THE OMAHA DAILY BEE: FIJI DAY, APRIL 17. 1008. EBSBBBBSB Madame Yale's SKIN FOOD FREE! The Special Spring Souv enir Yale Sale will continue all this week. It la unnecessary to atate that Madame Yale'a toilet requlaitea are the atandard, having stood the tf st of time and experiment. They are now in universal use by all lovers of high-grade toilet specialties throughout the world. It Is safe to say that millions of pretty girls and beautiful women In this coun try owe the beauty of their com plectlons and the luxuriance of their hair' to Madame Yale's preparations. Free Beauty Consultation llla -1rlk .9 ... f f . . . 1 i 1 . a . m Ladies who are deslrlous of trying these preparations and who would like to ask questions concerning them (the proper ones to select, etc.) can obtain all the information they desire from the young ladies La our Drug Department' . ,. Special for This Week With every purchase of Madame Yale'a preparations to the amount of 89c of over we are authorized to give FREE OF CHARGE a Urgw souvenir Jar .of Madame Yale's skin food. MAIL ORDERS FILLED . Ladles unable to call may order by mail. The skin food souvenirs and beauty books will be included In your order. ' 0 LYIffDFSOa, COLOMBO GETS LIFE TERM Fate of Man Who Killed His Friend, Joseph Fiorenxa. JURY DELIBERATES ALL NIGHT Defeadant Make Hli Case Remark able hr lle Ila that He Killed te rat Friend Oat of Misery. bureau. rxprrlHlly In Pt. IxmiIs during the Inst three wrrkn. It I rlnimed that every scalper's shop there hss been permanently closed. In rldKlnn the shops in St. taiils. the bureau seined all the tickets and ticket scalping paraphernalia Inoliiillns; a number of ticket, passes and other forma of trans portation, which are bclnar returned to the laauinR roads. The proceeds of two ticket orflce rnhlHrlea. the Martinvllle atation n the "Bin Four and the Covington atation on the Wabash, were also aecured. The owners of the property opposite t'nion ata tion In Bt. Ixiula are .refusing to rent their premises, directly or Indirectly, to unau thorised dealers in railway tickets. BRIEF CITY, NEWS are Xoot Print It. Acooumt-Aadltor R. f. Swoboda. Toloe Culture, Delmore Cheney, Boyd Thf Bowman, in N. 16. fcoujlaa shoes U SD. Bonrki for Quality cigars, 116 S. 15th Bine-art,' photographer. 18th A Farnam. Myers-Dillon rountain opening Saturday. Turkish baths, new first-class, at Pa ton hotel. r rants to Order, 5 up; coats and pants, iiO up. MaeCarti.y-Wllson, 104 S. 16th. ropolar Prices at tae Xler Grand Cafe white waiters. Open 6 a. m. to 12 p. m. Owners ' of Deomed , Sulldlnrs Com plaints from the, owners of sixteen bulld- ings scheduled for condemnation proceed 1 lngs will be heard by the city council In special acsaldrt Friday morning. ignal Ber-lce Men for Philippines A detachment of twelve enlisted men of the I'nlted States . signal corps from Fort Omaha have been ordered to proceed at once to Fort McDowell, Cal.. to sail from there on Way 6 for duly In the Philippines. f Gumsnoa Man Arrested John Roach was arrested Thursday, charged with lar ceny from the person of H. A. Peterson, a , telegraphic lineman' living-In Mtfuncl city; Mont. 1I la charged with steering (he strange? Into an alley while the stranger was intoxicated and relieving him of money tnnd valuables worth several dollars. 5 Business' Getting Company The Con taumera' Cash Coupon company organized , if ' ,rfor ",e purpose of securing customers for I ' .business houses by the usa of a cash dls x l iiount coupon has filed articles of mcor i juration with t ho ounty clerk. The capital Fl ) 1 stock la 110,000 and the Incorporators are "Robert M. Gregg, Charles W. TennaM, .Theodore Stivbcn. Robert Bhulman and iliarry Wolf. ' ; i Blfle Ball Bits By Edward Glover, - '. .yon of II. H. U lover, a prominent merchant i-f Grand ; Island, Is In Clarkson hospital s the result bf a peculiar accident that rnappenea to mm Sunday. While at target i '.practice with a -calibre rifle the breech :of tlie gun exploded, a piece strlklt. him In the eye.. Dr. Olfford will Operate on the ye bell, lie believes the sight tf the eve 111 be Impaired, but rot entirely destroyed. y. Concrete for VubUo Schools "School buildings cannot be made too safe," said Albrt C. Aaron of Pittsburg, who appeared Uiefore the, building committee of the Board pt Uducaikm at the request of the tnem Uiers to give some data on concrete con struction. "There are now several' prac tical arguments in