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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (Feb. 24, 1907)
12 TITE OMAIIA SUNDAY BEE: FEBRUARY 24, 1007. A' n 2 S The Latest and Most Authentic Expressions of Style In New Spring Goods at Brandeis' Every department la this vast store le ready for the demands of spring. No store In the west was ever so ' completely prepared to satisfy every requirement of the devotees of fashion. The season's newest Dress Goods, the stunning Silks for 1907, the reigning spring Wash Fabrics, the finest showing of settled styles In ladles' Tailored Wear, the new French Gloves and Furnishings, Spring Shoes, the daintiest Laces and Embroideries, the first glimpse of Spring Millinery In fact, a complete expose of the newest things for spring wear. TH jjj Drandels' Complete Showing ef the ! $ Long Kid Gloves for Spring j y Pen-Ins txng Glovr-e -In black, white, russet and 5 every correct shade, 8, 11 and 16-button length; sIro i jtj the Tanne Kid, with gusaeted sleeve, 12 and 16- 111 I AT ta n button. j Morha Gloves -12-button length, in brown, red, gray 9 and mode; newest spring Ideas. N Cape Gloves IS and 16-button length, In black and Ask for one Oar New Line of Ladies Spring Oxfords are here. Tee largest and finest hewlaa la Osaka, ef the nw March Fashion Sheets Standard Pat ters are the Best tan. Chamois Glove 16-buttn length, white and natural, in mousQitetalre and Barrlti. Elbow length White Kid Gloves, also white and tan Long Gloves, lace tops S1.P5 10-button ladies' Kid Gloves, black and white.. fl.Prt m Trefousee Kid Gloves, black, 16-button 2.D Q Reynler's 16-button length Gloves, while only. .2.M) ft! Ladies' Short Kid Gloves, white, black and colors, at, jj per pair 50c E HEW- Wm IOO0S -.. -- - - Pj,lJoferigM v , a t rv i r 1 Cj-1 a g Advance isispiay. y uaciuoivc oijico fe Import! Dirtct from Paris and Lyena SPRING SILKS frl907 Chiffon MarqaJee Borders, Printed Marquise Silks, Fekln Check and Embroidered Shan tungs, Nouveaute en Rajah, Voile Broche Im prlme, Double Width Silk Calciums, high, bril liant luster, soft, clinging texture; desirable for evening and street wear, QQ . T95 mostly in 45-lnch wide, at, yard I M Newest Spring Domestic Silks Over 28 distinct styles, checks, cad ri lie, barred Silks, Faconne Taffetas, Rough Shantungs, In every wanted shade, Including the new browns, champagnes, marines end black and white C1 4.150 effects, at, yard U J C I Satin and Twill Foulards In vogue this spring mostly 24 and 27-lnch -foreign snd domestic Foulards, spotproof polka dot, every combination and color represented; Broche Foulards, etc.. many exclusive and our own direct importation, at, Q J)C 1 Colored Dress Taffetas . 36 and 27-lnch Colored Dress Taffetas, very lus trous, all the desirable spring shades a re markable purchase enables us to offer them at about one-half regular value. The 27-in. Dress Taffetas at 59c The 36-in. Dress Taffetas at 89c Second Section Main Silk Department. ji es gieivioii4HiiiKii4Bjiiisii4iii4iBiBjMi4iii4i K Thousands and Thousands Yards in Newest Designs ! ,V7?:lL? EL' I Embroidery Sale I lICwiC3l iJlll lllil 191 CM VUUUd I y Mond?y will be a rare bargain day in the embroidery section. Large m m THE LARGEST ASSORTMENT TO SELECT FROM IN OMAHA These elegant new dress fabrics were imported expressly for Brandeis from our own Paris office. They represent the cleverest new weaves for spring. The variety is almost unlimited. Tie Kew All Wool Tiffetat, 44 In. wide, eitry deslnbli thadi. S1.19 taloe, 75c Yd. . 6 fey fine; Suitings, 52 Inches nidi, $1.50 falue, spring weights, $1.00 Yird. Lupin's Celebrated Imported Voiles, Brandeis carries an i full line, yd. SI md $1.50 Imported Silk and Wool KoTeltles exquisite noteltias, $2.00 ta $5.03 Yard. bargain square piled high with embroideries to sell at bargain prices, New, fresh and crisp 60c dress goods at 29c Td Such as 44 Inch mo hairs, pi a 1 d s, checks, cash meres and novel ty suit ings, at, yard . 29c 65c Dress Goods at 39c yard. Fan cy mohairs, hen rlettas, over plaids, broken checks, brllllan- tlnes and gray suitings, i at yard. 39c 75c Dress Goods at 49c. Mixed suitings, tartan plaids voiles, Panamas and fancy suitings, yard... f 1.00 drees goods at yd. 69c. Gray fancy suitings, 54-lnch -' checks, covert cloths, Im ported worsteds and Pan-, a mas, at yard . 