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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (May 3, 1915)
RJEAL K8TATK IX) AN 9 to lifl.000 md promptly, r. D. Weed. Weed Bid.. IHth nd Ftrnnni Bta CV V. end farm loan, fc, I r-ee east J. H. 1'umont A Co.. 41S State flank. WANTS. D City loara and warrant!. W. ''"n pmun e m.. I3.u firnan St. WON' KT f.n haDd for city and farm loan r. rr. tiiKiimr, .ny ixauonai rienw. Hldf. WAN'TKD gflty I "ana Peters Trust Cv 6EB ua , fi rst for farm loan In eastern Neb. TJnttsd Ststes Trust Co.. Omnha. 6 CITY LOANS. C. O. Carlbirfc OMAHA romes. Raat Nebraska (arrua. .... vm.n-n.j- ni IU.A1I W1TAT K CO., I01S Omaha National, toons Douglas fTH REAL ESTATE WANTED LIST your property with H. H. Lander- you. u7 mevtiia hir. r. sum. LIST real estate and rentals with DON- KLSON R. B. CO.. tOl Om. Nat l Bank . ATTENTION NON-RKfItENT PKOFERTT OWNERS. Wo slve our exclusive attention to the rental and oare of North Side property In Omaha. You will find It to your ad vantage to communicate with us. NORTH 81 PK REALTT CO.. 24th Jit. and Amti Ave. Tel. Webster Sit. HEAL "ESTATE -ACREAGE " DANDY LJTTLE FRUIT FARM. Two acres covered with the beat varie ties of fruit and In bearing; situated ten morn, from In.lde the city llmlta and near the car. Phone owner. Walnut S24i. REAL ESTATE NORTII SIDE New Bungalows Walking Distance I built 8 beautiful 5 -room bunga lows at 2216-19-23 Clark fit. Have sold one and have two more left. Each has (Ire rooms, oak finish, built-in book cases, kitchen cabinets, etc. Half stucco. 2215 Clark St., corner alley. .$2,700 2223 Clark St., corner of 23d. $2,760 $260 cash, balance like rent. See them today, 2 to 4:30 p. m. H. A. Wolf Ware Block. Doug. 8068, $100 DOWN 1100 cash will start you on owning roar own home on a good atreet in a good lo cality and near a flna park. I offer you th, choice of either 4415 Spalding street and 4016 No. 44th street. These houses have full cellars, cement floors, city water, electrlo lights wfth elegant fix tures, 4 large rooms on first floor, I un finished bed chambers and unfinished bath room upstairs; the lots are large nd nicely leveled, with permanent side walks. Prloa la 1,0; 100 down and the balance S20 per month. I also offer 4007 No. 43d street for 41,650; tlOO cash and 20 ir month. This house is not Quite as large as the others, but It is a dandy. 0. G. CARLBERG- Hi Frandels Theater Bldg. ON THE BOULEVARD ( . A beautiful s-room house. 4111 N. Xth St. Thin house is modem In every sense of the word. Haa 6 rooms and sleeping porch. Oak finish on first floor, Wren and maple up. Offered for a quick sale at the low price of $3,300. AV. S. FRANK 201 Neville Block. S-ROOM cottage, hot water heat, all mod ern. 4517 North SSth Bt Key first door north; $Si cash, balance $26 per month; price. $2,700. C. M. Eaton, 1104 W. O. W. Bid. Douglas 1W4. M178T BB BOLD.. Two fine lots on 39th Bt, north Of Ames Ave., all street Improvements in. Wright I-shbtiry, Douglas 151 CONTRACTORS CLEAN-UP BALE. e-room house at 1714 Pehler Bt, s-room house at lfRS Bahler Bt..' Just being com pleted. Both houses finished In oak and white enamel ; raoee. than modern; close to car. Webster. 419$. . REAL ESTATE SOUTH RIDE LARUE two-story nous and lot l&Ox 249, put to exchange for smaller place, walking distanoe, or vacant lot on Cum ing or 14th Bt Place Is clear. Will carry difference back on property; no equities considered. Address P S4. Bee. REAL ESATE INVESTMENTS Must Be Sold Close-in Flat Bldg. 502-4 B. SOth St., nearly new two-apartments of 4 rooms each; modern in every detail. Owner wanta cottage for equity of 11.60, or what have you? Or make Ncash offer for equity. This is worth, look ing up. R. H Landeryou . Telephone Douglas 675. 