Monday, April 27, 1987 Daily Nebraskan
The Show Me State sells sights
to tourists, investing millions on ads
Page 9
By Chris McCubbin
Senior Editor
Missouri. What's the big deal?
It's down there by Nebraska City,
Rulo, hardly garden spots either one.
It's under Iowa. It's just not in that
great of a neighborhood.
But there must be something down
there. Why run all those ads,
otherwise?
Missouri's current tourism push
began in 1984, said Marjorie
Beenders, director of the Missouri
Division of Tourism. That year the
state's industries united to create the
"Impact '80s" program, designed to
demonstrate to the state government
the positive impact potential of travel
and tourism on a state's economy.
The government responded. In 1983
the Missouri Division of Tourism's
budget was $1.6 million, this year it's
$4.2 million. More than $3 million of
this will be spent on advertising, like
the "Wake Up to Missouri" campaign,
Beenders said.
And the investment seems to be
paying off. The travel industry will
bring more than $10 million into
Missouri's economy this year,
Beenders said.
So what's there to do in Missouri?
Beenders said the state's most
popular tourist attraction by far is
the St. Louis Gateway Arch. This 630
foot tall monument was built in 1962
65. Two and a half million people
visited the arch last year, said Jon
James, a historian for the National
Parks Service. But St. Louis is a long
way for most Nebraskans.
Much closer is Kansas City's
Worlds of Fun, the state's largest
theme park, outstripping even St.
Louis' Six Flags over Mid America
Based on different parts of the world,
Worlds of Fun has more than 115
rides. The park is in its 15th season.
Sherry Schmitt, the park's public
relations manager, said more than 1.3
million people visited the park last
year. Of these, about 150,000 were
Nebraskans, mostly from the Omaha
and Lincoln areas.
For more literary minded tourists,
there's Hannibal, in the Northeast
corner of the state. The town was the
boyhood home of Samuel Clemons,
the author Mark Twain. A town since
the early 19th century, Hannibal got
it's start in the tourist business more
t
jL Q) 1 "y "f p
( lass y J
? 91
John BruceDaily Nebraskan
Missouri's Division of Tourism will spend more than $3
million on advertising this year to point out to tourists
prominent attractions and sites around the state.
ATTENTION GRADUATES!
SendUslburResuma
Now there is a new way to get professional help
with your career development -and- that special
job in your career field!
The Nation's only full service, computerized Career
Planning Center is now open!
For a special low introductory $35.00 fee you
receive:
A Access to employers throughout the midwest
and the nation
A Six month listing in our unique computerized
job candidate data bank and resume book
A Unlimited use of our job search library for
six months
A Career planning help in our lob Search
Seminar, designed and taught by professionals.
Call Now for More nonnaion 334-5659
i. Career
i Centers, Inc.
nol an empkiyment aarmy
1 171 1 Arbor Street, Omaha, Nebraska 68144
lone block north of Center)
Gerry A. Phaneul, Executive Director
than 100 years ago when the Mark
Twain Cave first opened to the
public. It was Missouri's first show
cave, said Dorothy Minear, director of
the Hannibal Visitor and Convention
Bureau.
Twain's boyhood home was donated
to the town in 1912. In 1937 the
museum opened. The tourist trade in
Hannibal has been growing ever
since, Minear said. A half million
people visited Hannibal each year.
South, along with Arkansas border,
the Ozark Mountains begin. The
Ozarks are one of the world's oldest
mountain ranges. Many of these
crumbling hills are still covered with
almost virgin forest. If you go down
enough backroads you still can find
teetering tarpaper shacks with old
hound-dogs dozing out front. But
these days there are more souvenir
stands than moonshine stills in the
Ozarks.
Since you're already in the area,
duck over the border to Eureka
Springs, Ark., home of the original
See MISSOURI on 4
C
C3
c
E
c
3
Looking For Excitement This Summer?
Come to
CO
5
S3l
y
XXX,
East Park Plaza
200 N. GSth, Suite 203A
Lincoln, NE
(Nxt to phone center)
Comics
Science Fiction
Games
Coming Soon To Omaha
Harvey Oak Plaza
144 & Center Street
Omaha, NE
Grand Opening May 14th
Don't haul it all home.
boaTs
And then haul it all back again next fall u
nvtS STORE YOUR OFF-SEASON GOODS AT
Infinity-Storage
24 hour access
-Monthly or yearly rates
-You keep the key
-Five minutes from campus
-Modern & clean
-You bring it, store it
Di
with Qrrt
Infinity-Storage
1542 So. 1st LINCOLN 475-2484
111""""
mm
Cell Us!
47S-7S72
61 1 N. 27th Main Campus
Open 11am for lunch every dayf
470-0787
11th & Cornhusker Belmont
(Harper, Schramm & Smith)
478-9944
1415 South St. South Area
400-2377
2933 N. 48th Uniplace
489-9631
4728 Prescott Collegeview
1987 Domino's Pizza, Inc.
Toppings include:
Pepperoni
Mushrooms
Smoked Ham
Pineapple
Onions
Green Peppers
Black Olives
Green Olives
Sausage
Ground Beef
Jalapenos
Extra Cheese
Extra Thick Crust
mm.
I
ffuo
$1.00 off any size pizza.
Expires May 10, 1987
One coupon per pizza.
Good at listed locations.
3 Fast, Free Delivery'"
Hours:
4.30PM-1AM Mon.
4:30PM-2AM Fri.
11AM-2AM Sat.
11AM-1AM Sun.
Limited Delivery Area.
Our drivers carry
less than $20.00.
. ! Czzi
Th
I
I ' I
I
I
I
J
i
I
I
$2.00 off any 16" large pizza I
Expires May 10, 1987. j
One coupon per pizza. I
Good at listed locations.
5 Fest, Free Delivery'"
O
Coca-Cola isatrademarkof ThfiCoca-ColaCompany
r r I r
i
1 L
i ..i1- . .,,,. -f..
...
I r'l.uoj 1 1 n f a tz
1-
J
i ; : 1
Find Ibur Spring Eyewear At Duling!
Update your spring wardrobe with new contact lenses or eyeglasses!
Purchase any pair of eyeglasses at our regular low price, and receive a free
pair of eyeglasses or contact lenses! Choose your free eyeglasses from a
select group of frames with single-vision lenses; or daily-wear soft contacts
by CooperThin, Wesley-Jessen Durasoft 2, or Hydrocurve Softmate B. Eye
examinations not included.
Offer excludes all other discounts and certificates. Contacts to powers of ; 6D. Additional charge on bifocal
prescriptions. See optician for limitations. Eyewear shown may not be available at all stores.
Offer good through May 2
The Atrium
Lincoln, 476-9652
2923 South 48th Street,
Lincoln, 48S-3105
East Park Plaza,
Lincoln, 466-1924
(Open Sunday)
i
