THE OMAHA SUNDAY BEE: JULY 9, 1916
3 B
MAXWELL MAKES
PRICEREDUCTIOM
Important Announcement by
One of Largest Manufactur
ers in Lower-Priced Field.
MO CHANGES IN QUALITY
One of the most interesting an
uouncements for 1917, with regard to
automobiles in the lower-priced field,
loines from the Maxwell Motor com
pany, inc., of Detroit. This announce
merit is that the price on their touring
car and roadster is materially low
ered. The touring car is reduced
from $655 to $595; the roadster from
$635 to $580.
In this definite announcement of a
substantial reduction in price, the
Maxwell company also announces
that there will be no changes m the
car. 1 lus confirms all previous an
nounccments that the Maxwell car is
now a standardized product. Walter
E. Flanders, president and general
manager of the Maxwell company.
and the able corps of engineering and
manufacturing experts he has Rath
ered around him are convinced that
their product has attained such a uni
form degree of excellence that the
necessity for radical changes in de
sign and construction has been elimi
nated.
The change in Maxwell prices be
came effective lulv 1.
In explaining the reason for the big
reduction in price ot Maxwell cars,
the manufacturers declare tnat in
creased production made it possible,
Increased Production.
"The manufacturing cost per car
has been greatly reduced by our in
creased production." said Mr. Flan
ders. "Our plants at Detroit, Day
ton and Newcastle have been taxed to
their capacity to supply the orders of
our dealers. We have made arrange
ments for the manufacture of 100,000
cars for this vear and we know from
the enthusiasm with which our 1917
announcement was received that this
number will be diSDosed of easily.
The same manufacturing policy will
obtain in the Maxwell plants, the
standard Maxwell chassis being used
for five different body designs.. These
designs include a streamline tive-pas
senger touring car, a two-passenger
roadster, a two-passenger cabriolet, a
six-passenger town car and six-pas
senger sedan.
The sedan is the newest Maxwell
model, having been added to the line
early in the year. It is primarily a
family car and there has been a very
satisfying demand tor it.
StudebakerMen
To Get Full Pay if
They Go to War
The policy of the Studebaker cor
poration to place all employes ennsieo
for service in Mexico on full pay until
nerpmher 31. will not be altered by
any government, state or private sub
scription plans for the relief of sol
diers' families, according to announce
ment made by J. G. Heaslet, vice pres
ident of the corporation, in charge of
engineering and production.
"Since we sent the personal letters
to all our men who have enlisted, ad
vising them that we had arranged to
place them on full pay, I notice that
some companies have decided to de
duct anv amount the families may re.
ceive from government, state and pri
vate sources, said Mr. tleaslet.
"We will eo through with our orig
inal plan. In other words, regardless
of what the famines ot any 01 our em
ployes receive from other sources, we
shall make no deductions from the full
pay which we have promised our men.
"As a matter of fact, I do not ex
nect a sincle family dependent upon
our employes who have enlisted will
need outside assistance."
Following is the letter distributed
by the Studebaker corporation among
its employes who as members of the
National Ouard were canea to amy:
"As an expression of its apprecia
tion of the patriotism which has
prompted you to enlist in the service
of your country, the Studebaker cor
poration has arranged to place you on
full Dav until December 31, 1916.
"The Equitable Life Assurance so
ciety has agreed to continue m torce
the life insurance policy which you
now hold under our insurance plan.
"Kindly advise from time to time
where you desire to have the amount
of your pay sent, and if to any one
other than yourself, kindly sign at
tached order giving full name and ad
dress, which will be our authority to
deliver such pay."
The order affects forty-two men in
the Detroit factories of the Stude
baker corporation. Similar orders
were sent to employes at the South
bend, Ind., plants.
Motorist Cannot Jamb His
Brakes Without Hurting Tires
G. L. Glassen of the Omaha Auto
Supply company says that a motorist
cannot jamb on his brakes without af
fecting his purse. Locked wheels are
immediately responsible for tire bills.
