TTTFi OMAHA SUNDAY BEE: MAY 14, 1916.
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Quality First
I SAW ONE HUNDRED AND FIVE MEN
BUY $1,000,000 WORTH OF CHALMERS
CARS IN FORTY
MINUTES
The NewSix-30 wilt 3400 r. p.m. Engine at $1090 f.o.b. Detroit
It was an event history. Not nn ordinary dealers'
gathering. It was u crowd of one hundred and five human
dynamos that met at Omaha the Chalmers dealers from
Nebraska, Western Iowa and South Dakota.
The new ear was railed the 3100, because the engine
turns at a speed of .'MOO revolutions per minute.
It is the fastest engine speed ever developed for stock car
use in America.
Some cars turn up 2000. Others do only 1400. There
arc one or two that reach 2600, and one that records 3000.
Such super-engine speed means great power from a small
motor a light-weight chassis, and, all told, a live, peppery
car. 'In other words, it does what the big brute of a car
used to do, only this new 3100 Chalmers is a lot faster in
acceleration and more alert in every way. It is a six-cylinder
car the Chalmers Six-30.
When wc heard the price, $1090, we were dumbfounded.
Then we were shown the car. One glance was enough
it told volumes.
The stampede began. In forty short minutes I saw one
hundred ami five dealers buy $1,000,000 worth of those
new 3100 Chalmers.
I bought all they would sell me. I wanted more. We all
wanted more. Wc insisted upon more begged for more.
We reeled oft? census figures cited increase in wealth per
capita in our different communities. But it was no use. The
Chalmers people say they simply cannot build any more.
It was a shock to our optic nerves, and to our imagina
tions but a pleasant one that impressive phalanx of bright
new Chalmers, not one, not two, but quantities of them.
For automobile dealers are used to going to conventions
and taking a look at a pretty new model on n pedestal then
going home and waiting three months or more for deliveries.
Wc certainly never expected to see more than one or two
finished cars.
Asking -or deliveries of a demonstrator before sixty days
in previous jcars was like asking the Khode Island Hcd to
lay the Coldcu Mgg.
Somebody got up and said that we would find a name
tacked on each car and to go and get ours.
It was like half a dozen football teams going donn the
licit! on a punt.
I found toy car, got her out in the open, and stepped o:i
the little button.
1 never before saw Mich acceleration.
1 have felt under foot Hrusselt and Wilton, but never
had 1 ft It real civet until them
It vmh magnificent. ... .
W. L. Huffman
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Then I got out and lifted the bonnet and opened the
throttle.
I ran her up and up and up, and the faster the little ,
engine sped, the softer and smoother she ran. I understood
then why they called her tho 3400 Chalmers.
If there was one single throb left in her, my good right
ear failed to detect the irregularity.
I put the car over some of my own little hurdles and it
gave me back the laugh. I could not tease her a bit.
Then I lost no time in getting her right down here in
,tbc salesroom. I wanted my own people to see it YOU
people. I knew you folks would go wild over her the
moment you saw her in action. ,
When you see this car, you'll all ask what I asked Mr.
Chal men: "Ilnr could you do it for $1090?"
Now, Mr. Chalmers is a man of action.
When the war came, he figured that the price of mate
rials would rise. So he took advantage of a low market and
bought.
If he had waited and built this car of materials bought
in the present market, the chances are his cost experts
would have put a list price of $1400 or $1500 on the car.
Mr. Chalmers has accomplished wonders in the great
Chalmers plant in the way of new practices, new operations
and new equipment. You know that all Chalmers care arc
manufactured motors, clutches, transmissions, etc., all built
from the raw in the great Chalmers shops not assembled,
not bought outside and assembled by Chalmers, but built
completely in Chalmers shops.
If you could look the Chalmers plant over, youM never
stop until you had been in every one of those twenty-two
magnificent buildings. YouM sec every machine at work.
YouM see those new cars coming through. YouM see en
thusiasm written large on every mechanic's face. Every man
takes a pride in his good work.
YouM see machines you never knew existed before.
YouM see new buildings. YouM see great quantities of
material piled high all ready for the foundry. There is
hustle in the air. There is prosperity. You catch it in the
first building you enter.
The moment Mr. Chalmers showed me the new 3 100
Chalmers, I wanted to tell von all about this magnificent car
to show it to von to let jou feel" it.
To see it makes von reach for jour check-book quick.
It is hi re now. Come and see it.
1 am making deliveries in the order of sales.
Automobile Co. Idr&fa
Hatting
Lincoln
Omaha Sioux City
L II. BOLTON, Council Bluff, la.
Sioux Falli
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