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PfBSONAL HA» OfSGN |
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Pre Season
COAT SALE
Obermeyer • Patagonia •
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(in stock only—sale ends Wed., Oct. 5th)
te2££*** , The
MOOSE'S TOOTH
OUTDOOR SPORTS
40th & O Lincoln, NL 489-4849
Deb Haselhorst, owner of Euphoria, sells a variety of merchandise from tie dyes to teas.
Euphoria unlocks key to 60s
By Mark Lage
SulT Reporter
“Why have we been around for
ten years, and suddenly discov
ered?" asks the sign above the en
trance to Euphoria Herbs, a small
shop at 27th and Randolph in Lin
coln.
It may be just blind luck, but then
again it rnay have something to do
with the resurgence, among at least
a small part of the community, of
the ideas and music of the late
1960’s movement, as well as some
of its accessories, such as ue-dyed t
shirts, and incense.
And, as owner/manager Deb
Haselhorst said, Euphoria has “a
wide assortment of tie-dyes, rock
and roll t-shirts, and incense." She
admits that with large numbers of
items like these, Euphoria’s main
target is young people, but some of
their other items, like greeting
cards, coffee and tea, have been
attracting older customers, so that
lately, she said, “we’ve been setting
everybody. We’re doing well," she
said.
Euphoria’s first incarnation was
approximately ten years ago, under
the name Lady Lavender’s Herb
Store, at 16th and O streets. That
name lasted about a year and a half,
after the number of patrons wan
dering in from nearby Harry’s
Wonder Bar demanding to see Lady
Lavender became too large. "I
didn’t like that," Haselhorst said. So
a contest was held to pick a new
name, and Euphoria was the win
ner. A year later, the store moved to
its present location.
In addition to the items previ
ously mentioned, Euphoria carries
a large supply of rock-n-roll post
ers, a number of different types of
jewelry and trinkets, and a large
variety of pipes and other smoking
accessories (intended strictly for
legal use, of course). They also sell
Shakti Shoes, a line which features
a number of Birkcnstock-like san
dals, as well as regular shoes.
As may be expected, the large
poster section is dominated by pre
1970’s bands. In fact, there were
only two 1980’s artists I can remem
ber seeing — U2 and Metallica.
Amidst the atmosphere of the shop,
the somewhat aim lighting, hip
little trinkets in every corner, tie
dyes and incense everywhere, the
poster section almost becomes a
sort of temple to die memory of the
glorious rock and roll dead — the
friendly faces of Lennon, Morrison,
Hendrix, Joplin, etc., appearing
over and over again, with much less
undressed female interruption than
the average record store.
Perhaps even better is the treat
ment of the glorious rock and roll
stars we almost wish were dead —
the poster selection contains very
little post-1970 Bob Dylan or Grate
ful Dead, and absolutely no Paul
McCartney after 1975. I’ve never
found a better place to imagine that
the Wings never were.
Another frequent customer I
talked to also liked the poster sec
tion. Scott, a junior English major at
UNL, said that his favorite Euphoria
purchase was a poster showing
John Lennon standing in front of
the Statue of Liberty, flashing a
peace sign. Then again, he said, it
may be the Bob Mariey slicker a
friend gave him for the back win
dow of his van. “They also have
some real nice pipes,” Scott added
Other customers have different
reasons for frequenting the shop
Tammy, a sophomore Art History
major, likes the incense and oils she
finds there She said that she likes
Euphoria because its one of the few
fiiaces in Lincoln where you can
ind incense. This doesn’t surprise
manager Haselhorst — “A lot of
people tell me that we’re the only
place around that carries incense."
Jeff, a sophomore English major,
said that even though he "likes the
rugs" they have there, has never
actually bought anything at Eupho
ria. He says he enjoys browsing in
the shop simply because “it has a lot
of character.”
And there are still more attrac
tions at Euphoria, far loo many to
mention here. Jars and jars of cof
fees, teas, and herbs, waiting to be
{{round up at your command, Har
ey Davidson patches, greeting
cards that you wear on your face,
Indian rugs, etc., etc., etc.
This kind of variety is probably
another reason for the increasing
popularity of Euphoria. But what
ever the reason, its nice to see that
a store like this one is not only not
being driven into the ground by the
late 80’s, but actually seems to be
thriving in their midst.
Open Harvest: no preservatives, no additives
By Mick Dyer
Senior Reporter
When you look at the list of
ingredients in most of the products
you buy at the grocery store,
chances are you’ll find you’re buy
ing more than just the food you
want.
You get a variety of chemicals
and preservatives, too.
Open Harvest, 2637 Randolph, is
a store that promotes a health and
environment conscious attitude by
specializing in selling naturally
produced foods.
Cynthia Taylor, manager, said
Open Harvest strives to provide
Lincoln with high quality, natural
food.
"That is one of our main philoso
phies," she said.
The foods sold at Open Harvest
are good for you. Taylor said foods
available in the store are minimally
processed, without artificial flavors
or chemicals.
“We sell cheeses that don’t have
artificial dyes," she said. "A lot of
people don’t know that most
cheese isn’t yellow."
Taylor said they buy as much
organically grown food as possible.
Organically grown food is grown
by applying only organic materials
to the soil that keeps the soil healthy,
for the future instead of artificial'
chemicals that deplete the soil of its
nutrients ’! his is called sustainable
agriculture and it’s better for the
earth than most commercial farm
ing techniques.
"We try to support sustainable
agriculture," she said "1 think that’s
a concept that is gaining popular
ity."
Open Harvest also sells as much
locally grown food as possible,
Taylor said.
The store has a selection of 125
bulk products that are grown and
produced with sustainable agricul
lure and minimal chemical process
ing in mind Bulk foods include
nuts, grains, yeasts, beans and pas
las. They also have close io 3<k) bulk
herbs and teas.
The in-house bakcr> is also
See OPEN HARVEST on I i
