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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (March 9, 1913)
THIS OMAHA KIWDAV BKK: MARCH 0, 11)13. 13 A AUTG IS COMMERCIAL STAPLE Is No Longer a Whim, but Straight Business Proposition. FUTURE LOOKS VERY GOOD Prni'tlcnl rttmlness Cam Are Cronlnrc Into the Dnllf of Industry Over the Kiitlrc Conntry. "First of all, 1 believe this: That the linking; nnd marketing of automobiles differs no whit frqm the making and marketing V..' flour and shingles, or cook stoves," Bald C. 8. Brlgga of the Brlggs Dctrolter company. "It ,1s a straight business, based on the everyday law of supply and demand, susceptible to the same chances and responding to the same method of handling; for the auto mobile has become a staple of commerce. With this Idea In mind, gathered from yesrs of experience with several auto mobile firms, I set about to organize tho Brlggs-Detrolter company nearly two years ago. I determined to build a busi ness rather than float a prospect, and chose as my associates men of business training Instead of great means and reputation because I have been willing to pit brains against money any day, with the assurance that I could win In the long run. "With our business founded In .hls way, and Increasing even beyond expec tations, the future cannot help but be rosy,' Our car, the result of years of ex periment and study. Is a proved quality. "Like any high-grade staple of commerce, people want It and people will have It so' long as the price Is right; and that the price of the Detrolter Is right, no one can gainsay. GettlitK Intu Harness. "Makers and dealers alike are getting Into business harness and casting out tne noncepen(lal. And right here Is whero seme of tis manufacturers whose output Is limited to a few thousand a year be lieve that we have a decided advantage. Vff can watch our output closely, can gauge thb market surely and co-operate with tyir dealers to best advantage. A remark that dhe of our blg eastern dis tributers made a couple of weeks ago Illustrates the last point. A newspaper representative asked him why, when no could have his pick of practically any connection In tho field, he chose the Brlggs-Detrolter, which Is one of the younger companies. This dealer replied, 'To tell the truth, a young company that Is going strong appreciates a strong dealer. It Is not selfish; like a young man. It looks at things liberally and comes Into the market with an enthusi asm that looks to the future, not to the past. It has new conceptions of busi ness, and, frankly, I prefer thrm. If you w)ll note carefully you will be surprised to see what a fine lino of. dealers a com pany like the 'Brlggs-Detrolter has al ready established In the two years of its cureet.' ' Enthusiastic About Fnture. "With sentiments like this spreading everywhere, we cannot help but be en thusiastic about tho future, but we also have a foundation for our expectations, (n facts and figures. At the present time. In spite of all the talk about the enormous production In the automobile Industry, there are less than l.COD.OOO pleasure cars In, use, and of these many date back to the time when an automobile was more or less an experiment and therefore about ready to be replaced by newr-models. "AH told, there Is only about one auto mobile to twenty-fivo families. Now In the United States there are 321,889 fam ilies whore heads, on an average, are worth JJO.00O. There nre also l,O0C,44G families who3e heads are worth from $3,000 up to 0,000. If anyone will spend a moment to cossldor how many people he himself knows of who are driving automobiles and yet would not come even under the $5,000 class. It Is Immedl itely .evident that the market has as Vet been hardly scratched, at least as con cerns the popular priced car. For a person does not need to be worth even (7,000 to be able to afford, for Instance, a Detrolter. We consider that our car Is not a luxury, but a business requisite and a legitimate means of pleasure that can be owned and operated on the money that was formerly spent on less profit able forms of recreation. Wo have worked hard toward this end, to make the Detrolter a car as remarkable In Its low after cost as In Us Initial price. Gossip Along the Automobile Row "The motor-buying public Is tired of gupfslng. He wants to kndw what ho Is going to get under the hood of the motor car he Is going to buy," stCya C. J. Cork hill, district sates manager Cole Motor Car company. "The average man knows how to start, stop, turn about narrow streets, blow his horn, nnd nVrn In an emergency ho can change a tlrtf partlc'l ularly If the car happens to have de mountable rims. Ho han also been taught to pay garage bills with an air of weary fortitude. But what does ho know of concrete facts about the