103 Neville Blk., lth and Harney Bts. REAL ESTATE MISCELLANEOUS. YOUR CHOICE OF THREE HOMES One West, One South, One North All Brand New, Never Occupied , 41$ Bo. 42d Bt A strictly modern, oak finished home. Full two stories; living room, dining room, den and kitchen on first floor; three good bed rooms, four closets, tiled bath and sleeping porch on second floor; stairway to storeroom In attic; full cemented basement, pressed brick foundation, furnace beat, fine light fixtures and window shades; decorated throughout; east front lot on paved street, with big shade tree. Price, $3,750; 1M0 eaah. $30 monthly. This Is f&ut below the actual value. Open today. ' If you prefer the north side, have a duplicate of the above at 2M0 Laurel Ave. Only two blocks from Ml Her park. Buna price and terms. If you like the south part see 1MB South 25th St.. Just like the above, but on large corner lot. with room for another bouse on rear part of lot Less than a mile from the business center, six blocks from Hanaeom Park, i blocks to Park school, one of the best In the city. Price, $J,60. Same terms. For more Information en any of these phone Chss. Horn, owner. Walnut 33L1. For Sale or trade, good 8-room, all modern home, CTtxtfO ft lot Close in on car Una Good location Jm T St.. Lincoln, Neb. Address S 875. Bee. S3 Bee readers are too intelligent to overlook the opportunities in thcMWant T col umns. Theyre worth while reading. PREPARE TO CROWN QUEER OFTHE MAY Arrangements for Unirertity of Omaha Gala Day Axe Rapidly Rearing Completion. SCENES OF DA2ZLTN0 SPLENDOR Balloting for the most popular co-ed, ho la to be crowned May queen May ' at the gala dar exercises hv the - 14 dents of the University of Omaha, started Friday afternoon and win . tlnue until Monday. Keen rivalry Is being shown among tha ro-eda foe th. coveted position, several of them having a number of workera who aea tnHm Influence voters. The' general eustom la to elect a Junior or senior for the place, this often causing class rivalry. The student securing next to the highest number of votes Is to be maid of kMnr to the queen. The crowning of the Mav nuean mi tRa school campus the evening of May 14 to oe the largest school affair of the season. Sixteen May pole dancers have already been selected, who win act as ladles-ln-waltlng. while as many more little girls will be secured to not as train bearers and the like. Tha humh win lead a procession of all the co-eds to a mrone on the rseripus. where she will be crowned. All Darticlnanta will he dressed In white, making the pageant, as in the past, one of royal splendor. Climax ( Gala Day. The orownlng of the Mav ntmn win act as the climax to the gala day ex ercises. Each class and organisation la the school Is busily at work preparing Its aharo In the entertainment that Is to be given to the school' vympasium. The parts taken by the various organi sations are to be divided intn two dtvl. slona so that an afternoon and evening performance may be given. The May queen will sit as the honored guest at the evening Derformane. Ttia day has been given over by the faculty, so that studies will not mar the day of perfect , joviality. The entire work Is being handled hv a representative committee of the stu dent classes, with Victor Jorrenaen general manager. Bo as to limit the ff.it and not make It too drawn out each organisation and class will be allowed twenty-five minutes In which to put on its feature. The various features vary from a complete minstrel show to a Notes From Omaha's Busy Suburbs Benson. Monday will be cleanup day in Benson. L A. Simons Is slowly recovering fmm his reoent serious illness. Miss June drove Is home from Was. leyaa to spend the week-end. , Miss Edna Killlan expects to leave In a few days for Dee Moines, la, U. J. Grove haa returned from Min nesota, where he left his sick brother much improved. Mrs. EX C H odder entertained the China club on Monday. She was assisted by Mrs. Huntington of Council Bluffs. Mr. and Mrs. Van Antwerp of LodL Neb., have been, guests at the home of Mr. ana Mrs. J. Marsnaii (or a lew days. Rev. Mr. Ringer leaves the Lutheran church pulpit here, which wilt be filled In the future by Rev.. C. W. Nelson of Chics go. .. The Woman's club will meet .next Thursday afternoon at the home of Miss Cora Totman. for the laat program or the year. ... The announcement of tha engagement of Miss Bigred Hendrlckson and Julius) Andreason has been made, las weaaing to be this fail. The Woodmen of the World lodge will uso Its new regalia for the Initiation on next Tuerday night- PapiUlon lodge will attend In a body. Mrs. John LAUrltxen and Mlse Agnes Tonder have returned frota Pohoco, where they