Mr. Glassen exhibited a new casing
which had been driven only a few
miles, yet the rubber was scraped
away, exposing the fabric. At the very
moment the wheels were locked by
the brakes, the tire was passing over
a stone which was dragged along with
the tire. This stone sawed right
through the fabric in one spot and
punctured the inner tube.
This careless customer, obviously
the author of his own misfortune,
complained that there was a "weak
spot in his tirel" Yet all his trouble,
delay and disappointment were caused
by smashing on his brakes wtfen he
should have applied them gently. As
a matter of fact, Mr. Glassen says a
car will stop more quickly in almost
every case if the brakes are applied
gently.
D. & W. Company Makes
New Organization Plans
Announcement has just been made
regarding a change in the organiza
tion of the D. & W. Manufacturing
company, a concern engaged in the
manufacture of wire door mat.
The new officers are James L.
Dowd, president; Lou J. Traynor, sec
retary.treasurer, and Harry W.
Parkey, manager. The manufacturing
equipment has been moved to the
Triynor Automobile company build
ing, and plans are being made for in
created production.
Recruits .With His Motorcycle
Sergeant F. B. Gibson, U. S. A., on detail in recruiting service with head
quarters at Macon, Ga., covers from 100 to 15U miles a day obtaining men
for Uncle Sam's forces in places where the army cannot afford to maintain
permanent recruiting offices. The country districts are providing some of
the finest men for the army.
New Type of Cushion
Tire Introduced by
Goodrich Company
A worthy addition to the motor
truck tire field is the new hand-attachable
cushion tire just introduced
by the Goodyear Tire and Rubber
company. The new tire is designed
for use on motor trucks and fire
apparatus. As its name suggests, it
can be applied to the wheel by hand,
a particularly desirable feature in tire
equipment.
Ihe new hand-attachable has a
channel base identical in construction
with that of the Goodyear S-V tire,
which for an entire year was offered
free to truck owners if it failed to
show lowest cost per mile in compe
tition with other makes. .
The tread design of the new tire
is non-skid and is the same as that
of the cushion demountable, but the
pockets or indentations in the sides
of the tire that provide accommoda
tion for the displaced rubber as the
tire revolves on the street, are
changed from rectangular to oval
shape.
The new tire is tougher, more re
silient and resists road punishment
better than the type which it super
sedes. Having been put through the
most severe and exacting tests it is
being introduced with all the con
fidence that has accompanied the in
troduction of preceding types of
Goodyear motor truck tires. Al
though the cushion demountable tire
has long been recognized as the most
efficient in its class, Goodyear olfi-
cials anticipate that the new hand
attachable will become even more
popular.
Tire-doh Repairs Punctures
And Blowouts Quickly
One of the handiest and most eco
nomical repairs for the car owner to
use on his own tires in case of punc
tures and blowouts is Tire-Doh.
This product has been on the mar
ket for six years, and although at first
received with skepticism by car own
ers, has fought down ignorant preju
dice to such an extent that today over
a half million car owners throughout
the country carry lire-Don in their
tool kits.
Tire-Doh makes permanent repairs
both in casings and inner tubes, and
is so simple to use that anyone who
can drive a car can successfully make
repairs with it. It will 1 repair the
smallest pin point puncture or inner
tube tear as long as your arm. An in
teresting experience is cited by the
manufacturer where a car owner in
Texas repaired an old inner tube with
a tear thirty-seven inches long in it,
and that this same tube thus repaired
delivered close to 2,000 miles of addi
tional service.
Price Tells in
Selling Gar, Says
Dealer W.S, Barker
W. S. Barker, state agent for the
Dixie Flyer, asserts that the sale of
a light model automobile, providing it
has the stuff, is not a perplexing
problem.
"Price," says Barker, "has a great
deal to do with the success of a car.
Nowadays, when automobile construc
tion has been proven it's largely a
question of either building or pur
chasing the various units necessary
to construction. You can't fool buy
ers now, either. They know the suc
cessful principles and the tried and
proven units. So, after all, it comes
right down to economy m production
1 lie man who shows the most econ
omy in building a car of a certain
class can make a close price and get
the buyer."
