Ladies'
Fashionseal
Suits at
See the Ad
Page 8
Agents for
Standard
Patterns.
LETTER. FROM OUR PARIS OFFICE I
Ad for
Ladies'
Fashionseal
Suits,
Page 8
The March
Fashion Sheets
Are Here.
j Monday The Day of the Bi
3
LLuuiily)uS
V
s
See Brandeis
r ! : ' ' ' ". r . . . : -.
f i ,"'' " " '"'" ' I I I. I . , ,ltl I ., ..! Mj
'""v " -: t YfV y( r i iTi r"ys
OIDERY
MLS!
Rue AmbroiseThomas
BRANDtlSON" PARIS
The leading rarls dressmakers have started showing
their collections, and I have Just bought three Worth
fowna, which are among the prettiest novelttea c routed by
any of the leading designers here. We have shipped you
km per memorandum and can aaeure you that these gowns
will reach you In time for the opening of your second floor.
To Indicate a decided trend of Paris fashion thla sea
son, I may say that the Japanese sleeve la shown by
Worth, Paquln and Droulllet. Long glovea In tan and
white shades seem to have the run.
At the opening of the Auteull racee last Sunday
Natler blue and brown were the shades most in evidence.
Filet and cluny laces seem to be the craze In Harts. At
the opera one could notice many beautiful gowns lu silk
veilings striped In black and white..
It Is surprising how quickly the Pony Eton has gained
vogue In the tailored suits. It Is easily the favorite style
to be seen worn by the smartly dressed on the boule
vards. Tours truly,
GREAT MARCH SALE or NEW SPRING SILKS
Heavy demand for ultra fashionable silks shows this queen fabric high in favor for
the stylish coat suits, jumper suits and more dressy gown." Brandeis with their ele
gantly equipped silk department far eclipse anything ever displayed west of Chicago.
Showing the New The new Rajahs, Shantungs, Mirage Silks.new block
QTI?IlVf checks, satin barred Louisene silks, soft clinging cal-
J cium silks, check silks some with lines and jac-
QYY JsT IB quard figures running through the checks, silk voiles
VJA-wJlw in the plain weaves, invisible checks, pekin stripes, etc.
doWnSC
L2S2C
Pheonix Mills Unbreakable Dress Taffetas For suits, pet
ticoats and dress makers' linings, for drop skirts, etc.
superior finish and excellent quality, f,Cl CQ
at, yard ...,7wJQmDjC
Black and White Habutai Taffetas Spot proof Lyons' dye
with a fine lustre 27 inches wide OP
three qualities at, yard vpi"0 JC" 3C
Spot Proof Foulards Imnting patterns in new browns,
navys, tans and pastel shades predom-J? A QO
inating, at, yard ,UC 10 0C
Smart Checks Not shown elsewhere 15 different sizes
the extreme block checks, new greens, navys, new browns,
new marine blues ; also a special CCI f
chamois taffeta price, yard JZIrC 10
I MILLINERY
WKXTS JAP SJTXX Our own direct Importation
and we aave you 25 per cent on the regular price.
20-lnch wide at 174o
27-Inch wide at ; 39o
24-Inch wide at U8o
36-lnch wide at 48o
25 pieces Black Spot Proof Japanese
Silks, Lyons dye, positively CCl-,
worth 69c a yard, at, yd. . . . JZfC
Fancy Silks, pretty Foulards, black and col
ored Taffetas, Taffeta and Loutaene checks,
figured Habutai Silks, worth JO TO
II. at, yard....... ..JCOC
GRAND SALE of the NEWEST DRESS GOODS I LONG IflD GLOVES
7
1V 111 1 TV II l l-""YC w Tmnf- V." JL 3 J V- "3
i w--wi i ii
ttxery day bnngs trom New York and
abroad the most fetching new millinery
models. The styles are varied and extremely
becoming this season. gt 1 f
We mention special, WIIf
Flower Hats, Dre6s and Evening p
Spring Hata well worth $10 "ft
special at f'
Black Braid Hats Trimmed with flow- 50
ers, etc., worth up to $5, at
Spring Flowers Large bunches of the pret
tiest spring flowers, all varieties, ff
worth up to 75c, at JC
Black Dress Goods
46-ln. black English Brllllan
tlnes a silk finish fabric that
Is worth 7 Be a yard, ACI
at, yard HfJC
Imported black French Voiles;
we carry a b4g line of this
much wanted fabric at, yard,
69c-85c.1up.250
Black Panama Suitings, a very
popular weave, $1.25 O C
value, at, yard O JC
C5c Suitings at 39c Fancy worsteds, over plaids, checks, plaids',
mohairs and armure' suitings no such values ever tO
before offered in Omaha, at, yard JZJQ
85c Dress Goods at 49c
All wool Henriettas,
Panamas, Serges, Nov
elty Suitings, also
Wool Crepe M g
& Wool Crepe iLgf
de Chine, yd.