went as delegates at tne ijumer league state convention. Mra. J. W. Welch entertained Mr Petet-bOn of Aurora and Mra PauL state officers of the club federation, during the convention held here last week. The vaniis neoole of the Presbyterian ohurch will give a concert at the church next Thursday evening, both local and out-of-town talent will be represented. The cltv eouActl Wednesday confirmed E. C. Hodder as eltv attorney to suc ceed himself, and Dr. Heumann to suc ceed Dr. Loechner. The chief of police was not confirmed. The Methodist women met at the par sonage last Wednesday for a social time. Mrs F. L. Rumpus, retiring president was the recipient of a gift from the women of the churoh. Mra W m Tartnn was hostess for the Tuesday Whist club, Mrs. M, J. Bhay far tha w- W. L. elub. Wednesday, and Mrs. B. g. Phelps for the Aufwiersehun oiuo on xueaoay i wai wom. Tha members of tha high school gradu atlng class went to Florence Saturday morning, leaving at o'clock, snd served breakfast on the arrival at Florence, the return trip being made aL IV o ciocg. The members of tha English Lutheran church gave ST farewell party in the churoh parlors, last Wednesday evening. for Rev. Mr. ana sirs, minger, who were presented with a cut glass dish as a farewell gift A nleasant surprise party was given last Tueaday evening at the home of Miss Anna Campbell, m nonor or miss Edna Kill Ian. retiring presraent oi tne Ed worth league. Miae Killiaa waa pre sented with a gold league pin. Florenee. Miss Allle Houston to tha guest of Mrs. Fred Teal at Lincoln. Mlaa Price of Teksmah is the guest Of her sister, Mrs. W. R. Wall. Mrs. Frances Vlstor of Lincoln is the guest of Mrs. Alfred Relmer. Mra. M. Metxlnger of Blair was a guest of Florence friends Tueaday. Mra. N. R. Fleck waa a Council Bluffs caller Thursday, where her sister Is very 111. M. Brenneman of Kansas City wss the great of his brother, J. Q. Brenneman, Monday. D. Devo. who soent the winter In Ore gon and Washington, has returned to Florence. Mr. and Mrs. J. W. Fhaw and family are now occupying the Dudgeon property north of town. Mrs- W. B. Parks, who has been visit Ing relatives m Kansas City, returned the first of the week. Mr. and Mra. R. H. Olmsted and Rob ert Olmsted have moved into their sum mer home at Florence. Charles Brenneman of Cedar Rapids, la, waa the guest of his brother, James U. Brenneman, Tuesday. Odd Fellows and Rebekahs of Florence) gave a banquet and program at Odd Fel lowa' hall Friday evening. The Ladles' Aid society of the Metho dist church will meet with Mrs. Harriet Janssen Thursday afternoon. Mr. and Mrs. Charles Hubbell. Misses Ooidie and Mary Hubbell were guests of Mr. and Mrs. A. Larson Bunaay. Miss Nelva Harrington, who waa a week-end guest of friends at Pawnee City, Neb., returned home Monday. The Ladles' Aid society of the Flor ence rrestytenan rnurcn win meet with Mra Carlson, Wednesday afternoon. About thirty ef the young people of the Florence Christlsn Endeavor society st tended the meeting In fcoutb Omaha on Tuesday evening. Mr. and Mra Frank Parker entertained at a danolng party Bator day evening in THE BEE: Miller AVS3 mil K n ikMiih Mill,. tJT rrk this week? The Judas 11 I trees are In their glory. From every point la the park there are wonderful vistas with groups, of these falrv nlnk J.ii : i i trees to light the picture. From a dU. tance they are even lovelier than at close ranae. Miller park seems the most friend I and diligently used of all the parks. It has a popular golf reuree. tennis courts, a very attractive elub house, and tha lake In July and August swarms with little boys swimming. This season a double equipment of playground, swings and slides and picnic tables and benches have been scattered sbout. The little lake with its flowery Island Is fed from a a artealan well, and It la a toy In this nart of the country to watch clear water rlp- piing and flowing. Often on a hot evenlna- we taka mr supper In the park and, sitting on a oool bank, watch the boys at their pranks in the water. It reminds nn hit nf h- Serpentine in Kensington Gardens In Lon don, and the Island looks charmlnr snough to entice even Peter Tan. This Dark was atarted anme tim tn 18S0; the trees were