favor of re-enforce K ..concrete construction, the most Important v '.riolng that. It Is absolutely fireproof, hence i .the. only piiBttKa safeguard against serious ) Uflres and losa of life in schools. Fire es- 111 I 1 . .i . - - THE IMMUTABLE REPUTATION or Umim POR "SUPERIORITY IS rOUNOtD CPON ITS 'ABSOLTJTB PtTKITT BIATVBITT AND 1XAVOB THIS 13 tN PUBLIC f PROVtN .. DERFUi QUAXAKTf; -IXSO FACT ''tFtRENCK, ITS WON. JLARIXY, UWDIB TSB 'a io.w. Li , a. LAMHik a bu.s, rtlMof. uL capes, fire, drills and doors opening out ward are all desirable features, but unfortu nately one or all of them are apt to fail In their functions at the critical moment.' at-ijor Boxes en X.eave Major Charles R. Noyes, Ninth t'nlted States infantry, left Thursday morning for New York on a two months' leave of absence, accom panied by his family. Upon the expiration of his two months' leave of absence Major Noyes will rejoin lits old regiment at Fort Sam Houston, near San Antonio, Tex. Major Noyes was for four years adjutant general of the Department of the Missouri, huvlng but recently been relieved from that duty by Major Chase W. Kennedy. Bill Board Torn Bown Under orders from the commissioner of health a huge bill board on South Sixteenth street, near Center street, has been torn down on ac count of being a public nuisance and form ing a place of rendesvous for tramps. Dr. Connell several days ago ordered the own ers to move the bill board farther back on the lots so that hoboes could not gather behind it, but no attention being paid to his order be caused it to be torn down Thursday. Water Case in Tederal Court The for mal mandate from the United States cir cuit court of appeals in the matter of the Omaha Water i company 'against the city of Omaha in which the decision of the lower court Is reversed and the appraise ment declared valid, has not yet been re ceived by the federal courts In Omaha. The mandates In such cases are not ordi narily received until about sixty days after the supreme court has passed upon them. Hence nothing can be done in the premises until the formal mandate is received here, which may not be until early In June. Bare rood Uw Violations More Omaha and South Omaha butchers and about fifty saloon keepers will be haled Into court for violations of the pure food law under lj atructlons received by County Attorney Kngllsh from Food Commissioner Johnson. The butchers are charged with selling Ham burg steak with sulphites in it and the saloon men with selling liquor In bottles without a label giving the quantity in the bottle. County Attorney English will file complaints as soon as he can have them drawn. -Hoc" Pleraoa In Trouble ."Doc" Pier son, charged with peeling $jB from H. H Borers' roll of money in the saloon of Frank .Dlnusso without the aid or consent of the said Borers, was arraigned In police cpurt Thursday and his preliminary hear ing set for next Wednesday. Borers, who lives In Illinois, was passing through Omaha and stopped a few hours to see the sights. He was Investigating the wonders of Dlnuxso'a saloon when the alleged rob bery took place. Plerson was released under 600 bond. , Services for Good Brlday Special serv ices will be held Good Friday at Kountze Memorial Lutheran church from noon until S o clock. Those who will take part in this service will be Dr. John Brandt, evangelist; Rov. Ralph Livers of South Omaha, Rev. L. Groh of Bt Mark's church, Rev. Adolf Hull of the Swedish Lutheran church. Rev. John Carlson of Zlon Swedish church. Rev. H. W. Kiatler of Benson and Rev. M. L. Mellck of Orace Lutheran church. An evening service also will be held at 8 o'clock, at which the choir will lead in special music. BotsI Way to Collect Debts Ben Cohen, tailor, 4 North Sixteenth street, adopted a novel method of dealing with a delin quent patron, according to the story told by Charles Wulf to City Prosecutor Daniel Thursday. Wulf has owed the tailor $2 for some time.' Thursday morning he was passing the tailoring eatabliahment when, he alleges. Cohen ran out, grabbed his hat from his head and .immediately retreated with the tile Into hi shop. Wulf says he followed and tried to regain possession of the headgear, but falling he borrowed a hat Besr by and sought the city prosecutor. A complaint was Issued for the tailor. Judge Exeorlatea Wife Beater "A man who strikes his wife ought to be taken out an chloroformed." declared Judge Sears of the district court Thursday to SJO-pound