THIS OMAHA KIWDAV BKK: MARCH 0, 11)13.
13 A
AUTG IS COMMERCIAL STAPLE
Is No Longer a Whim, but Straight
Business Proposition.
FUTURE LOOKS VERY GOOD
Prni'tlcnl rttmlness Cam Are Cronlnrc
Into the Dnllf of Industry
Over the Kiitlrc
Conntry.
"First of all, 1 believe this: That the
linking; nnd marketing of automobiles
differs no whit frqm the making and
marketing V..' flour and shingles, or cook
stoves," Bald C. 8. Brlgga of the Brlggs
Dctrolter company. "It ,1s a straight
business, based on the everyday law of
supply and demand, susceptible to the
same chances and responding to the
same method of handling; for the auto
mobile has become a staple of commerce.
With this Idea In mind, gathered from
yesrs of experience with several auto
mobile firms, I set about to organize tho
Brlggs-Detrolter company nearly two
years ago. I determined to build a busi
ness rather than float a prospect, and
chose as my associates men of business
training Instead of great means and
reputation because I have been willing
to pit brains against money any day,
with the assurance that I could win In
the long run.
"With our business founded In .hls
way, and Increasing even beyond expec
tations, the future cannot help but be
rosy,' Our car, the result of years of ex
periment and study. Is a proved quality.
"Like any high-grade staple of commerce,
people want It and people will have It
so' long as the price Is right; and that
the price of the Detrolter Is right, no one
can gainsay.
GettlitK Intu Harness.
"Makers and dealers alike are getting
Into business harness and casting out tne
noncepen(lal. And right here Is whero
seme of tis manufacturers whose output
Is limited to a few thousand a year be
lieve that we have a decided advantage.
Vff can watch our output closely, can
gauge thb market surely and co-operate
with tyir dealers to best advantage. A
remark that dhe of our blg eastern dis
tributers made a couple of weeks ago
Illustrates the last point. A newspaper
representative asked him why, when no
could have his pick of practically any
connection In tho field, he chose the
Brlggs-Detrolter, which Is one of the
younger companies. This dealer replied,
'To tell the truth, a young company that
Is going strong appreciates a strong
dealer. It Is not selfish; like a young
man. It looks at things liberally and
comes Into the market with an enthusi
asm that looks to the future, not to the
past. It has new conceptions of busi
ness, and, frankly, I prefer thrm. If you
w)ll note carefully you will be surprised
to see what a fine lino of. dealers a com
pany like the 'Brlggs-Detrolter has al
ready established In the two years of its
cureet.' '
Enthusiastic About Fnture.
"With sentiments like this spreading
everywhere, we cannot help but be en
thusiastic about tho future, but we also
have a foundation for our expectations,
(n facts and figures. At the present time.
In spite of all the talk about the enormous
production In the automobile Industry,
there are less than l.COD.OOO pleasure cars
In, use, and of these many date back to
the time when an automobile was more
or less an experiment and therefore about
ready to be replaced by newr-models.
"AH told, there Is only about one auto
mobile to twenty-fivo families. Now In
the United States there are 321,889 fam
ilies whore heads, on an average, are
worth JJO.00O. There nre also l,O0C,44G
families who3e heads are worth from
$3,000 up to 0,000. If anyone will spend
a moment to cossldor how many people
he himself knows of who are driving
automobiles and yet would not come
even under the $5,000 class. It Is Immedl
itely .evident that the market has as Vet
been hardly scratched, at least as con
cerns the popular priced car. For a
person does not need to be worth even
(7,000 to be able to afford, for Instance,
a Detrolter. We consider that our car Is
not a luxury, but a business requisite
and a legitimate means of pleasure that
can be owned and operated on the money
that was formerly spent on less profit
able forms of recreation. Wo have
worked hard toward this end, to make
the Detrolter a car as remarkable In Its
low after cost as In Us Initial price.
Gossip
Along the
Automobile Row
"The motor-buying public Is tired of
gupfslng. He wants to kndw what ho Is
going to get under the hood of the motor
car he Is going to buy," stCya C. J. Cork
hill, district sates manager Cole Motor
Car company. "The average man knows
how to start, stop, turn about narrow
streets, blow his horn, nnd nVrn In an
emergency ho can change a tlrtf partlc'l
ularly If the car happens to have de
mountable rims. Ho han also been
taught to pay garage bills with an air
of weary fortitude. But what does ho
know of concrete facts about the
mechanical thing whloh carries him
around? Most of us have only vnguo
Ideas of what Is good, and whnt Is bad.
In motor car construction."