planted broadcast, with the Idea that when the tlma and I the money arrived for laying it out, such wcru noi neeaea rouia oe eut. I have been told that Judge George B. Lake Is responsible for the planting of the wonderfully beautiful avenue of white birches. All lovers of Miller park ride and drive worshlpfully through this en chanting arbor. In early spring, with the tender green Just showing, these trees bring the mind the great Frenchmen who painted in the Forest of Fontalnefcleau. Do you sometimes remember that the two ( broad, picturesque bridges, which add so much to the general charm., are souvenirs from the Tranamlsslsatppi ex short grand opera and musical comedy. The school gymnasium, where the per formances arc to be given, has been fitted up with a large stage, having all the appliances of the modern thaateft. The net proceeds will be turned inte the at niello fund. Following are the May pole dancers selected ; Misses- Misses Cella Vest. Clara Llndlav, Margaret McCoy, Esther Knapp, Rule Campbell. Oeil Charles, Catharine Wood- Elisabeth Se Inert, worth. Etta Bnren-ton, Helen Johnston, Amy Zlhau. Mabel Nelson. Helen Tyner. honor of Mr. and Mrs. Martin Hersklnds and Mr. and Mra Orlle Wilson. Me knit Mr V-m1 I . j a - .... - .,. . n, ncr riu.rt.inmi at dinner Saturday evening. Their guests messrs. irving Allison. Arthur Dial, Clifford Keirle and Floyd Rogers. The Dorcas society of tho Christian church met with Mra, William Menke and plans were made to hold an ice oream social the latter part of this week. A pleasant surprise wss given Mrs. King ths first of the week. Those pres ent were: Mesdames Reed. Alback, Han sen, Raymond, Jaapereen. Krenser and Miss. Krenser. Miss Oenevieve Jones entertained a number of her friends in honor of her seventeenth birthday Saturday afternoon. Those present were: Mlawee Martha Robblnson. F.sther Petersen, Kyi via Mey ers, Elisabeth Owynne, Grace Horton, Bernlee Mathews and Messrs. Roland - - , ....h.u ncnuan weytn. Amos Tompkins and Albert Jaoobbarger. miss nuth Wall entertained a number " "-r juuns incnus nunaay arternoon. , - .. wihtw ciron Bffly mour, Ethel Hell. Hegtna Squires, LuoUle Moody, all of Omaha; Ruth Lewis, Lurana Lewis and Messrs. Will Fraua, Harold Black. Elmer Hia-gley, all of Omaha, After spending tji afternoon picking flowers In the hills around Flor- c.T niunna o una a nne lunoneon awaiting them at tha Wall lioms. . Distet, " , A dsiis-htae waa twn T 1. and Mra J. C. Mosher. Mra Mtlaa Ifrlravrlan ant-vt-ln-a - bridge club last Friday. , A son was born Thursday morning to Dr. and Mrs. Henry B. Lemere. Me wA XTwm T T X7l I,-..- t. - - . . 0 ,,a,w vaw sojourning at Rxoelslor Springs. C. B. Little of Chicago was the guest last week of his sister, Mra EX U BealL Mrs. J. B. ' Ruth returned Wednesday from Florida, where aha mail ..w W,M ter. Ttl T .ak rl I AM A tj SAVtUtst ah eVtaa. "TV.. A Presbyterian church will meet Friday la the churoh. UTes aaJ "LaTa W S-W I I a Monday from a week' vlatt In Lincoln and AaVhland. TKak rtiimetasv s4 ssxl aw ita a-S. II M as . wuuv-v v.sisjs vt wilts tllltU 100- W. E. Shafer. . Mra. n If nr4n ...J . ..-u. - Chicago are the guests of Mr. snd Mrs. Miss Ruth Harte hss returned from si - ' ,i viiuuwiDfli nu., and Kansas City. ' r a a ir 1 -1 m . , ,. Wednesday afternoon for Mrs. Edith An derson of Chicago. Mrs. Frank Browne entertained the memhara nf tha nmmw l,,k -. i i -.- - z wmv v ,Mw uuiua Tuesday afternoon. Mrs. Del worth Carter of Astoria, 111., " the guest of her daughter, Mra Eugene .'uvai, anq J'i r. 1 7 u a I . Me mnA Mh A-a-m Cm, ,a m - - . . . . " v .wu inurnia from a winter In California and other western points Thursday. Miss Jean Morton of Nebraska Cltv mm m m asiiaaast . vi. . ai vi . - b-mwv asiv JKrl we-na UI ism TWk MX., Bmith and Mrs. C. R. Dodds. Vf r fmmm Ulllla A.A.,.lM-a I- 1i WarineaH.v iftatnnnn .n- W 1...U ' ' ... .,,.,. m. I1VIW Jaeger, who leaves Dundee this week. Mr. snd Mra. T. !. Crosby entertained i ainner eonesaay in nonor or the birthday anniversary of Wt P. Warner. Mra N TT V,w m u- - - - . - . Imi,vi in-, nnni' bers of the Omaha Woman' cltfb, of wn.cn ana is president, at nor noma rrt dsy. The Dundee Catholic Circle will have a