Ladies' Fashionseal Suits at See the Ad Page 8 Agents for Standard Patterns. LETTER. FROM OUR PARIS OFFICE I Ad for Ladies' Fashionseal Suits, Page 8 The March Fashion Sheets Are Here. j Monday The Day of the Bi 3 LLuuiily)uS V s See Brandeis r ! : ' ' ' ". r . . . : -. f i ,"'' " " '"'" ' I I I. I . , ,ltl I ., ..! Mj '""v " -: t YfV y( r i iTi r"ys OIDERY MLS! Rue AmbroiseThomas BRANDtlSON" PARIS The leading rarls dressmakers have started showing their collections, and I have Just bought three Worth fowna, which are among the prettiest novelttea c routed by any of the leading designers here. We have shipped you km per memorandum and can aaeure you that these gowns will reach you In time for the opening of your second floor. To Indicate a decided trend of Paris fashion thla sea son, I may say that the Japanese sleeve la shown by Worth, Paquln and Droulllet. Long glovea In tan and white shades seem to have the run. At the opening of the Auteull racee last Sunday Natler blue and brown were the shades most in evidence. Filet and cluny laces seem to be the craze In Harts. At the opera one could notice many beautiful gowns lu silk veilings striped In black and white.. It Is surprising how quickly the Pony Eton has gained vogue In the tailored suits. It Is easily the favorite style to be seen worn by the smartly dressed on the boule vards. Tours truly, GREAT MARCH SALE or NEW SPRING SILKS Heavy demand for ultra fashionable silks shows this queen fabric high in favor for the stylish coat suits, jumper suits and more dressy gown." Brandeis with their ele gantly equipped silk department far eclipse anything ever displayed west of Chicago. Showing the New The new Rajahs, Shantungs, Mirage Silks.new block QTI?IlVf checks, satin barred Louisene silks, soft clinging cal- J cium silks, check silks some with lines and jac- QYY JsT IB quard figures running through the checks, silk voiles VJA-wJlw in the plain weaves, invisible checks, pekin stripes, etc. doWnSC L2S2C Pheonix Mills Unbreakable Dress Taffetas For suits, pet ticoats and dress makers' linings, for drop skirts, etc. superior finish and excellent quality, f,Cl CQ at, yard ...,7wJQmDjC Black and White Habutai Taffetas Spot proof Lyons' dye with a fine lustre 27 inches wide OP three qualities at, yard vpi"0 JC" 3C Spot Proof Foulards Imnting patterns in new browns, navys, tans and pastel shades predom-J? A QO inating, at, yard ,UC 10 0C Smart Checks Not shown elsewhere 15 different sizes the extreme block checks, new greens, navys, new browns, new marine blues ; also a special CCI f chamois taffeta price, yard JZIrC 10 I MILLINERY WKXTS JAP SJTXX Our own direct Importation and we aave you 25 per cent on the regular price. 20-lnch wide at 174o 27-Inch wide at ; 39o 24-Inch wide at U8o 36-lnch wide at 48o 25 pieces Black Spot Proof Japanese Silks, Lyons dye, positively CCl-, worth 69c a yard, at, yd. . . . JZfC Fancy Silks, pretty Foulards, black and col ored Taffetas, Taffeta and Loutaene checks, figured Habutai Silks, worth JO TO II. at, yard....... ..JCOC GRAND SALE of the NEWEST DRESS GOODS I LONG IflD GLOVES 7 1V 111 1 TV II l l-""YC w Tmnf- V." JL 3 J V- "3 i w--wi i ii ttxery day bnngs trom New York and abroad the most fetching new millinery models. The styles are varied and extremely becoming this season. gt 1 f We mention special, WIIf Flower Hats, Dre6s and Evening p Spring Hata well worth $10 "ft special at f' Black Braid Hats Trimmed with flow- 50 ers, etc., worth up to $5, at Spring Flowers Large bunches of the pret tiest spring flowers, all varieties, ff worth up to 75c, at JC Black Dress Goods 46-ln. black English Brllllan tlnes a silk finish fabric that Is worth 7 Be a yard, ACI at, yard HfJC Imported black French Voiles; we carry a b4g line of this much wanted fabric at, yard, 69c-85c.1up.250 Black Panama Suitings, a very popular weave, $1.25 O C value, at, yard O JC C5c Suitings at 39c Fancy worsteds, over plaids, checks, plaids', mohairs and armure' suitings no such values ever tO before offered in Omaha, at, yard JZJQ 85c Dress Goods