69c
All wool Imported Taf
fetas, in every wanted
spring shade, cannot
be matched for less
$1.00 yard,
Monday,
yard
75c
$1 Suitings at 69c 54
inch Gray Suitings, 54
lnch Sicilians, black
and white fancy Mo
hairs, gray
Panama Suit
ings, yard
64-inch imported gray Panama Fancy Suitings, newest OP frt
patterns, very nobby fabrics, at, yard 0C$ll)
54-inch all wool French Chiffon Panama Suitings, in the new spring shades
of tan, gray, brown, navy, royal, reseda and cadet, worth $1.75 (J
yard, at, yard
Headquarters for high class Silk and Wool Novelties, Imported exclusive
SST1. .1.50.$2.2.50 -".o $5
Black Dress Goods
Black imported all wool Taf
feta, 48-ln. wide you cannot
match it for less QQ
than $1.39, at, yd .OC
66-in. black all wool mannish
Serge, an excellent wearing
fabric, worth $1.76,
at, yard
French and German high grade
black goods, Armures, Mel
rose and many other . fancy
weaves, worth $2.00
a yard, at, yd
1.25
1.50
Great bargain squares will be piled high with 8
OristV Knntvrr nmyni r .1 K
from their import wises. These embroid- U
eries are in the newest and daintiest of pat- q
terns, many are the new eyelet effects all
are hand loom embroideries and actually $
worth up to twenty m f! D 1 &
cents a yard 6eo l Jr-ftf f
the window kP Zj
0
Embroideries in Medium and Wide Widths
- r r ...vj v.ti niv- vi y i 1
fabrics widths up to 18 in. n
on bargain square yard .. UC'awDC
Sale of Laces
New lots of vals and torchons in white, cream
and ecru all desirable widths for all kinds
of trimming many match r 5
sets, at, per yard J 2C-DC ii
8
$
Thousands of Pairs of New i
J
3
h We have just received from our own Paris
j! office thousands of pairs of real French jjjj
$ kid gloves in elbow length. In this assort- &
y ment are Perrins, Trefousse, Reyniers and
h other well known brands all latest shades S
I
198
2L8
for spring.
All the 12button length gloves
worth up to $3.50 pair, at
All the 16-button length gloves, worth
up to $4 a pair, at, pair
Ladies' Short Kid Glove3 White and
colors all sizes, some slightly CCI
9J
1 1
all
Newest Spring Effects
LACE. 'CURTAINS
Our Lace Curtain Department is now complete for
spring. We import, all our fine Lace Curtains direct
and can save you at least 33 per cent on high grade
curtains.
Hand Made Cluny Curtains, white or Arabian, at.
Pair $2.08
Hand Made Cluny Curtains, our own, i-nport&tion, at,
pair . $4.50
Brussels Net Curtains, our own Importation, at, per
pair $3.08
Brussels Net Curtains, very handsome, at, pair.gt4.50
Polnt'Mallne, In the new two-tone shade, at. . .$5.08
Battenberg Curtains, mounted on'5 French net, at. $5
We are Also showing Saxony Brussels, Arabian Cluny,
Battenberg, Irish Point, In very fine grades and all
of this season's newest designs many
of these' worth up to $15 your choice,
pair . . . .'
$10
Oar Carpet and Rug Department
is now located in our new store main floor
west end. Yon are invited to inspect the
most complete, up-to-date line of spring rugs
and carpets in Omaha.