kenalngton Monday at the home of Mrs. Edward Callahan, $306 Webster street. HfM IT m T ... cr, .., ... am. aj.iva if, pi, I KUI, IVI 111(1., and Mra. Ralph Murphy of Jacksonville, rim-, in iuuii oi air. ano Mrs. w. a. Fonda. Ua --.I vr V. n V - 1 i . - . ... van ' A J iTriaurMWJ their twenty-fifth wedding anniversary Muiiusr avenma. un nunarf q guesti l. 11 k. mmtJt Mwm a O T II . . ' ' ' kj. nwniiinn ri! trr cuimwiiij tor invir guests. Mr. and Mrs. John Tarwood of in.uii, uwaiw. The annual church dinner of the Dundee rreanyterian church will be given the evening of May 4, followed by an In teresting program. Wee A Basilar. Mrs. M. Lemlng had her hack severely wrenched by a bad fall on Thursday. Mrs. Henry Parks expects to leave soon for an extended trip to Michigan to visit relatives. Mrs. Ola Oarlaen haa beea on the sick list the last fortnight with a severe case of the grip. Beven matrons of this vicinity will contest for a silver medal at the church on r'riday evening. May 7. Miss F. A. Long of Madison waa tha week-end guest of her sistera, Mrs. F, A. Wrllmun and Mis. H. a). Miller. Mrs. Park Edgar will entertain the Weat Bide Woman's Christian Temper ance pinion Thursday afternoon. Mrs. M. MCiratl and daushter. HeUn of Lincoln are the week's guests of her OMAHA. MONDAY, MAY Park position? So far no Jarring note has ap peared In the arrangement of this park. As It Is entirety man-made, this la a rather remarkable fact The Iron spring brings a great many people; they come from miles around with their Jugs to gvt the water which Is supposed to have medicinal qualities of value. A very pretty ceremony takes place every year on the shore of the lake, whrn a miniature men-of-war, decorated with flowers, is launched in memory of the dead In our naVy. There is alwava quite a crowd, and In such surroundings the whole affair tskes on the nature of a pageant. It la an extremely pretty thing to watch from a distant vantage point. Once or twice during the summer a band plays on the veranda of the club house, but there are not such crowds to hear It as at other places, t suppose be cause the neighborhood Is not at all con gested. For the casual listener this Is a pleasant feature. It Is to be hoped that musla In the parks will become a regular thing. The people certainly love It. and cf all amusements. It is the most Innocent and delightful. What crowds go to Central perk in New Tork. and what fine prokrama they heart Iast summer I heard the Minne sota State Municipal band at lke Har riet on the pavtlllon overlooking tha water. It seemed a vastly worth while Institution. A few afternoons ago t noticed a ball game In full swirg In the southeast cor ner of Miller park, with a goodly audi ence on the generously supplied green benches. As 1 drovs home It seemed to me that this park catered to more varie gated Interests than any other. I think It la greatly beloved and appreciated by the north side people. It should grow more and more beautiful with added years of growth. M. L. Dorothy Davtt, Irene Wilson. . Olsdys Banghart Cemnlatat Cared. Dr. King's New Ufe Pills will rid the system of fermenting foods and poisons Keep stomaoh and liver healthy. S5o. All drutalsta-vAdvertlsement Fmmea Theater Cloeed. NEW TORK. Msy .-Wallack s theater at Broadway and Thirtieth streets, made famous by tester Wallack and the last -f the down town theaters which a genera tlon ago were In the center of activity of New York's night lift, was dosed to night. mother, Mrs. M. Moore, "on South Flftv flrst atreet. M. Oondell, who has be-n tha guest of his daughter. Mra. Eugene Plttman, re turned to the soldiers' home at Untnd Island Monday. Mr. and Mrs M. Mallon arrived this week from California on a visit to their niece. Mrs. Earl Stevens. They expect to locate in Omi,). Frank Rodgers left this deck for Brush, Colo., on a month's vlstf, Mrs. Rodgers, who has been there the last two months, will return with him. C. J. Roberts gave a most Interesting travelogue on Belgium and Holland at the church here Friday evening to a full house. Proceeds of over $8 wer given for the benefit of the Ladles' Aid so ciety. O. J. Roberts and wife of Fekermsn have had as their guests this week their cousins, Mr. snd Mrs. W. It. Thomson of Grand Islsnd. They sttended Crslgh- ton commencement, where their son graduated. Mesdames B. B. Garnt and Frank Dunn entertained the LadlesVAId society at their all-day meeting on Thursday with a fine thraa.or.ii ma ilnn.a A ..rU finished. Mrs. Frank Cockayne and niece. Mrs. Bostlck, will be the next hostesses at the home of the former on Mason street May 13. 