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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (March 23, 1913)
8 THE SEMI-MONTHLY MAGAZINE SECTION That Cat's Paw Plug Prevents Slipping 50c. Attached At All Dealers Put Your Foot Right Down It won't slip even on wet sidewalks or the smoothest floor. That Cat's Paw Friction Plug Holds. And notice, too, that it is near the back of the heel, where the hardest wear comes. CATS PAV CUSHION RUBBER HEELS Put You On a Sure Footing No holes to carry mud or dirt. Extra quality rubber gives resiliency and lightness, lends energy to your step. They walk easier and last longer than other kinds, but cost no more. They Never "Skid" Ask your shoe dealer to put Cat's Paw Heels on all your shoes. Black or Tan. The name is easy to remember. TO THE RETAIL DEALER It pays to trlve the public what they nnt The majority want Cat's l'aw Cushion Rub her Heels. Order from your jobber Today. FOSTER RUBBER CO. 105 Federal St., Boston, Mass. A 9 MS Who Ever Knew Any Corn to Stay? Who ever saw a corn so old, so tough as to resist a Blue-jay plaster ? There are corns which resist the first plaster that's true. But'the most stubborn corn must come out with the second. Think how easy it is. The little plaster is applied in ii a jiffy. The pain stops instantly. For two days the corn is forgotten. Then you take off the plaster and the corn comes out. It comes out entirely and forever, without soreness or any discomfort. Did you ever, know anyone to use a Blue-jay without just that result ? If not, why don't you try it ? Why not end your own corns in this modern scientific way? Now used on a million corns monthly. (323) A In the picture Is tho soft B & B wax. It loosens tlio com. D stops tho pain and keeps tho wax from spreading. C wraps around tho too. It Is narrowod to bo comfortable. D is rubber adhesive to fasten tho plaster on. Blue-jay Corn Plasters Sold by Druggists 15c and 25c per package Samplo Mailed Free. Also Blue-jay Bunion Plasters. Bauer & Black, Chicago and New York, Makera of Surgical Dressings, etc $ 393 Build Now Quick Shipment to any point in the United States II X TfTT home will help you to cut a clean third off A 8 m f I Jl Jl I 1 the figure you expect to spend for your house. That statement is worth lnvcstiEatini;, isn't it! Why not ask us for the proof f further the Aladdin system brines you the complete material at a certain price no delay no waitinc. Hut send stamps today for catalog K. It tells the whole story North American Construction Co. 291 Aladdin Ave., Bay City, Mich. IW. lae $1U lease. Tk,re art 100 Mills In Six States lar raatiaf fraas $159 la $1000 'IBaarrW,TsW Great Store Lures and Lodestones (Continued torn Page 6) notwithstanding our nnturnl bargain in stincts, at women's twenty-fivo dollar French hats sold at five dollars. An edi tion do luxe of classic literaturo, such as Balzac or Thackeray, offered at nine dol lars and soventy-fivo cents, when the pub lisher's prico was forty dollars, would havo niado the chills run up and down our spine lest, when wo got the books home, wo should find a pago missing or a folio bound in crooked or somo important par agraph expurgated. But so much of a business has bargain-presenting become that theso things can bo dono by tho de partment storo merchant without turn ing a hair. If the bargain costs him a loss, and fre quently it does, ho can afford it becauso of tho power the loss exercises in draw ing the public to tho store. If lie gets "stuck"' with a $20,000 lot of clothing which tho buyer thought would sell better than it has done, he finds a double gain in selling off at a sacrifice; for he saves tho interest on unsold stock and he pushes along a little farther tho idea of tho public that this particular storo is tho one placo in which to "get tho better of tho kitty." Indeed, so effectively does this partic ular end of things work out that is, the end wherein tho merchant and tho manu facturer pool issues to seduco the store goer into cultivating a certain buying habit that almost any merchant can tell you of an instanco where great fruit lias resulted. .Many a textilo null has been nsked to weave a new color or a now texturo of clotli and put it out at half price, and has rejoiced that it complied, becauso of the qijick voguo that the de partment storo 's enormous trade gave to tho now material. Hardware makers havo been shown tho great advantages of 21,000 persons passing daily through a de partment store, and they havo been only too glad to offer in that store, at a mere song, somo nejv llatiron, for cxnmplc, that heats itself at n cost of threo cents for every four hours, or a new cooker that economizes fuel and labor by being a com bination between a self-basting roaster and a cereal boiler. With such a fusion of interests nt work upon our very natural New England in stinct, is it any wonder that tho enticing gamo is successful! What show do we, tho people, stand against a frnmo-up like thatl For, if j men can go to that limit in drawing us : : i . ai.T . 