First shipments of the new Packard
"AS," were made this week. The first
month's sales of this model exceeded the
wonderful record made by the previous
"W." which wnB practically sold out six
weeks after the announcement. This
midwinter sales record of the new "4S"
Is even more significant when It Is re
cnlled that tho former model made Its
appearance at the height of tho selling
season. Tho new Packard "48" embodies
all of tho advanced engineering features
of the "3S" left drive, electric self
starter, separato magneto Ignition nnd
centralized control.
J. A. Freeland of the Freeland Auto
mobile company, distributers of the Mid
lnnd car. Is finding a very good business
since tho Omaha Automobile Bhow. Mr
Freeland has Just returned from tho fac
tory whero ho was ablo to secure a
couple of six's for Immediate delivery,
one of which Is to arrive Monday. He
has Just sold a Midland to 8. M. Brady,
general superintendent of tho North
western, and to H. II. Lceder of Omaha,
while Amos Bennot of Gregory, S. D.,
bought ono and drove home.
IL B. Sidles and I.ee Huff of tho Ne
braska Bulck Automobile company spent
tho fore part of the week In Sioux City
and tho latter part In Des Moines at the
Automobile shows. "Neither exhibition
came anvwhero near the show held In
Omaha In point of splendor, number of
cars shown or attendance," said Mr. Huff
Saturday.
W. H. McKee, local manager of the
Interstato Automobile company factory
branch, spent most of last week In the
country with dealers who want to ar
range to secure the Interstate selling
agency for their territory.
AU'lU
OWNER CAN JAKE REPAIRS
If You Understand the Mechanism
the Rest is Easy.
WHERE TO LOOK FOR TROUBLE
1 plugs operating on battery current, the movement of tho palms of the hands.
width of tho opening should be about This operation should be continued, re-
Slicti nnd Sound OItp Wnrnlng of
Urfpctn SnRRrstlonii nn the
Cure nnd Mending of
Automobiles.
J. H. DeJong of tho Appcrson "Jack
rabbit" Automobile company Is highly
elated because Appcrson shipments are
now coming through nicely and he Is
again able to fill orders prometly.
ADVANCED IDEAS ARE
SHOWN IN THE OVERLAND
With the complete standardization of
Its two chassis models, an important fac
tor in the principle of quantity produc
tion which haH brought Its product to
the forefront In tho automobile world,
the Willys Overland company of -Toledo,
O., maker of-Overlnnd cars, has turned
Us attention to refinement as the next
step toward perfection. The result of
Its efforts along this line Is evident In
the cars exhibited at the Omaha Auto
show. In body building, especially, tho
Overland company haB shown rapid
strides In tho last few years. Speaking
of their exhibit, George Van Brunt of tho
Van Brunt Automobile company, said:
"Not only In lino and finish docs the
Overland body show the advance of Ideas.
While progressive details of design and
finish were being worked out, the engi
neers did not lose sight of the necessity
for Interior Improvements, and with the
1913 models a thoroughly comfortable and
even luxurious body Is offered the auto
mobile buying public."
I.lfclniiK Hondnfre
to dyspepsia, liver complaint and kid
ney troubles Is needless. Blcctrlo Bit
ters Is the guaranteed remedy. Only 60c.
For sale by Beaton Drug Co. Advertisement.
The averago automobile repair man Is
not necessarily alwnys as black ns he Is
painted, nor Is his shop the piratical den
that many a "victim" would have us be
lieve. Ills services are often necessary
for the perfect running of tho car, not
only when a serious breakdown ocurs.
but also at the end of that very In
definite time, "ever so often," when a
thorough overhauling becomes Imperative.
It is rather discouraging to the average
owner of a thousand dollar car. however,
to receive a general bill for "cleaning, ad
Justing and repairs" amounting to $200
or $300, nnd, whether the charge repre
sents the actual amount of work neces
sary and Is legitimate or not, the motor
ist will feel that the possession of an
nutomoblle Is an expensive undertaking,
at best. But It Is probable that If thin
same owner had attended to some of the
minor adjustments and repairs when they
became necessary, he would have been
able to have saved from one-halt to two
thirds of the gargo man's bill.
Tho moving parts of tho modem auto,
mobile are so thoroughly protected from
dust, mud and other forms of foreign
matter that It Is generally necessary only
to look for the source of trouble as aris
ing from wlfhln the mechanism Itself. If
the oil supply Is regular and the dust
caps kept tightly In placo, the gears that
operate the shafts to which the cams,
pump, magneto, timer and fan are con
nected will require but little attention
For this reason tho Ignition system with
the exception of tho spark plugs Is best
let alone, and the magneto, especially, Is
a part that tho amateur should never try
to adjust. The cap may be taken off
of the timer occasionally nnd the contact
surfaces cleaned with gasoline and
lubricated with a few drops of good oil;
but unless the commutator and brushes
are worn .theso will not need to be re
moved. Irregular firing of the motor
may generally bo laid at the door or
opening, rather of the spark plugs.
