Monday, April 27, 1987 Daily Nebraskan
The Show Me State sells sights
to tourists, investing millions on ads
Page 9
By Chris McCubbin
Senior Editor
Missouri. What's the big deal?
It's down there by Nebraska City,
Rulo, hardly garden spots either one.
It's under Iowa. It's just not in that
great of a neighborhood.
But there must be something down
there. Why run all those ads,
otherwise?
Missouri's current tourism push
began in 1984, said Marjorie
Beenders, director of the Missouri
Division of Tourism. That year the
state's industries united to create the
"Impact '80s" program, designed to
demonstrate to the state government
the positive impact potential of travel
and tourism on a state's economy.
The government responded. In 1983
the Missouri Division of Tourism's
budget was $1.6 million, this year it's
$4.2 million. More than $3 million of
this will be spent on advertising, like
the "Wake Up to Missouri" campaign,
Beenders said.
And the investment seems to be
paying off. The travel industry will
bring more than $10 million into
Missouri's economy this year,
Beenders said.
So what's there to do in Missouri?
Beenders said the state's most
popular tourist attraction by far is
the St. Louis Gateway Arch. This 630
foot tall monument was built in 1962
65. Two and a half million people
visited the arch last year, said Jon
James, a historian for the National
Parks Service. But St. Louis is a long
way for most Nebraskans.
Much closer is Kansas City's
Worlds of Fun, the state's largest
theme park, outstripping even St.
Louis' Six Flags over Mid America
Based on different parts of the world,
Worlds of Fun has more than 115
rides. The park is in its 15th season.
Sherry Schmitt, the park's public
relations manager, said more than 1.3
million people visited the park last
year. Of these, about 150,000 were
Nebraskans, mostly from the Omaha
and Lincoln areas.
For more literary minded tourists,
there's Hannibal, in the Northeast
corner of the state. The town was the
boyhood home of Samuel Clemons,
the author Mark Twain. A town since
the early 19th century, Hannibal got
it's start in the tourist business more
t
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? 91
John BruceDaily Nebraskan
Missouri's Division of Tourism will spend more than $3
million on advertising this year to point out to tourists
prominent attractions and sites around the state.
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