10 A
EAR PLAYS PART III
. BDYfflG OF CARS
Salesmen'! Argument Is Not
Only Thing to Listen to in
Selecting Automobile.
MEANING OF VITAL SOUNDS
Into every act of buying there en
ters one of the five senses. We pur
chase articles through seeing, feeling
and tasting, but very few of us realize
that hearing plays a very prominent
part in the purchase of a motor car.
Nevertheless, purchasing a motor car
through sound is not a novel idea,
neither is it a new one, because every
salesman unconsciously advocates it,
according to A. C Fash, who writes
on the subject in Motor Print. .' At
some point in his argument he will
emphasize that the absence of noise,
due to the smoothness of operation,
should be considered.
Purchasing by this method, : of
course,: necessitatfcs the knowledge
that the engine with a low musical
purr means power and the ability to
do work without effort This also
applies to an electric car where the
sound of a motor is changed to a
groan when it is not of a capacity to
care for the work required.
Tests of Solidity. j
' Any one who contemplates the pur
chase of a motor car should know that
there are two vital sounds which de
termine the solidity of the car or its
lack of it. Where the body of a car
has been practically "thrown togeth
er," to. use an expressive current
phrase,' the slamming of a door will
emit a .hollow. sound which advises
him with an ear attuned to vibrations
of the quality of the car, and says to
him in so" many words, "This is a
cheaply-built body." But the truth of
the foregoing manifests itself when
one slams the door of a well-built car.
Then there , is the sound of, solidity
and stability which cannot be mistak
en and the listener realizes that here
is a body vot only correct in design
but fanttless in construction.
It is not a -difficult matter for a
'man with a knowledge of values to' be
blind-folded and merely By the- sound
emitted by the slamming of the door
to describe the worth of the product.
The "tinny noise" is characteristic of
those cars .in which-no consideration
has been paid to the making of them
sound proof. v
The body of a closed car is compar
able to the sounding board of a mu
sical instrument. Owing to the fact
. that it has six sides and is fastened
rigidly to the chassis every sound is
transmitted to the passengers. If the
car has been built correctly the com-
bination of every little, minute sound
' is a pleasing, low, purring, solid hum.
If, on the contrary, the car, has been
cheaply manufactured, this sound is
, missing and one hears in its place the
irritating, rasping noise .which tears
the nerves.1
Care in Testing.".
Every good, car builder is proud of
the body on tiis chassis. He points
to it with prida because the absence
of noise denotes the many struggles
to overcome difficulties and it adver
tises the construction that under all
conditions will stand up and give
thorough satisfaction. The manu
facturer of a high-grade body will
never object to the slamming of a
Njoor on his car, whereas the maker
of a cheap car is exceedingly careful
of the way his door is closed. '
Body building is an art and on
which can be learned only from ex
perience, because in this day of rapid
transit by motor car many things
have arisen to make it difficult to
manufacture a quiet car, things which
in days gone by would have never
troubled the makers.
- There is one concern, and doubtless
this is characteristic of a great many,
which in testing its motor runs its
bearings at twice the capacity which
they are supposed to run and a
tethoscopic arrangement is used in
- order to detect all which do not meet
the high requirements. t
Buying by sound is the second point
in the progress of purchasing a motor
car. The first tr sight and if this
meets with thl lequirements of the
prospective purchaser it is more than
likely that he will give the salesman
an opportunity of demonstarting the
product. If the sound of the motor
or the car itself is not pleasing it is
more than likely that his interest wilt
die out and all of the salesman's ar
guments cannot rekindle it.
While most persons do not yet
realize that sound does play such an
important part in the purchase of a
car, due possibly to the fact that
they have not as yet given it much
consideration yet it is an important
factor, and the quieter the motor
runs and the less noise there is in the
body and in the entire car the
quicker will the purchase check be
.. made out.:. ", . '
Try this method the next time you
look over a car and note how easily
you can appreciate ' the value of a
good machine. . . ,
Firestone Company Employes
: Guests at Labor Day Picnic
As evidence of appreciation of the
.splendid co-operation which has been
received during the last year from
the Omaha organization, F. C. Rudi-
scll, local Firestone' lire and Rub'
ber company manager, gave his env
Dloves a big picnic on Labor Dav.
1 Early in the season Mr. Rudisell
set a goal of $1,250,000 for the
Omaha branch. , At the close of the
fiscal year, July 31, it was found that
this goal had not only been reached
but had been exceeded by a nice
margin. .......... .
The picnic was staged on the beau
tiful Bellevue college campus, and the
picnickers were allowed the privilege
- of the new gymnasium, which houses
the largest swimming pool in the
state. The pool was a very popular
spot and was filled with a merry
bunch throughout the day. Other
principal events included a base ball
game between the sinsjle and married
men, races and dancing. The main
. went was the chicken dinner prepared
y the college chefs and served in
he college dining room; Everyone
uenmng was presented with a gold
Firestone Din as a souvenir of the oc
casion. The day's program was ar
ranged by Advertising Representa
tive n. w. snuDert.
