THE OMAHA DAILY BEE: FIJI DAY, APRIL 17. 1008.
EBSBBBBSB
Madame Yale's
SKIN FOOD FREE!
The Special Spring Souv
enir Yale Sale will continue all
this week.
It la unnecessary to atate that
Madame Yale'a toilet requlaitea
are the atandard, having stood
the tf st of time and experiment.
They are now in universal use
by all lovers of high-grade
toilet specialties throughout the
world. It Is safe to say that
millions of pretty girls and
beautiful women In this coun
try owe the beauty of their com
plectlons and the luxuriance of
their hair' to Madame Yale's
preparations.
Free Beauty Consultation
llla -1rlk .9 ... f f . . . 1 i 1 . a . m
Ladies who are deslrlous of trying these preparations and who would
like to ask questions concerning them (the proper ones to select, etc.)
can obtain all the information they desire from the young ladies La
our Drug Department' . ,.
Special for This Week
With every purchase of Madame Yale'a preparations to the amount
of 89c of over we are authorized to give FREE OF CHARGE a Urgw
souvenir Jar .of Madame Yale's skin food.
MAIL ORDERS FILLED
. Ladles unable to call may order by mail. The skin food souvenirs
and beauty books will be included In your order. '
0
LYIffDFSOa,
COLOMBO GETS LIFE TERM
Fate of Man Who Killed His Friend,
Joseph Fiorenxa.
JURY DELIBERATES ALL NIGHT
Defeadant Make Hli Case Remark
able hr lle Ila that He
Killed te rat Friend Oat
of Misery.
bureau. rxprrlHlly In Pt. IxmiIs during the
Inst three wrrkn. It I rlnimed that every
scalper's shop there hss been permanently
closed. In rldKlnn the shops in St. taiils.
the bureau seined all the tickets and ticket
scalping paraphernalia Inoliiillns; a number
of ticket, passes and other forma of trans
portation, which are bclnar returned to the
laauinR roads. The proceeds of two ticket
orflce rnhlHrlea. the Martinvllle atation
n the "Bin Four and the Covington atation
on the Wabash, were also aecured. The
owners of the property opposite t'nion ata
tion In Bt. Ixiula are .refusing to rent their
premises, directly or Indirectly, to unau
thorised dealers in railway tickets.
BRIEF CITY, NEWS
are Xoot Print It.
Acooumt-Aadltor R. f. Swoboda.
Toloe Culture, Delmore Cheney, Boyd Thf
Bowman, in N. 16. fcoujlaa shoes U SD.
Bonrki for Quality cigars, 116 S. 15th
Bine-art,' photographer. 18th A Farnam.
Myers-Dillon rountain opening Saturday.
Turkish baths, new first-class, at Pa
ton hotel. r
rants to Order, 5 up; coats and pants,
iiO up. MaeCarti.y-Wllson, 104 S. 16th.
ropolar Prices at tae Xler Grand Cafe
white waiters. Open 6 a. m. to 12 p. m.
Owners ' of Deomed , Sulldlnrs Com
plaints from the, owners of sixteen bulld-
ings scheduled for condemnation proceed
1 lngs will be heard by the city council In
special acsaldrt Friday morning.
ignal Ber-lce Men for Philippines A
detachment of twelve enlisted men of the
I'nlted States . signal corps from Fort
Omaha have been ordered to proceed at
once to Fort McDowell, Cal.. to sail from
there on Way 6 for duly In the Philippines.
f Gumsnoa Man Arrested John Roach
was arrested Thursday, charged with lar
ceny from the person of H. A. Peterson, a ,
telegraphic lineman' living-In Mtfuncl city;
Mont. 1I la charged with steering (he
strange? Into an alley while the stranger
was intoxicated and relieving him of money
tnnd valuables worth several dollars.
