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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (Sept. 10, 1916)
10 A EAR PLAYS PART III . BDYfflG OF CARS Salesmen'! Argument Is Not Only Thing to Listen to in Selecting Automobile. MEANING OF VITAL SOUNDS Into every act of buying there en ters one of the five senses. We pur chase articles through seeing, feeling and tasting, but very few of us realize that hearing plays a very prominent part in the purchase of a motor car. Nevertheless, purchasing a motor car through sound is not a novel idea, neither is it a new one, because every salesman unconsciously advocates it, according to A. C Fash, who writes on the subject in Motor Print. .' At some point in his argument he will emphasize that the absence of noise, due to the smoothness of operation, should be considered. Purchasing by this method, : of course,: necessitatfcs the knowledge that the engine with a low musical purr means power and the ability to do work without effort This also applies to an electric car where the sound of a motor is changed to a groan when it is not of a capacity to care for the work required. Tests of Solidity. j ' Any one who contemplates the pur chase of a motor car should know that there are two vital sounds which de termine the solidity of the car or its lack of it. Where the body of a car has been practically "thrown togeth er," to. use an expressive current phrase,' the slamming of a door will emit a .hollow. sound which advises him with an ear attuned to vibrations of the quality of the car, and says to him in so" many words, "This is a cheaply-built body." But the truth of the foregoing manifests itself when one slams the door of a well-built car. Then there , is the sound of, solidity and stability which cannot be mistak en and the listener realizes that here is a body vot only correct in design but fanttless in construction. It is not a -difficult matter for a 'man with a knowledge of values to' be blind-folded and merely By the- sound emitted by the slamming of the door to describe the worth of the product. The "tinny noise" is characteristic of those cars .in which-no consideration has been paid to the making of them sound proof. v The body of a closed car is compar able to the sounding board of a mu sical instrument. Owing to the fact . that it has six sides and is fastened rigidly to the chassis every sound is transmitted to the passengers. If the car has been built correctly the com- bination of every little, minute sound ' is a pleasing, low, purring, solid hum. If, on the contrary, the car, has been cheaply manufactured, this sound is , missing and one hears in its place the irritating, rasping noise .which tears the nerves.1 Care in Testing.". Every good, car builder is proud of the body on tiis chassis. He points to it with prida because the absence of noise denotes the many struggles to overcome difficulties and it adver tises the construction that under all conditions will stand up and give thorough satisfaction. The manu facturer of a high-grade body will never object to the slamming of a Njoor on his car, whereas the maker of a cheap car is exceedingly careful of the way his door is closed. ' Body building is an art and on which can be learned only from ex perience, because in this day of rapid transit by motor car many things have arisen to make it difficult to manufacture a quiet car, things which in days gone by would have never troubled the makers. - There is one concern, and doubtless this is characteristic of a great many, which in testing its motor runs its bearings at twice the capacity which they are supposed to run and a tethoscopic arrangement is used in - order to detect all which do not meet the high requirements. t Buying by sound is the second point in the progress of purchasing a motor car. The first tr sight and if this meets with thl lequirements of the prospective purchaser it is more than likely that he will give the salesman an opportunity of demonstarting the product. If the sound of the motor or the car itself is not pleasing it is more than likely that his interest wilt die out and all of the salesman's ar guments cannot rekindle it. While most persons do not yet realize that sound does play such an important part in the purchase of a car, due possibly to the fact that they have not as yet given it much consideration yet it is an important factor, and the quieter the motor runs and the less noise there is in the body and in the entire car the quicker will the purchase check be .. made out.:. ", . ' Try this method the next time you look over a car and note how easily you can appreciate ' the value of a good machine. . . , Firestone Company Employes : Guests at Labor Day Picnic As evidence of appreciation of the .splendid co-operation which has been received during the last year from the Omaha organization, F. C. Rudi- scll, local Firestone' lire and Rub' ber company manager, gave his env Dloves a big picnic on Labor