Herman Tangeman of South Omaha, who was before him for beating his eighty pound wife. Tangeman was formerly a member of the South Omaha police force. He was sentenced to ninety days in Jill by Police Judge Ce lahan and appealed to the district court. He ascribed his act tb drink and he made a solemn promise never to touch another drop of liquor and to Si real his family right in the future. His case was allowed to go over to the May term and if he Weeps his promise It may be dismissed without further prosecution. Hew te Avld AaalcltU. Moat vlctlma of aapendloltia are those who are habitually constipated. Orino Laxative Fruit Syrup eurea chronle con stipation by stimulating the liver and bow els and restores the natural action of the bowels. Orino Laxative Fruit Syrup does not nauseate or gripe and is mild and alvasant to take. Refuse substitutes. For sale by all druggists. Imprisonment for life was the punish ment decreed by the Jury In Judge Sears' court to Severla Colombo for shooting to death his friend and roommate, Joseph Florenia, while the two were hunting near East Omaha last January. The verdict was returned at 10 o'clock Thursday morning after the Jury had been out all night. The work of the Jury, how ever, was disturbed by the serious Illness of Juror C. 8. McMonles, 9"9 South Twen tieth street. He was taKCn 111 about 10:31 Wednesday night and a physician was called, upon whose advice the Jury was removed to sleeping quarters until morn ing. McMonles was much better Thursday morning and was able to take part In the deliberations of the Jury. The verdict was entirely satisfactory to dolombo's friends and after it was re turned his mother and sister asked Samuel Mancuso, the Interpreter, to thank the court and Jury for them. When Mr. Man cuso Interpreted the verdict to Colombo he sat muU". as If he did not grasp the meaning of it all. When he was asked If he-was satisfied he replied, with a shrug of the shoulders-; "I don't know." His at torney, John E. Reagan, said he would not ask for a new trial, as he believed Justice had been done. Defense Is 'oTel One. The case has attracted more than the usual amount of attention because of the peculiar defense put up by Colombo. He said in Ms story of the killing that the shotgun In his hands exploded accidentally, the charge striking Florenza In the face. He said Florensa, writhing with pain, had begged him to end his pain with another shot nnd he had compiled, sending the charge Into the injured man's head and severing the Jugular vein. Then he said he ran to Cut-Off lake, threw the rest of his cartridges Into the water and went home as fast as he could. His lawyers contended he was Insane when be fired the second shot The case came to an abrupt close Wednes day afternoon after Deputy County At' torney Coad had addressed the Jury. The attorneys for the defense araiouncjd they woVld waive argument. After Judge Sears had read his instructions the Jury retired. About half of the Jurors at first favored the death penalty and one or two favored acquittal on the ground Colombo was Insane when he fired the shot. Finally all of them came around to the life imprisonment ver diet except two, who stood out for the death penalty. Several ballots were taken before the agreement was reached. The verdict was returned under the flrsc count of the information, charging premeditated murdor. The county attorney's theory was that Colombo had killed his friend for the money he was supposed to have. Florenza was getting ready to go back to Italy and It was supposed he had considerable money saved up. 'FRISCO OUTGROWS DISASTER In Five Tears, Says Colonel Strobe, No Slara of Fire Will Be Apparent. Lieutenant Colonel Thomas SwoJue, , U. S. A., retired, has recently returned from a visit In California. He spent considerable time in San Francisco. ' "Ban Francisco Is booming and has prac tlcally arisen from its ashes and will be greater and more beautiful than ever," says he. "The building construction al ready done there Is marvelous. Many splendid buildings have already been com pleted, most of them built up direct from the foundations. Notable among these are the Flood building of twelve stories, the Crocker building of ten stories, the Shreve building of fourteen stories and the Call and Examiner buildings. These structures are all of steel and reinforced concrete Another of the great new buildings is the Woods building on Market street, which occupies