5 Business' Getting Company The Con
taumera' Cash Coupon company organized
, if ' ,rfor ",e purpose of securing customers for
I ' .business houses by the usa of a cash dls
x l iiount coupon has filed articles of mcor
i juration with t ho ounty clerk. The capital
Fl ) 1 stock la 110,000 and the Incorporators are
"Robert M. Gregg, Charles W. TennaM,
.Theodore Stivbcn. Robert Bhulman and
iliarry Wolf. ' ;
i Blfle Ball Bits By Edward Glover,
- '. .yon of II. H. U lover, a prominent merchant
i-f Grand ; Island, Is In Clarkson hospital
s the result bf a peculiar accident that
rnappenea to mm Sunday. While at target
i '.practice with a -calibre rifle the breech
:of tlie gun exploded, a piece strlklt. him
In the eye.. Dr. Olfford will Operate on the
ye bell, lie believes the sight tf the eve
111 be Impaired, but rot entirely destroyed.
y. Concrete for VubUo Schools "School
buildings cannot be made too safe," said
Albrt C. Aaron of Pittsburg, who appeared
Uiefore the, building committee of the Board
pt Uducaikm at the request of the tnem
Uiers to give some data on concrete con
struction. "There are now several' prac
tical arguments in favor of re-enforce
K ..concrete construction, the most Important
v '.riolng that. It Is absolutely fireproof, hence
i .the. only piiBttKa safeguard against serious
) Uflres and losa of life in schools. Fire es-
111
I
1
. .i . - -
THE IMMUTABLE REPUTATION
or
Umim
POR "SUPERIORITY IS
rOUNOtD CPON ITS
'ABSOLTJTB PtTKITT
BIATVBITT AND 1XAVOB
THIS 13
tN PUBLIC
f PROVtN
.. DERFUi
QUAXAKTf;
-IXSO FACT
''tFtRENCK,
ITS WON.
JLARIXY,
UWDIB TSB
'a io.w.
Li ,
a. LAMHik a bu.s, rtlMof. uL
capes, fire, drills and doors opening out
ward are all desirable features, but unfortu
nately one or all of them are apt to fail
In their functions at the critical moment.'
at-ijor Boxes en X.eave Major Charles
R. Noyes, Ninth t'nlted States infantry,
left Thursday morning for New York on
a two months' leave of absence, accom
panied by his family. Upon the expiration
of his two months' leave of absence Major
Noyes will rejoin lits old regiment at Fort
Sam Houston, near San Antonio, Tex.
Major Noyes was for four years adjutant
general of the Department of the Missouri,
huvlng but recently been relieved from that
duty by Major Chase W. Kennedy.
Bill Board Torn Bown Under orders
from the commissioner of health a huge
bill board on South Sixteenth street, near
Center street, has been torn down on ac
count of being a public nuisance and form
ing a place of rendesvous for tramps. Dr.
Connell several days ago ordered the own
ers to move the bill board farther back on
the lots so that hoboes could not gather
behind it, but no attention being paid to
his order be caused it to be torn down
Thursday.
Water Case in Tederal Court The for
mal mandate from the United States cir
cuit court of appeals in the matter of the
Omaha Water i company 'against the city
of Omaha in which the decision of the
lower court Is reversed and the appraise
ment declared valid, has not yet been re
ceived by the federal courts In Omaha.
The mandates In such cases are not ordi
narily received until about sixty days after
the supreme court has passed upon them.
Hence nothing can be done in the premises
until the formal mandate is received here,
which may not be until early In June.
Bare rood Uw Violations More Omaha
and South Omaha butchers and about fifty
saloon keepers will be haled Into court for
violations of the pure food law under lj
atructlons received by County Attorney
Kngllsh from Food Commissioner Johnson.
The butchers are charged with selling Ham
burg steak with sulphites in it and the
saloon men with selling liquor In bottles
without a label giving the quantity in the
bottle. County Attorney English will file
complaints as soon as he can have them
drawn.