Jewelery Novelties
For Easter GUIs. Etc.
Sterling silver and plate, 36
lnch, tape lines, in shapes of
turtles, flasks, fish, seaehells,
at 25c
Sterling Silver Salt and Pep
pers, flower designs and
French gray, at, pair. . .$1.00
Sterling Silver Easter Coffee
Spoons, handle Easter lilies,
with bowl engraved Easter
chicken In shell, at 25c
Only six to a customer.
Easter Book Marks, heart, an
chor and cross, in sterling sil
ver, at 25c, 75c and $1
Sterling! Silver Baby Feed
Spoons, with nursery rhymes
and figures, gold bowl no
charge for engraving initial,
at, each 91
Individual Salt Cellars, filigree
stamped sterling silver, six to
a customer, at. each 89c
Margaret Aaglin Belt
First showing In Omaha; some
of leather and others of silk
elastic, In all the newest color
toneB; about y Inches wide,
mounted with gilt, gun metal
or French gray bucklea, in
two different styles,
at
,1.49
Visit Oar New
Soda Fountain
It is the finest and most com
plete fountain In Omaha. All
' the latest drinks so popular in
the east. Splendid service;
moderate prices. East Arcade.
Carload of New Wash Goods
1
and Muslins-On Sale Monday
5c
3ic
VERY BEST QUALITY YARD WIDE SOFT
FINISH PERCALE at,
yard '.
10c QUALITY FANCY CORDED AND mr 1
yard
15c black cotton dress
Voile, sold from the
bolt at, per yard, only.
10 and 20-yard lengths
pink and blue Dress
Ginghams at, per yard,
35c Mercerized Madras Walstlng,
in black and colored designs for
early spring wear,
over 100 styles,
yard i .
61c
2c
listing,
ma for
19c
Oenuine Lonsdale Cambric, on
sale In our enlarged m g
Muslin Department at,
Extra heavy Unbleached Muslin,
equal to Indian
Head, at, per
yard
Five bales regular 6c
Unbleached Muslin,
yard
6c
2c
Beginning at 1:30 Monday afternoon we will PjP
sell a good grade full bleached yard wide
muslin at, yard
On Basement Bargain Squares
25c Handkerchiefs, 10c Ladies' fine India linon and
linen handkerchiefs sample lot and slightly 1 g
mussed prettily embroidered and worth f 1 1 0
up to 25c-at ttVV
Plain and fancy mounted combs, with bands 1 0
and studded with brilliants, worth up to 50c at. UC
BIG SALE OF CORSETS
A good Corset, all
new stock and lat
est styles.
at
49c
Shopping Bags,
American Lady, W.
B. and Reno Cor
sets, $ 1 val
ues, at,
Best fitting; and wear
ing Corset ever sold
anywhere for ( Q
the money TlfSC
ub, Hi vwwi Warner's, etc., u
, 1 ' ' H
15c Nt Shopping Bags, 1
Extra. Specials in
LINENS
The finest Table Damask ever
Bold In Omaha for the money.
Regular $1.60 quality, 2 yards
wide, full fQ
bleached, Monday, fiC
50c quality full bleached Table
Damask, Monday, TO
yard JOC
Pattern Tablecloths, all linen,
bleached and silver bleached,
$3, $4 and $5 qualities,
2S!....1??.2??.2??
Extra large Huck Towels, 20c
values, each 10c
15c Bleached Turkish Towels,
each 10c
5c Turkish Wash Cloths each lc
90-inch all linen Sheeting,
$1.25 value, yard 00c
86-Inch Plain Linen, 69c value,
yard 80c
42-lnch Plain Linen, 76c value,
yard 60c
Large size fringed crochet Bed
Spreads, with cut corners, $2
value, each S1.25
WEWEST UtlTUI XX
Lrxdies' Spring Shoes and
Oxfords
In Brandeis Shoe Section Old
store, Main floor. The highest
grade of ladles' footwear, perfectly
fitted by experienced shoe ales-'
men all the extreme spring novelties.