half a block and reminds me somewhat of the Brandela building In Omaha. The Russ building of twelve stories la also about completed. The Palace hotel Is In course of construction, as is the Phelan building, and both are nearly finished. "The Fair and 8haron estates are putting up several great buildings, all of steel and concrete. Fifty or more business blocks are now .under construction In addition .to those afready completed and otherwise mentioned. Practically all tlV) debris of the fire has been removed. A person can hardly reailze that the four miles square in the business heart of the city was a wreck only two years ago. "The Fairmont hotel, which was started before the fire, has now been completed and Is In operation. It Is one of the largest and finest hotels in the world and la leased by the Sharon estate for an annual rental of 11.000,000. The Bt. Francis hotel Is en tlrely completed and Is In operation-and doing . a fine business. Five years from now there will be no vestige left of the wrecked city of two years go. but it will be bigger, better and more beautiful than ever." MAYOR PROCLAIMS THE DAY issaea Proclamation getting; Aside Two Saturdays for Clennlsg Ip the Lots. To the people of Omaha: As mavor of the city of Omaha I request that on Satur day. April II, and on Saturday, April 25, of this year each and everyone of you lay aside your ordinary cares and labors and direct your attention Jo the cleaning up of your yards, alleys aftd vacant lots. v Much Is already being done along these lines, but there is much left to be done. Let us all make a united effort on these two days and see how clean we ran make this city. I know you are all ready and willing to Join the crusade. All that is necessary is to give up Just a little of your time. Let us all get busy. JAMhlS C. DAHLMAN. Mayor. April It. lug. Mayor Dahlman Issued this proclamation the first thing Thursday, in line with his previous Informal announcement that he would ask the people of the city to co operate toward cleaning up for the sum' mer season. W. C. STITH GETS NEW PLACE Former Mia with oarl Paeiae Man Goes Waters-Pierce oil Company. """""" W. C. Btlth, formerly freight traffic man ager of the Missouri Pacific, haa been ap pointed freight trafflo manager for the Waters-Pierce Oil company, with head quarters at St Louis. Mr. Btlth resigned his position with the Missouri Pacific last November, because of 'disagreement with the policies of the present management. Railroads report that ticket scalping has been entirely eliminated at Bt. Louis as well as in many other cities, duo to the vigorous prosecution which has been con ducted by the Railway Ticket Protective WORK PREPARING FOR PLAY Paradoxical "Itnatlon at Utah School Keeps "tartrate Baay These Days. Work is certainly the watchword at the High school this week, for aside from their regular studies the seniors and a few of the lower classmen are busily engaged In preparing the annual senior fair, by which money la to be raised to buy a gift for the school. The principal rntertalnment planned is a two-act Japanese play whic'i Is being directed by Miss Florence McHugh of the faculty. The boys are getting up a minstrel show that threatens to Surpass the very successful one given two years ago. and an operetta and aesthetic dances with elec trical effects are also to be given. Beautiful paper flower decorations afei being made, the decorations being In charge of Mrs. Fleming of the English department. Art, candy and refreshment booths will also contribute to the success of the fair, which is to be given in the afternoon and evening of Friday, April 24. The High School Latin society held a regular meeting Wednesday afternoon and gave a program mainly about Cicero. Ora tions concerning the great Roman as a man and as an orator were delivered by Gilbert Barnes and Marie Hodge, and his states manship and writings were discussed In papers by Lyle noberts and Helen Hansen. Johanna Wapman gave a recitation apd the, society paper was edited and read by Joel McLafferty. A heated debate took place as to whether or not Cicero was Justified In putting the Catalinlan conspirators to death without trial. Those who took part In this were Gilbert Barnes, Edwin Rosen berg, Fred Carlson and Harry Drucker. NOTES ON OMAHA SOCIETY Mrs. J. J. McMullen Entertains at Luncheon. '-Li V POST-LENTEN CALENDAR FILLS BOARD SAYS BUY GREEN HOME Commission Aathorlsea the Purchase of Place for the