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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (Nov. 12, 1911)
TllK OMAHA SUNDAY HKK: NOVKM iW.H 12, liUl.
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E-M-F" "30" Five-Passanger Touring Car $liOO
e o e
ONCE UPON A TIME everybody had to pay a high price
- to get -.even--a moderately good automobile. That was
years ago when automobiles were new and before the
E-M-F Co. entered the field. All cars were then assem
bled, not many of them sold anyhow. A car as good as
the E-M-F "30" today couldn't be purchased then. There
wasn't any built.
WITH THE ADVENT OF THE E-M-F "30" conditions
changed. Perhaps you have not realized what the change
has meant. Prices went down, of course; everybody
knows that. Other cars had to come down to compete
with the E-M-F. But why? Did you ever stop to think?
THE FACT IS THE GREAT CHANGE the E-M-F "30"
brought about was not only the production of a wonder
fully good car, but a wonderfully good car within reach
of everybody's pocket book. And the way we did it was
to manufacture automobiles in a new way.
OTHERS H KD BUILT THEM by hand with about the same kind of
equipment as the ordinary machine shop. The E-M-F Co. did it by a
host of automatic machines, kept them busy with an immense produc-.
tion and sold them at a price never before approached.
NATURALLY ENOUGH other manufacturers saw the situation and began
to scramble after as fast as they could. Well, they never could catch
up, for the E-M-F Co. grew into larger and larger proportions with fast
increasing facilities which have kept on growing until in September we
have made another huge extension, larger than ever before.
THE RESULT IS THAT TODAY the E-M-F factories, now a part of the
Studebaker Corporation, are far in advance of all other automobile manu
facturers in the extent of their equipment and the number and quality
of their product.
THE E-M-F "30" AND FLANDERS "20" are today the;
best made automobiles in the market, . bar none. And .
this is true, because as Walter E. Flanders, Gen'l Man- ,
ager, says, "To err is human; to be exact is automatic."
We use automatic machinery. It is impossible for con
cerns with a lesser product to use the same machinery
except at a prohibitive cost, and any other method of
manufacture inevitably puts the price but of reason.
THAT'S THE REASON we say the E-M-F "30" will SAVE
YOU $500 perhaps more. The probabilities are that
it you are considering buying a car you have the E-M-F
"30" in mind as your first choice, only question is whether
you can get one. Factories are working night and day
and yet unable to meet the rush. .
NOW IT'S UP TO YOU entirely if you delay, your
decision a' week you , will probably have to wait two
weeks longer for your E-M-F "30." We are trying to :
catch up. We havebcen hopelessly oversold for months past but we
did expect a little let-up in the fall. , Vain hope!
SEPTEMBER WAS THE LARGEST month's business in our history.
October promises to be still larger simply because; at this season, when
other factories arc running short time, we arc able to get more help and
therefore can more nearly reach the demand.
GET YOUR ORDER IN Don't merely tell the dealer you want an E-M-F
"30" that isn't an order. That's only a probability at least the
dealer so considers it as long as other buyers 1 a vc put up a deposit.
Naturally and justly they get preference in delivery. Give him a
bona fide written order with cash deposit of. say 10 per cent of the price,
then you will get your car in its regular order, and you won't have to
wait more than a couple of .weeks at most. The dealer will tell you
just how long.
THE STUDEBAKER CORPORATION
Phones-Douglas 363, A-3679
L. A. KLLLER, Manager
2026-2028 Earn am Street
' Direct Factory Oranch, Sludcbaker Corporation, Detroit, Mlcli.
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