' Persistent Advertising Is the Road
o Success.
NEW MANAGES OF OMAHA
AUTO SUPPLY COMPANY.
Charles ' E. Fanning,' president of
the Omaha Auto suddIy company.
has announced the appointment of
R. I.; Eisenhardt as manager of that
organization, to succeed u. L. Ulas-
son, who recently accepted a position
with the W. L. Huffman Automobile
company. '
Mr. fctsenhardt has been an em'
ploye of. the Omaha , Auto Supply
company tor several years as, trav
eling representative - in . the. North
l'latte territory. . ,
He is well pleased with the ap
pointment and says he hopes to re
new his . former acquaintances in
Omaha.
Omaha Salesmen
,. Take the Cadillac
;c Agency in Iowa
The retail end of the automobile
business has attracted two of the
salesmen of the Cadillac company of
Omaha, . i .. i. " , ?
Effective immediately, Larry W,
Nygaard and Charles J. Curzon of
the Cadillac company of Omaha will
take over the retail Cadillac agencv
at Shenandoah, la. '.
A new building and salesroom is
under, construction, and the new firm,
to be known as the Nygaard-Curzon
Cadillac company, will soon be
housed in its new home.
Both - Nygaard and Curzon have
been held in high esteem by George
F. Reim and he has backed his faith
in them with 'a verv nroductive atrin
oi souinwesiern towa.
Storage Batteries
Play Important Part
In Starting Motors
. Elmer Kosengrin of the Nebraska
Storage . Battery company asserts
that the starting motor is probably
the one part of. 'electrical system
which requires least attention. It is
nothing more or less than an electric
motor, deriving its power from your
siuragc uauery. mis power is trans
mitted to the engine, ' either i bv i
chain or gear drive on the atarting
motor.
With automobile engineers the chief
requisite ot a starting motor is that
it must turn over the ensrine at a
good rate of speed whether the en
gine be hot or cold. 1 his is in or'
der to protect the car owner against
poor starting in cold weather. With
out a storage battery in good condi
tion, the starting motor is useless.
Mr.Par
Roadster Popular
Usually every season of motor car
history brings forth some new or
spectacular improvement over the
past The popularity of the four
passenger type of roadster la one of
the outstanding characteristics by
which the present season will be re
membered in automobile history,
Until this season the roadster was
prohibitive to a large class of buyers
because it was of only two-passenger
seating capacity. There has been a
demand on the part of many motor
ists for a car incorporating the best
qualities of both the touring car and
the roadster, The four-passenger
roadster fills this order armirably.
"The Apperson Chummy Roadster
is the original, after which all the
other four-passenger roadsters have
been patterned," said J, H. Dejonge,
distributer of the Apperson Koada
plane in Omaha. This design is pro
tected by a United States patent is
sued to Elmer Apperson, presdent
and general manager of the Apperson
Brothers Automobile company.
"Just as they have always done dur
ing the twenty-four years of their
manufacturing experience, the Apper
son .urotners, by bringing out the
Chummy Roadster, have shown an
amazing foresight and ability to fore
cast the demands ot motorists,
WHICH COSTS LESS
Panhard Oil or
New Piaton Ring?
Yon cannot rt th at moat rf.
rlcitjncy out of your onrino unless
you us a clean oil of tht beat
lubricating body. Besides, htxh
trad oil will prolong th Ufa of
Um oniina. Lat ua furnish you
wiy of Panhard,
POWELL
SUPPLY COMPANY '
OMAHA .
Autontofellt AupwIIm.
xusi ran
TgffM'OToR B6aT3 "
. ' Pj
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hi rJ
THE OMAHA
Heard at
The Omaha
Automobile Club
Membership Grows Increase.
Membership in the Omaha Automo
bile club has been growing rapidly of
late. At the meeting of the directors
Wednesday afternoon the applica
tions of twenty-two automobile own
ers were acted upon favorably. Non
residents have been attracted by the
vigorous measures taken by the club
for the recovery of members' cars
which are stolen.
Recent out-of-town applications
were: John A. Burgess and Edward
Japp, Kennard; J. E. Jungbluth,
Arlington; W. C. Grassmueck, Ne
braska City; C. L. Phelps, Bellevue;
S. S. Caldwell and Dwight L. Long
of Omaha.
Washout is Reported.
Several complaints have reached
the Automobile club headquarters
concerning the washout in the road
from Lake Manawa to Folsom. The
river has cut through the road for
some distance and members of, the
Automobile club several times have
run very close to the brink.
: Secretary Smythe has called . the
matter to the attention of H. M.
Howard, county engineer of Pot
tawattamie county. In replying Mr.