Deten tion Farm. Tho county board Thursday authorized the purchase of the old Green homestead at Fourth and Bancroft streets for a De tention school The action Was taken under authority given by the voters at the No vember election empowering them to ex pend not more than $25,000 to provide the home. Tho price the county will pay Is $16,35i but more money will have to be expended to put the place In condition. A cottage probably will be erected with a part of the balance. The property, according to the commis sioners, is almost Ideal for Detention school purposes. It comprises twenty-four acres and contains a twelve-room brick house, a large number of shade and fruit trees and a generous vineyard. The county will take possession as soon as the title passes and tho building can be overhauled, The board let-the contract for the plumb ing in the tuberculosis ward to the John-son-Rowe-Daly Plumbing company for $512 nnd also employed Robert Houghton at $6 a day to point up the brick work on the county hospital. The county will furnish the laborers at the uriion scale and the material. v .. 1 The board appointed Otto' Mathes road supervisor in road district No. 80. STOCK rCCDHAS NEW PLACE Standard Company Leases Csdy Halld Inat on Harney Street for Six Years. The Standard Stock Food company has leased for a term of six years the H. F. Cady building east of the Krug theater ton Harney street and will occupy the building at once as offices, salesrooms and ware house. The company secures four floors, 33-132 feet, and President F. E. Sanborn has made arrangements to secure extra warehouse capacity In other buildings, the Cady building being smaller than, the pres ent home of the company on Howard street, which has been sold to Rome Miller. A Serious Breakdown results from chronic constipation. . Dr. King's New Life Pills cure headache, stomach, liver and bowel trouble. 2Sc. For sale by Beaton Drug Co. SALE OF HOSE BUSHES. Brandela W 111 Sell Two and Three-Year-Old Roses Saturday at Tea Ceats. Saturday morning we place those field grown rose bushes on sale, the same kind we sold last Saturday. The demand will be so large that the bushes will probably be all gone by noon, so we hope you will attend the sale Saturday forenoon, while there la a good selection. J. L. BRANDE1S & SONS. Fashionables Realn Issalng Invita tion Again After Wrrka of en forced qnlet F.arllcr Af fairs Will Re Small. Mrs. J. J. McMullen entertained Inform ally at luncheon Thursdny In honor of Miss Florence Lewis, whose marriage to Mr. Sherman Csnfleld takes place Monday, April 10. A pretty ileooratlon of yellow was used, the center piece being a large bunch of Jonquils. The guests included Miss Lewis, Miss Jeanne Wakefield, Mrs. liar ley Moorhead. Mrs. Harry Plerpont, Mrs. lxiulso Clarke. Mrs. Thomas L. Davis and Mrs. Arthur Keeline. For the Visiting Women. Miss leora Moore and her sister. Mrs. I.oiils Ward of Lincoln, who have been guests of Mrs. Eva Wallace for a few days lert Thursday morning for Lincoln, where Miss Moore will spend a day with her sis ter. While in Omaha they were honor guests at several Informal arfalrs each day. Wednesday, Mr. Ross Towle enter tained Informally at luncheon at the Com mercial club, his gueBts being Miss, Moore, Mrs. Ward, Mrs. Wallace. Mr. Harry Tukey, Mr. Elmer Cope and Mr. Edward George. Miss Moore Will take a short va cation before taking' up her work for the summer with the stock company in Wash ington, D. C, and will be the guest of Mrs. Wing Allen, also formerly of Omaha, who now lives in New York City. orth Side Matinee Club. Mrs. Dan Davis was the hostess Wednes day afternoon at the meeting of the North Side Matinee club. At the game of high five the prizes were won by Mrs. J. J. Mullen. Mrs. J. B. Wilson and Mrs. W. D. Clarke. Mrs. S. A. Pclronnet was the guest of the club. The members present were: Mrs, W. W. Watt, Mrs. C. A. Gsantner, Mrs. J. C. V lizard, Mrs. S. Relsman, Mrs. D. J. Kuhn, Mrs. J. B. Wilson, Mrs. H. W. Sawyer, Mrs. W. D. Clarke, Mrs. J. J. Mul len and Mrs. Dan Davis. The next meeting wll' be In two weeks with Mrs. Daniel Callahan. t Miss Florence Cook entertained the Elan ess club Wednesday evening. The guests Included, Miss Nell Fay, Miss May Hant Ing, Miss Helen Brandels, Miss Kathryn Hantlng and Mies Edith Cook. Kesslsgtea Afternoon. Mrs. Harry McVea entertained the Plate club Wednesday afternoon at a kensington at her home, Mrs. Herbert Zust being the guest