at 49c All wool Henriettas, Panamas, Serges, Nov elty Suitings, also Wool Crepe M g & Wool Crepe iLgf de Chine, yd. 69c All wool Imported Taf fetas, in every wanted spring shade, cannot be matched for less $1.00 yard, Monday, yard 75c $1 Suitings at 69c 54 inch Gray Suitings, 54 lnch Sicilians, black and white fancy Mo hairs, gray Panama Suit ings, yard 64-inch imported gray Panama Fancy Suitings, newest OP frt patterns, very nobby fabrics, at, yard 0C$ll) 54-inch all wool French Chiffon Panama Suitings, in the new spring shades of tan, gray, brown, navy, royal, reseda and cadet, worth $1.75 (J yard, at, yard Headquarters for high class Silk and Wool Novelties, Imported exclusive SST1. .1.50.$2.2.50 -".o $5 Black Dress Goods Black imported all wool Taf feta, 48-ln. wide you cannot match it for less QQ than $1.39, at, yd .OC 66-in. black all wool mannish Serge, an excellent wearing fabric, worth $1.76, at, yard French and German high grade black goods, Armures, Mel rose and many other . fancy weaves, worth $2.00 a yard, at, yd 1.25 1.50 Great bargain squares will be piled high with 8 OristV Knntvrr nmyni r .1 K from their import wises. These embroid- U eries are in the newest and daintiest of pat- q terns, many are the new eyelet effects all are hand loom embroideries and actually $ worth up to twenty m f! D 1 & cents a yard 6eo l Jr-ftf f the window kP Zj 0 Embroideries in Medium and Wide Widths - r r ...vj v.ti niv- vi y i 1 fabrics widths up to 18 in. n on bargain square yard .. UC'awDC Sale of Laces New lots of vals and torchons in white, cream and ecru all desirable widths for all kinds of trimming many match r 5 sets, at, per yard J 2C-DC ii 8 $ Thousands of Pairs of New i J 3 h We have just received from our own Paris j! office thousands of pairs of real French jjjj $ kid gloves in elbow length. In this assort- & y ment are Perrins, Trefousse, Reyniers and h other well known brands all latest shades S I 198 2L8 for spring. All the 12button length gloves worth up to $3.50 pair, at All the 16-button length gloves, worth up to $4 a pair, at, pair Ladies' Short Kid Glove3 White and colors all sizes, some slightly CCI 9J 1 1 all Newest Spring Effects LACE. 'CURTAINS Our Lace Curtain Department is now complete for spring. We import, all our fine Lace Curtains direct and can save you at least 33 per cent on high grade curtains. Hand Made Cluny Curtains, white or Arabian, at. Pair $2.08 Hand Made Cluny Curtains, our own, i-nport&tion, at, pair . $4.50 Brussels Net Curtains, our own Importation, at, per pair $3.08 Brussels Net Curtains, very handsome, at, pair.gt4.50 Polnt'Mallne, In the new two-tone shade, at. . .$5.08 Battenberg Curtains, mounted on'5 French net, at. $5 We are Also showing Saxony Brussels, Arabian Cluny, Battenberg, Irish Point, In very fine grades and all of this season's newest designs many of these' worth up to $15 your choice, pair . . . .' $10 Oar Carpet and Rug Department is now located in our new store main floor west end. Yon are invited to inspect the most complete, up-to-date line of spring rugs and carpets in Omaha. Jewelery Novelties For Easter GUIs. Etc. Sterling silver and plate, 36 lnch, tape lines, in shapes of turtles, flasks, fish, seaehells, at 25c Sterling Silver Salt and Pep pers, flower designs and French gray, at, pair. . .$1.00 Sterling Silver Easter Coffee Spoons, handle Easter lilies, with bowl engraved Easter chicken In shell, at 25c Only six to a customer. Easter Book Marks, heart, an chor and cross, in sterling sil ver, at 25c, 75c and $1 Sterling! Silver Baby Feed Spoons, with nursery rhymes and figures, gold bowl no charge for engraving initial, at, each 91 Individual Salt Cellars, filigree stamped sterling silver, six to a customer, at. each 89c Margaret Aaglin Belt First showing In Omaha; some of leather and others of silk elastic, In all the newest color toneB; about y Inches wide, mounted with gilt, gun metal or French gray bucklea, in two different styles, at ,1.49 Visit Oar New Soda Fountain It is the finest and most com plete fountain In Omaha. All ' the latest drinks so popular in the east. Splendid service; moderate prices. East Arcade. Carload of New Wash Goods 1 and Muslins-On Sale Monday 5c 3ic VERY BEST QUALITY YARD WIDE SOFT FINISH PERCALE at, yard '. 