i i ctTr? A T il r r -Sjilljfi Sy Over Company's Factories, Nos. 1 and 2, in the Finished Product, Two Famous 10,000 E-M-F "30" Cars Are Today on he Roads' in the Hands or" -f That's Why the Demand For This Car Has Alway Exceeded the Possic MwQ cars nil ti Brief Specifications E-P-F "30" MOTOR 30 h. p., 4 cylinder, 4-inch bore by 4-inch stroke; develops thirty horse power and then some. Silent, flexible, reliable. TRANSMISSION Selective sliding gear type, 3 forward speeds and reverse. In corporated in rear axle, following prac tice of $4,000 to $8,000, cars. REAR AXLE Semi-floating type; no malleable castings housing sections made from steel stampings. E-M-F "30" was pioneer in this improvement. FRONT AXLE Drop forged from nickel steel in one piece I-beam section. , Slightly dropped in centre. si.kiimu UU.AK irreversible worm and sector type, as in high-priced cars. FRAME Pressed steel. WHEEL BASE 108 inches; tread, stand ard, 6Q inches; special 61-inch tread for southern roads. LUBRICATION E-M-F automatic vac uum feed simplest, surest and best ever devised. IGNITION Dual System, consisting of Splitdorf- Magneto 10,000 on E-M-F cars and never a complaint; also set bat teries for emergency use. BRAKES Four, drums. all acting on rear hub Morgan & Wright TIRES 32 x3H Quick Detachable. WEI GHT--With top, storm front and all tanks full, 2,150 pounds light enough to be economical on tires heavy enough to withstand hardest usage. tonneau touring dark blue running gear BODY Five-passenger car wide seats. COLOR Body yellow. PRICE $1,250 f. Mich. Mohair x front, $25. o. b. factory at Detroit, Top, $65 extra. Glass Full SpfcificaHons and Technical Description on Request. Here Are the Reasons Why E-M-F Company I Buyers Better Value Than Other Makers1 E-M-F "30" and Flanders "20" automobiles are manufactured in two mammoth plants owned by the E-M-F Company and directed by the one head not assembled from parts made in small plants all over the country. Here all intermediate parts-makers' profits are eliminated. From the pig iron and the raw steel plate to the finished automobile, including body and even tops and storm fronts, every part save only magnetos and tires, are manufactured in our own plants and under the watchful eye of the head of this concern. ' To give an idea of the magnitude of these operations is well nigh impossible. Words will not suffice and figures such as one million and a half square feet of floor space convey little to the average mind. Too great to comprehend. The accompanying photographic reproductions give but a faint idea though they convey more than mere word descriptions. If you ever have an opportunity to visit these plants it will be well worth your While and will be a revelation to you. You are cordially invited to do so. Only those who have enjoyed a tour of these tremendous factories, starting in the foundries where cylinder castings, crank-cases and gear housings are made; thence through the drop forging department one of the largest in this country and one of three capable of forging a front axle or a crank-shaft complete at one operation; thence through the mammoth rooms full of automatic machines whose operation has some thing almost weird in it to one unaccustomed to seeing these wonderful machines that seem to think; thence through the various departments where component parts are machined, ground, treated, and finally the, great assembling rooms. ' ' To see the raw material go in at oneVend and the finished car with polished body and shining brass come out at the other end is a sight that fills the visitor with wonder and admiration. And his greatest wonder is occasioned by the fineness of the work which he sees and which he learns is necessary in order to turn out cars at the rate we do. Absolute accuracy absolute interchangeability are essential. Because of the superior equipment; the financial resources; t did organization; the wealth of experience; the engineering s! ability to buy materials at prices smaller makers cannot touch; anj by producing in tremendous quantities by the most up-to-date a machinery making , every part in the one plant and each plant to the manufacture of but one chassis model the E-M-F Cotmp produce a better automobile than is possible to any other concen world at anywhere near the price. Here are a few figures that give an inkling of the volume of r that pass through Jhese two plants: Plant No. 1 makes 60 E-M-F "30" cars every working d running full capacity no overtime. Annual output 15,000) E Plant No. 2 has a daily capacity of 125 Flanders "20" cars produce in the next twelve months 25,000 cars. Deliveries,,, beg part of this month. 1 These two plants consume 25.000 tons of steel ner annun pounds of aluminum; 740 pneumatic tires per day; 160,000 spl per annum; forge the blanks and cut 270,000 steel bevel Bears ? 230,000 steel spur gears and 80,000 spiral gears. Foundr5v?y cylinder castings Flanders "20" four cylinders are cast en tt use 2,000 gallons of gasoline and 185 gallons cylinder oil pcf railroad cars are necessary to ship each day's output. OveT per month is paid for materials alone exclusive of labor or oth! Over 12,500 men are directly and indirectly employed in the facture of E-M-F "30" and Flanders "20" cars. Annual revenue for cars and equipment, over forty millions' lars ($40,000,000). That makes E-M-F Company the largest lit manufacturer in the Licensed Association of Automobile Manuff which is to say largest in the world. in E-M-F "30" TOURING CAR, $1250. LICENSED UNDER BELDEN PATENT. Veil p. 4A. f .riM . - AUTO r-b ill' M tc i c ct