Howard said that the county had
placed a stout barrier across the road
an eighth of a mile from the river
bank which could not be passed with
out special effort, and signs had been
repeatedly placed near the barrier giv
ing notice of the impassable condition
of the road and directions for detours.
It has been found impossible to keep
these signs in place and reckless driv
ers persist in running around the bar
rier to investigate for themselves.
Charles
SUNDAY BEE: SEPTEMBER 10, 1916.
RACING PILOT QUITS TO
SELL AUTOS.
3$ Of
A 1
J. F. QUINN.
r The C. W. Francis Auto company
has just announced the addition of a
race driver to its sales force.
J. F. Quinn, who has been in many
races at various speedways and is an
ex-member of the Duesenberg and
Maxwell racing teams, has quit the
game and will turn his efforts to sell
ing the Maxwell automobile in
Omaha. Quinn, although a race en
thusiast of the "first water" has given
We have
r
9 'J
FOR FORD CARS
Carried by any house west of Chicago
Burd High CompreMion Piston
. . . Ring. -.
Champion Spark Plug.
. A. C. Spark Plugs.
Hera Spark Plugs.
Columbia Batteries.
Stewart Speedometers,
Jones' Speedometer. "
Parnell Shock
UNIVERSAL TREAD
For All -Round Service
The Tread Bears Flat on the Ground. There are no Projecting
Knobs or Uneven Surfaces, Recognized Causes of Fabric
Separation in So Many Rubber Non-Skids.
Omaha Auto Supply Co.
E. Fanning, Pres.
up the hazardous sport to please his
wife and mother.
Quinn has recently been in the re
tail organization of the C. A. Lord
Motor company of Los Angeles,
Cal.
Public Library Adds
Many Volumes that
Have Local Interest
Among the recent acquisitions at
the library is a book entitled, "Across
the Continent y the Lincoln High
way." Effie Price Gadding is the
author. Omaha is rather slighted,
because the author had no trouble
in getting in or out. In the passage
dealing with the trip from Omaha to
Carroll, la., she says, "Just as we
felt that we could find the way
across Nevada by a train of whiskey
bottles, so we began to feci that one
could cross Iowa on a trail marked
by dead fowls. I had never before
seen so many chickenes killed by
motor cars." She goes on to at
tribute this to the great number of
farmers they met driving to Omaha
in "flivers."
I Another volume of interest to the
Omaha readers is Wolf s-Bane, by
the poet, John Cowper Powys, who
lectured in Omaha last winter and
has a return engagement for the com
ing season. ...
Several volumes of critical analysis
and history of the war are featured
among the books which will go on
the shelves in a few days. Another
important acquisition is a set of
fourteen volumes of classical music
by the masters of the world. This set
is beautifully arranged and includes
the life and most important works of
the music masters. -
For serious reading and study an
excellent volume on "The Modern
Railroad," by Edward Huntington, '
gives a comprehensive view of rail
road history, construction, manage
MICHELIN- FOUNDED- 183;
the largest stock of
ALSO a large stock
Stewart Vacuum Tank. j-,,.
- Stewart Horns. ' : .
Blue Ribbon Metal Polish.
Golden Star Body Polish.
Johnson's Wax. ' '
Johnson' Cleaner.
,. Johnson' Blae Lac.
Absorbers for Ford Cars
No Other Tire Like It
2103 Farnam Street, Omaha, U.
ONE QUALITY ONLY-THE BEST
ment and problems which will be to
the fore as a result of the recent
trouble between the trainmen and
managers.
Allen Car Display Awarded
Prize in Labor Day Parade
The Allen Motor company was
awarded first prize for the best man
ufacturing display in the Labor day
parade at Fostoria, la. The display
NEW
FORD CARS
1917 Models Ready for Delivery
$360 f. o. b. Detroit
Ford Service Ford Repairs
Ford Parts
Used Cars at
Universal Motor Co,
27th and Leavenworth Streets.
(Smith & Deafner Garage.)
nr
of
'i "
American Channel Bumpers,
. New Era Spring. -
Goodell-Pratt Tools.
; Red Devil Tools.
Little Giant Taps and Die. !
Mossberg Socket Wrenches.
... William' Wrenches.
C7
NOTE'THE EXTRA ADDED
THICKNESS OF TREAD '
- -
R. J. Eisenhardt, Manager.
S. A.
consisted of an Allen chassis driven
i.. nf th fartnrv hnvs frarhed as
a clown, followed by an attractively
decorated motor truck bearing an
Allen Classic touring car finished in r
an attractive and practical shade of '
smoke brown.
Von WIU Get IiuUnfe B.H.f.
Dr. Bell's Plne-Tr-Honejr saathu your v
coolh, lly Inflammation, loouna th
. v.. ha mwh hattar. S&s.
mocoua ann jou u..
All droilUU. AdvortUemont
Low Prices
r?
:
V
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