Importance of the Spnrlr.
The nature of the spark In each cyl
inder may be observed by laying! the
plug with its large nut In contact with
tho Iron of the cylinder head and turn
ing the motor until the proper connection
Is made t send the current through the
plug In question. Tho spark should be
In tho form of a "fat," violet-colored
flame that Jumps between the two elec
trodes of the plug as long as the current
Is turned on; but It must be remembered
that this spark occurs In the cylinder
when the charge Is compressed to sixty
or sev'enty pounds per square Inch, and
that such a pressure Increases the re
sistance of the air gap to the passage
of the current. Consequently, "i plug
tested in the open air should emit a good
spark in order to Insure Its proper
operation In the more "congested atmos
phere" of the cylinder. If no spark ap
pears Jumping across tho terminals of
tho plug, It is probable that Boot and
carbon have collected between the eleo
"trodes and have formed a bridge, or
"short circuit," over which the current
passes. A few drops of kerosene and
'the small blade of an old knife with
which to scrape the, Inside of tho plug
are about the only Implements needed
for remedying matters. It sometimes
happens that a drop of oil has collected
In tho air gap, and this will form a
short circuit for the current until tho
former can be removed. Such an occur
rence Indicates an excess supply of oil
to the cylinder from which the offending
plug was taken.
The width of the spark gap In tho
plug Is an Important factor In the proper
running of the car. If this gap Is too
great the battery or magneto will not
have sufficient strength to cause the
spark to Jump across regularly, while a
narrow opening Is easily bridged by oil
or carbon and will short circuit quickly.
In addition, a narrow gap does not pro
vide the area of spark that will be fur
nished by ono of the proper width. For
FULLY EQUIPPED
4-40 $1,6856-50 $2;385
ft
Midland 1913-The Hit
of the Omaha Show
The roomy bIzo, rakish, graceful lines, and striking beauty of
the Midland won the praise of every visitor who saw It,
They liked tho exceptional capacity of the rear seat, roomy
enough to seat three stout people comfortably.
They liked the clean-cut lines, the clear running board, the
insert dash lamps, the wide doors, the smooth, plain fenders.
The low center of gravity pleased them they sat In the car,
not on it. They were enthusiastic about the whole car, Its appear
ance, Its mechanical construction, its equipment.
You'll Like These Things Too
If you're seeking the utmost in comfort; if you want an extra
value car at a reasonable price; if you're particular about tho men
who make your car, you'll do well to investigate the Midland Model
T. Its mechanical excellence equals Its comforts and convenience.
We'll explain all that when you see the car. Write or 'phone for
demonstration.
f Freeland Auto Co.
Model 4-40
Five-Passenger
YHissl Bass 123 Inches.
Motors T-heod cyllrtdora In pairs,
4H-lnch bore by 5-inch wtroke.
Ignition Uoach macneto.
Starter Gray & Davis electric.
lighting Gray & Davis electric.
Hoapansion Three points.
Carburetor Stromberg or Rayfield.
Imbrication Circulating splash,
self-contained.
Control Left-hand drive-center.
Sttrlng- Worm & Sector type.
Clutoh Multiple dlsc-Raybestns,
annular bearings, operated through
U slot,
Hear Axis Full floating.
Zront Axle I-beam drop 'forged.
Wheels Artillery type, twelve
spokes, Detroit, demountable rims.
Tires 34x4 straight side.
Springs Front, seinl-elllptlc, 38
Inches; rear, i-elllptlc, SO Inches,
grease cups on bolts and shackles.
Brakes Internal and external,
14x2 H Inches Raybestos lined.
Body Fore door, metallic, hand
buffed leather; deep, curled hair up
holstering. Color Dark maroon, black trimmed.
Equipment Fully equipped.
f Twelfth uml Farntttn Streets.
Tel, Douff an 2232.
DEALERS
Open territory Is going fast
Write us for full particulars on
this amazing car now. Liberal
advertising in your home papers.
Service station at Omaha Waves
time on adjustments. An Interest
ing proposition if you act at once.
eqiml to the thickness of a 10-cent piece.
Many a car has been sent to the repair
shop under the Impression on the owner's
Part that It required a thorough "going
over," whtfn a few moments spent In tho
adjustment or cleaning of a spark plug
would havrt mado the motor run ns well
as when new.
IJIrt In thr Vnlvrs.
