THE OMAHA SUNDAY BEE: JULY 9, 1916 3 B MAXWELL MAKES PRICEREDUCTIOM Important Announcement by One of Largest Manufactur ers in Lower-Priced Field. MO CHANGES IN QUALITY One of the most interesting an uouncements for 1917, with regard to automobiles in the lower-priced field, loines from the Maxwell Motor com pany, inc., of Detroit. This announce merit is that the price on their touring car and roadster is materially low ered. The touring car is reduced from $655 to $595; the roadster from $635 to $580. In this definite announcement of a substantial reduction in price, the Maxwell company also announces that there will be no changes m the car. 1 lus confirms all previous an nounccments that the Maxwell car is now a standardized product. Walter E. Flanders, president and general manager of the Maxwell company. and the able corps of engineering and manufacturing experts he has Rath ered around him are convinced that their product has attained such a uni form degree of excellence that the necessity for radical changes in de sign and construction has been elimi nated. The change in Maxwell prices be came effective lulv 1. In explaining the reason for the big reduction in price ot Maxwell cars, the manufacturers declare tnat in creased production made it possible, Increased Production. "The manufacturing cost per car has been greatly reduced by our in creased production." said Mr. Flan ders. "Our plants at Detroit, Day ton and Newcastle have been taxed to their capacity to supply the orders of our dealers. We have made arrange ments for the manufacture of 100,000 cars for this vear and we know from the enthusiasm with which our 1917 announcement was received that this number will be diSDosed of easily. The same manufacturing policy will obtain in the Maxwell plants, the standard Maxwell chassis being used for five different body designs.. These designs include a streamline tive-pas senger touring car, a two-passenger roadster, a two-passenger cabriolet, a six-passenger town car and six-pas senger sedan. The sedan is the newest Maxwell model, having been added to the line early in the year. It is primarily a family car and there has been a very satisfying demand tor it. StudebakerMen To Get Full Pay if They Go to War The policy of the Studebaker cor poration to place all employes ennsieo for service in Mexico on full pay until nerpmher 31. will not be altered by any government, state or private sub scription plans for the relief of sol diers' families, according to announce ment made by J. G. Heaslet, vice pres ident of the corporation, in charge of engineering and production. "Since we sent the personal letters to all our men who have enlisted, ad vising them that we had arranged to place them on full pay, I notice that some companies have decided to de duct anv amount the families may re. ceive from government, state and pri vate sources, said Mr. tleaslet. "We will eo through with our orig inal plan. In other words, regardless of what the famines ot any 01 our em ployes receive from other sources, we shall make no deductions from the full pay which we have promised our men. "As a matter of fact, I do not ex nect a sincle family dependent upon our employes who have enlisted will need outside assistance." Following is the letter distributed by the Studebaker corporation among its employes who as members of the National Ouard were canea to amy: "As an expression of its apprecia tion of the patriotism which has prompted you to enlist in the service of your country, the Studebaker cor poration has arranged to place you on full Dav until December 31, 1916. "The Equitable Life Assurance so ciety has agreed to continue m torce the life insurance policy which you now hold under our insurance plan. "Kindly advise from time to time where you desire to have the amount of your pay sent, and if to any one other than yourself, kindly sign at tached order giving full name and ad dress, which will be our authority to deliver such pay." The order affects forty-two men in the Detroit factories of the Stude baker corporation. Similar orders were sent to employes at the South bend, Ind., plants. Motorist Cannot Jamb His Brakes Without Hurting Tires G. L. Glassen of the Omaha Auto Supply company says that a motorist cannot jamb on his brakes without af fecting his purse. Locked wheels are immediately responsible for tire bills. Mr. Glassen exhibited a new casing which had been driven only a few miles, yet the rubber was scraped away, exposing the fabric. At the very moment the wheels were locked by the brakes, the tire was passing over a stone which was dragged along with the tire. This stone sawed right through the fabric in one spot and punctured the inner tube. This careless customer, obviously the author of his own misfortune, complained that there was a "weak spot in his tirel" Yet all his trouble, delay and disappointment were caused by smashing on his brakes wtfen he should have applied them gently. As a matter of fact, Mr. Glassen says a car will stop more quickly in almost every case if the brakes are applied gently. D. & W. Company Makes New Organization Plans Announcement has just been made regarding a change in the organiza tion of the D. & W. Manufacturing company, a concern engaged in the manufacture of wire door mat. The new officers are James L. Dowd, president; Lou J. Traynor, sec retary.treasurer, and Harry W. Parkey, manager. The manufacturing equipment has been moved to the Triynor Automobile company build ing, and plans are being made for in created production. Recruits .With His Motorcycle Sergeant F. B. Gibson, U. S. A., on detail in recruiting service with head quarters at Macon, Ga., covers from 100 to 15U miles a day obtaining men for Uncle Sam's forces in places where the army cannot afford