-Hoc" Pleraoa In Trouble ."Doc" Pier
son, charged with peeling $jB from H. H
Borers' roll of money in the saloon of
Frank .Dlnusso without the aid or consent
of the said Borers, was arraigned In police
cpurt Thursday and his preliminary hear
ing set for next Wednesday. Borers, who
lives In Illinois, was passing through
Omaha and stopped a few hours to see the
sights. He was Investigating the wonders
of Dlnuxso'a saloon when the alleged rob
bery took place. Plerson was released
under 600 bond. ,
Services for Good Brlday Special serv
ices will be held Good Friday at Kountze
Memorial Lutheran church from noon until
S o clock. Those who will take part in this
service will be Dr. John Brandt, evangelist;
Rov. Ralph Livers of South Omaha, Rev.
L. Groh of Bt Mark's church, Rev. Adolf
Hull of the Swedish Lutheran church. Rev.
John Carlson of Zlon Swedish church. Rev.
H. W. Kiatler of Benson and Rev. M. L.
Mellck of Orace Lutheran church. An
evening service also will be held at 8
o'clock, at which the choir will lead in
special music.
BotsI Way to Collect Debts Ben Cohen,
tailor, 4 North Sixteenth street, adopted
a novel method of dealing with a delin
quent patron, according to the story told by
Charles Wulf to City Prosecutor Daniel
Thursday. Wulf has owed the tailor $2 for
some time.' Thursday morning he was
passing the tailoring eatabliahment when,
he alleges. Cohen ran out, grabbed his hat
from his head and .immediately retreated
with the tile Into hi shop. Wulf says he
followed and tried to regain possession of
the headgear, but falling he borrowed a hat
Besr by and sought the city prosecutor. A
complaint was Issued for the tailor.
Judge Exeorlatea Wife Beater "A man
who strikes his wife ought to be taken out
an chloroformed." declared Judge Sears
of the district court Thursday to SJO-pound
Herman Tangeman of South Omaha, who
was before him for beating his eighty
pound wife. Tangeman was formerly a
member of the South Omaha police force.
He was sentenced to ninety days in Jill
by Police Judge Ce lahan and appealed to
the district court. He ascribed his act tb
drink and he made a solemn promise never
to touch another drop of liquor and to
Si real his family right in the future. His
case was allowed to go over to the May
term and if he Weeps his promise It may
be dismissed without further prosecution.
Hew te Avld AaalcltU.
Moat vlctlma of aapendloltia are those
who are habitually constipated. Orino
Laxative Fruit Syrup eurea chronle con
stipation by stimulating the liver and bow
els and restores the natural action of the
bowels. Orino Laxative Fruit Syrup does
not nauseate or gripe and is mild and
alvasant to take. Refuse substitutes. For
sale by all druggists.
Imprisonment for life was the punish
ment decreed by the Jury In Judge Sears'
court to Severla Colombo for shooting to
death his friend and roommate, Joseph
Florenia, while the two were hunting near
East Omaha last January.
The verdict was returned at 10 o'clock
Thursday morning after the Jury had been
out all night. The work of the Jury, how
ever, was disturbed by the serious Illness
of Juror C. 8. McMonles, 9"9 South Twen
tieth street. He was taKCn 111 about 10:31
Wednesday night and a physician was
called, upon whose advice the Jury was
removed to sleeping quarters until morn
ing. McMonles was much better Thursday
morning and was able to take part In the
deliberations of the Jury.
The verdict was entirely satisfactory to
dolombo's friends and after it was re
turned his mother and sister asked Samuel
Mancuso, the Interpreter, to thank the
court and Jury for them. When Mr. Man
cuso Interpreted the verdict to Colombo
he sat muU". as If he did not grasp the
meaning of it all. When he was asked If
he-was satisfied he replied, with a shrug
of the shoulders-; "I don't know." His at
torney, John E. Reagan, said he would not
ask for a new trial, as he believed Justice
had been done.
Defense Is 'oTel One.
The case has attracted more than the
usual amount of attention because of the
peculiar defense put up by Colombo. He
said in Ms story of the killing that the
shotgun In his hands exploded accidentally,
the charge striking Florenza In the face.