of the club. The members present were Mrs. James Wilson, Mrs. Walter Cattln, Mrs. F. A. Kennedy, Mrs. James Pcimody, Mrs: George Snncha, Mrs. John Welch, Mrs. Harry Ingalls, Mrs. Bert Cox, Mrs. George Elrod and Mrs. McVea. The hostess was presented with a hand-painted plate. The next meeting of the club will be held In two weeks, at the home of Mrs. F. A. Kennedy, 2210 Dodge street. Prospective Pleasures. The Benton club will give a large dancing party Friday evening, April 17, at Cham bers' academy. The hall will be elab orately decorated for the occasion. The committee In charge Includes Mr. Hardin Bean, Mr. Oison Caldwell and Mr. Ricll ard Kitchen. Mrs. Robert B. II. Bell will entertain the Amateurs at luncheon Wednesday, April 22, at her home in Kountze Place. The pro gram will be given In the morning and luncheon will follow. The meeting for this week was postponed because of holy week. The Friday club will be entertained this week by Mrs. John Guild. Five hundred is the game played by the club. Miss Luclle Synnon Hayden and Miss Claire Helene Woodard have Issued invl i tatlons for an afternoon bridge Thursday, April 23, In honor of Mis- Alice McShane, who will be one of the spring brides. They will entertain at the home of Miss Hayden Thirty-second and Farnam streets. There will be a High school matinee hop given at Chambers Saturday, April 25. Come and Go Gossip. Miss Edith Boss of Kansas City Is tho guest of Dr. and Mrs. W. J. Bradbury. A number of Informal entertainments have been planned for Miss Boss, who formerly lived In Omaha. After Monday Miss Boss will be the guest of Miss Galloway at her home in Kountze place. cards have been received from Mr. and Mr. O. W. Wattles from Japan. They re port a pleasant trip and many interesting passengers on board the Siberia. Mrs. Phillip Hosmer of Chicago, who Is to be matron of honor at the Canfleld Lcwls wedding and who was expected Thursday, will not arrive until Saturday morning. Miss Eugenie Whltmore, who has been Xhe guest of Mrs. Shirk of Tipton, I lid the mother of her fiance. Is expected home soon. Miss Whitmore haa been much feted during her visit and has played In a num ber of mualcales. t Miss Adelaide Spratlen Ie(t Thursday evening for Chicago, where she will spend the week. A Red-Hot Match. The Beell-Carkeek wrestling match at the Auditorium on Saturday" night has re newed the Intense Interest In wrestling wtfilch haa taken hold of Omaha people this season and a large crowd is assured. Although Carkeek Is considerably heavier than Beell, and Is a powerful man, Beell Is willing to tackle him, depending on his quickness and skill to pull him through. Arrangements have been made to sell a limited number of reserved seats around the ringside and these will doubtless be very popular, as they afford an excellent view of the mat at close range. The seat sale began Thursday morning, with a lively demand for choice locations. PERSONAL PARAGRAPHS F. E. Sanborn and George II. Lee left Thuraday for Chicago, where they will at tend the annual meeting of the National Live Stock Remedy association. Mr. Ban born is president and Mr. Lee secretary and treasurer of the organization, which is composed of the manufacturers of stock foods from all parts of the United States. The meetings will be held at the Stratford hotel. - I BISHOP LAYS CORNERSTONE Rt. Rev. A. I.. W litems Will Condact Service at Clarkaoa Me morial Hospital. The cornerstone of the new building for the Bishop Clarkson Memorial hospital at Howard street and South Twenty-first ave nue will be laid with appropriate exercises on St. Mark's day, Saturday, April 26. Bishop Willlamsvwill have charge of the services and will lay the cornerstone. The regular services for occasions of the kind as laid out In the prayer book of the Epis copal church will be used. The people will gather at the home of John C. French, 2241 Howard street, at 1 p. m. and form In procession and march to the site of the lew hospital, all members of the Episcopal clergy and the vested choirs of the various churches forming i portion of the procession, the bishop lead Ing. At the site the choirs of all the Epis copal churches will furnish music under the direction of Ben Stanley, organist of Trinity cathedral. Prayer will ba nrfrt a ahort address delivered and then the cornerstone will be laid. The laying of the cornerstone will be at 2 o'clock. Spring Innouncernsn! 1908 W ar mow AUrpl&yl&c mum Mmnla-a It m-k -..