69c em broideries and insertings just out of the import cases to go in this sale. All are fine hand loom embroideries, made on high quality of nainsooks, Swiss and cambrics in two lots Monday at, yard 3c 110c SPECIAL SALE OF BLACK DRESS GOODS B BLACK SILK SPECIALS ,7-lnch Silk Warp Poplins, yard 89c 36-lnch Peau de Messallne, yard 08c 27-lnch black spotproof Summer Silk, per yard W 86-Inch Lyon Dye Black Habutal, yd.. 75c 45-Inch Black Crepe de Chine, yard. 91.00 86-lnch Brandeis' Special Black Dress Taf feta, yard 85c WHITE SILK SPECIALS S0-lnch White Jap Silk, yard 17 c 27-lnch Extra Heavy Jap Silk, yd.. 48c 86-lnch Extra Heavy Jap Silk, yd.. 69c 24-lnch Crepe de Chine,' yard 48c 27-lnch Drap de Sole, yard. 89c 21-inch Imported Messallne, yard.. 69c 7 5c black dress goods. Tamlse cloth, Panamas, e fa mines, voiles and serges Monday at 49c 44-Inch Imported black voile, that cannot be dupli cated for less than SI yard Monday at 69c Imported black all wool pop lins, an ex cellent wearing material, a SI, 25 quality Monday at, yd., 85c "Lupin's" all wool black taffeta, our regular $1.25 quality Mon day, at, yd., $1.00 Imported black armures and mel rose suitings, in very neat designs a large assort ment at, yard. Cjtt, C-.'I. Five bargain squares loaded with the newest Silks at less OllK OpCCIoIS than one-third regular prices -Monday's specials, worth On Bargain Square more, at, yard . , .25c39c.49c69c.75c SPRING'S FAVOR1TB MODELS IN LADIES' TAILORED SUITS B3 BASEMENT BARGAINS SILK JUMPER SUITS, SKIRTS, WAISTS, COATS ' Each new shipment of spring apparel seems to show prettier, daintier and more serviceable style than the previous arrivals. Our display Is now so - complete and varied in its style character that no woman In Omaha can feel well Informed on the decided fashions for 1907 until she has viewed these new arrival. The New Suits show the favor ite new broad-shouldered ideas, the French Pony' Etons, the Prince Chaps, the Ponys, etc., in all the new fabrics. r. I Skirts for Spring; are in the reigning fabrics. The new plaited models predominate. Skirts seem dressier than ever. The New Silk Jumper Suits are bound to be the prime favorites. One model is shown in illustration. The Smartest Styles of Spring Coats are shown in a fine va riety. Lawn, Lingerie and Silk Waists in our Waist Section. FINAL RIDDANCE OF WINTER FUR COATS AND SCARFS ,. Monday we price our highest quality Fur Coats and the favorite models In Fur Scarfs at a reduction of one-third to one-half from former price. These jfur garments and pieces were all selected for their reliability. In forenoon only we will offer for sale 1,000 pieces of . w h I t e table oilcloth worth 18c yard, yard IQo One large counter of soft ft n 1 s h English long cloth, in mill lengths, worth 10c yd., yd. 6o Plain and corded percales, worth 8 He yd., yd. 3o Persian pattern cotton challls, worth 6c yard, yard , 3VaC la Our New Gingham Section One large section devoted exclu sively to sale of gingham. Our own Importation of Anderson's Scotch Zephyr Qlngtiams, in plain colors, small checks Hnd stripes and corded plaids. We have a full and complete line of this ever popular ')' fabric at, yard Bates' nurse stripe and Toil dc Nord fancy Dress Ginghams all new spring styles, best f l American gingham I X,,C made at, yard " - 30 Inches wide Park Hill Zephyr Ginghams. These come In plain and corded effects very m fine soft cloth, usual I3C price is 25o yd. at, yd. . . . Imperial Chambray, 80 inches wide this chambray is too woll known to need any advertising, suffice to say we have the com plete line in plain shades P and fancy checks at, j(J yard Mercerised silk finished llnghams, in large and small black and white checks and in all the corded checks. This is the cloth which was so exceedingly pop ular last season and the manu facturer tells us it will Q be more popular this IC year price, per yard We have a full and complete line of Everett Classic Bookfold aing- ham. For good and substantial wear this gingham has no equal. We have a full and complete line of Amoskeag apron checks, each piece branded Amos- i keag gingham price, OiC per yard Galatea elo(h. Just the thing for boys' suits and ladle' shirt waist and Jumper