mussed, worth up to $1.50 pair, at
Ladies' and Men's Hosiery All imported 8
samples of the finest hosiery Q
worth up to $1 a pair,- at, pair C3C q
Allover Laces and Embroideries These fine rj
allovers are in the richest, most elaborate 8
patterns suitable for entire waists, yokes, U
etc. some of the finest laces and embroid- )
D eries ever imported worth Tft A a
$ up to $1.25 a yard, at, yard 0fCmVC 'd
IN OUR
BOOK AND STATIONERY DEPARTMENT
We've a Very Complete Assortment of
CATHOLIC GOODS
FOR THE LENTEN SEASON
Comprising Rosaries, Prayer Books, Statues, Cruel
fixes, Scapulars, Candlesticks, Fonts, Medals, Pictures,
Lamps, etc., as shown by these few samples.
OUR PRICES ARC VERY LOW
Key of Heaven, French
seal binding, red under (old
edges, clear type, 669 pages,
2Vx34 Inches, most corn-
filete book of Its slse pub
Ished, 36c
Same, padded leather binding-,
680.
l'ocket Prayer Book, small,
thin and compact, contains
all necessary prayers, muue
to At mens vest pocket,
2 44x4Vs inches, French seal
binding, at 48o.'
Statues, In bisque, 9 inches
high, 36c
7 Inches high, 06c
Others at Mo, 8o and up
to $6.
Small White Metal Stat
ues, iso.
Pocket Statues, 60.
Pocket Statues In revolv
ing cases, ISo.
Holy Water Fonts. ISO,
ISo, B 60, 36o, Mo and up.
Rosaries, Pearl Beads with
white metal chains Peurl
Heart and Cross, at T5c,
COo, 360) 85o and 19c
Gold Plated Rosaries, each
put up In dainty silk lined
box, smaller sice, 81.76;
larger else, 61.98,
Can be had In amethyst,
garnet, emerald, pearl. Finer -qualities
at 63.38 to 64.78.
Crucifixes, large blaok
cross, white figure, 88o and
Small Nickel Bouud
Crosses, lOo, 16o and S6o.
Crosses to stand, with
round bnse, black wood, gilt
figure, S8o and 860.
Brass Crucifixes, 12 Inches
high, 760.
Candlesticks, In brass, 6O0
per pair up.
We Alas Carry German Prayer Books
100 Calling Curds for 39c
Printed in a few minutes any style type.
East Arcade.
POWER FOR ELECTRIC AUTOS
Cost of Current Heedlessly High in Man;
Luce Cities,
HOW TWO CLERKS MADE EASY MONEY
Ughtlaaj Companies Do Xot Realise
the Possibilities of the Demaa
tor Their Surplus Product
to Charge Vehicles.
Without any doubt the greatest stumbling
block in the path of the electric vehicle
of the present day both pleasure and busi
ness types Is either the cost or the diffi
culty of obtaining current with which to
charge the batteries. Even In localities
where there are electric lighting power
house handy It Is very frequently prac
tically Impossible to secure current, gen
erally owing to the reluctance of the officers
of such companies to embark In what they
term "side line.'.
If the ease with which batteries of electric
vehicles may be charged were but Im
pressed upon many of the officers of light
ing companies all over the country It would
riot only result In an Increased use of these
Clean, neat, quiet and serviceable ma
chines, but It would have a tendency to
lower the oust of maintenance of those
already in operation. This subject was
treated very fully by James Macnaughton.
a consulting engineer of Buffalo, In a paper
read at a recent meeting of the Association
of Eleotrlo Vehicle Manufacturers in this
city. His remarks were In part as follows:
1t la bo hardship at all to go out and
Introduce electric vehicles. It does not
take long to prove that they are as much
superior to horse-power wagons aa the
tram-cars to the horse cars, and the electric
light to the candle. We can enthuse a
man in short order without experimenting
with the idea that it is a simple piece of
mechanism and that he needs it. But the
problem which he throws at us and the
one which we must grapple with Is the
question of how and at what expense will
his vehicle be maintained.
Battery the Problem.