1. i ...Ml 1 1 a. 1 ,. ' msiuu mcir Biurt-9, mmi, wu uiuy jiui, uu to us, what can they not do to us, after they get us inl "PIIE entire interior of tho department Btoro is rigged up to mako the bargain hunter buy his bargain, more bargains, nnd then some. It is rigged up so that wherever ho turns lie sees something bet ter than he had in mind when ho entered. No matter to which section of the lingo institution he goes, ho finds nn exposition. Tilings sold in that particular section nro pet up beforo him as they aro in a great fair. The clerks aro as eager to sliow him I tilings as the attendants will bo nt tho forthcoming Pannma-Pacific Exposition; nnd if ho does n 't want to buy, tlioy don 't urgo him. (That is one of tlio iron rules of all first-class modern department stores; vis., never urgo a customer to buy. Toko ndvantago of any uncertainty ho ' may have, if his mind doesn't appear to . j bo mado up; but never crowd him.) If' j his eye happens to glanco nt something on tlio shell tunt looks good to turn, tho clerk sees it beforo he docs and puts it into It is hand for inspection. If ho is thinking , 1 nf litit-inrv i cnt r f .liolmo ntm'Aii , 1 nl I n m I nnd forty-nine cents, ho sees so many dishes nt thirteen dollars and fifty cents, fourteen dollars and sixty-seven cents, fifteen dollars and twenty-fivo cents and so on that ho loses all power of reckoning tlio difference between what ho intended to spend nnd what ho probably will spend. This thing of giving a Universal Expo sition aspect to tho interior of the depart ment storo is calculated with tho utmost finesse. For instance, years ago it was tho custom to have the dress goods on the main floor, because of tho largo volume of trndo involved. But a Chicago merehnnt I, Above is shown the grooved end of shank, with web of metal giving it strength. Blades are securely held in by a "Yankee" device yet are slipped out easily with thumb and forefinger. "YANKEE" TOOLS The four screwdriver blades I -8. M". 5-16' and S-B'-are carried in the. handle, in a magazine held by a spring. With this tool tits mechanic or handy msn Is rradf for an; kind of a screw drlrinr. job, Twoilitu "shank OS. O" ihsak-ll.lU "Yankee" No. 65 Madeline Ratchet Screwdriver Ulal.t and Ml hand and rlild Your dealer rnn supply you, " 'Yankee Tool Hook" free) for mechanic anil householder A VTO. SIOHIUSTS Write Jur " -Yankee' Tools In the Garage." North Bros. Mlf. Co, Philadelphia. Try On This Dainty Garment YOU WILL find it match less for comfort and perfect fit just the garment to charm par ticular women. Three Garments in One COItSKT COVEK. drawers mid skitt. It cannot Imticli nliout tho knees lx-cnn-.o of Its dpslirn. H always tits ierfectly without adjustment. Model No, aiO-Tlils garment Is a stnplo model. Sold by waist measure by nil mer chants, or by l'arccl Post, 11.00. Booklet on leuui'st. LEONA GARMENT CO. 227 Main Street La Crosse, Wis. NECKWEAR FOR WELL DRESSED MEN All Pure Silk Four in Hands Tecks and Bow Ties 35ceach 3 for $l.oo Why Pay More? Buy Direct State colors desired and age, thut we may select right. Satisfaction Guaranteed or Money Refunded. Send Checks, Postal Orders or Stamps to Arlington Neckwear and Specialty Co. 475 Elm Street, Arlington, N. J. HsW fSsawawawawsai Days Free -asaaTBssrW; MaBSSSBSSSSSSSSSSfll I Trial 'MC'sBsswasSssVaWssl )-BBBBVB?aetari, W Piedmont Southern Red Cedar Chesta make delightful blrtl day. weddimr and sradoation cHfta. l'r law tVtca tect furs, woolens and Dlumes. fromssM iValatit moths, mice, dust and damp. Prepaid I K Write for 64-pace illustrated catalog rcc DOUlt allowing- all detigna. aliea and rmcea, postpaid, free. Write for particulars today. P1EDM03T BED CEDAR CHEST CO, Dpt O. 8ut..,ll!e, 1UC. OLD MONEY WANTED JS 1ID fsr ttrtala 18S) Oiurtsrs; 1100 for certain IU3 Hair. S100 far Olalt 1894 S. ailat. etc W. algksst cssa srsmhims an all rant monsy ta 1909. Keep all old money, send only 4s for Ursa llluttratxl Cala CircuUr. In ana aathiiig ts lass. THE AUMISstMIC BANK Of TCIAS, D.pt. 2, fT. WORTH, TfJUJ Moth Proof cedar cnast I