suits. We have a complete I J P line of styles, yard " w New Basement WASH GOODS Department We are showing immense line of high class summer fabrics many are our own importa tatlon, bought by our own buyer in Europe large range of plaid voiles, In m g black and white ef- ( t fecta, yard JM Handsome line of silk foulards, In abstracted polka p g dot and plain colors, SI IP Boxed dimity checks a very silky cloth, plain mv and very sheer f 7C Beautiful line of French serge plaid, check' and stripe in two qualities TT y f at, yard JJC'mJC Handsome line of real Irish dimity stripes and dimity checks at. yard Silk organdies, beautiful range of floral designs and equal to any 60c cloth shown In Omaha our price Beautiful Mne of chiffon cloth, In dainty checks and "jr stripe DQ Our range of White Goods, in foreign and domestic makes, in sheer and heavy weights is equal to any line shown west of Chicago. Specialty In this department Is a handsome range of double fold. 25c 25c 1 18-in. a.nd 27-in. Embroideries The finest Skirtings and Flouncing ever shown in Omaha at special , sale, beautifully hemstitched and scalloped-r- finest sheer fabric, worth up to 75c yd., at, yd JC C I Double Edge Embroidery Headings In all beautiful new patterns the daintiest effects from f f Switzerland easily worth 25c a yard, at,. yard ....1 AjC ' An Extra. Special Sale of Laces Almost 100 styles of fine Laces in this special sale German Vals. $ rrencn vais., xorcnons, nat vai., many in match ZXr g y sets, worth up to 15o yard, at, yard.'. . , J 2C5C I Allover Laces and Nets y 18 to 36 inches wide, in white, cream and ecru many are worth up to $1 a yam the most elegant new patterns shown Tf f Q collars, ..5c in years, at, yard Big lots of the finest ribbons, worth J Ladies' fine turn1 over . up to' 40c a yard, - e e worth up to 25c each, at, yard JC-IUC-I JC I at, each BASEMENT BARGAINS One big table mill lengths all grades bleached muslin and cambric, yard fee A fresh lot .of those pin dot fine white Swisses that caused such a sensation Fri day, worth 50c yard,' yard 15 c One big counter of m e r c e rlzed poplins and eo slette, in white and all colors, yd IQo One table of reg ular 5c unbleach ed muslin at, yard 2c One counter of regular 9c Unbleached Muslin, just like Indian Head qual ity, per yard 6c One big table fine yard wide mercerised black sateen some In full pieces, but most in mill lengths ' yard 15c Finest lot of India Llnon mill lengths we have had this year, mostly a reg ular 25c grade, at, yard. 10c OMAHA v OMAHA OMAHA 7 EXTRA SPECIALS the Linen Department Monday 'tt Inch very fine round thread white linen tor suits and shirt waists a regular 60c 1t quality, Mon- Jl day, yard.. ;w Pattern table cloths, all linen, 8 yds. long, the best wearing goods on earth, regular ISKS quality, Monday, each . . . I.9S Dinner Napkins. all linen, slse 10 and 18-itu regular $1.(0 quality, Mpnday, . F 1.5 Table Damask, by the yard, full bleached all linen, satin finished, ex tra fine 72-Inch, regular $1.00 quality, .. Q Monday. frfiQ Cotton diaper, best qual ity, 10 yard pieces, 27 Inches wide. regular Pice price S'1-00, Mon day,! . C 65c Hemmed hurk towels, some are half linen regular lOo quality Monday, f each 5C Turkish Wash Cloths, regular Bo quality, Monday, each ....(..i . ...' Curtains for Spring Swiss Curtains, hemstitched ruf fle, I yards long, pair, 69c. Snowflake Curtains, In all colors, pair, 8o. Rope Portlers, for single doors, pair, $1.25. Corded Arabian Curtains, pair, 11.25. Cable Net Curtains, In white and ecru, pair, S1.S8. Fish Net, In white and ecru. yd. lOo. Fine Imported Swiss, worth SOo, yard, 19c. BIG SALE OF THE NEW WALL PAPER Unmatchable prices, on high grade novelties. , a roll for White Blank Papers in full combination, a roll for Mica and Silver Papers. 7 a roll for Dining Room and I C . Hall Paper. a roll for two-tone Papers. 