He said Florensa, writhing with pain, had
begged him to end his pain with another
shot nnd he had compiled, sending the
charge Into the injured man's head and
severing the Jugular vein. Then he said he
ran to Cut-Off lake, threw the rest of his
cartridges Into the water and went home
as fast as he could. His lawyers contended
he was Insane when be fired the second
shot
The case came to an abrupt close Wednes
day afternoon after Deputy County At'
torney Coad had addressed the Jury. The
attorneys for the defense araiouncjd they
woVld waive argument. After Judge Sears
had read his instructions the Jury retired.
About half of the Jurors at first favored
the death penalty and one or two favored
acquittal on the ground Colombo was Insane
when he fired the shot. Finally all of them
came around to the life imprisonment ver
diet except two, who stood out for the
death penalty. Several ballots were taken
before the agreement was reached. The
verdict was returned under the flrsc count
of the information, charging premeditated
murdor.
The county attorney's theory was that
Colombo had killed his friend for the
money he was supposed to have. Florenza
was getting ready to go back to Italy and
It was supposed he had considerable money
saved up.
'FRISCO OUTGROWS DISASTER
In Five Tears, Says Colonel Strobe,
No Slara of Fire Will Be
Apparent.
Lieutenant Colonel Thomas SwoJue, , U.
S. A., retired, has recently returned from
a visit In California. He spent considerable
time in San Francisco.
' "Ban Francisco Is booming and has prac
tlcally arisen from its ashes and will be
greater and more beautiful than ever,"
says he. "The building construction al
ready done there Is marvelous. Many
splendid buildings have already been com
pleted, most of them built up direct from
the foundations. Notable among these are
the Flood building of twelve stories, the
Crocker building of ten stories, the Shreve
building of fourteen stories and the Call
and Examiner buildings. These structures
are all of steel and reinforced concrete
Another of the great new buildings is the
Woods building on Market street, which
occupies half a block and reminds me
somewhat of the Brandela building In
Omaha. The Russ building of twelve
stories la also about completed. The Palace
hotel Is In course of construction, as is
the Phelan building, and both are nearly
finished.
"The Fair and 8haron estates are putting
up several great buildings, all of steel and
concrete. Fifty or more business blocks
are now .under construction In addition .to
those afready completed and otherwise
mentioned. Practically all tlV) debris of
the fire has been removed. A person can
hardly reailze that the four miles square
in the business heart of the city was a
wreck only two years ago.
"The Fairmont hotel, which was started
before the fire, has now been completed
and Is In operation. It Is one of the largest
and finest hotels in the world and la leased
by the Sharon estate for an annual rental
of 11.000,000. The Bt. Francis hotel Is en
tlrely completed and Is In operation-and
doing . a fine business. Five years from
now there will be no vestige left of the
wrecked city of two years go. but it
will be bigger, better and more beautiful
than ever."
MAYOR PROCLAIMS THE DAY
issaea Proclamation getting; Aside
Two Saturdays for Clennlsg
Ip the Lots.
To the people of Omaha: As mavor of
the city of Omaha I request that on Satur
day. April II, and on Saturday, April 25,
of this year each and everyone of you lay
aside your ordinary cares and labors and
direct your attention Jo the cleaning up of
your yards, alleys aftd vacant lots. v
Much Is already being done along these
lines, but there is much left to be done.
Let us all make a united effort on these
two days and see how clean we ran make
this city. I know you are all ready and
willing to Join the crusade. All that is
necessary is to give up Just a little of your
time. Let us all get busy.
JAMhlS C. DAHLMAN. Mayor.
April It. lug.
Mayor Dahlman Issued this proclamation
the first thing Thursday, in line with his
previous Informal announcement that he
would ask the people of the city to co
operate toward cleaning up for the sum'
mer season.
W. C. STITH GETS NEW PLACE
Former Mia
with
oarl Paeiae Man Goes
Waters-Pierce oil
Company.