Dav. 1 Early in the season Mr. Rudisell set a goal of $1,250,000 for the Omaha branch. , At the close of the fiscal year, July 31, it was found that this goal had not only been reached but had been exceeded by a nice margin. .......... . The picnic was staged on the beau tiful Bellevue college campus, and the picnickers were allowed the privilege - of the new gymnasium, which houses the largest swimming pool in the state. The pool was a very popular spot and was filled with a merry bunch throughout the day. Other principal events included a base ball game between the sinsjle and married men, races and dancing. The main . went was the chicken dinner prepared y the college chefs and served in he college dining room; Everyone uenmng was presented with a gold Firestone Din as a souvenir of the oc casion. The day's program was ar ranged by Advertising Representa tive n. w. snuDert. ' Persistent Advertising Is the Road o Success. NEW MANAGES OF OMAHA AUTO SUPPLY COMPANY. Charles ' E. Fanning,' president of the Omaha Auto suddIy company. has announced the appointment of R. I.; Eisenhardt as manager of that organization, to succeed u. L. Ulas- son, who recently accepted a position with the W. L. Huffman Automobile company. ' Mr. fctsenhardt has been an em' ploye of. the Omaha , Auto Supply company tor several years as, trav eling representative - in . the. North l'latte territory. . , He is well pleased with the ap pointment and says he hopes to re new his . former acquaintances in Omaha. Omaha Salesmen ,. Take the Cadillac ;c Agency in Iowa The retail end of the automobile business has attracted two of the salesmen of the Cadillac company of Omaha, . i .. i. " , ? Effective immediately, Larry W, Nygaard and Charles J. Curzon of the Cadillac company of Omaha will take over the retail Cadillac agencv at Shenandoah, la. '. A new building and salesroom is under, construction, and the new firm, to be known as the Nygaard-Curzon Cadillac company, will soon be housed in its new home. Both - Nygaard and Curzon have been held in high esteem by George F. Reim and he has backed his faith in them with 'a verv nroductive atrin oi souinwesiern towa. Storage Batteries Play Important Part In Starting Motors . Elmer Kosengrin of the Nebraska Storage . Battery company asserts that the starting motor is probably the one part of. 'electrical system which requires least attention. It is nothing more or less than an electric motor, deriving its power from your siuragc uauery. mis power is trans mitted to the engine, ' either i bv i chain or gear drive on the atarting motor. With automobile engineers the chief requisite ot a starting motor is that it must turn over the ensrine at a good rate of speed whether the en gine be hot or cold. 1 his is in or' der to protect the car owner against poor starting in cold weather. With out a storage battery in good condi tion, the starting motor is useless. Mr.Par Roadster Popular Usually every season of motor car history brings forth some new or spectacular improvement over the past The popularity of the four passenger type of roadster la one of the outstanding characteristics by which the present season will be re membered in automobile history, Until this season the roadster was prohibitive to a large class of buyers because it was of only two-passenger seating capacity. There has been a demand on the part of many motor ists for a car incorporating the best qualities of both the touring car and the roadster, The four-passenger roadster fills this order armirably. "The Apperson Chummy Roadster is the original, after which all the other four-passenger roadsters have been patterned," said J, H. Dejonge, distributer of the Apperson Koada plane in Omaha. This design is pro tected by a United States patent is sued to Elmer Apperson, presdent and general manager of the Apperson Brothers Automobile company. "Just as they have always done dur ing the twenty-four years of their manufacturing experience, the Apper son .urotners, by bringing out the Chummy Roadster, have shown an amazing foresight and ability to fore cast the demands ot motorists, WHICH COSTS LESS Panhard Oil or New Piaton Ring? Yon cannot rt th at moat rf. rlcitjncy out of your onrino unless you us a clean oil of tht beat lubricating body. Besides, htxh trad oil will prolong th Ufa of Um oniina. Lat ua furnish you wiy of Panhard, POWELL SUPPLY COMPANY ' OMAHA . Autontofellt AupwIIm. xusi ran TgffM'OToR B6aT3 " . ' Pj w hi rJ THE OMAHA Heard at The Omaha Automobile Club Membership Grows Increase. Membership in the Omaha Automo bile club has been growing rapidly of late. At the meeting of the directors Wednesday afternoon the applica tions of twenty-two automobile own ers were acted upon favorably. Non residents have been attracted by the vigorous measures taken by the club for the recovery of members' cars which are stolen. Recent out-of-town applications were: John A. Burgess and Edward Japp, Kennard; J. E. Jungbluth, Arlington; W. C. Grassmueck, Ne