2c 4c 15c I a ARLY comers'to the great sale of Men's and Young Men's Suits find the greatest bargains ever known In Omaha. Late visitors find the stock so large that there Is always a splendid variety to select from. Monday's bargains as great as ever. In this lot from Babbitt & Co., Albany, N. Yn high grade retail clothiers, are $20 and $25 Young Men's Suits at $5 A Mara. B. Co., ef Chloaio, and other woll Including Hart. Schaffner helmer OL Kippon 1 known brands Also all Men's $12.50, $15 and $20 Spring Snits isr!1"!?.: IPURE FOOD LAW PUZZLES Questions ef Labels that Bothsr Dealers in Packed Goods, TANGLES THAT WORRY WHOLESALERS raro Food to Horo, They Bar, Taoy Coat Always rind Oot How to Laocl It Costa Honor to Ooer the Law. ; The pure food law baa been In operation ainco January 1., What has boon aocomp ..UshedT The public la not so much con--.eormed with the machinery of the law and the details of its operation as with the ro .suits. The question that is being put to wholesale grocers and dealers In meats an! liquors Is: "Are the food products and the meats 'and drinks that are made by the manu facturers and sold In wholesale and retail shops any purer than they were before?" , With- this question cornea another as to whether any of the manufacturers who put up Impure or adulterated food and . drinks have been driven out of buslneao or ,jnad to chanse their methods. To suca .questions the wholesale men have only tone answer, and that la one which at first causes some surprise. ' It la that there has been very little chance. In fact, almost nonS. as to the -oharaoter ef the roods sold. ' The whole alers are eonoerned almost entirely with the details as to the enforcement of the :Iaw. I.oBl laaoortaat Itosa. A surprising' amount of activity In this rospert Is coins- on all over the country. This activity at present eotrflned Itself al most exclusively to tha proper labelllyc of the products. , Tfce evarac e person might suppose that the wholesalers would be most eonoerned about retting absolutely pure products. That Is not the case, for the very simple reason, they say, that the mere passage of the law has brought that about The pure food law requires that no dele terious matter shall be put Into foods, and also that the foods ' shall not be mis branded. It Is with the misbranding fea ture of the law that the dealers are now mostly concerned. Labets must be put on packagee that shall declare truthfully what Is In them. This upsets a whole lot of trade traditions. The law U not entirely clear and the Agri cultural department ttaelf Is not opectfto as to how articles In details shall be labelled. Every product has to be considered on Its own merits and the dealers are now pus sllnc over the meaning- of words and phrases and there is a mlghtly k of odit ln e-o'.nc on so thst the requirements of the law shall bo fulfilled. "Jmrm- Coffee am Exasaolo. A simple Illustration of the upsettlnr of trade traditions will reveal what that means. For fifty years or more, for ex. ample, one "of the highest grades ef coffee has been sold to the public as Java coffee. A certain grade of coffee was classified In the trade In that way. Most folks have thought the coffee was Crown In Java and that It was railed Java because of that fact. The truth is that very little Java coffee ever came from Java. A Urge part of It, Indeed most of It, came from Sumatra, an adjoining Island. Java la not particularly suited for coffee growing. It does produce some high grade coffee, and In the early years the best cof. fee did come from that Island. But Sumatra soon produced a better ar. tide and kept on producing It In immense quantities. The fine quality, however, had always been called Java coffee hy the trade and the Sumatra product was put out as Jsva coffee, and the trade came to regard this little deception not only as trifling, but as absdlutaly aeoesaary to the successful conduct of the coffee busi ness. Under the new law all this must be changed. No coffee must be labelled Java coffee unless it comes actually from Java. That means an upheaval of trade tradi tions. How Deception Grew. There are many products of food that have grown up to be labeled as something different from what they really are, not because of any intent to deceive, but be cause the public. In response to these trade traditions, has practically demanded that the labels should Indicate that the goods were of the best kind rather than that they should be literally accurate. With a demand that the goods hill be labelled so that there can be no deception of any kind as to the contents of ia:kagea many delicate questions as to wording have arisen. - There Is not a manufacturer of food products