mechanical thing whloh carries him around? Most of us have only vnguo Ideas of what Is good, and whnt Is bad. In motor car construction." First shipments of the new Packard "AS," were made this week. The first month's sales of this model exceeded the wonderful record made by the previous "W." which wnB practically sold out six weeks after the announcement. This midwinter sales record of the new "4S" Is even more significant when It Is re cnlled that tho former model made Its appearance at the height of tho selling season. Tho new Packard "48" embodies all of tho advanced engineering features of the "3S" left drive, electric self starter, separato magneto Ignition nnd centralized control. J. A. Freeland of the Freeland Auto mobile company, distributers of the Mid lnnd car. Is finding a very good business since tho Omaha Automobile Bhow. Mr Freeland has Just returned from tho fac tory whero ho was ablo to secure a couple of six's for Immediate delivery, one of which Is to arrive Monday. He has Just sold a Midland to 8. M. Brady, general superintendent of tho North western, and to H. II. Lceder of Omaha, while Amos Bennot of Gregory, S. D., bought ono and drove home. IL B. Sidles and I.ee Huff of tho Ne braska Bulck Automobile company spent tho fore part of the week In Sioux City and tho latter part In Des Moines at the Automobile shows. "Neither exhibition came anvwhero near the show held In Omaha In point of splendor, number of cars shown or attendance," said Mr. Huff Saturday. W. H. McKee, local manager of the Interstato Automobile company factory branch, spent most of last week In the country with dealers who want to ar range to secure the Interstate selling agency for their territory. AU'lU OWNER CAN JAKE REPAIRS If You Understand the Mechanism the Rest is Easy. WHERE TO LOOK FOR TROUBLE 1 plugs operating on battery current, the movement of tho palms of the hands. width of tho opening should be about This operation should be continued, re- Slicti nnd Sound OItp Wnrnlng of Urfpctn SnRRrstlonii nn the Cure nnd Mending of Automobiles. J. H. DeJong of tho Appcrson "Jack rabbit" Automobile company Is highly elated because Appcrson shipments are now coming through nicely and he Is again able to fill orders prometly. ADVANCED IDEAS ARE SHOWN IN THE OVERLAND With the complete standardization of Its two chassis models, an important fac tor in the principle of quantity produc tion which haH brought Its product to the forefront In tho automobile world, the Willys Overland company of -Toledo, O., maker of-Overlnnd cars, has turned Us attention to refinement as the next step toward perfection. The result of Its efforts along this line Is evident In the cars exhibited at the Omaha Auto show. In body building, especially, tho Overland company haB shown rapid strides In tho last few years. Speaking of their exhibit, George Van Brunt of tho Van Brunt Automobile company, said: "Not only In lino and finish docs the Overland body show the advance of Ideas. While progressive details of design and finish were being worked out, the engi neers did not lose sight of the necessity for Interior Improvements, and with the 1913 models a thoroughly comfortable and even luxurious body Is offered the auto mobile buying public." I.lfclniiK Hondnfre to dyspepsia, liver complaint and kid ney troubles Is needless. Blcctrlo Bit ters Is the guaranteed remedy. Only 60c. For sale by Beaton Drug Co. Advertisement. The averago automobile repair man Is not necessarily alwnys as black ns he Is painted, nor Is his shop the piratical den that many a "victim" would have us be lieve. Ills services are often necessary for the perfect running of tho car, not only when a serious breakdown ocurs. but also at the end of that very In definite time, "ever so often," when a thorough overhauling becomes Imperative. It is rather discouraging to the average owner of a thousand dollar car. however, to receive a general bill for "cleaning, ad Justing and repairs" amounting to $200 or $300, nnd, whether the charge repre sents the actual amount of work neces sary and Is legitimate or not, the motor ist will feel that the possession of an nutomoblle Is an expensive undertaking, at best. But It Is probable that If thin same owner had attended to some of the minor adjustments and repairs when they became necessary, he would have been able to have saved from one-halt to two thirds of the gargo man's bill. Tho moving parts of tho modem auto, mobile are so thoroughly protected from dust, mud and other forms of foreign matter that It Is generally necessary only to look for the source of trouble as aris ing from wlfhln the mechanism Itself. If the oil supply Is regular and the dust caps kept tightly In placo, the gears that operate the shafts to which the cams, pump, magneto, timer and fan are