braska City; C. L. Phelps, Bellevue; S. S. Caldwell and Dwight L. Long of Omaha. Washout is Reported. Several complaints have reached the Automobile club headquarters concerning the washout in the road from Lake Manawa to Folsom. The river has cut through the road for some distance and members of, the Automobile club several times have run very close to the brink. : Secretary Smythe has called . the matter to the attention of H. M. Howard, county engineer of Pot tawattamie county. In replying Mr. Howard said that the county had placed a stout barrier across the road an eighth of a mile from the river bank which could not be passed with out special effort, and signs had been repeatedly placed near the barrier giv ing notice of the impassable condition of the road and directions for detours. It has been found impossible to keep these signs in place and reckless driv ers persist in running around the bar rier to investigate for themselves. Charles SUNDAY BEE: SEPTEMBER 10, 1916. RACING PILOT QUITS TO SELL AUTOS. 3$ Of A 1 J. F. QUINN. r The C. W. Francis Auto company has just announced the addition of a race driver to its sales force. J. F. Quinn, who has been in many races at various speedways and is an ex-member of the Duesenberg and Maxwell racing teams, has quit the game and will turn his efforts to sell ing the Maxwell automobile in Omaha. Quinn, although a race en thusiast of the "first water" has given We have r 9 'J FOR FORD CARS Carried by any house west of Chicago Burd High CompreMion Piston . . . Ring. -. Champion Spark Plug. . A. C. Spark Plugs. Hera Spark Plugs. Columbia Batteries. Stewart Speedometers, Jones' Speedometer. " Parnell Shock UNIVERSAL TREAD For All -Round Service The Tread Bears Flat on the Ground. There are no Projecting Knobs or Uneven Surfaces, Recognized Causes of Fabric Separation in So Many Rubber Non-Skids. Omaha Auto Supply Co. E. Fanning, Pres. up the hazardous sport to please his wife and mother. Quinn has recently been in the re tail organization of the C. A. Lord Motor company of Los Angeles, Cal. Public Library Adds Many Volumes that Have Local Interest Among the recent acquisitions at the library is a book entitled, "Across the Continent y the Lincoln High way." Effie Price Gadding is the author. Omaha is rather slighted, because the author had no trouble in getting in or out. In the passage dealing with the trip from Omaha to Carroll, la., she says, "Just as we felt that we could find the way across Nevada by a train of whiskey bottles, so we began to feci that one could cross Iowa on a trail marked by dead fowls. I had never before seen so many chickenes killed by motor cars." She goes on to at tribute this to the great number of farmers they met driving to Omaha in "flivers." I Another volume of interest to the Omaha readers is Wolf s-Bane, by the poet, John Cowper Powys, who lectured in Omaha last winter and has a return engagement for the com ing season. ... Several volumes of critical analysis and history of the war are featured among the books which will go on the shelves in a few days. Another important acquisition is a set of fourteen volumes of classical music by the masters of the world. This set is beautifully arranged and includes the life and most important works of the music masters. - For serious reading and study an excellent volume on "The Modern Railroad," by Edward Huntington, ' gives a comprehensive view of rail road history, construction, manage MICHELIN- FOUNDED- 183; the largest stock of ALSO a large stock Stewart Vacuum Tank. j-,,. - Stewart Horns. ' : . Blue Ribbon Metal Polish. Golden Star Body Polish. Johnson's Wax. ' ' Johnson' Cleaner. ,. Johnson' Blae Lac. Absorbers for Ford Cars No Other Tire Like It 2103 Farnam Street, Omaha, U. ONE QUALITY ONLY-THE BEST ment and problems which will be to the fore as a result of the recent trouble between the trainmen and managers. Allen Car Display Awarded Prize in Labor Day Parade The Allen Motor company was awarded first prize for the best man ufacturing display in the Labor day parade at Fostoria, la. The display NEW FORD CARS 1917 Models Ready for Delivery $360 f. o. b. Detroit Ford Service Ford Repairs Ford Parts Used Cars at Universal Motor Co, 27th and Leavenworth Streets. (Smith & Deafner Garage.) nr of 'i " American Channel Bumpers, . New Era Spring. - Goodell-Pratt Tools. ; Red Devil Tools. Little Giant Taps and Die. ! Mossberg Socket Wrenches. ... William' Wrenches. C7 NOTE'THE EXTRA ADDED THICKNESS OF TREAD ' - - R. J. Eisenhardt, Manager. S. A. consisted of an Allen chassis driven i.. nf th fartnrv hnvs frarhed as a clown, followed by an attractively decorated motor truck bearing an Allen Classic touring car finished in r an attractive and practical shade of ' smoke brown. Von WIU Get IiuUnfe B.H.f. Dr. Bell's Plne-Tr-Honejr saathu your v coolh, lly Inflammation, loouna th . v.. ha mwh hattar. S&s. mocoua ann jou u.. All droilUU. AdvortUemont Low Prices r? : V o