Hut even though the moving parts of
the modern motor aro well protected
from outside dirt, some of thrm aro
susceptible to tho deposits formed on tho
Insldo. This Is especially truo of tho
valves, which aro the sentinels guarding
the openings through which the fresh
charges aro admitted and tho burned
gases expelled. A carbon deposit formed
by tho action of the heat on tho cyl
inder oil, the soot of an Imperfect mix
ture, and dust and other foreign matter
"breathed In" through the carbureter
with- the lntnko air will gradually ac
cumulate on these vntves nnd their seats
until perfect contact cannot tnko place.
This will causo a leakage of a Part of
the compressed chnrge and the expanding
exposition, nnd will Intcrforo seriously
with tho efficiency of tho motor.
To grind these valves so that tho carbon
deposit Is removed nnd a perfect gns
tight fit Is obtained Is generally consid
ered to be tho work of an expert' repair
man; but It Is, In reality, a simple under
taking. The plugs over the valve
pockets should be removed, and by com
pressing the springs so that tho retain
ing pin may be withdrawn, the vnlvo
nnd Its stem may bo lifted nut. Grinding
material, consisting of powdered emery,
pulverized glass or flint, mixed with oil,
may be spread over a portion of the
vnlvo and Its Beat. This forms an
nbraslvo that will grind a smooth surface
on tho valve and Its seat It the former
is returned to Its place and revolved,
with slight pressure. In nlternato direc
tions, by means of a large screw-driver
placed In the slot provided for tho pur
poso and turned by a back-and-forth
Hewing the griming material occasionally
until smooth surfaces Hro formed that
will servo to hold gasoline when the
valve Is returned to its seat and retained
In place by Its stiff spring. This gasoline
test Is a severe one. for the liquid will
seem to penetrate Joints through which
air can hardly pass; but such tightness
of the valves Is necessary for the Perfect
operation of tho motor. If more than
ono valve nt a time Is removed from
the motor, care should bo taken that
each Is returned to Its original position,
as each of tho vnrlous vnlvos whllo
practically Interchangeable will have
been worn to a different fit In its own
sent' and guide.
Keep thr Joints TIkIiI.
Although tho valvcH aru tho only por
tions of tho tnotor except the piston
rings tbnt arc called upon to hold high
air and gas pressures, there aro other
joints that It may prove necessary to
tighten occasionally The crank case, for
ward train of gears, transmission box,
differential, and In some Inntniiuca the
clutch are nil designed to retain varying
quantities of oil Although this oil Is
stored nt normal pressure, tho rotation of
tho parts exerts a strong centrifugal force
that tends to throw tho oil through the
slightest opening, nnd It therefore be
comes necessary to keep tho Joints tight
In order to prevent the bearings from
running dry. to save tho lubricant nnd to
keep the under portion of the chassis and
the gnrago floor clean and froo from the
dirt nnd dust that exposed greaso always
attracts.
There are two forms of oil and gus tight
packings In general use gaskets and
stuffing boxes. The one is used to form
a Joint between two flat surfaces, while
tho other type is employed around pipes,
shafts and rods nt tho point nt which
they enter tho liquid or air retaining com
pnrtment. For example, the first kind
will be found under tho cover plate of tho
gear case, tho two- halves of tho differen
tial housing and tho points at which the
motor cylinders rest upon their base;, was captured by a beautiful 191.1 Hudson
while the second type may bo employed car. Tho distance of nno kilometer from
at tho union of tho gasoline pipe with
tho carburetor, an oil pipe with a portion
of tho cylinder nnd the clutch or driving
shaft with the trnnstnlsMon case. When
ever a gasket Is disturbed by the removal
of a portion of the motor or running gear,
great caro should bo taken to make cer
tain that It Is roplaced Intnct. There will
be alinost'as much leakage at a Joint pro
tected by a broken or torn gasket as
though there were no packing employed.
The ordinary form of gnsket pocking
consists of n strip of sheet fiber or even
common wrapping paper cut tu tho
proper shnpo and placed over tho Joint
before tho cover or other member Is
screwed down. If tho old gasket 1ms be
come broken or torn, tho two surfaces of
the Joint should bo scraped perfectly
smooth before the new parking Is applied,
if these surfaces have previously been
ground to a perfect fit, the gasket may
bo laid In place Brut covered with a little
oil; but It Is often advisable, especially
In the enso of old Joints, to secure the
Packing by means of a thin coating of
shellac applied to both surfaces. The
portion of the Joint should then be
screwed tightly In placo before the shellac
has nn opjwrtunlty to harden, A new
gnsket may bo cut easily by laying n,
sheet of tho material from whloh It is to
be mado over tho narrower of tho two
surfaces, nnd then following tho contour
with light taps of the round end of a ma
chinist's hammer. The bolt holes should
nlso bo tapped In this manner, but the
blows should not be so hnrd that the top
threads will be broken. This forms a
slmptn and effective method of cutting
out a gasket of tho exact size and shape
necessary for the Joint. Leslie' Weekly,
SWEDISH MOTOR CAR CLASSIC
WON BY AN AMERICAN CAR
America scored Its first motor car vlo
tory In lwedon during the annual winter
Ice-racing classic.