who has not been struggling for weeks and months with this problem. Every house has pasted Its old labels In books and then has made corrections on the margins, twisting the wording; this way and that until the right description has been secured. No manufacturer wants to tell any mors than Is necessary about his goods and yet every one has been anxious to comply with both the letter and the spirit of the law so as to avoid trouble with tha government. It would be a serious matter, for example, to make up half a million dollars worth of goods and then And that they could not be sold because they were not labelled prop erly. Exoeaao of tao Labels. The cost of labels Is enormoua One of the wholesale houses In this town has nearly j f 100.000 worth of labels which are useless of themselves . under the new law and a great problem haa been how to save the money which has been spent for them. The law allows the old labels to be used until October 1, naxU This bouse puts out millions of dollars worth of goods and a nice calculation la going on as to the ex tent use may be made of the labels on hand. The problem la being solved mathe matically, along the lines of average sales, and the firm Is confident of winning out. Boo res of other firms are In a similar po sition and all are at work In getting rid of old labela There are hundreds of kinds of goods that are.net of the quick sale variety, and thsl has brought about another problem as to labels. It haa required the use of what are known as supplementary labela These are new labels which must be pasted on goods already on shelves and which are not likely to be sold out en tirely before October 1. The new labels eomply with the law and they can be pasted on goods already put up because the food products themselves are already pure, according to the definition of the law. Getting rid of old labela and sending around supplementary labels to wholesale and retail dealers Is a small problem com pared to Sfime that must be met where there ha, as yet. been no definite interpre tation of the meaning of the law In speci fic cases by the Agricultural department Take the man who puts up atvmt )600,. 000 worth of caUup every summir and fall. That product contains a preservation called bensoate of epda. It is not known yet whether the use of that product will be permitted. Preblea for Catanp Makers. Tbs catsup maker must prepare at once for his campaign. He must order bottle, boxes and labels. After he gets all his preparations made and his packing goods purchased there may still be some doubt as to whether he can sell his goods. Hen-, soate of soda is regarded as harmless. Must the catsup maker arrange to put up bis goods without ItT And if hs does, must he have two sets of labela, one say ing that bensoate of soda Is la the compo sition, and the other making so reference to It? Bupppse the manufacturer goes wrong, what shall he do with his goodst Many Inquiries have been made of the Agricul tural department as to Its probable course If the manufacturer should go wrong. Replies have been -received saying that a tolerant spirit will be manifested, and It is altogether probable that where the manu facturer has had to go ahead and him acted in good faith the government will npt be harsh and some amicable working rule will be adopted. At present the department cannot com mit itself on specific matters, and It is fo thls' reason that the manufacturers are worried. The Indications that reason will govern the action of the department have given them more confidence. At present the national law on pure food is purely self-working. The federal gov ernment' put the law on the statute books and that of Itself waa sufficient to brine about many of the desired reforms. The dread of incurring the wrath of the general government Is Just as strong among com mercial men as it Is among those who fear to violate Its established criminal statutes. ., Wholesalers Get Busy. Many men will take chances on violating local and state laws, but when It comes to "bucking up against the government" that is another story. . The power of the federal government la felt more by com mercial Interests than any other. No In spectors have been appointed yet to see that the national law ta enforced, and It Is probable that none