"As far as the vehicle alone Is concerned,
It is a comparatively simple matter to en
list first the Interest, and then the sym
pathy of the intended customer by proving
the mechanical simplicity and theoretical
efficiency of the system, and by compar
ing It and Its working with the working
of the same service by horse drawn
vehicles. What the practical and Inexperi
enced man wants to know is not that, how
ever, but rather how he Is to care for the
vehicle once he has got it. Its operation
and Its purely mechanical upkeep. Is com
paratively simple. But the charging prob
lem and the battery maintenance problem
are beyond the ken of the average in
dividual of non-technical pursuits. Most of
all, the exceedingly high cost of current
In many localities and the fact that the
producing companies are willing to make
no reduction over their regular service
rates for the charging current. Increase
the local cost to totally disproportionate
figures. In many cases.
"We may visit city after city of lm
portance and not find an electric garage.
We may suggest various schemes of an
Improvised nature, all of which are ex
pensive, but there is in every city and In
every large town an electrto light snl
power company, who have a product for
sale, and that product Is electricity. Now
at the present time those electric com
panies have got a high lighting peak, a
rising load from the afternoon on, and
they are absolutely Ignorant I say abso
lutely Ignorant, the. majority of them as
to any market for their night load. They
are spending a great deal of money adver
tising, promoting and disseminating In
formation aa to the uses of electric current
in the daytime. They are spending thou
sands of dollars, many of them, promoting
the electric heating Iron, curling iron, mas
sage iron, so aa to sell their current In the
daytime, but from midnight until 6 o'clock
they have practically a dead line, and the
few authorities I have talked with on the
subject have been surprised to know there
was a sale for It at all.
Vehicles Afford Market.
"Now the reason that electric currents
are so high Is because they have got to
average up on the twenty-four hours, and
when I presented to them the idea that
they could find a market for the current
between midnight and 6 o'clock for the
Charging of electric vehicles, I received a
most agreeable welcome. . I suc
ceeded In getting them to name In ths
place of 12 cents for light and 8 and 10
cents for power, a price reduced to as low
as 6. and In some cases as low as 6 and 4,
and in one I cents, and In getting them to
waive their minimum charge rate and make
a flat rate of S cents for charging electric
vehicles during these hours. Now, that
enables a salesman to go right out, and he
can tell you how to take care of your
electric vehicle. It you will charge It be
tween those hours you can get it at I
cents a kilowatt, and we can sit right
wn and tell you how much it will cost.
The other items we all know.
"It make the proposition very attractive.
It lifts It from an absolute blank proposi
tion to a definite one. Now, I think this
la especially the province of an association
nf this trlriil in fun T nnaMr that It 4m
I one of their great opportunities. I think it
is a thing which, If this association did not
do anything else, would be important
enough for them to accomplish the fur
nishing of information to the central light
ing companies as to what the electric
vehicle will be to them as a customer.
Just think; It does not come for a small
amount of current, but for a large one, a
considerable amount of current, and it
comes easily aa compared with all the elec
tric apparatus that they are trying to sell
in a retail way; why It Is aa a mountain to
a mole hill. Tou can see immediately the
advantage to a salesman. I am speaking
new as though you were all manufacturers
and none of you were on the road. But
what an advantage to be able to Bay to a
man: 'Why, yea; we will provide you cur
rent at I cents a kilowatt. You can get It
right in your own factory.
Advantages Over Gasoline.
"Of course, one of the advantages over
gasoline la that they can keep electric vehi
cle In their factory without affecting In
surance, and on that account many new
factories end warehouses which are being
built have enclosed shipping platforms, and
they have plugs under these platforms
Where the wagons are charged while they
are waiting to be loaded. Now, trying to
do anything Individually, we are at once
under suspicion; grinding our axe at the
other fellow's expense; but this association
can take up the matter aa an association
and get a hearing from those central eleo
trlo light companies which will be most
gratifying, and I could go a step further
and say that a great many of these electric
companies have horse stall vehicles. Most
of them have, and they can be Induced to
exchange those for electrlo vehicles. They
will next require a garage of their own,
and I think It will be but a step after that
to get them to garage vehicles publicly.
"But not to take too much time, and with
the possibility In mind of saying something
familiar to most cf you here, I will Just
cite the Philadelphia Electrlo Light com
pany. They have gone into this thing ex
tensively. They have garages for their own
vehicles, of which they have twenty-four,
and they are planning to build two more
shortly, and they are willing to take vehi
cles from the public.