1 Ralatow. Mlaa HkIm Ullu. -ia .a - ' vuMimntii a i a party at her home Tuesday evening. Mrs. Carl Mlllus" returned from a Omaha hospital last week, where she underwent an operation. V m m4 lHaMat-.,.w 3 o , I . r, i Colo., arrived Saturday for several days pit, t". fiuuitj oe axr. ana nrs. iropsu Miss Margie Taylor entertained at a . 'miiiiiv . ijiitvna uiuh pr-r-ni from Omaha were MUa Isabella Chase, aim uraue xueuig ana sar, uooa. , iiiiuudib wi in n7inniiiui t m mittaa nf tha fUvmnur T.li. CAimlm club will give a benefit bridge and kenalngton at the club house Thursday afternoon. Adrertising "Staples" and "Specialties ' "But, look at the manufao turers who have grown rich without advertising," says the skeptic. Of course manufacturers have grown rich without ad vertising The manufactur er of a "staple1' can do busi ness from year io year with out advertising. It is the manufacturer who has trade marked his 6taple, however, and has built up a good will asset for it through advertis ing who has made the great est success. Others have trailed along in the path which he has blazed, doing business on the strength of his advertising, bribing tho consumer with premiums and buying the dealers with "free deals." Didyouever hear of a manufacturer making money out of a spe cialty without advertising. Now, what's the differ once between astaple" and a "specialtyf" A "staple", is a .commodity that is in universal use, like soap, soup, crackers, matches, cof fee and tea. A "specialty" is a product of inventive genius, usually covered by patents, intended to meet ft want that never existed be SAUSAGE, CHEESE AND JOKES Many Good Thing on Card for Thoie Who Enlist Under the Banner of King- Ak-Sar-Ben. DEN DECKED OUT LIKE A BRIDE "Decked out like a June brlile." la the way Otis Rense describes the Interior of the Den tMs year. Never before has the Interior of Ak-Psr-Hen Den been deco rated for the initiatory ceremonies. This year Kenae haa been working for weeks getting the decorstlons up. so that the walls are all decked out In colors, lights, bunting and statuary. ' There are to be more stunts, more Ini tiation, more sausage, cheese, butter milk and ripe Jokes than ever before at an opening night of Ak Par-lien Initia tion. June 7 la the night set for the opening. The Pharmaceutical assort t lion Is to be entertained and initiated that night The night of June 14 tha Travelers' Protective association Is to be entertained. June XI the South Omaha men ere to be initiated and entertained. Thursday night May . la the night for the first rehearsal of the Initiation crew. Those who desire to take a pat with the working team are to be at the Den that evening by I o'clock. They must be paid up members. OMAHA HOSPITALITY PRAISED IN LESLIE-JUDGE BULLETIN Omaha comes In for some more good publicity In return for the hospitality ex tended to the meeting of western division agents of the Ieslle-Judge publications. In the trade bulletin which that estab lishment Issues to Its own employes) and agents the front page of the April 17 number contains an account of the Omaha meeting together with photo graphic Illustrations of the banquet given at the Loyal hotel In honor of Editor John A. Fletcher and the illuminated arch of welcome lettered for the guests. $5,000 in CASH PRIZES PAID TO 208 Prize Winning Chauffeurs Second aDffiaaaVNa' SaMS CaTTV 1. Garth C. Jeasea, Steves Pt., rTis. 2. Freak Gray, Chicago, III. . ' S. AHred C. Smith, Spriale1d, Mm. , 4. Lsareaoe Ross, Tieoedros, N. Y. ' 5. B. C. Bode, St. Louis, Me. . . . Albert Nethsa, Nsw York City . y- 7. H.W. Bode, St. Louis, Ms. . . 8. Hsrssssi W. Bushey, Brooktoa. Mass. 9. Astheey B. Silvia, Haverhill, Mess. 10. L. LaFotrataioe, Brooklyn, N. Y, 11. R. L. MoNeol, Tiooedsro.a, N. Y. 12. Merrill W. Garber, Fitohbur., Msss. ' 13. Ckas. W. Uwi, Nsw York City . 