Mr. Barker, although new to the
automobile row in Omaha, it prov
ing his statements and surrounding
himself with an organization which
will insure the popularity of Dixie.
The price of this car it within reach
of all, and it is designed along staple
lines. The first thought has been to
make it a safe car for use as a fam
ily car.
Willys Overland
Establishes Factory
Branch in Omaha
July 1 the Willys-Overland com
pany of Toledo, O., established a di
rect factory branch in Omaha, with
J. R. Jamieson as manager. In speak
ing, ot the change, Jamieson asserts
that, owing to the large increase in
sales throughout the Omaha terri
tory, it was considered necessary to
establish direct factory representation
here in order to give proper attention
to the large territory for which Oma
ha is the logical distributing center.
The present quarters of the Over
land company at 2047 Farnam street
will be rearranged and the entire
floor space will be used as a salet
room and office.
In addition, arrangements have been
made for the occupancy of a large
automobile building at Twentieth and
Harney streets. This building will be
used as a service shop and storehouse
for a complete stock of parts. Ar
rangements are being made for the
installation of a considerable amount
of new machinery. The force of me
chanics will also be increased suffi
ciently to give car owners the same
attention received at the (factory.
SOME FACTS ABOUT
STORAGEBATTERY
What to Do When Trouble
Appears and What to Do
to Prevent a Return.
A3 TO THE HEAT AND COLD
their present model will be continued
without any change has met with the
hearty approval of dealers and pur
chasers. "There is no doubt but what the
mid-summer announcement and the
bringing out of new models during
the best selling season has a demoral
izing effect on trade in general," said
Mr. Changstrom. "I am certainly
mighty well pleased to see our people
take this stand This assures the deal
ers as well as the consumers that
there will be absolutely no change
whatever in the Allen line during the
present season.
"It appears to me that with all the
advance improvements embodied in
the Allen 37 since its first announce
ment that there is absolutely no need
of any change. I have noticed that tht
cars making the change this summer
are mostly the ones that did not have
all the up-to-date equipment."
Read Bee Want Ads for profit.
them for results.
Use
V i,A Bert' about tht hardest tiro repair m tht world
How Would You Repair It?
You couldn't do it with cold patches or vulcanizer but
any one who can drive a car could easily do it with
X
TIRBHpOH
TIRE-DOH is the simple, economical handy repair outfit
that 500,000 car owners by their continued use during the last sue years have
endorsed as the standard tin repair outfit for punctures and blowouts.
Requires no heat or tools and can be used anywhere any time
Bn . always successfully.
maices rermanent Repairs
TIRE-DOH permanentlyrepairs the smallest punctures
or the inner tube tears as long as your arm. Two cents' worth ot
TIRE-DOH is enough for average fxincturea. Difficult repairs
are easy with TIRE-DOH. TIRE-DOH uaed to fill cuts andholes
In casings before they developinto sand blistereand blowouts, will
add hundreds of miles to the life of any tire. Buy a TIRE-DOH
outfit today and carry It alwara in your tool kit, luSOOdealerasell
TIRE-DOH. If yours doesn't, we'll send it on receipt of pries.
Complete Outfits Price SOo and 1 .OO.
SZRJR-BOff rtpatr any srffoto mostr
fjfltwfrQflll kat wafr fratw, stf.
WsdrnJ-Urkr '
ATLAS AUTO SUPPLY CO, CHICAGO
Nig
IsM
i
i
J Tklt U 0 pMotmpk tflU soon torn
M J out oalvt $Um repamd in 2t minutri 1
p I Kith TIRE-DOH of ail 1 3c
J I
DISTRIBUTORS
OMAHA, NEBRASKA.
Lininger Implement Co.
Omaha Auto Supply Co.
Omaha Rubber Co.
Powell Supply Co.
Western Auto Supply Co,
Wright & Wilhelmy.
