Omaha daily bee. (Omaha [Neb.]) 187?-1922, January 16, 1910, EDITORIAL, Image 12

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A T il r
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-Sjilljfi Sy Over
Company's Factories, Nos. 1 and 2, in
the Finished Product, Two Famous
10,000 E-M-F "30" Cars Are Today on he Roads' in the Hands or" -f
That's Why the Demand For This Car Has Alway Exceeded the Possic
MwQ cars nil ti
Brief Specifications E-P-F "30"
MOTOR 30 h. p., 4 cylinder, 4-inch bore
by 4-inch stroke; develops thirty horse
power and then some. Silent, flexible,
reliable.
TRANSMISSION Selective sliding gear
type, 3 forward speeds and reverse. In
corporated in rear axle, following prac
tice of $4,000 to $8,000, cars.
REAR AXLE Semi-floating type; no
malleable castings housing sections
made from steel stampings. E-M-F "30"
was pioneer in this improvement.
FRONT AXLE Drop forged from nickel
steel in one piece I-beam section.
, Slightly dropped in centre.
si.kiimu UU.AK irreversible worm
and sector type, as in high-priced cars.
FRAME Pressed steel.
WHEEL BASE 108 inches; tread, stand
ard, 6Q inches; special 61-inch tread for
southern roads.
LUBRICATION E-M-F automatic vac
uum feed simplest, surest and best ever
devised.
IGNITION Dual System, consisting of
Splitdorf- Magneto 10,000 on E-M-F
cars and never a complaint; also set bat
teries for emergency use.
BRAKES Four,
drums.
all acting on rear hub
Morgan & Wright
TIRES 32 x3H
Quick Detachable.
WEI GHT--With top, storm front and all
tanks full, 2,150 pounds light enough to
be economical on tires heavy enough to
withstand hardest usage.
tonneau touring
dark blue running gear
BODY Five-passenger
car wide seats.
COLOR Body
yellow.
PRICE $1,250 f.
Mich. Mohair
x front, $25.
o. b. factory at Detroit,
Top, $65 extra. Glass
Full SpfcificaHons and Technical Description on Request.
Here Are the Reasons Why E-M-F Company I
Buyers Better Value Than Other Makers1
E-M-F "30" and Flanders "20" automobiles are manufactured in two
mammoth plants owned by the E-M-F Company and directed by the one
head not assembled from parts made in small plants all over the country.
Here all intermediate parts-makers' profits are eliminated. From the
pig iron and the raw steel plate to the finished automobile, including body
and even tops and storm fronts, every part save only magnetos and tires,
are manufactured in our own plants and under the watchful eye of the
head of this concern. '
To give an idea of the magnitude of these operations is well nigh
impossible. Words will not suffice and figures such as one million and a
half square feet of floor space convey little to the average mind. Too
great to comprehend. The accompanying photographic reproductions give
but a faint idea though they convey more than mere word descriptions.
If you ever have an opportunity to visit these plants it will be well
worth your While and will be a revelation to you. You are cordially
invited to do so.
Only those who have enjoyed a tour of these tremendous factories,
starting in the foundries where cylinder castings, crank-cases and gear
housings are made; thence through the drop forging department one of
the largest in this country and one of three capable of forging a front
axle or a crank-shaft complete at one operation; thence through the
mammoth rooms full of automatic machines whose operation has some
thing almost weird in it to one unaccustomed to seeing these wonderful
machines that seem to think; thence through the various departments
where component parts are machined, ground, treated, and finally the,
great assembling rooms. ' '
To see the raw material go in at oneVend and the finished car with
polished body and shining brass come out at the other end is a sight that
fills the visitor with wonder and admiration. And his greatest wonder is
occasioned by the fineness of the work which he sees and which he learns
is necessary in order to turn out cars at the rate we do. Absolute
accuracy absolute interchangeability are essential.
Because of the superior equipment; the financial resources; t
did organization; the wealth of experience; the engineering s!
ability to buy materials at prices smaller makers cannot touch; anj
by producing in tremendous quantities by the most up-to-date a
machinery making , every part in the one plant and each plant
to the manufacture of but one chassis model the E-M-F Cotmp
produce a better automobile than is possible to any other concen
world at anywhere near the price.
Here are a few figures that give an inkling of the volume of r
that pass through Jhese two plants:
Plant No. 1 makes 60 E-M-F "30" cars every working d
running full capacity no overtime. Annual output 15,000) E
Plant No. 2 has a daily capacity of 125 Flanders "20" cars
produce in the next twelve months 25,000 cars. Deliveries,,, beg
part of this month. 1
These two plants consume 25.000 tons of steel ner annun
pounds of aluminum; 740 pneumatic tires per day; 160,000 spl
per annum; forge the blanks and cut 270,000 steel bevel Bears ?
230,000 steel spur gears and 80,000 spiral gears. Foundr5v?y
cylinder castings Flanders "20" four cylinders are cast en tt
use 2,000 gallons of gasoline and 185 gallons cylinder oil pcf
railroad cars are necessary to ship each day's output. OveT
per month is paid for materials alone exclusive of labor or oth!
Over 12,500 men are directly and indirectly employed in the
facture of E-M-F "30" and Flanders "20" cars.
Annual revenue for cars and equipment, over forty millions'
lars ($40,000,000). That makes E-M-F Company the largest lit
manufacturer in the Licensed Association of Automobile Manuff
which is to say largest in the world.
in
E-M-F "30" TOURING CAR, $1250.
LICENSED UNDER BELDEN PATENT.
Veil p. 4A. f .riM
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