"The New York Edison company of New
York, who, I understand, have fifty vehi
cles, and have contracted for about twenty
five more, are very materially going to
enlarge their garage. Their policy is gen
erally different from that of the Philadel
phia company. They wish to retail their
current through jobber 'and to encourage
the dealers to establish electric garages.
In Chicago, I believe, the experiment has
been tried both ways and Is up now for
consideration.
"In Pittsburg the Allegheny Electric
Ught company has gone into the question
very thoroughly and the probability is that
they will establish a large central garage.
St. Louis Is alive to the situation and the
Union. Gas and Electric Light company
have built a large garage, going into It very
extensively. And so I might cite them all
over the country, some large and some
small, where this movement la very great
Era of Electric Vehicles.
"I believe in my heart that there la abso
lutely nothing to stay the era of electric
vehicles and Its Immediate consummation
except a wave of public Interest. Now, we
go back to the gasolene car of seven years
ago, even five years ago, and the salesman
will go out and try to sell It, and the man
would say: 1 am going to wait and try to
have it perfected. I think perhaps It Is a
fad, and in a year or two they will all be
going out.' It did not take five years to
forget all that Today he Is apt to be the
greatest enthusiast . there Is.
"We get the same condition with our elec
tric vehicle. They say: I think I will wait
until It la perfected. I think I will wait and
see whether this la the thing or whether
something else la coming. Are you going
to close up your business and go home
simply because you have not got the hard
ware you need or . the groceries because
you have not got the concentrated food
you want? What are you going to dot Are
you going to apply that to your whole line
of business? And Immediately the man
Is brought to his senses, and I believe seven
years from now If thla association does
what It ought to. do, three years from
now If I should go Into a merchant's store
and ask him to entertain a proposition of
horses and wagons and blankets and shoes
and veterinaries, and tell him what the
horses and wagons will do, dawdling along
the street, the. man would call an ambu
lance and send me to Bellevue. That s my
opinion.
"Now, where today we can so present
the electrlo vehicle, where we can show a
man how to Install It and use It, he cannot
answer us, and I believe It is op to thla as
sociation to use Its power to create that
wave of publlo sentiment which will draw
the community out of Us shell and make
them realise that we are here."
One Com peer's Experience.
H. H. Rice of Indianapolis during the
discussion that followed Mr. Macnaughton's
address, told how one lighting company
had been coaxed Into the business of sup
plying current by a couple of Its resourceful
clerks.
"It has been said already by - several
that the Ignorance of the central station
men In regard to the requirements of the
electric vehicle Is amuplng," said Mr. Rice.
"They do not know the rate of charge of
various batteries, they apparently have
never read such a thing as the Instruction
book of the battery companies, they do not
know how much current a vehicle takes,
they do not know what to charge for It
and, aa a rule, they seem to think that ths
electric carriage user Is simply a man to
be borne with becans he, perhaps, hut
some Influence with them from the pur
chases of current for other purposes.
"But occasionally we find a city where
the central station makes Itself known by
waking up to the possibilities of the sale
of current, and I can cite one little case,
that of the town of Rockford, 111., where
there are sixty or seventy electric vehicles,
there may be a hundred now, and none of
them are charged In a garage. There Is
not a garage In the place at least waa no
which made a business of charging styel
age batteries. But a couple of young mt
In the electrlo company who had reached
aboot the limit of their salaries In that city
for the work they were doing, for they
were ambitious, asked their employer If
they could sell electrlo vehicles, and they
were given permission to sell vehicles en
the aide, and Incidentally to get customers
for the current.
"As I understand It, In the sale of these
vehicle he keeps a card Index, and If a enr
Is not brought to him In two weeks he
sends a postal and requests it to be brought
In. Every two weeks Is sufficient. He
looka at the battery and cleans it If neces
sary and notifies the customer when It is
necessary to olean It again, and If It la
necessary to clean It, then the cell is cut
out and the work la done. Now these cus
tomer are getting their current fr an
average of $4 a month; In other words, an
average per year of 648, and they ran their
carriages all they want, too."