to maintain permanent recruiting offices. The country districts are providing some of the finest men for the army. New Type of Cushion Tire Introduced by Goodrich Company A worthy addition to the motor truck tire field is the new hand-attachable cushion tire just introduced by the Goodyear Tire and Rubber company. The new tire is designed for use on motor trucks and fire apparatus. As its name suggests, it can be applied to the wheel by hand, a particularly desirable feature in tire equipment. Ihe new hand-attachable has a channel base identical in construction with that of the Goodyear S-V tire, which for an entire year was offered free to truck owners if it failed to show lowest cost per mile in compe tition with other makes. . The tread design of the new tire is non-skid and is the same as that of the cushion demountable, but the pockets or indentations in the sides of the tire that provide accommoda tion for the displaced rubber as the tire revolves on the street, are changed from rectangular to oval shape. The new tire is tougher, more re silient and resists road punishment better than the type which it super sedes. Having been put through the most severe and exacting tests it is being introduced with all the con fidence that has accompanied the in troduction of preceding types of Goodyear motor truck tires. Al though the cushion demountable tire has long been recognized as the most efficient in its class, Goodyear olfi- cials anticipate that the new hand attachable will become even more popular. Tire-doh Repairs Punctures And Blowouts Quickly One of the handiest and most eco nomical repairs for the car owner to use on his own tires in case of punc tures and blowouts is Tire-Doh. This product has been on the mar ket for six years, and although at first received with skepticism by car own ers, has fought down ignorant preju dice to such an extent that today over a half million car owners throughout the country carry lire-Don in their tool kits. Tire-Doh makes permanent repairs both in casings and inner tubes, and is so simple to use that anyone who can drive a car can successfully make repairs with it. It will 1 repair the smallest pin point puncture or inner tube tear as long as your arm. An in teresting experience is cited by the manufacturer where a car owner in Texas repaired an old inner tube with a tear thirty-seven inches long in it, and that this same tube thus repaired delivered close to 2,000 miles of addi tional service. Price Tells in Selling Gar, Says Dealer W.S, Barker W. S. Barker, state agent for the Dixie Flyer, asserts that the sale of a light model automobile, providing it has the stuff, is not a perplexing problem. "Price," says Barker, "has a great deal to do with the success of a car. Nowadays, when automobile construc tion has been proven it's largely a question of either building or pur chasing the various units necessary to construction. You can't fool buy ers now, either. They know the suc cessful principles and the tried and proven units. So, after all, it comes right down to economy m production 1 lie man who shows the most econ omy in building a car of a certain class can make a close price and get the buyer." Mr. Barker, although new to the automobile row in Omaha, it prov ing his statements and surrounding himself with an organization which will insure the popularity of Dixie. The price of this car it within reach of all, and it is designed along staple lines. The first thought has been to make it a safe car for use as a fam ily car. Willys Overland Establishes Factory Branch in Omaha July 1 the Willys-Overland com pany of Toledo, O., established a di rect factory branch in Omaha, with J. R. Jamieson as manager. In speak ing, ot the change, Jamieson asserts that, owing to the large increase in sales throughout the Omaha terri tory, it was considered necessary to establish direct factory representation here in order to give proper attention to the large territory for which Oma ha is the logical distributing center. The present quarters of the Over land company at 2047 Farnam street will be rearranged and the entire floor space will be used as a salet room and office. In addition, arrangements have been made for the occupancy of a large automobile building at Twentieth and Harney streets. This building will be used as a service shop and storehouse for a complete stock of parts. Ar rangements are being made for the installation of a considerable amount of new machinery. The force of me chanics will also be increased suffi ciently to give car owners the same attention received at the (factory. SOME FACTS ABOUT STORAGEBATTERY What to Do When Trouble Appears and What to Do to Prevent a Return. A3 TO THE HEAT AND COLD their present model will be continued without any change has met with the hearty approval of dealers and pur chasers. "There is no doubt but what the mid-summer announcement and the bringing out of new models during the best selling season has a demoral izing effect on trade in general," said Mr. Changstrom. "I am certainly mighty well pleased to see our people take this stand This assures the deal ers as well as the consumers that there will be absolutely no change whatever in the Allen line during the present season. "It appears to me that with all the advance improvements embodied in the Allen 37 since its first announce ment that there is absolutely no need of any change. I have noticed that tht cars making the change this summer are mostly the ones that did not have all the up-to-date equipment." Read Bee Want Ads for profit. them for results. Use V i,A Bert' about tht hardest tiro repair m tht world How Would You Repair It? You couldn't do it with cold patches or vulcanizer but any one who can drive a car could easily do it with X TIRBHpOH