10c QUALITY FANCY CORDED AND mr 1 yard 15c black cotton dress Voile, sold from the bolt at, per yard, only. 10 and 20-yard lengths pink and blue Dress Ginghams at, per yard, 35c Mercerized Madras Walstlng, in black and colored designs for early spring wear, over 100 styles, yard i . 61c 2c listing, ma for 19c Oenuine Lonsdale Cambric, on sale In our enlarged m g Muslin Department at, Extra heavy Unbleached Muslin, equal to Indian Head, at, per yard Five bales regular 6c Unbleached Muslin, yard 6c 2c Beginning at 1:30 Monday afternoon we will PjP sell a good grade full bleached yard wide muslin at, yard On Basement Bargain Squares 25c Handkerchiefs, 10c Ladies' fine India linon and linen handkerchiefs sample lot and slightly 1 g mussed prettily embroidered and worth f 1 1 0 up to 25c-at ttVV Plain and fancy mounted combs, with bands 1 0 and studded with brilliants, worth up to 50c at. UC BIG SALE OF CORSETS A good Corset, all new stock and lat est styles. at 49c Shopping Bags, American Lady, W. B. and Reno Cor sets, $ 1 val ues, at, Best fitting; and wear ing Corset ever sold anywhere for ( Q the money TlfSC ub, Hi vwwi Warner's, etc., u , 1 ' ' H 15c Nt Shopping Bags, 1 Extra. Specials in LINENS The finest Table Damask ever Bold In Omaha for the money. Regular $1.60 quality, 2 yards wide, full fQ bleached, Monday, fiC 50c quality full bleached Table Damask, Monday, TO yard JOC Pattern Tablecloths, all linen, bleached and silver bleached, $3, $4 and $5 qualities, 2S!....1??.2??.2?? Extra large Huck Towels, 20c values, each 10c 15c Bleached Turkish Towels, each 10c 5c Turkish Wash Cloths each lc 90-inch all linen Sheeting, $1.25 value, yard 00c 86-Inch Plain Linen, 69c value, yard 80c 42-lnch Plain Linen, 76c value, yard 60c Large size fringed crochet Bed Spreads, with cut corners, $2 value, each S1.25 WEWEST UtlTUI XX Lrxdies' Spring Shoes and Oxfords In Brandeis Shoe Section Old store, Main floor. The highest grade of ladles' footwear, perfectly fitted by experienced shoe ales-' men all the extreme spring novelties. mussed, worth up to $1.50 pair, at Ladies' and Men's Hosiery All imported 8 samples of the finest hosiery Q worth up to $1 a pair,- at, pair C3C q Allover Laces and Embroideries These fine rj allovers are in the richest, most elaborate 8 patterns suitable for entire waists, yokes, U etc. some of the finest laces and embroid- ) D eries ever imported worth Tft A a $ up to $1.25 a yard, at, yard 0fCmVC 'd IN OUR BOOK AND STATIONERY DEPARTMENT We've a Very Complete Assortment of CATHOLIC GOODS FOR THE LENTEN SEASON Comprising Rosaries, Prayer Books, Statues, Cruel fixes, Scapulars, Candlesticks, Fonts, Medals, Pictures, Lamps, etc., as shown by these few samples. OUR PRICES ARC VERY LOW Key of Heaven, French seal binding, red under (old edges, clear type, 669 pages, 2Vx34 Inches, most corn- filete book of Its slse pub Ished, 36c Same, padded leather binding-, 680. l'ocket Prayer Book, small, thin and compact, contains all necessary prayers, muue to At mens vest pocket, 2 44x4Vs inches, French seal binding, at 48o.' Statues, In bisque, 9 inches high, 36c 7 Inches high, 06c Others at Mo, 8o and up to $6. Small White Metal Stat ues, iso. Pocket Statues, 60. Pocket Statues In revolv ing cases, ISo. Holy Water Fonts. ISO, ISo, B 60, 36o, Mo and up. Rosaries, Pearl Beads with white metal chains Peurl Heart and Cross, at T5c, COo, 360) 85o and 19c Gold Plated Rosaries, each put up In dainty silk lined box, smaller sice, 81.76; larger else, 61.98, Can be had In amethyst, garnet, emerald, pearl. Finer -qualities at 63.38 to 64.78. Crucifixes, large blaok cross, white figure, 88o and Small Nickel Bouud Crosses, lOo, 16o and S6o. Crosses to stand, with round bnse, black wood, gilt figure, S8o and 860. Brass Crucifixes, 12 Inches high, 760. Candlesticks, In brass, 6O0 per pair up. We