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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (March 23, 1913)
THE SEMI-MONTHLY MAGAZINE SECTION
Cat's Paw Plug
At All Dealers
Foot Right Down
It won't slip even
on wet sidewalks or
the smoothest floor.
That Cat's Paw
Friction Plug Holds.
And notice, too, that
it is near the back of
the heel, where the
hardest wear comes.
Put You On a Sure Footing
No holes to carry mud or dirt. Extra
quality rubber gives resiliency and lightness,
lends energy to your step.
They walk easier and last longer
than other kinds, but cost no more.
They Never "Skid"
Ask your shoe dealer to put Cat's Paw
Heels on all your shoes. Black
or Tan. The name is easy
TO THE RETAIL DEALER
It pays to trlve the public what they nnt
The majority want Cat's l'aw Cushion Rub
her Heels. Order from your jobber Today.
FOSTER RUBBER CO.
105 Federal St., Boston, Mass.
Who Ever Knew
Any Corn to Stay?
Who ever saw a corn so old, so
tough as to resist a
Blue-jay plaster ?
There are corns
which resist the first
plaster that's true.
But'the most stubborn
corn must come out
with the second.
Think how easy
it is. The little
plaster is applied in
a jiffy. The pain stops instantly.
For two days the corn is forgotten.
Then you take off the plaster and the
corn comes out.
It comes out entirely and forever,
without soreness or any discomfort.
Did you ever, know anyone to use a
Blue-jay without just that result ?
If not, why don't you try it ? Why
not end your own corns in this modern
Now used on a million corns
A In the picture Is tho soft B & B wax. It loosens tlio com.
D stops tho pain and keeps tho wax from spreading.
C wraps around tho too. It Is narrowod to bo comfortable.
D is rubber adhesive to fasten tho plaster on.
Blue-jay Corn Plasters
Sold by Druggists 15c and 25c per package
Samplo Mailed Free. Also Blue-jay Bunion Plasters.
Bauer & Black, Chicago and New York, Makera of Surgical Dressings, etc
Quick Shipment to any point in the United States
II X TfTT home will help you to cut a clean third off
A 8 m f I Jl Jl I 1 the figure you expect to spend for your house.
That statement is worth lnvcstiEatini;, isn't it!
Why not ask us for the proof f further the Aladdin
system brines you the complete material at a certain
price no delay no waitinc. Hut send stamps today for
catalog K. It tells the whole story
North American Construction Co.
291 Aladdin Ave., Bay City, Mich. IW. lae $1U lease. Tk,re art 100
Mills In Six States lar raatiaf fraas $159 la $1000
Great Store Lures
(Continued torn Page 6)
notwithstanding our nnturnl bargain in
stincts, at women's twenty-fivo dollar
French hats sold at five dollars. An edi
tion do luxe of classic literaturo, such as
Balzac or Thackeray, offered at nine dol
lars and soventy-fivo cents, when the pub
lisher's prico was forty dollars, would
havo niado the chills run up and down our
spine lest, when wo got the books home,
wo should find a pago missing or a folio
bound in crooked or somo important par
agraph expurgated. But so much of a
business has bargain-presenting become
that theso things can bo dono by tho de
partment storo merchant without turn
ing a hair.
If the bargain costs him a loss, and fre
quently it does, ho can afford it becauso
of tho power the loss exercises in draw
ing the public to tho store. If lie gets
"stuck"' with a $20,000 lot of clothing
which tho buyer thought would sell better
than it has done, he finds a double gain
in selling off at a sacrifice; for he saves
tho interest on unsold stock and he pushes
along a little farther tho idea of tho public
that this particular storo is tho one placo
in which to "get tho better of tho kitty."
Indeed, so effectively does this partic
ular end of things work out that is, the
end wherein tho merchant and tho manu
facturer pool issues to seduco the store
goer into cultivating a certain buying
habit that almost any merchant can tell
you of an instanco where great fruit lias
resulted. .Many a textilo null has been
nsked to weave a new color or a now
texturo of clotli and put it out at half
price, and has rejoiced that it complied,
becauso of the qijick voguo that the de
partment storo 's enormous trade gave to
tho now material. Hardware makers havo
been shown tho great advantages of
21,000 persons passing daily through a de
partment store, and they havo been only
too glad to offer in that store, at a mere
song, somo nejv llatiron, for cxnmplc, that
heats itself at n cost of threo cents for
every four hours, or a new cooker that
economizes fuel and labor by being a com
bination between a self-basting roaster
and a cereal boiler.
With such a fusion of interests nt work
upon our very natural New England in
stinct, is it any wonder that tho enticing
gamo is successful!