will bo until It Is seen that they are necesaary. The minute the law was paased the whole salers got busy. One of the largest houses In New York at once prepared a set of questions which it mailed to something like t.OUO manufacturers from whom at various times It purchased goods. Here are the questions: L Vo Ute goods of your manufacture or, production conform In every respect to the requirements of the lawt 8. Does the reading on your present prin cipal label fully meet the decisions of the department in regard to the application of the law to your products? S. If not do you Intend to correot the misleading statements by the use of a supplementary label, and are you prepared to send us a quantity of these labels at once to be attached to the packages now In our stock? A. How soon do vou expect to Issue your productions with the principal label reading in proper rormT S. Have you filed a guarantee with tha Department of Agriculture that your manu factures or products will henceforth con form In alt respects to the requirements of the law, and what aerial number has been allotted to the same? , The queatlons asked by this house have been copied generally by the trade and there Is not a manufacturer who has not been catechised by wholesale and Jobbers. The latter are liable to heavy penalties for selling Impure goods and It Is up to them to Jack up the manufacturers. Coafaeton Still Exists. They have already done It and the result has been thst If there waa any Inclnation to try to beat the new law stiff warnings have come from the trade and to such an extent that few, if any, manufacturers have decided to adopt a shifty course. The house which first sent out the ques tions already quoted aays that less than I per cent of the manufacutrers sent bark unsatisfactory replies atxut the supple mentary labela. Further corespondencs was entered Into with them and practically all of them have agreed to print exactly the kind of labels that the wholesalers de mand. Theenforcement of the law, therefore, Is largely a technical matter. Every one agrees that the public need not worry about getting pure food products; the great pussle Is how to comply with technical re quirements. One may wonder wby the agricultural department does not set soma of the ques tions at rest. The trouble la that prac tically each case must be luled upon sep arately and the department Is not yet sure of Its ground. Blend of Whisky. Take the matter of blended whiskies. One dealer has two brands of pure whisky. Neither of them contains any neutral spirits and neither of them Is blended In the gen eral acceptation of the term. He has been In the habit of mixing these two brands to produce another grade. According to the law the label must set this forth and it Is held that the label of the mixed brand must declare that It la blended product when really It Is not. The department will have to make a ruling on that separate case and until it does the maker of the whiskies la In a quandary as to what to do about his labels. Then there Is another question that le presented about the sis of the. labels, the height and breadth of the printed letters and the exact position on tha goods sold In which the labels shall be pasted. Ejvery package put up presents Its own little prob lem in this respect. Of course, the national pure food law bas to do with only such goods as are con cerned with Interstate commerce. The old style of goods may be sold safely In states where they are made In some cases, but It is a mistake to suppose that that will be allowed generally. Mardshta laalcted by Saow. One of the moot remarkable Instances of hardship inflicted by.suow on a whole population ' comes ' from the Psrplgraa. region of France. Round about the moun tain village of Hospltalet, in the Arlege, department and In the village Itself, snow lies to a depth of mors than eighteen ftet says the London Olobe. Avalanches are falling, and uore are feared. The place Is cut off for ths winter, and cattle perish In their stalls. The Inhabitants are, of course, virtually prisoners In their own bouses, which they only leave under the Imperious necessity of getting water. To reach the village wall they baveto get out througrn their upper windows, and they have a tunnel cut moder the snow e the weU, .4