""""""
W. C. Btlth, formerly freight traffic man
ager of the Missouri Pacific, haa been ap
pointed freight trafflo manager for the
Waters-Pierce Oil company, with head
quarters at St Louis. Mr. Btlth resigned
his position with the Missouri Pacific last
November, because of 'disagreement with
the policies of the present management.
Railroads report that ticket scalping has
been entirely eliminated at Bt. Louis as
well as in many other cities, duo to the
vigorous prosecution which has been con
ducted by the Railway Ticket Protective
WORK PREPARING FOR PLAY
Paradoxical "Itnatlon at Utah School
Keeps "tartrate Baay These
Days.
Work is certainly the watchword at the
High school this week, for aside from their
regular studies the seniors and a few of
the lower classmen are busily engaged In
preparing the annual senior fair, by which
money la to be raised to buy a gift for the
school. The principal rntertalnment planned
is a two-act Japanese play whic'i Is being
directed by Miss Florence McHugh of the
faculty. The boys are getting up a minstrel
show that threatens to Surpass the very
successful one given two years ago. and an
operetta and aesthetic dances with elec
trical effects are also to be given. Beautiful
paper flower decorations afei being made,
the decorations being In charge of Mrs.
Fleming of the English department. Art,
candy and refreshment booths will also
contribute to the success of the fair, which
is to be given in the afternoon and evening
of Friday, April 24.
The High School Latin society held a
regular meeting Wednesday afternoon and
gave a program mainly about Cicero. Ora
tions concerning the great Roman as a man
and as an orator were delivered by Gilbert
Barnes and Marie Hodge, and his states
manship and writings were discussed In
papers by Lyle noberts and Helen Hansen.
Johanna Wapman gave a recitation apd the,
society paper was edited and read by Joel
McLafferty. A heated debate took place
as to whether or not Cicero was Justified
In putting the Catalinlan conspirators to
death without trial. Those who took part
In this were Gilbert Barnes, Edwin Rosen
berg, Fred Carlson and Harry Drucker.
NOTES ON OMAHA SOCIETY
Mrs. J. J. McMullen Entertains at
Luncheon.
'-Li V
POST-LENTEN CALENDAR FILLS
BOARD SAYS BUY GREEN HOME
Commission Aathorlsea the Purchase
of Place for the Deten
tion Farm.
Tho county board Thursday authorized
the purchase of the old Green homestead
at Fourth and Bancroft streets for a De
tention school The action Was taken under
authority given by the voters at the No
vember election empowering them to ex
pend not more than $25,000 to provide the
home. Tho price the county will pay Is
$16,35i but more money will have to be
expended to put the place In condition. A
cottage probably will be erected with a
part of the balance.
The property, according to the commis
sioners, is almost Ideal for Detention school
purposes. It comprises twenty-four acres
and contains a twelve-room brick house, a
large number of shade and fruit trees and
a generous vineyard. The county will take
possession as soon as the title passes and
tho building can be overhauled,
The board let-the contract for the plumb
ing in the tuberculosis ward to the John-son-Rowe-Daly
Plumbing company for $512
nnd also employed Robert Houghton at $6
a day to point up the brick work on the
county hospital. The county will furnish
the laborers at the uriion scale and the
material. v .. 1
The board appointed Otto' Mathes road
supervisor in road district No. 80.
STOCK rCCDHAS NEW PLACE
Standard Company Leases Csdy Halld
Inat on Harney Street for
Six Years.
The Standard Stock Food company has
leased for a term of six years the H. F.
Cady building east of the Krug theater ton
Harney street and will occupy the building
at once as offices, salesrooms and ware
house. The company secures four floors,
33-132 feet, and President F. E. Sanborn
has made arrangements to secure extra
warehouse capacity In other buildings, the
Cady building being smaller than, the pres
ent home of the company on Howard
street, which has been sold to Rome Miller.
A Serious Breakdown
results from chronic constipation. . Dr.
King's New Life Pills cure headache,
stomach, liver and bowel trouble. 2Sc. For
sale by Beaton Drug Co.