Alas Carry German Prayer Books 100 Calling Curds for 39c Printed in a few minutes any style type. East Arcade. POWER FOR ELECTRIC AUTOS Cost of Current Heedlessly High in Man; Luce Cities, HOW TWO CLERKS MADE EASY MONEY Ughtlaaj Companies Do Xot Realise the Possibilities of the Demaa tor Their Surplus Product to Charge Vehicles. Without any doubt the greatest stumbling block in the path of the electric vehicle of the present day both pleasure and busi ness types Is either the cost or the diffi culty of obtaining current with which to charge the batteries. Even In localities where there are electric lighting power house handy It Is very frequently prac tically Impossible to secure current, gen erally owing to the reluctance of the officers of such companies to embark In what they term "side line.'. If the ease with which batteries of electric vehicles may be charged were but Im pressed upon many of the officers of light ing companies all over the country It would riot only result In an Increased use of these Clean, neat, quiet and serviceable ma chines, but It would have a tendency to lower the oust of maintenance of those already in operation. This subject was treated very fully by James Macnaughton. a consulting engineer of Buffalo, In a paper read at a recent meeting of the Association of Eleotrlo Vehicle Manufacturers in this city. His remarks were In part as follows: 1t la bo hardship at all to go out and Introduce electric vehicles. It does not take long to prove that they are as much superior to horse-power wagons aa the tram-cars to the horse cars, and the electric light to the candle. We can enthuse a man in short order without experimenting with the idea that it is a simple piece of mechanism and that he needs it. But the problem which he throws at us and the one which we must grapple with Is the question of how and at what expense will his vehicle be maintained. Battery the Problem. "As far as the vehicle alone Is concerned, It is a comparatively simple matter to en list first the Interest, and then the sym pathy of the intended customer by proving the mechanical simplicity and theoretical efficiency of the system, and by compar ing It and Its working with the working of the same service by horse drawn vehicles. What the practical and Inexperi enced man wants to know is not that, how ever, but rather how he Is to care for the vehicle once he has got it. Its operation and Its purely mechanical upkeep. Is com paratively simple. But the charging prob lem and the battery maintenance problem are beyond the ken of the average in dividual of non-technical pursuits. Most of all, the exceedingly high cost of current In many localities and the fact that the producing companies are willing to make no reduction over their regular service rates for the charging current. Increase the local cost to totally disproportionate figures. In many cases. "We may visit city after city of lm portance and not find an electric garage. We may suggest various schemes of an Improvised nature, all of which are ex pensive, but there is in every city and In every large town an electrto light snl power company, who have a product for sale, and that product Is electricity. Now at the present time those electric com panies have got a high lighting peak, a rising load from the afternoon on, and they are absolutely Ignorant I say abso lutely Ignorant, the. majority of them as to any market for their night load. They are spending a great deal of money adver tising, promoting and disseminating In formation aa to the uses of electric current in the daytime. They are spending thou sands of dollars, many of them, promoting the electric heating Iron, curling iron, mas sage iron, so aa to sell their current In the daytime, but from midnight until 6 o'clock they have practically a dead line, and the few authorities I have talked with on the subject have been surprised to know there was a sale for It at all. Vehicles Afford Market. "Now the reason that electric currents are so high Is because they have got to average up on the