14. Harry Co.hlan, Jr., Brooklya, N. Y. IS. S. LlobtetMteia, New York City . 30 Capital , Prize Winners Average 16,509 Miles . t Spec doss not permit listing oi each of the 208 winners. Ths, mileage records hsvs been can vssssd and prises swarded by ths judges. To ths many employed' chauf feurs who entered this second AJ ax Tire Miles Contest, sod thus helped to Bisks it uccessful, , w extend our spprecittion, Coritest Renewed Third annual renewsl of th Ajax Tir Milesg-e Contest for em ployed chsuffeurs it snnounced. Ajax-Grieb Rubber Company, inc. 1796-1798 Broadway. New York Brmnthti in it Ltsdimg Cititt FmiHriu! Tmttm, M. I. Chicago Branch : Kansas City Branch i 1597 Michigan Avenue 1730 Grand Avenue 'Talks on Newspaper Advertising" By TRUMAN A. DeWEESE, Buffalo, N. Y. fore. In most instances it may be classified as a lux ury rather than a necessity. The average person might easily get along without it. All salable commodities can be classed as either "staples" or "specialties." Sometimes a "specialty" comes into such universal use through years of vigor ous advertising that it may become classified as a "sta ple." And this naturally di vides advertising into two classes: (1) those who have to create a new want; (2) those who supply a want that already exists. The ad vertiser who manufactures a "specialty" has to create a new want; the advertiser who manufacturers a "sta ple" is trying to fill a want that is fundamental in hu man nature or has its source in universal habit or custom. Modern merchandising, therefore, presents two ad vertising problems calling for different plans and wide ly different methods. The manufacturer must recog nize this distinction, espe cially if he is to get the larg est results from money ex pended in newspaper adver tising. If he is manufactur ing a specialty his advertis ing calls for educational work of a fareAcJiirjg char GIRLS GET BIG ORDERS ' FOR CANDY AT GYM SHOW Advance orders hsve already been re ceived by the Business Girls' club, mem bers of which are going to make $00 pounds of horns made candy to sell at the gymnastic carnival and folk dancing festival cf the Toung Women's Christian association at the Auditorium Tuesday evening. Nearly, a dnsen kinds of confectionery will be made by the fair hands snd placed on sale for the good of the cause and the delectation of those who sre lucky enough to get It. No alum, bensoate of soils or anything like that to be feared, say the busi ness girls. The kitchen of the Domextlc Science club at the "V" wlll.be used to make some of the confectlrgiery, while much of it will be made at home. S.ARION LEWIS LOSES HIS SUIT FOR COMMISSION 8. Arlon Lewis has lost out In Chicago In his suit brought against the Harris Tiust and Savings bank. This is a case In which T.ewla sued for alleged sen-Ices In procuring the sals of bonds for the purchase of the Omaha water works to the syndicate In which the Harris ,-veople participated. Depositions were taken In Omaha about a month ago for the rase, which was tried last week to a Jury In Chicago with a finding In favor of the trust company. flow Mrs. Ilerrad Get Rid ef Her toatarh Traahle. "I suffered with stomach trouble for yeara snd tried everything I heard of. but the only relief I got waa temporary until last spring I saw Chamberlain's Tablets advertised and procured a bottle f them at our drug store. 1 got Immedi ate relief from that dreadful heaviness sfter esting and from pain In the stomaoh," writes Mrs. Linda Harrod. Fort Wayne, Ind. Obtainable every where. --Advertisement. Who Average 7,722 Miles In The Annual Ajax Tire Mileage First Fifteen Prize Winners os am) owns. . snag Csdlllso, John N. Welsby '. ,s . . 21,963 Peerlett, Csrl N. Gottfried . . . 21,4ft Csdillse, Oliver Smith, Uvery . . . 21,039 Msx well, 'William Henry . , . 20,910 Pssksrd, A. 11. Bods, Uvsry . ,l . 20,075 Stoddsrd, F. L. Youe . . . 18,942 Pssksrd, A. 11. Bods, Livery . . . 18,464 Lenox, Franei R. Shaw , , . 18,190 Simplex, Chas. W. Bstoa .... 18,18 Sttveas-Durvea, Wss. D. Hsxlo . . 17,452 Stsrsns-Dsrysa, Jemas C Leeek . . 16,662 Packard, Doa.lat Croeker . . 14,61? Renault, Donald MsAkssnssi . . . 16,461 Ford Covpe, Mrs. Anas Coblsa . 16.34 Stmplsx, Hsrris L. Rassathsl . . . 