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About The daily Nebraskan. ([Lincoln, Neb.) 1901-current | View Entire Issue (Sept. 29, 1988)
DATLICr Si PfBSONAL HA» OfSGN | —-————n La Pre Season COAT SALE Obermeyer • Patagonia • The North Face • Columbia (in stock only—sale ends Wed., Oct. 5th) te2££*** , The MOOSE'S TOOTH OUTDOOR SPORTS 40th & O Lincoln, NL 489-4849 Deb Haselhorst, owner of Euphoria, sells a variety of merchandise from tie dyes to teas. Euphoria unlocks key to 60s By Mark Lage SulT Reporter “Why have we been around for ten years, and suddenly discov ered?" asks the sign above the en trance to Euphoria Herbs, a small shop at 27th and Randolph in Lin coln. It may be just blind luck, but then again it rnay have something to do with the resurgence, among at least a small part of the community, of the ideas and music of the late 1960’s movement, as well as some of its accessories, such as ue-dyed t shirts, and incense. And, as owner/manager Deb Haselhorst said, Euphoria has “a wide assortment of tie-dyes, rock and roll t-shirts, and incense." She admits that with large numbers of items like these, Euphoria’s main target is young people, but some of their other items, like greeting cards, coffee and tea, have been attracting older customers, so that lately, she said, “we’ve been setting everybody. We’re doing well," she said. Euphoria’s first incarnation was approximately ten years ago, under the name Lady Lavender’s Herb Store, at 16th and O streets. That name lasted about a year and a half, after the number of patrons wan dering in from nearby Harry’s Wonder Bar demanding to see Lady Lavender became too large. "I didn’t like that," Haselhorst said. So a contest was held to pick a new name, and Euphoria was the win ner. A year later, the store moved to its present location. In addition to the items previ ously mentioned, Euphoria carries a large supply of rock-n-roll post ers, a number of different types of jewelry and trinkets, and a large variety of pipes and other smoking accessories (intended strictly for legal use, of course). They also sell Shakti Shoes, a line which features a number of Birkcnstock-like san dals, as well as regular shoes. As may be expected, the large poster section is dominated by pre 1970’s bands. In fact, there were only two 1980’s artists I can remem ber seeing — U2 and Metallica. Amidst the atmosphere of the shop, the somewhat aim lighting, hip little trinkets in every corner, tie dyes and incense everywhere, the poster section almost becomes a sort of temple to die memory of the glorious rock and roll dead — the friendly faces of Lennon, Morrison, Hendrix, Joplin, etc., appearing over and over again, with much less undressed female interruption than the average record store. Perhaps even better is the treat ment of the glorious rock and roll stars we almost wish were dead — the poster selection contains very little post-1970 Bob Dylan or Grate ful Dead, and absolutely no Paul McCartney after 1975. I’ve never found a better place to imagine that the Wings never were. Another frequent customer I talked to also liked the poster sec tion. Scott, a junior English major at UNL, said that his favorite Euphoria purchase was a poster showing John Lennon standing in front of the Statue of Liberty, flashing a peace sign. Then again, he said, it may be the Bob Mariey slicker a friend gave him for the back win dow of his van. “They also have some real nice pipes,” Scott added Other customers have different reasons for frequenting the shop Tammy, a sophomore Art History major, likes the incense and oils she finds there She said that she likes Euphoria because its one of the few fiiaces in Lincoln where you can ind incense. This doesn’t surprise manager Haselhorst — “A lot of people tell me that we’re the only place around that carries incense." Jeff, a sophomore English major, said that even though he "likes the rugs" they have there, has never actually bought anything at Eupho ria. He says he enjoys browsing in the shop simply because “it has a lot of character.” And there are still more attrac tions at Euphoria, far loo many to mention here. Jars and jars of cof fees, teas, and herbs, waiting to be {{round up at your command, Har ey Davidson patches, greeting cards that you wear on your face, Indian rugs, etc., etc., etc. This kind of variety is probably another reason for the increasing popularity of Euphoria. But what ever the reason, its nice to see that a store like this one is not only not being driven into the ground by the late 80’s, but actually seems to be thriving in their midst. Open Harvest: no preservatives, no additives By Mick Dyer Senior Reporter When you look at the list of ingredients in most of the products you buy at the grocery store, chances are you’ll find you’re buy ing more than just the food you want. You get a variety of chemicals and preservatives, too. Open Harvest, 2637 Randolph, is a store that promotes a health and environment conscious attitude by specializing in selling naturally produced foods. Cynthia Taylor, manager, said Open Harvest strives to provide Lincoln with high quality, natural food. "That is one of our main philoso phies," she said. The foods sold at Open Harvest are good for you. Taylor said foods available in the store are minimally processed, without artificial flavors or chemicals. “We sell cheeses that don’t have artificial dyes," she said. "A lot of people don’t know that most cheese isn’t yellow." Taylor said they buy as much organically grown food as possible. Organically grown food is grown by applying only organic materials to the soil that keeps the soil healthy, for the future instead of artificial' chemicals that deplete the soil of its nutrients ’! his is called sustainable agriculture and it’s better for the earth than most commercial farm ing techniques. "We try to support sustainable agriculture," she said "1 think that’s a concept that is gaining popular ity." Open Harvest also sells as much locally grown food as possible, Taylor said. The store has a selection of 125 bulk products that are grown and produced with sustainable agricul lure and minimal chemical process ing in mind Bulk foods include nuts, grains, yeasts, beans and pas las. They also have close io 3<k) bulk herbs and teas. The in-house bakcr> is also See OPEN HARVEST on I i