SALE OF HOSE BUSHES.
Brandela W 111 Sell Two and Three-Year-Old
Roses Saturday at
Tea Ceats.
Saturday morning we place those field
grown rose bushes on sale, the same kind
we sold last Saturday. The demand will be
so large that the bushes will probably be
all gone by noon, so we hope you will
attend the sale Saturday forenoon, while
there la a good selection.
J. L. BRANDE1S & SONS.
Fashionables Realn Issalng Invita
tion Again After Wrrka of en
forced qnlet F.arllcr Af
fairs Will Re Small.
Mrs. J. J. McMullen entertained Inform
ally at luncheon Thursdny In honor of
Miss Florence Lewis, whose marriage to
Mr. Sherman Csnfleld takes place Monday,
April 10. A pretty ileooratlon of yellow was
used, the center piece being a large bunch
of Jonquils. The guests included Miss
Lewis, Miss Jeanne Wakefield, Mrs. liar
ley Moorhead. Mrs. Harry Plerpont, Mrs.
lxiulso Clarke. Mrs. Thomas L. Davis and
Mrs. Arthur Keeline.
For the Visiting Women.
Miss leora Moore and her sister. Mrs.
I.oiils Ward of Lincoln, who have been
guests of Mrs. Eva Wallace for a few days
lert Thursday morning for Lincoln, where
Miss Moore will spend a day with her sis
ter. While in Omaha they were honor
guests at several Informal arfalrs each
day. Wednesday, Mr. Ross Towle enter
tained Informally at luncheon at the Com
mercial club, his gueBts being Miss, Moore,
Mrs. Ward, Mrs. Wallace. Mr. Harry
Tukey, Mr. Elmer Cope and Mr. Edward
George. Miss Moore Will take a short va
cation before taking' up her work for the
summer with the stock company in Wash
ington, D. C, and will be the guest of
Mrs. Wing Allen, also formerly of Omaha,
who now lives in New York City.
orth Side Matinee Club.
Mrs. Dan Davis was the hostess Wednes
day afternoon at the meeting of the North
Side Matinee club. At the game of high
five the prizes were won by Mrs. J. J.
Mullen. Mrs. J. B. Wilson and Mrs. W. D.
Clarke. Mrs. S. A. Pclronnet was the guest
of the club. The members present were:
Mrs, W. W. Watt, Mrs. C. A. Gsantner,
Mrs. J. C. V lizard, Mrs. S. Relsman, Mrs.
D. J. Kuhn, Mrs. J. B. Wilson, Mrs. H. W.
Sawyer, Mrs. W. D. Clarke, Mrs. J. J. Mul
len and Mrs. Dan Davis. The next meeting
wll' be In two weeks with Mrs. Daniel
Callahan. t
Miss Florence Cook entertained the Elan
ess club Wednesday evening. The guests
Included, Miss Nell Fay, Miss May Hant
Ing, Miss Helen Brandels, Miss Kathryn
Hantlng and Mies Edith Cook.
Kesslsgtea Afternoon.
Mrs. Harry McVea entertained the Plate
club Wednesday afternoon at a kensington
at her home, Mrs. Herbert Zust being the
guest of the club. The members present
were Mrs. James Wilson, Mrs. Walter
Cattln, Mrs. F. A. Kennedy, Mrs. James
Pcimody, Mrs: George Snncha, Mrs. John
Welch, Mrs. Harry Ingalls, Mrs. Bert Cox,
Mrs. George Elrod and Mrs. McVea. The
hostess was presented with a hand-painted
plate. The next meeting of the club will
be held In two weeks, at the home of Mrs.
F. A. Kennedy, 2210 Dodge street.
Prospective Pleasures.
The Benton club will give a large dancing
party Friday evening, April 17, at Cham
bers' academy. The hall will be elab
orately decorated for the occasion. The
committee In charge Includes Mr. Hardin
Bean, Mr. Oison Caldwell and Mr. Ricll
ard Kitchen.