What show do we, tho people, stand
against a frnmo-up like thatl For, if j
men can go to that limit in drawing us
: : i . ai.T . 1. i ...Ml 1 1 a. 1 ,. '
msiuu mcir Biurt-9, mmi, wu uiuy jiui, uu
to us, what can they not do to us, after
they get us inl
"PIIE entire interior of tho department
Btoro is rigged up to mako the bargain
hunter buy his bargain, more bargains,
nnd then some. It is rigged up so that
wherever ho turns lie sees something bet
ter than he had in mind when ho entered.
No matter to which section of the lingo
institution he goes, ho finds nn exposition.
Tilings sold in that particular section nro
pet up beforo him as they aro in a great
fair. The clerks aro as eager to sliow him
I tilings as the attendants will bo nt tho
forthcoming Pannma-Pacific Exposition;
nnd if ho does n 't want to buy, tlioy don 't
urgo him. (That is one of tlio iron rules
of all first-class modern department
stores; vis., never urgo a customer to buy.
Toko ndvantago of any uncertainty ho
' may have, if his mind doesn't appear to .
j bo mado up; but never crowd him.) If'
j his eye happens to glanco nt something on
tlio shell tunt looks good to turn, tho clerk
sees it beforo he docs and puts it into It is
hand for inspection. If ho is thinking ,
1 nf litit-inrv i cnt r f .liolmo ntm'Aii , 1 nl I n m I
nnd forty-nine cents, ho sees so many
dishes nt thirteen dollars and fifty cents,
fourteen dollars and sixty-seven cents,
fifteen dollars and twenty-fivo cents and
so on that ho loses all power of reckoning
tlio difference between what ho intended
to spend nnd what ho probably will spend.
This thing of giving a Universal Expo
sition aspect to tho interior of the depart
ment storo is calculated with tho utmost
finesse. For instance, years ago it was
tho custom to have the dress goods on the
main floor, because of tho largo volume of
trndo involved. But a Chicago merehnnt
Above is shown the
grooved end of shank,
with web of metal giving
it strength. Blades are
securely held in by a
"Yankee" device yet are
slipped out easily with
thumb and forefinger.
The four screwdriver blades I -8.
M". 5-16' and S-B'-are carried in
the. handle, in a magazine held by a
With this tool tits mechanic or handy
msn Is rradf for an; kind of a screw
Twoilitu "shank OS.
"Yankee" No. 65 Madeline
Ulal.t and Ml hand and rlild
Your dealer rnn supply you,
" 'Yankee Tool Hook" free) for
mechanic anil householder A VTO.
SIOHIUSTS Write Jur " -Yankee'
Tools In the Garage."
North Bros. Mlf. Co, Philadelphia.
find it match
less for comfort
and perfect fit
just the garment
to charm par
Three Garments in One
COItSKT COVEK. drawers mid skitt. It
cannot Imticli nliout tho knees lx-cnn-.o
of Its dpslirn. H always tits ierfectly
Model No, aiO-Tlils garment Is a stnplo
model. Sold by waist measure by nil mer
chants, or by l'arccl Post, 11.00. Booklet
LEONA GARMENT CO.
227 Main Street La Crosse, Wis.
WELL DRESSED MEN
All Pure Silk
Four in Hands Tecks and Bow Ties
35ceach 3 for $l.oo
Why Pay More? Buy Direct
State colors desired and age,
thut we may select right.
Satisfaction Guaranteed or
Send Checks, Postal Orders or
Arlington Neckwear and Specialty Co.
475 Elm Street, Arlington, N. J.
Days Free -asaaTBssrW; MaBSSSBSSSSSSSSSSfll
I Trial 'MC'sBsswasSssVaWssl
Piedmont Southern Red
Cedar Chesta make delightful blrtl
day. weddimr and sradoation cHfta. l'r law tVtca
tect furs, woolens and Dlumes. fromssM iValatit
moths, mice, dust and damp. Prepaid
I K Write for 64-pace illustrated catalog
rcc DOUlt allowing- all detigna. aliea and rmcea,
postpaid, free. Write for particulars today.
P1EDM03T BED CEDAR CHEST CO, Dpt O. 8ut..,ll!e, 1UC.
OLD MONEY WANTED
JS 1ID fsr ttrtala 18S) Oiurtsrs; 1100 for certain IU3 Hair.
S100 far Olalt 1894 S. ailat. etc W. algksst cssa srsmhims
an all rant monsy ta 1909. Keep all old money, send only 4s
for Ursa llluttratxl Cala CircuUr. In ana aathiiig ts lass.
THE AUMISstMIC BANK Of TCIAS, D.pt. 2, fT. WORTH, TfJUJ
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