con nected will require but little attention For this reason tho Ignition system with the exception of tho spark plugs Is best let alone, and the magneto, especially, Is a part that tho amateur should never try to adjust. The cap may be taken off of the timer occasionally nnd the contact surfaces cleaned with gasoline and lubricated with a few drops of good oil; but unless the commutator and brushes are worn .theso will not need to be re moved. Irregular firing of the motor may generally bo laid at the door or opening, rather of the spark plugs. Importance of the Spnrlr. The nature of the spark In each cyl inder may be observed by laying! the plug with its large nut In contact with tho Iron of the cylinder head and turn ing the motor until the proper connection Is made t send the current through the plug In question. Tho spark should be In tho form of a "fat," violet-colored flame that Jumps between the two elec trodes of the plug as long as the current Is turned on; but It must be remembered that this spark occurs In the cylinder when the charge Is compressed to sixty or sev'enty pounds per square Inch, and that such a pressure Increases the re sistance of the air gap to the passage of the current. Consequently, "i plug tested in the open air should emit a good spark in order to Insure Its proper operation In the more "congested atmos phere" of the cylinder. If no spark ap pears Jumping across tho terminals of tho plug, It is probable that Boot and carbon have collected between the eleo "trodes and have formed a bridge, or "short circuit," over which the current passes. A few drops of kerosene and 'the small blade of an old knife with which to scrape the, Inside of tho plug are about the only Implements needed for remedying matters. It sometimes happens that a drop of oil has collected In tho air gap, and this will form a short circuit for the current until tho former can be removed. Such an occur rence Indicates an excess supply of oil to the cylinder from which the offending plug was taken. The width of the spark gap In tho plug Is an Important factor In the proper running of the car. If this gap Is too great the battery or magneto will not have sufficient strength to cause the spark to Jump across regularly, while a narrow opening Is easily bridged by oil or carbon and will short circuit quickly. In addition, a narrow gap does not pro vide the area of spark that will be fur nished by ono of the proper width. For FULLY EQUIPPED 4-40 $1,6856-50 $2;385 ft Midland 1913-The Hit of the Omaha Show The roomy bIzo, rakish, graceful lines, and striking beauty of the Midland won the praise of every visitor who saw It, They liked tho exceptional capacity of the rear seat, roomy enough to seat three stout people comfortably. They liked the clean-cut lines, the clear running board, the insert dash lamps, the wide doors, the smooth, plain fenders. The low center of gravity pleased them they sat In the car, not on it. They were enthusiastic about the whole car, Its appear ance, Its mechanical construction, its equipment. You'll Like These Things Too If you're seeking the utmost in comfort; if you want an extra value car at a reasonable price; if you're particular about tho men who make your car, you'll do well to investigate the Midland Model T. Its mechanical excellence equals Its comforts and convenience. We'll explain all that when you see the car. Write or 'phone for demonstration. f Freeland Auto Co. Model 4-40 Five-Passenger YHissl Bass 123 Inches. Motors T-heod cyllrtdora In pairs, 4H-lnch bore by 5-inch wtroke. Ignition Uoach macneto. Starter Gray & Davis electric. lighting Gray & Davis electric. Hoapansion Three points. Carburetor Stromberg or Rayfield. Imbrication Circulating splash, self-contained. Control Left-hand drive-center. Sttrlng- Worm & Sector type. Clutoh Multiple dlsc-Raybestns, annular bearings, operated through U slot, Hear Axis Full floating. Zront Axle I-beam drop 'forged. Wheels Artillery type, twelve spokes, Detroit, demountable rims. Tires 34x4 straight side. Springs Front, seinl-elllptlc, 38 Inches; rear, i-elllptlc, SO Inches, grease cups on bolts and shackles. Brakes Internal and external, 14x2 H Inches Raybestos lined. Body Fore door, metallic, hand buffed leather; deep, curled hair up holstering. Color Dark maroon, black trimmed. Equipment Fully equipped. f Twelfth uml Farntttn Streets. Tel, Douff an 2232. DEALERS Open territory Is going fast Write us for full particulars on this amazing car now. Liberal advertising in your home papers. Service station at Omaha Waves time on adjustments. An Interest ing proposition if you act at once. eqiml to the thickness of a 10-cent piece. Many a car has been sent to the repair shop under the Impression on the owner's Part that It required a thorough "going over," whtfn