Mrs. Robert B. II. Bell will entertain the
Amateurs at luncheon Wednesday, April 22,
at her home in Kountze Place. The pro
gram will be given In the morning and
luncheon will follow. The meeting for this
week was postponed because of holy week.
The Friday club will be entertained this
week by Mrs. John Guild. Five hundred
is the game played by the club.
Miss Luclle Synnon Hayden and Miss
Claire Helene Woodard have Issued invl
i tatlons for an afternoon bridge Thursday,
April 23, In honor of Mis- Alice McShane,
who will be one of the spring brides. They
will entertain at the home of Miss Hayden
Thirty-second and Farnam streets.
There will be a High school matinee hop
given at Chambers Saturday, April 25.
Come and Go Gossip.
Miss Edith Boss of Kansas City Is tho
guest of Dr. and Mrs. W. J. Bradbury. A
number of Informal entertainments have
been planned for Miss Boss, who formerly
lived In Omaha. After Monday Miss Boss
will be the guest of Miss Galloway at her
home in Kountze place.
cards have been received from Mr. and
Mr. O. W. Wattles from Japan. They re
port a pleasant trip and many interesting
passengers on board the Siberia.
Mrs. Phillip Hosmer of Chicago, who Is
to be matron of honor at the Canfleld
Lcwls wedding and who was expected
Thursday, will not arrive until Saturday
morning.
Miss Eugenie Whltmore, who has been
Xhe guest of Mrs. Shirk of Tipton, I lid
the mother of her fiance. Is expected home
soon. Miss Whitmore haa been much feted
during her visit and has played In a num
ber of mualcales. t
Miss Adelaide Spratlen Ie(t Thursday
evening for Chicago, where she will spend
the week.
A Red-Hot Match.
The Beell-Carkeek wrestling match at
the Auditorium on Saturday" night has re
newed the Intense Interest In wrestling
wtfilch haa taken hold of Omaha people this
season and a large crowd is assured.
Although Carkeek Is considerably heavier
than Beell, and Is a powerful man, Beell Is
willing to tackle him, depending on his
quickness and skill to pull him through.
Arrangements have been made to sell a
limited number of reserved seats around
the ringside and these will doubtless be
very popular, as they afford an excellent
view of the mat at close range. The seat
sale began Thursday morning, with a lively
demand for choice locations.
PERSONAL PARAGRAPHS
F. E. Sanborn and George II. Lee left
Thuraday for Chicago, where they will at
tend the annual meeting of the National
Live Stock Remedy association. Mr. Ban
born is president and Mr. Lee secretary
and treasurer of the organization, which
is composed of the manufacturers of stock
foods from all parts of the United States.
The meetings will be held at the Stratford
hotel.
- I
BISHOP LAYS CORNERSTONE
Rt. Rev. A. I.. W litems Will Condact
Service at Clarkaoa Me
morial Hospital.
The cornerstone of the new building for
the Bishop Clarkson Memorial hospital at
Howard street and South Twenty-first ave
nue will be laid with appropriate exercises
on St. Mark's day, Saturday, April 26.
Bishop Willlamsvwill have charge of the
services and will lay the cornerstone. The
regular services for occasions of the kind
as laid out In the prayer book of the Epis
copal church will be used.
The people will gather at the home of
John C. French, 2241 Howard street, at 1
p. m. and form In procession and march to
the site of the lew hospital, all members
of the Episcopal clergy and the vested
choirs of the various churches forming i
portion of the procession, the bishop lead
Ing. At the site the choirs of all the Epis
copal churches will furnish music under
the direction of Ben Stanley, organist of
Trinity cathedral. Prayer will ba nrfrt
a ahort address delivered and then the
cornerstone will be laid. The laying of
the cornerstone will be at 2 o'clock.
Spring Innouncernsn!
1908
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TAILORQ
317 Couth 15th St.
STA9USMIO Ht7.