Tho first prize for the kilometer race
a standing start was covered by tho
fleet automobile In forty seconds. The
rato of speed was a mile In approx
imately sixty-five seconds.
The victor fnr outdistanced the field,
so remarkable was It's get-away under
the adverse conditions occasioned by tho
glassy surfaco of Lake Malar, on which
the race was held.
POOR GRADE OF FUEL LEADS
TO AUTO IMPROVEMENT
"Most of us who drive automobiles find
ourselves complaining now and thn, or
oftener. nbout the low grade of gasollnn
now marketed," said J. P. Davis of the
Pioneer implement company, who looks
out for the Jackson Interests hero. "Wo
may bo Justified, In a measure: but the
very fact that gnsollne has steadily grown
poorer In quality has had much to do
with motor car improvement. Bo hero Is
the 'III wind' saying illustrated again.
"No manufacturer who Is allva to tho
situation Is willing to seo his car robbed
or much of its efficiency by ths fuel. Ac
cordingly, tho manufacturers have lm
proved their cars; and the result Is that
the buyer and owner has a better car
than ho would If circumstances were dif
ferent. "The gasoline we are, getting nowadays
is heavy and hard to vaporize. Accord
ingly, motors aro given greater power pf
suction In order to get a full chargo
ot fuel Into tho firing chambers. Tho
more progressive manufacturers are also
providing means of heating tho carbu
retors, as heat makes tho gasoline vapor
ize mora easily. On tho Jackson, tho
carburetor Is hratsd by a hot-air Jaoktt
through which the exhaust Is directed.
"This practice has been adopted by,
some makers, while others Jacket the car
buretor with hot water from th radiator.
The hot-air system, I believe, lo better,
for the carburetor begins te warm up
with the first few explosions In motor."
WHY IS YOUR FAMILY
T m A PACKARD?
IB
. ii
ti
Why is a Packard at its best after thousands of miles of v
hard usage on the road?
Why will a Packard run so long without mechanical
attention?
Why may a Packard owner start on a globe encircling
tour at a moment's notice?
Why does the discriminating buyer demand a Packard?
Why will a, Packard bought this spring have a higher
relative cash value next fall, next spring or five years
hence than any other car purchased at the same time?
The Packard 'Idea
OUR blunt ctnlt art
rpMlon fir mafatf
mm prict, ttrvkt H
twain and a tftrt iitl
for tvnjhtdy. Thi publit
hatvt tkat back thitt
hnttnitt prhtipla it tkt
httplttt pf mathtniry that
tvtr mint thi hit
W9JS. W$ kavi Jut tai
snu tf dthf tkkifi. Wt
art tlf to hip rttkt n
along thitamt Unit at long
at wi ttay In butlnitt.
Because
Endurance far exceeding the requirement is the uncompromising standard to
which every Packard is built.
Driving a new Packard "38," William R. McCulIa left the new Southern Hotel
in Chicago at 2:30 a.m., Monday, February 17. Seven hours and nine minutes
later he arrived at the Hotel Pontchartrain in Detroit. The. distance. js 284
miles. 1 , i
Three stops for gasolineand tireVoccupied a total of 15 minutesTThe actual
running time therefore was 6 hours and 54 minutes, making the average speed
for the entire distance a little more than 41 miles per hour.
This record, we believe, has never' been equalled under any 'circumstances.
Considering the frozen, rutty condition of the mud and gravel roads traveled
by the Packard "38," it stands as a marvelous endurance test of the maximum
service car.
The New "38" The New "48'
Here are some of the features looking to safety, convenience and maximum service:
Left Drive
Electric Self Starter
Electric Lighting
Centralized Control
Separate Magneto Ignition
Hydraulic Governor
Short Turning Radius
Six Cylinders Perfected
The Bridge Builder's Factor of Safety
Dry Plate Clutch
Forced Feed Oiling
Extra Large Crank Shaft
Six-inch Depth of Frame
'im of these essentials is to be found in no other car
Ask the man who owns'one
0 r r Motor Sales Company
40th and Farnam Streets, Omaha, Nebraska
53
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