Many people wonder how long a
storage battery should last with ordi
nary care, because there seems to be
no well defined limit for its life. This
question has been covered by Elmer
Rosengren of the Nebraska Storage
Battery company, who says:
"At compared with other parts and
accettories of a motor car, the storage
battery, if well taken care of, is very
inexpensive to maintain. Its care is
a simple matter and consists of only
four things:
"1. Keep all cells filled with dis
tilled water to a level of one-half inch
above the top of the plates. Never
fill the cells full.
Never Ute When Leaks.
"2. Never use a battery in a leaking
condition. Take it to a Willard serv
ice station immediately.
"3. Test the gravity of all cells with
a hydrometer syringe on the first and
fifteenth of every month. If anv cells
are below 1.275 on two successive test
ing dates, take the battery to a Will
ard service station and have it fully
charged.
"4. Never allow the battery to be
come heated in service above 110 de-
?:reet Fahrenheit. Watch the battery
or heating one or more times every
day in warm weather. If the top con
nectors feel more than blood warm
to the touch take the temperature
with a dairy thermometer. If the
temperature registers near 100 degrees
Fahrenheit burn all the lamps on the
car while driving. If the temperature
reaches 120 degrees Fahrenheit the
battery may be ruined.
Should Last Long.
"A well constructed battery like the
Willard should last a long time, but
because of its electro-chemical nature
it will, of course, wear out in time and
have to be renewed. It it a popular
misconception with a great many mo
tor car owners that a battery will last
forever, or at least, as long as the
car itselt
"Motor car manufacturers, at well
as battery manufacturers, are doing
their best to overcome this belief and
the Willard company is being highly
successful along these lines through
its service stations, which are con
stantly hammering at the car owner
in order to convince him that a cer
tain amount of care is necessary on
his part and this care may be greatly
lessened by taking advantage of the
advice and free inspection which any
Willard service station offers."
No Change Will Be
Made in Allen Cars
Cart Changstrom of the Standard
Motor Car company, western distribu
tors of the Allen car, states that the
recent announcement by the Allen
Motor company to the effect that
1917
Model 4-3& $785.00
For a man that
wants a medium light
car that's roomy, re
fined, easy riding,
economical and an
aristocrat in its class.
Model 8-38 $985.00
For the man who
wants something out
of the ordinary, just a
little better speed,
power, class and serv
ice. They Are All Here
Better Look Them
Over.
SAXON "SIX"
A big touring car for five people.
A careful examination of the mechanism of
Saxon "Six" reveals many features hitherto
found only on costly cars. For instance-the
axles are of Timken make and so are all
the bearings throughout the chassis. The
driving gears are the helical bevel type which
eliminate noise and friction. You'll note also
that it has a two-unit electric starting and
lighting system. And as you proceed you'll
find that even in the very minor details
there is an unusual standard of excellence.
At the wheel of Saxon "Six" watching the miles
flit magically by the impression that you are
riding in a costly multi-cylinder motor car grows
stronger. The smoothness of the power-flow,
the acceleration, the speed, the power, the flex
ibility all these definitely mark it as a class
car. And you are invariably surprised to learn
that the price of Saxon "Six" is $815 f.o.b. Detroit
NOYES-KILLY MOTOR CO.
2066-68 Farnam Street, Omaha.
TP? ITT)
"The Best-liked Car in the Country'
There's Real Pride of Owner
ship in a Briscqe
Benjamin Briscoe's statement that beauty Is not a matter
of dollars and cents is definitely proven in the ' '
BRISCOE
Twentyfour
'Tht Lmtt BriscM Bmmtf
'625
i..k fastae
The unique the artistic the distinctive body would
grace any car at any price. You 11 be proud to drive it;
and the women-folks will be proud to ride in it
Fully equipped, of course. Electric starting and lighting;
real one-man top, tilted eye-saver windshield; demountable
rims; electric horn; speedometer there's nothing extra to
buy but the gasoline.
And the long-stroke ZH x 5H motor the same famous
power plant of the $785 1915 Briscoe will carry you
farther than you ever thought possible on a gallon of fuel.
You con pay more but you'd better see the Briscoe first
Briscoe Nebraska Car Co.
2429 Farnam Street. Omaha, Nebraska,
7