Eastei
mi
Qove Specials
FOR WOMEN
Extraordinary Bargains in
Standard Makes
FRIDAY AND SATURDAY ONLY
Centemeri Kid Gloves for
Easter 1 16 nnd 'JO button
lengths, in Mark sui'de, 112 nnd
IG-lmtton lengths in white
and operu bhades jjlace kid.
Beautiful new spring goods,
regular $; nnd $.'.50 vn-175
lues extrn special, at. . .
Kayser's Celebrated Silk Gloves, 12 nnd 1 (Unit ton
lengths heavy double finger tips black, white, tan
and new Spring shades Hegular $1.30 and 1 19 139
$1.75 qualities, Friday and Saturday, nt. . . . "1
Fawne's Imported Lisle Gloves, 12 nnd IG-button
lengths fine French Milanese lisle, white, black and
colors regular $1.00 and $1.75 qualities,
Friday and Saturday only, at : .
L7
( wf
t Asm
69(
milk comes from healthy
; "ivii ttuuiu you I
COWS.
ether pay, few cents for Arwood milk than
W. HICI1TKH WOOD. Prop. TeL Harney lit
To ' Chicago
THE CHICAGO SPECIAL Is available for all
classes of travel, and is made up of fine equip
ment for general travel as can bo assembled in
one train.
The brilliant electric lighting of the entire
train is generated from, the dynamo, which is
in charge of a special eloctrical engineer from
Omaha to Chicago. The chair cars are as hand
some and as comfortable as modern car building
can make them. They are in charge of disci-'
plined porters. The standard sleepers, the li
brary observation cars are of the latest pat
terns. There are no handsomer dining cars than
those on trains Twelve and' Five, nor is there
anywhere better dining car service.
The departure is 6:30 P. M.
Sleepers and dining car service available at
6:00 P.M. ....
Number Five is the opposite train, Chicago
to Omaha; leaves Chicago at 6:00 P. M.
TICKET OFFICE,
15th and Farnam,
. Telephone Douglas 3580.
ABOUT ADVERTISING NO. 11.
CatO: s Follow-Up
System
0
By HERBERT KAUFMAN.
If a man lambasted you upon the eye and walked away and
waited Ifcweek before he repeated tho performance, ho wouldn't
hurt you very badly. Between attacks you would have an oppor
tunity to recover from the effect of the first blow.
But if he smashed you and kept mauling, each impact of his
fist would find you less able to stand the hammering, and a half
dozen jabs would probably knock you down.
Now advertising is, after all, a Ynatter of hitting the eye of
the public. If you allow too great an interval to elapse between
insertions of copy the effect of the first advertisment will have
worn away by the time you hit again. You may continue your
scattered talks over a stretch of years but you will not derive the
same benefit that would result from L greater concentration. In
other words, by appearing in print every day you are able to get
the beriefit of the impression created the day before, and as each
piece of copy makes its appearance the result of your publicity
on the reader's mind is more pronounced you musn't stop short
of a knock-down impression.
Persistency is the foundation of advertising success. Regu
larity of insertion is just as important as clever phrasing. The
man who hangs on is the man who wins- out. Cato the Elder is
an example to every merchant who uses the newspapers and
should be an inspiration to every storekeeper who does not. For
twenty years he arose daily in the Roman senate and cried out for
the destruction of Carthage. In the beginning he found his con
ferees very unresponsive. But he kept on everv day, month after
month and year after year, sinking into the minds of all the neces
sity of destroying Carthage, until he set all the senate thinking
upon the Bubject and in the end Rome sent an army across the
Mediterranian and ended the reign of the Ilannibals and Ham
ilcars over northern Africa. The persistent utterances of a sinlA
man did it.
The history of every mercantile success is parallel. The ad
vertiser who dqes not let a day slip by without having his say is
bound to be heard and have his influence felt. Every insertion of
copy brings stronger returns, because it has the benefit of what
has been said before, until the public's attention is like an eve
that has been so rejeatedly struck that the least touch of sug
gestion will feel like a blow.
(Copyright, 1108, ly Tribune Company (ajjftu.
