thursday, november 12, 1981
page 6
daily nebraskan
a Ik
N ACACIA & KAPPA KAPPA GAMMA
N Proudly Present J d , ,S J-J s7 lVj (
H "The Perils of Pennelope Palmbranch" j $Hf J ' 'V f7' JL. M
N THURSDAY NOV. 12 and FRIDAY NOV. 13 ! MTl Z f
N 7:00 & 9:45 Both Shows I IT ( i ytrr
S FOE 14th & P E -AJjJC
N Tickets on sale at Nebraska Union 1
N $2.50 $3.00 at the door. I
CASH BAR!
Television said to affect child viewers
LAPfl
HAVE YOU TRIED A
It's the drink of the month at SWEEP LEFT
Try it tonight, and get a
FREE 'DEW If T-SHIRT
(Limit one)
SWEEP LEFT 815 'O' St. Under the Viaduct
SALE
Take your choice of single vision lenses, plastic,
tints, over size lenses or any of the 100
possibilities. Also select a frame from our wide
variety of fashion eyewear ALL for $59.95.
Bifocals for an extra $10.00 - Trifocals for an
extra $15.00 - Hidden bifocals $20.00 extra,
(cataracts and special orders excluded)
We can copy your present glasses or make them
according to your doctor's prescription.
Offer Expires 11-931
op
u
By John J. Jesse HI
Last year, a school-age child spent an average of 23
hours a week watching television, and studies have shown
that this can seriously affect the child in several areas, ac
cording to John P. Murray in a speech given for the St.
Joseph's Home and School Association Tuesday night.
Murray is a child psychologist at Boys Town in Omaha,
and an expert on television and child development. He ser
ved three years as a research coordinator for the US. Sur
geon General's Scientific Advisory Committee on TV and
Social Behavior at the National Mental Health Institute.
"People have been concerned with the effects of TV
for some time now," Murray said. "Major questions exist
as to the impact of violence, sex and advertising on view
ers, especially children. There is also the overriding prob
lem of the amount of time spent watching TV.W
Murray said although there is no definitive study on
the effects of television violence, most studies show it to
have some detrimental effects.
More violence in 80 s
It h3S also been shown that children are more exposed
to violence, he said. During 19S0, five acts of violence oc
curred per hour on prime-time, while 20 acts per hour
could be seen during children's viewing time. About 98
percent of Saturday morning programming was found to
contain at least some violence, Murray said, which tends
to adversely affect children who are heavy television view
ers. In a typical study three groups of pre-schoolers were
selected and observed over a two-week period. Then the
first group was shown a strict diet of super-hero cartoons.
The second group watched social programs, such as "Mr.
Rodgers," while the third set observed neutral shows, such
as travel shows.
"Researchers noted a marked increase in the aggression
levels of the first group. They were more apt to hit play
mates and be unruly in the classroom. In contrast, the
second group was, on the whole, more willing to share and
to cooperate, and the third group's behavior showed little
change."
Learn violence tolerance
"Besides increasing aggression levels, TV can also cause
other problems for young viewers," Murray said. "One
problem is a greater willingness to tolerate violence. Chil
dren become desensitized after steady doses of violence
from television."
A third effect of television violence is that it has the
tendency to change a child's perception of the world, a
change which could remain with him for the rest of his
life, he said. He becomes more fearful of the world, and
tends to overestimate his chances for being involved in a
crime.
In a recent survey, persons who were heavy television
watchers placed their chances of being a victim of crime at
one in 10, Murray said. "According to the FBI Cnme Sta
tistics Bureau, the actual likelihood of a person becoming
a victim is one in 100."
Television advertising also can affect children, he said.
A major problem is that, because of their make-up, ads
create narrow stereotypes for children to observe. The tra
ditional, male-domination theme permeates the advertis
ing industry and can cause confusion in children as to the
roles of men and women in society.
Murray went on to say that in 1980, the average child
saw 20,000 ads, many pushing toys or high-sugar, non
nutritious foods.
Continued on Page 7
Old Grand-Dad 114 Parti)
Tonight 8 - 9:30
Tequila Night
most tequila drinks 75c
Wondefsea
Tonight - Fri. - Sat. 9 - 12:30
Mon.-Fri. 1f5
Thurs. till 8 Sat. 10-1
333 N 12th
VISA
sa Mtk tit. strM