twenty-four hours, and when I presented to them the idea that they could find a market for the current between midnight and 6 o'clock for the Charging of electric vehicles, I received a most agreeable welcome. . I suc ceeded In getting them to name In ths place of 12 cents for light and 8 and 10 cents for power, a price reduced to as low as 6. and In some cases as low as 6 and 4, and in one I cents, and In getting them to waive their minimum charge rate and make a flat rate of S cents for charging electric vehicles during these hours. Now, that enables a salesman to go right out, and he can tell you how to take care of your electric vehicle. It you will charge It be tween those hours you can get it at I cents a kilowatt, and we can sit right wn and tell you how much it will cost. The other items we all know. "It make the proposition very attractive. It lifts It from an absolute blank proposi tion to a definite one. Now, I think this la especially the province of an association nf this trlriil in fun T nnaMr that It 4m I one of their great opportunities. I think it is a thing which, If this association did not do anything else, would be important enough for them to accomplish the fur nishing of information to the central light ing companies as to what the electric vehicle will be to them as a customer. Just think; It does not come for a small amount of current, but for a large one, a considerable amount of current, and it comes easily aa compared with all the elec tric apparatus that they are trying to sell in a retail way; why It Is aa a mountain to a mole hill. Tou can see immediately the advantage to a salesman. I am speaking new as though you were all manufacturers and none of you were on the road. But what an advantage to be able to Bay to a man: 'Why, yea; we will provide you cur rent at I cents a kilowatt. You can get It right in your own factory. Advantages Over Gasoline. "Of course, one of the advantages over gasoline la that they can keep electric vehi cle In their factory without affecting In surance, and on that account many new factories end warehouses which are being built have enclosed shipping platforms, and they have plugs under these platforms Where the wagons are charged while they are waiting to be loaded. Now, trying to do anything Individually, we are at once under suspicion; grinding our axe at the other fellow's expense; but this association can take up the matter aa an association and get a hearing from those central eleo trlo light companies which will be most gratifying, and I could go a step further and say that a great many of these electric companies have horse stall vehicles. Most of them have, and they can be Induced to exchange those for electrlo vehicles. They will next require a garage of their own, and I think It will be but a step after that to get them to garage vehicles publicly. "But not to take too much time, and with the possibility In mind of saying something familiar to most cf you here, I will Just cite the Philadelphia Electrlo Light com pany. They have gone into this thing ex tensively. They have garages for their own vehicles, of which they have twenty-four, and they are planning to build two more shortly, and they are willing to take vehi cles from the public. "The New York Edison company of New York, who, I understand, have fifty vehi cles, and have contracted for about twenty five more, are very materially going to enlarge their garage. Their policy is gen erally different from that of the Philadel phia company. They wish to retail their current through jobber 'and to encourage the dealers to establish electric garages. In Chicago, I believe, the experiment has been tried both ways and Is up now for consideration. "In Pittsburg the Allegheny Electric Ught company has gone into the question very thoroughly and the probability is that they will establish a large central garage. St. Louis Is alive to the situation and the Union. Gas and Electric Light company have built a large garage, going into It very extensively. And so I might cite them all over