TIRE-DOH is the simple, economical handy repair outfit that 500,000 car owners by their continued use during the last sue years have endorsed as the standard tin repair outfit for punctures and blowouts. Requires no heat or tools and can be used anywhere any time Bn . always successfully. maices rermanent Repairs TIRE-DOH permanentlyrepairs the smallest punctures or the inner tube tears as long as your arm. Two cents' worth ot TIRE-DOH is enough for average fxincturea. Difficult repairs are easy with TIRE-DOH. TIRE-DOH uaed to fill cuts andholes In casings before they developinto sand blistereand blowouts, will add hundreds of miles to the life of any tire. Buy a TIRE-DOH outfit today and carry It alwara in your tool kit, luSOOdealerasell TIRE-DOH. If yours doesn't, we'll send it on receipt of pries. Complete Outfits Price SOo and 1 .OO. SZRJR-BOff rtpatr any srffoto mostr fjfltwfrQflll kat wafr fratw, stf. WsdrnJ-Urkr ' ATLAS AUTO SUPPLY CO, CHICAGO Nig IsM i i J Tklt U 0 pMotmpk tflU soon torn M J out oalvt $Um repamd in 2t minutri 1 p I Kith TIRE-DOH of ail 1 3c J I DISTRIBUTORS OMAHA, NEBRASKA. Lininger Implement Co. Omaha Auto Supply Co. Omaha Rubber Co. Powell Supply Co. Western Auto Supply Co, Wright & Wilhelmy. Many people wonder how long a storage battery should last with ordi nary care, because there seems to be no well defined limit for its life. This question has been covered by Elmer Rosengren of the Nebraska Storage Battery company, who says: "At compared with other parts and accettories of a motor car, the storage battery, if well taken care of, is very inexpensive to maintain. Its care is a simple matter and consists of only four things: "1. Keep all cells filled with dis tilled water to a level of one-half inch above the top of the plates. Never fill the cells full. Never Ute When Leaks. "2. Never use a battery in a leaking condition. Take it to a Willard serv ice station immediately. "3. Test the gravity of all cells with a hydrometer syringe on the first and fifteenth of every month. If anv cells are below 1.275 on two successive test ing dates, take the battery to a Will ard service station and have it fully charged. "4. Never allow the battery to be come heated in service above 110 de- ?:reet Fahrenheit. Watch the battery or heating one or more times every day in warm weather. If the top con nectors feel more than blood warm to the touch take the temperature with a dairy thermometer. If the temperature registers near 100 degrees Fahrenheit burn all the lamps on the car while driving. If the temperature reaches 120 degrees Fahrenheit the battery may be ruined. Should Last Long. "A well constructed battery like the Willard should last a long time, but because of its electro-chemical nature it will, of course, wear out in time and have to be renewed. It it a popular misconception with a great many mo tor car owners that a battery will last forever, or at least, as long as the car itselt "Motor car manufacturers, at well as battery manufacturers, are doing their best to overcome this belief and the Willard company is being highly successful along these lines through its service stations, which are con stantly hammering at the car owner in order to convince him that a cer tain amount of care is necessary on his part and this care may be greatly lessened by taking advantage of the advice and free inspection which any Willard service station offers." No Change Will Be Made in Allen Cars Cart Changstrom of the Standard Motor Car company, western distribu tors of the Allen car, states that the recent announcement by the Allen Motor company to the effect that 1917 Model 4-3& $785.00 For a man that wants a medium light car that's roomy, re fined, easy riding, economical and an aristocrat in its class. Model 8-38 $985.00 For the man who wants something out of the ordinary, just a little better speed, power, class and serv ice. They Are All Here Better Look Them Over. SAXON "SIX" A big touring car for five people. A careful examination of the mechanism of Saxon "Six" reveals many features hitherto found only on costly cars. For instance-the axles are of Timken make and so are all the bearings throughout the chassis. The driving gears are the helical bevel type which eliminate noise and friction. You'll note also that it has a two-unit electric starting and lighting system. And as you proceed you'll find that even in the very minor details there is an unusual standard of excellence. At the wheel of Saxon "Six" watching the miles flit magically by the impression that you are riding in a costly multi-cylinder motor car grows stronger. The smoothness of the power-flow, the acceleration, the speed, the power, the flex ibility all these definitely mark it as a class car. And you are invariably surprised to learn that the price of Saxon "Six" is $815 f.o.b. Detroit NOYES-KILLY MOTOR CO. 2066-68 Farnam Street, Omaha. TP? ITT) "The Best-liked Car in the Country' There's Real Pride of Owner ship in a Briscqe Benjamin Briscoe's statement that beauty Is not a matter of dollars and cents is definitely proven in the ' ' BRISCOE Twentyfour 'Tht Lmtt BriscM Bmmtf '625 i..k fastae The unique the artistic the distinctive body would grace any car at any price. You 11 be proud to drive it; and the women-folks will be proud to ride in it Fully equipped, of course. Electric starting and lighting; real one-man top, tilted eye-saver windshield; demountable rims; electric horn; speedometer there's nothing extra to buy but the gasoline. And the long-stroke ZH x 5H motor the same famous power plant of the $785 1915 Briscoe will carry you farther than you ever thought possible on a gallon of fuel. You con pay more but you'd better see the Briscoe first Briscoe Nebraska Car Co. 2429 Farnam Street. Omaha, Nebraska, 7