple of days ago and large
shipments are now on the way. This
is the car selling at $935.
H. E. Sidles, president of the Ne
braska Buick Auto company of Lin
coln, was in Omaha for the week
end, a guest of Mr. and Mrs. Lee
Huff of the Omaha branch. Mr. Sidles
has just returned from the east and
reports very favorable conditions
around the Buick factory in regards
to the supply of raw material and the
daily output of cars. The Buick fac
tories are turning out 550 cars per
day in an effort to supply the heavy
spring demand for the ever popular
Valve-in-Head Buick.
The Model "G" Scripps-Booth
roadster, which has been an opto
mistic promise of the manufactures,
has arrived and seems to fulfill all
claims made for it. W. M. Clement,
local distributor, has been assured of
an immediate shipment of a consider
able number.
Manaeer Wilson of the Omaha Sav.
age Sales company hung up another
record this week for signing dealers.
The total was twenty-four new ones
and $24,000 in orders.
Cole Company Has New
Real Service Policy
An editorial appearing in the cur
rent issue of the Cole Motor Car com
pany's house orgar, the Bulletin and
attracting considerable atention and
has been the object of no little com
ment among motor car owners receiv
ing the publication.
The editorial conveys what is called
the "Cole idea" of motor car service,
and is especially interesting because
the presentation is along rather new
lines. In part, it explains:
If service Ii worth tho prloe the consumer
Tare for It; the dealer cannot afford to offer
It for leea. If tho nrvlca la not worth tho
price, tho daalar la not doing hla part to
make the product tha boat that tha eoo
eumer can buy for tha money.
Service, above all alee, la tho tie that
blndi tha owner to tha taotory tnanufaotat
Ing a produot, and that tla la welded by
tho dealer
Furthermore, food service ta not neooa
aarlly free eervlce, any more than free
aervlce la Beoeaearllr good aervloe. Nor la
free eervlce aa a rule what tha owner ex
poo ta.
What ha wanta la fair treatment eonrte
oua attention, promp delivery and work well
done. That being accomplished, he la will
ing to pay an equitable price for It
The foregoing beara out tha etatoment
eo orten repeated by A. P. Knoblooh. gen
eral manager of tho Cole, for the benefit and
guidance of Cola dlatrlbutora and dealera
In their eervlce relations with Cote owner.
"Only by eervlng the pnblle well MB we
hope for large and permanent euoceee" la
a atatement that haa become ulomatle In
the Colo organisation.
Our obligation doea not and with the aala
of a Cole Eight nor the passage of a. year
or ten years of nee under Its wheels. We
have an obligation to tho owner of Cole
Eight as long aa tho car lasts.
That the Cole product has benefited
under the above policy is evident by
reviewing the sale sheets.
rateat Applied For.
It
Send for full information on thia won
derful Tiro Protector. Agenta wanted in
all loealitieo. County righto plan. Nebraska
just being opened up by company organ
iser. Seme stock in company obtainable,
Addreaa C I- BISHOP, Field Manager,
FLEXO TIRE PROTECTOR CO,
Haetlnge, Nebraska.
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Misat0J2iinjmiat Sot'
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YOU may be one of the thousands of people who
have planned to buy a Paige linwood "Six-39"
this spring. If so, let us suggest that you place
your order immediately.
There is a tremendous demand for these beautiful
five-passenger models. Orders are pouring into
the factory from all sections of the country, and
it is a foregone conclusion that our "Linwood"
production will fall far short of the demand.
Then, also, remember that the cost of manufacturing
materials is steadily advancing. Each day it
becomes more difficult and consequently more ex'
pensive to secure the steel, aluminum, copper and
brass that are found mia car like the fc Linwood."
t.
Right now, you can buy one of these cars for $1177.
If you delay the matter too long, you may have
to pay considerably more. Or, as we 6aid in the
beginning, it may be impossible to secure early
delivery on a Linwood at any price.