a few moments spent In tho adjustment or cleaning of a spark plug would havrt mado the motor run ns well as when new. IJIrt In thr Vnlvrs. Hut even though the moving parts of the modern motor aro well protected from outside dirt, some of thrm aro susceptible to tho deposits formed on tho Insldo. This Is especially truo of tho valves, which aro the sentinels guarding the openings through which the fresh charges aro admitted and tho burned gases expelled. A carbon deposit formed by tho action of the heat on tho cyl inder oil, the soot of an Imperfect mix ture, and dust and other foreign matter "breathed In" through the carbureter with- the lntnko air will gradually ac cumulate on these vntves nnd their seats until perfect contact cannot tnko place. This will causo a leakage of a Part of the compressed chnrge and the expanding exposition, nnd will Intcrforo seriously with tho efficiency of tho motor. To grind these valves so that tho carbon deposit Is removed nnd a perfect gns tight fit Is obtained Is generally consid ered to be tho work of an expert' repair man; but It Is, In reality, a simple under taking. The plugs over the valve pockets should be removed, and by com pressing the springs so that tho retain ing pin may be withdrawn, the vnlvo nnd Its stem may bo lifted nut. Grinding material, consisting of powdered emery, pulverized glass or flint, mixed with oil, may be spread over a portion of the vnlvo and Its Beat. This forms an nbraslvo that will grind a smooth surface on tho valve and Its seat It the former is returned to Its place and revolved, with slight pressure. In nlternato direc tions, by means of a large screw-driver placed In the slot provided for tho pur poso and turned by a back-and-forth Hewing the griming material occasionally until smooth surfaces Hro formed that will servo to hold gasoline when the valve Is returned to its seat and retained In place by Its stiff spring. This gasoline test Is a severe one. for the liquid will seem to penetrate Joints through which air can hardly pass; but such tightness of the valves Is necessary for the Perfect operation of tho motor. If more than ono valve nt a time Is removed from the motor, care should bo taken that each Is returned to Its original position, as each of tho vnrlous vnlvos whllo practically Interchangeable will have been worn to a different fit In its own sent' and guide. Keep thr Joints TIkIiI. Although tho valvcH aru tho only por tions of tho tnotor except the piston rings tbnt arc called upon to hold high air and gas pressures, there aro other joints that It may prove necessary to tighten occasionally The crank case, for ward train of gears, transmission box, differential, and In some Inntniiuca the clutch are nil designed to retain varying quantities of oil Although this oil Is stored nt normal pressure, tho rotation of tho parts exerts a strong centrifugal force that tends to throw tho oil through the slightest opening, nnd It therefore be comes necessary to keep tho Joints tight In order to prevent the bearings from running dry. to save tho lubricant nnd to keep the under portion of the chassis and the gnrago floor clean and froo from the dirt nnd dust that exposed greaso always attracts. There are two forms of oil and gus tight packings In general use gaskets and stuffing boxes. The one is used to form a Joint between two flat surfaces, while tho other type is employed around pipes, shafts and rods nt tho point nt which they enter tho liquid or air retaining com pnrtment. For example, the first kind will be found under tho cover plate of tho gear case, tho two- halves of tho differen tial housing and tho points at which the motor cylinders rest upon their base;, was captured by a beautiful 191.1 Hudson while the second type may bo employed car. Tho distance of nno kilometer from at tho union of tho gasoline pipe with tho carburetor, an oil pipe with a portion of tho cylinder nnd the clutch or driving shaft with the trnnstnlsMon case. When ever a gasket Is disturbed by the removal of a portion of the motor or running gear, great caro should bo taken to make cer tain that It Is roplaced Intnct. There will be alinost'as much leakage at a Joint pro tected by a broken or torn gasket as though there were no packing employed. The ordinary form of gnsket pocking consists of n strip of sheet fiber or even common wrapping paper cut tu tho proper shnpo and placed over tho Joint before tho cover or other member Is screwed down. If tho old gasket 1ms be come broken or torn, tho two surfaces of the Joint should bo scraped perfectly smooth before the new parking Is applied, if these surfaces have previously been ground to a perfect fit, the gasket may bo laid In place Brut covered with a little oil; but It Is often advisable, especially In the enso of old