the country, some large and some small, where this movement la very great Era of Electric Vehicles. "I believe in my heart that there la abso lutely nothing to stay the era of electric vehicles and Its Immediate consummation except a wave of public Interest. Now, we go back to the gasolene car of seven years ago, even five years ago, and the salesman will go out and try to sell It, and the man would say: 1 am going to wait and try to have it perfected. I think perhaps It Is a fad, and in a year or two they will all be going out.' It did not take five years to forget all that Today he Is apt to be the greatest enthusiast . there Is. "We get the same condition with our elec tric vehicle. They say: I think I will wait until It la perfected. I think I will wait and see whether this la the thing or whether something else la coming. Are you going to close up your business and go home simply because you have not got the hard ware you need or . the groceries because you have not got the concentrated food you want? What are you going to dot Are you going to apply that to your whole line of business? And Immediately the man Is brought to his senses, and I believe seven years from now If thla association does what It ought to. do, three years from now If I should go Into a merchant's store and ask him to entertain a proposition of horses and wagons and blankets and shoes and veterinaries, and tell him what the horses and wagons will do, dawdling along the street, the. man would call an ambu lance and send me to Bellevue. That s my opinion. "Now, where today we can so present the electrlo vehicle, where we can show a man how to Install It and use It, he cannot answer us, and I believe It is op to thla as sociation to use Its power to create that wave of publlo sentiment which will draw the community out of Us shell and make them realise that we are here." One Com peer's Experience. H. H. Rice of Indianapolis during the discussion that followed Mr. Macnaughton's address, told how one lighting company had been coaxed Into the business of sup plying current by a couple of Its resourceful clerks. "It has been said already by - several that the Ignorance of the central station men In regard to the requirements of the electric vehicle Is amuplng," said Mr. Rice. "They do not know the rate of charge of various batteries, they apparently have never read such a thing as the Instruction book of the battery companies, they do not know how much current a vehicle takes, they do not know what to charge for It and, aa a rule, they seem to think that ths electric carriage user Is simply a man to be borne with becans he, perhaps, hut some Influence with them from the pur chases of current for other purposes. "But occasionally we find a city where the central station makes Itself known by waking up to the possibilities of the sale of current, and I can cite one little case, that of the town of Rockford, 111., where there are sixty or seventy electric vehicles, there may be a hundred now, and none of them are charged In a garage. There Is not a garage In the place at least waa no which made a business of charging styel age batteries. But a couple of young mt In the electrlo company who had reached aboot the limit of their salaries In that city for the work they were doing, for they were ambitious, asked their employer If they could sell electrlo vehicles, and they were given permission to sell vehicles en the aide, and Incidentally to get customers for the current. "As I understand It, In the sale of these vehicle he keeps a card Index, and If a enr Is not brought to him In two weeks he sends a postal and requests it to be brought In. Every two weeks Is sufficient. He looka at the battery and cleans it If neces sary and notifies the customer when It is necessary to olean It again, and If It la necessary to clean It, then the cell is cut out and the work la done. Now these cus tomer are getting their current fr an average of $4 a month; In other words, an average per year of 648, and they ran their carriages all they want, too."