Stratford "Six-fi" bran-passenger, $149? f. a b. Detroit
Fairfield "SiJr46" seven-passenger, $1)75 f.ab. Detroit
Linwood "Sa-29" five-passenger, $1 17J f. o. b. Detroit
Brooklands Six-ji" four-passenger, $169 f. 0. b. Detroit
' Dartmoor -39" aor3-passengtr, $1175 aK Detroit
IjipmiMVM. 'Sa-ji" tevto-putenga, $1750 a b. Detroit
' Sedan Sa-y sewrrassenger, $1300 f.ob. Detroit
' Sedan "Six-jo frvT-passenger, $1775 a b. Detroit
Town Car "Sbr-yi" iem-passertger, $1750 a b. Detroit
Palge-Detrolt Motor Car Company, Detroit, Mich.
Murphy-O'Brien Auto Co.
1914-18 Farnam St. OMAHA, NEB. Phono Tyler 123.
Soma Good Territory Available) to Daalart
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Where Right Made Might
Big Four
'895
35-Horsepower
Light Fours
Tearing.
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roaring , , .ties
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Llfht Sixes
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Cea , , . $t jl s
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Overland success is so eclipsing
one might take it as a matter of
course.
But make it have a personal ap
plication to you, 1
because the cost of any car is
too much money to be carelessly
spent.
There need be no confusion in
selecting the sound value at
the sane price make compari
sons and see if Willys-Overland
does not spell the answer with
mathematical correctness.
Do not miss the significance of the
overwhelming production that
makes it possible for The Willys
H)wlana Company to give better
cars at lower prices. .(
More than 400,000 owners have
been guided to Willys-Overland
by their desire for beauty, com
fort and luxury in addition to
utility.
Due to its gigantic facilities The
Willys-Overland Company
effects millions in economies;
has never found it necessary to
skimp or rob a car of value in
order to compete; but is able to
give surplus value throughout
the entire car tor far less money.
Might may not make right, but
right has made Overland might.
The experience of building over
200,000 similar four-cylinder
cars has directly contributed to
the development and perfection
of the Overland Big Four.'
Think what concentrated value
this has enabled us to put into
this car.
Come in and see the Willys-Overland
Motor Cars the Big Four
and the most comprehensive
line of cars ever built by any
one producer. -
.WILLYS-OVERLAND, INC., OMAHA BRANCH
SaVes) aWaff Meal aoaf
SALESROOMS
2047-49 farnam Strut
Phon Douglas 3292
SERVICE STATION
20th and Harney Slrawt
Phon Douglas 3290
Qiiiiiimiiiiii)iiiiiiiM'iiTiirj ' ' iiIiiiismiiissM D
A MarketThat Steadily Renews Itself
It does not look as though the
market for this car could ever be
entirely satisfied.
That sounds like a strange state
ment, but there is a sound reason
for making it
A shortage has continued, now, for
two years and a half, in the face of a
large and steady increase in output.
The shortage may not be local, or
sectional, or seasonal, but it is na
tional, universal and continuous.
Unlimited production is not con
sistent with Dodge Brothers scrupu
lous methods of manufacture.
They must always give to their car
that over-care which the public ex
pects from them.
It is the root, and the source, and
the reason for that very steadiness'
of demand we are describing.
They will never go beyond a produc
tion point which might place their
reputation in jeopardy.
A more remarkable recognition of
merit on the part of the public it
would be difficult to conceive.
-Every increase in production is com
fortably j absorbed in an increased
market.
The works in which the car is
produced have grown till they are
almost a -city in themselves. '
But When the satisfaction of the
market seems to be in sight, the
horizon of that market widens and
draws itself still farther away.
The reason for it all is so simple that
it sounds almost absurd.
That simple reason is that the good
ness of the car is seldom called into
question.
The thoughts about it are the same
thoughts in thousands of minds.
The market grows by what it feeds
on and what it feeds on is the
performance of the car.
Deep and abounding satisfaction sur
rounds the sale and the use of practi
cally every car that leaves the works.
Dodge Brothers are among the larg
est producers in the world.
But they will never imperil their
production by sacrificing quality to
mere quantity.
For that reason we believe the con
dition will always be what it is now.
We believe the goodness of the car
will always produce a demand it will
be impossible to entirely supply.
tt will pay you to rlilt im tuio examna tht ear
MURPHY-O'BRIEN AUTO CO.
1814-18 Farnam Street. Phone Tyler 123
Omaha, Neb.
Touring Car or Xoaderar, IUS
8edan or Coupe, $120S
All prion I. : b. Dtlnil
The gasoline coarumption Is tnmsnally tow
Toe tire mileage la Minimally Ugh
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