TUESDAY, FEBRUARY 7, 1934
Paid Advertising -
A SUPPLEMENT TO THE DAILY NEBRASKAN
Page 13
- Paid Advertising -
v;
bur Most Important Purchase
If you're planning to be engaged
soon, it would be wise to educate
yourself about diamond rings before
making that all-important purchase.
Your first decision is whether to
surprise her with the ring or ask her
help in selecting it. Most couples
today shop together, making it a
shared experience.
And, many women like to have a
say in choosing their diamond.
If you decide to shop together,
first visit your jeweler by yourself,
and select a few diamonds in your
price range. The jeweler will put
aside those pre-selected rings and
show only those when you and your
fiancee come In together.
Remember, you must expect to
pay more for your diamond today
than your fathers or grandfather
did, because diamonds have appre
ciated over the years.
"I?onrC o" dot2niii2 the value of diamondo
. v
u
C
3
COLOU Nearly all gem dia
monds have some slight yellowish
body color. The degree of this color,
as it varies from colorless (the best
grade) to yellowish, affects the price
you pay. Occasionally diamonds
termed "fancy" do appear with a
definite body color of canary yellow,
pink, brown, or sapphire blue. These,
due to their rarity, command a high
er price. Over the years, Sartor
Hamann has accumulated one of
the largest collection of fancy color
ed diamonds to be found anywhere.
CLAHITY Most diamonds con
tain natural imperfections; spots,
bubbles, or lines included in the
stone when it was crystalized from
carbon millions of years ago. These
imperfections are called Inclusions."
Minute inclusions, seen only with
difficulty under 10 power magnifi
cation, do not mar the beauty of the
gem but will reduce the cost. The
fewer inclusions in a diamond, the
more valuable it is. Sartor Hamann
shows you diamonds in a Binocular
Gem Microscope so you see every
detail of the diamond.
CAEAT This is the unit weight
used for diamonds. There are 100
points to a carat, so a diamond of 27
points is little more than a quarter
carat. Of the "Four Cs," carat
weight is the least important in
determining diamond value. A fine
. one carat diamond may cost more
than an inferior diamond cf greater
size. It is the cutting, color, and clar
ity factors that determine the per
carat price of each stone.
CUT Cut refers to the shape of
a diamond and to the arrangement .
of its facets. The diagrams on the
left show the popular diamond
shapes. Marquise, pear-shaped and
oval diamonds tend to look larger
than round (brilliant) or emerald
cut diamonds of the same weight,
but the round has more brilliancy.
Cut is the most important of the
"Four Cs" for anything less than
an ideal cut will reduce both the
beauty and value cf the stone. Sar
tor Hamann specializes in the ideal
cut diamonds that have been cut for
maximum beauty.
CUTTING: The moot impor&mt factor in
pricing a diamond.
Ey Esb Fixtcr
The cutting of a diamond should
be regarded a3 more important than
color or clarity in determining the
value of a diamond. Diamonds are
cut into exact mathematical formu
las. The standard diamond has 58
facets placed in a precise geometri
cal arrangement. The facets act as a
series of tiny mirrors, constantly
capturing and reflecting light and
bouncing it back through the top.
Like a prism, a diamond breaks light
into "fire" every color of the rain
bow. ...
Poorly cut stones permit light
"leakage" and have too little fire to
give the ultimate in beauty. A dia
mond cut too shallow to make it
look larger loses brilliancy. The eye
sees a ring of dull reflection instead
of a well cut diamond. Too shallow a
.cutting may also make a diamond
rut too deep
-let light leak through the sides and
appear black in the center when
compared to an ideal cut diamond.
But few diamonds today are cut
to what the fine jeweler considers
ideal proportions. The average dia
mond is cut with too broad a top
facet and at the same time the
upper part of the stone is much too
thin. This type of cutting yields
stones that lack fire and sparkle.
True, this permits a larger stone to
be cut from the rough diamond
than would be the case in ideal cut
ting. But the loss of beauty is too
great. Its per carat value is consid
erably less than that of a diamond
cut to ideal proportions for maxi
mum beauty. Less than 1 of all
diamonds are cut to ideal propor
tion. Sartor Hamann specialises in these
ideal cut diamonds. Let them show
you the difference ideal cutting
makes in the value and beauty cf
your diamond.
However, whether you go together
or surprise her, learn all you can
about how to buy a diamond before
shopping.
A diamond is an investment in
beauty; it i3 an investment in indi
viduality no two diamonds are
alike. And, it is an investment in the
future, because a diamond, the hard
est substance known to man, i3
forever.
talie tone to prepar
By Don Hamann
The gem on your finger or in the
jeweler's window was formed more
than sixty million years ago. The
diamond is basically carbon which
is like graphite in your pencil. The
difference being the diamond was
formed under extreme heat and
pressure over a period of millions of
year.
The comparative scarcity of gem
diamonds recovered in proportion
to the tons of heavy rock removed
and processed, all add to the cost
and value of the diamond you wear.
Based upon the recent yields of
five South African mines, it takes
approximately 23 tons of blue
ground to produce one carat of
rough gem quality diamond. Of this
one carat of rough diamond, more
than fifty percent of the weight is
lost when the diamond is cut to
scientific proportions.
At one time diamonds were cut by
cleaving (or splitting) operation.
Today, this method has been replac
ed by sawing. This is done with a
special circular saw impregnated
with diamond dust.
The next fashioning operation
consists of "rounding" the diamond
into the rough form of the finished
stone. Finally, the skilled cutter pla
ces the individual j8 facets on the
diamond by using a polishing wheel
charged with diamond dust. Each
facet has a definite angle in relation
to the top of the diamond, and each
facet should be highly polished.
Sartor Hamann buys very large
lots of ungraded diamonds directly
from the cutter. In doing so, they J
bypass a wholesaler in New York, ? I
passing the savings directly to the I ?
hiiwr. A X
- , ..
1
t !
Vj
if
fV
SzzZz 1:3, V.zlzrt JL;"S L.J i ltcr, ChsJ Czz't'.: G::y Tex, Certl
Cc zlz ' lit Dtti Llr ".2, 'Izzzi Zzzt
. Vzz T.trc iv. C zz zzt ZzzzW ::a,lr" :t:rri Szmlzr, Hci Hzzzzxa, Crzlzzis Czz:
CI Terr: i H:zzzz3, CZzlzzlAlZZs.
I.:;!
v
Crrtcr Jewelers Lritcca ecn
1... T i t , .. - ii- " j I. a l-.
ct-zl:z.t Cr.-7.zz3 cnLDf zzs. zv.lzzS. Ilnl-. i
'J
CERTIFIED 7 GEMOl OGiST
AMERICAN GEM SOCSCTf
cz
3 0 w .
nr. ""
VSVIV.""'U "ALL