16,071 $500 500 200 100 100 100 100 100 SO SO SO M SO SO SO Guaranteed in tvriting 5000 Miles acter. He must bring about changes in the habits of the people changes in their methods of doing things. A certain manufacturer of crackers once upon a time put thirty thousand dollars of good money in his pocket and sailed for France with the declared intention of changing the tastes end diet etic habits of the French people. His thirty thousand dollars was soon gone and he had not made a dent in the racial habits of the French. He could not wean them from their own bakery prod uts. The French, by the way, are the best bakers in the world. How uould" i s.ine man expect to "educate" them away from the habits and taste of centuries T Thy manufacturer of n certain well-known breakfast cereal spent i hundred thousand dollars on tho Continent of Europo trying to educate ihe people to e it Iih breakfast cereal, only to learn that Continental races are not rt breakfast eating people. The manufacturer found out what he should have learned before he inaugurated this extensivo advertising cam paign, that the breakfast ce real habit is largely an Anglo-Saxon habit. He didn't have money enough to BREWERY WORKERS GET AtUNCREASE Nearly 500 Men Have Their Pay Check Boosted Two Dollar! a Week After Conference. CONTRACTS SlONED FOR YEAR Omaha brewers yesterdar after noon granted an Increase of $2 a week to 476 men classified as aa Istant engineers, drlTera, beer bot tlers, roustabouts, firemen, helpers, coal shorelers and brewery workers, who will receive tinder the new scale. In the order named, $25, $20 to $22, $17. $13.60,' $18, $1$. $1.' $ to $21. Charles Mets conducted the negotia tions for the brewers, whlls John Raider of Cincinnati represented the brewery men. The conferences were held in room 40T. Karbach block, and the last meet ing yesterday afternoon found the men snd their employers r-n good terms. . Tha men did not In all Instances get all they eased for. but the brewers in creased their first proposition, which waa between whst the men have been receiving and whst they demanded. In the case of assistant engineers they hsve been receiving $23 a week for a week of sewn sight-hour days. They ssked for $3 snd arbitrated on $26, which was cents more (hen the first propo sition of the master brewers. Most of the other settlements were on the same basis of raises. Before the last conference was ad journed the contracts were signed for tha ensuing year, which was satisfactory to all conoerned. it waa reported. Contest 178 Minor Prize Winners Average 6,241 Miles S59H.H in prises will tw ftvsn in 208 awsrds. la seent of das, a prise Identical with that tied for will b swarded eseh tyin rentestint. Ths contest is limi ted to employed csr drivers who srHieve ths tree test mileagt from Ajax lire beyond 5000 mile, 1 previous .to March 31st, 1916. Ajax dealer will supply ewtry blsnkt and all detailed informs- . lion, or ssm will be tent upoa reouett to th company direct. ENTER NOW I It msy b your good forhina to win sn im . port ant prise, while cooervin( ths interests of your employer. change the pentury-old hab its of the Continental races. The man who made the safe ty razor had to educate men. away from the barbershop and the old-fashioned razor. The manufacturer of shav ing powder had to teach men a n&w method of lathering their faces before shaving. Getting down to the br&se tacks of the proposition we therefore arrive at the con elusion that selling a "sta ple" and selling a "special ty" are two very different problems. A "specialty' is purely an advertising prop ositionyou cannot sell it without advertising. You must first educate people to use it, and having created a demand for it, the distribu tion will naturally fall into the hands of those dealers who are the natural distrib utors for a commodity of that character. In order to secure the widest possible distribution it is necessary to make an extensive use of the newspaper for "cashing in" on the educational work that haa been done by the manufacturer of a "special ty." Just how 'Advertising may become an important factor in the merchandising of a "staple" will be shown in the next "Talk." TEUMAK A, BaVl.T?'