- ftlm-ft fdktj aw4-.-w aaJ C,,i3, Tow early Inspection la VUed. aa H wlu - -- portaalir of oaooaiag front nrxa We iber ef eaalnalra Bl la alns-U alt eaaaot senrtaa and i ia orAar ylaaad m ma- he fa-wared a. yaa aoa-a-Jaaao. t7JcID)OEiaBc3 TAILORQ 317 Couth 15th St. STA9USMIO Ht7. Eastei mi Qove Specials FOR WOMEN Extraordinary Bargains in Standard Makes FRIDAY AND SATURDAY ONLY Centemeri Kid Gloves for Easter 1 16 nnd 'JO button lengths, in Mark sui'de, 112 nnd IG-lmtton lengths in white and operu bhades jjlace kid. Beautiful new spring goods, regular $; nnd $.'.50 vn-175 lues extrn special, at. . . Kayser's Celebrated Silk Gloves, 12 nnd 1 (Unit ton lengths heavy double finger tips black, white, tan and new Spring shades Hegular $1.30 and 1 19 139 $1.75 qualities, Friday and Saturday, nt. . . . "1 Fawne's Imported Lisle Gloves, 12 nnd IG-button lengths fine French Milanese lisle, white, black and colors regular $1.00 and $1.75 qualities, Friday and Saturday only, at : . L7 ( wf t Asm 69( milk comes from healthy ; "ivii ttuuiu you I COWS. ether pay, few cents for Arwood milk than W. HICI1TKH WOOD. Prop. TeL Harney lit To ' Chicago THE CHICAGO SPECIAL Is available for all classes of travel, and is made up of fine equip ment for general travel as can bo assembled in one train. The brilliant electric lighting of the entire train is generated from, the dynamo, which is in charge of a special eloctrical engineer from Omaha to Chicago. The chair cars are as hand some and as comfortable as modern car building can make them. They are in charge of disci-' plined porters. The standard sleepers, the li brary observation cars are of the latest pat terns. There are no handsomer dining cars than those on trains Twelve and' Five, nor is there anywhere better dining car service. The departure is 6:30 P. M. Sleepers and dining car service available at 6:00 P.M. .... Number Five is the opposite train, Chicago to Omaha; leaves Chicago at 6:00 P. M. TICKET OFFICE, 15th and Farnam, . Telephone Douglas 3580. ABOUT ADVERTISING NO. 11. CatO: s Follow-Up System 0 By HERBERT KAUFMAN. If a man lambasted you upon the eye and walked away and waited Ifcweek before he repeated tho performance, ho wouldn't hurt you very badly. Between attacks you would have an oppor tunity to recover from the effect of the first blow. But if he smashed you and kept mauling, each impact of his fist would find you less able to stand the hammering, and a half dozen jabs would probably knock you down. Now advertising is, after all, a Ynatter of hitting the eye of the public. If you allow too great an interval to elapse between insertions of copy the effect of the first advertisment will have worn away by the time you hit again. You may continue your scattered talks over a stretch of years but you will not derive the same benefit that would result from L greater concentration. In other words, by appearing in print every day you are able to get the beriefit of the impression created the day before, and as each piece of copy makes its appearance the result of your publicity on the reader's mind is more pronounced you musn't stop short of a knock-down impression. Persistency is the foundation of advertising success. Regu larity of insertion is just as important as clever phrasing. The man who hangs on is the man who wins- out. Cato the Elder is an example to every merchant who uses the newspapers and should be an inspiration to every storekeeper who does not. For twenty years he arose daily in the Roman senate and cried out for the destruction of Carthage. In the beginning he found his con ferees very unresponsive. But he kept on everv day, month after month and year after year, sinking into the minds of all the neces sity of destroying Carthage, until he set all the senate thinking upon the Bubject and in the end Rome sent an army across the Mediterranian and ended the reign of the Ilannibals and Ham ilcars over northern Africa. The persistent utterances of a sinlA man did it. The history of every mercantile success is parallel. The ad vertiser who dqes not let a day slip by without having his say is bound to be heard and have his influence felt. Every insertion of copy brings stronger returns, because it has the benefit of what has been said before, until the public's attention is like an eve that has been so rejeatedly struck that the least touch of sug gestion will feel like a blow. (Copyright, 1108, ly Tribune Company (ajjftu.