Joints, to secure the Packing by means of a thin coating of shellac applied to both surfaces. The portion of the Joint should then be screwed tightly In placo before the shellac has nn opjwrtunlty to harden, A new gnsket may bo cut easily by laying n, sheet of tho material from whloh It is to be mado over tho narrower of tho two surfaces, nnd then following tho contour with light taps of the round end of a ma chinist's hammer. The bolt holes should nlso bo tapped In this manner, but the blows should not be so hnrd that the top threads will be broken. This forms a slmptn and effective method of cutting out a gasket of tho exact size and shape necessary for the Joint. Leslie' Weekly, SWEDISH MOTOR CAR CLASSIC WON BY AN AMERICAN CAR America scored Its first motor car vlo tory In lwedon during the annual winter Ice-racing classic. Tho first prize for the kilometer race a standing start was covered by tho fleet automobile In forty seconds. The rato of speed was a mile In approx imately sixty-five seconds. The victor fnr outdistanced the field, so remarkable was It's get-away under the adverse conditions occasioned by tho glassy surfaco of Lake Malar, on which the race was held. POOR GRADE OF FUEL LEADS TO AUTO IMPROVEMENT "Most of us who drive automobiles find ourselves complaining now and thn, or oftener. nbout the low grade of gasollnn now marketed," said J. P. Davis of the Pioneer implement company, who looks out for the Jackson Interests hero. "Wo may bo Justified, In a measure: but the very fact that gnsollne has steadily grown poorer In quality has had much to do with motor car improvement. Bo hero Is the 'III wind' saying illustrated again. "No manufacturer who Is allva to tho situation Is willing to seo his car robbed or much of its efficiency by ths fuel. Ac cordingly, tho manufacturers have lm proved their cars; and the result Is that the buyer and owner has a better car than ho would If circumstances were dif ferent. "The gasoline we are, getting nowadays is heavy and hard to vaporize. Accord ingly, motors aro given greater power pf suction In order to get a full chargo ot fuel Into tho firing chambers. Tho more progressive manufacturers are also providing means of heating tho carbu retors, as heat makes tho gasoline vapor ize mora easily. On tho Jackson, tho carburetor Is hratsd by a hot-air Jaoktt through which the exhaust Is directed. "This practice has been adopted by, some makers, while others Jacket the car buretor with hot water from th radiator. The hot-air system, I believe, lo better, for the carburetor begins te warm up with the first few explosions In motor." WHY IS YOUR FAMILY T m A PACKARD? IB . ii ti Why is a Packard at its best after thousands of miles of v hard usage on the road? Why will a Packard run so long without mechanical attention? Why may a Packard owner start on a globe encircling tour at a moment's notice? Why does the discriminating buyer demand a Packard? Why will a, Packard bought this spring have a higher relative cash value next fall, next spring or five years hence than any other car purchased at the same time? The Packard 'Idea OUR blunt ctnlt art rpMlon fir mafatf mm prict, ttrvkt H twain and a tftrt iitl for tvnjhtdy. Thi publit hatvt tkat back thitt hnttnitt prhtipla it tkt httplttt pf mathtniry that tvtr mint thi hit W9JS. W$ kavi Jut tai snu tf dthf tkkifi. Wt art tlf to hip rttkt n along thitamt Unit at long at wi ttay In butlnitt. Because Endurance far exceeding the requirement is the uncompromising standard to which every Packard is built. Driving a new Packard "38," William R. McCulIa left the new Southern Hotel in Chicago at 2:30 a.m., Monday, February 17. Seven hours and nine minutes later he arrived at the Hotel Pontchartrain in Detroit. The. distance. js 284 miles. 1 , i Three stops for gasolineand tireVoccupied a total of 15 minutesTThe actual running time therefore was 6 hours and 54 minutes, making the average speed for the entire distance a little more than 41 miles per hour. This record, we believe, has never' been equalled under any 'circumstances. Considering the frozen, rutty condition of the mud and gravel roads traveled by the Packard "38," it stands as a marvelous endurance test of the maximum service car. The New "38" The New "48' Here are some of the features looking to safety, convenience and maximum service: Left Drive Electric Self Starter Electric Lighting Centralized Control Separate Magneto Ignition Hydraulic Governor Short Turning Radius Six Cylinders Perfected The Bridge Builder's Factor of Safety Dry Plate Clutch Forced Feed Oiling Extra Large Crank Shaft Six-inch Depth of Frame 'im of these essentials is to be found in no other car Ask the man who owns'one 0 r r Motor Sales Company 40th and Farnam Streets, Omaha, Nebraska 53 s3 fed si 3 !3 d S3 ir .