thursday, november 12, 1981 page 6 daily nebraskan a Ik N ACACIA & KAPPA KAPPA GAMMA N Proudly Present J d , ,S J-J s7 lVj ( H "The Perils of Pennelope Palmbranch" j $Hf J ' 'V f7' JL. M N THURSDAY NOV. 12 and FRIDAY NOV. 13 ! MTl Z f N 7:00 & 9:45 Both Shows I IT ( i ytrr S FOE 14th & P E -AJjJC N Tickets on sale at Nebraska Union 1 N $2.50 $3.00 at the door. I CASH BAR! Television said to affect child viewers LAPfl HAVE YOU TRIED A It's the drink of the month at SWEEP LEFT Try it tonight, and get a FREE 'DEW If T-SHIRT (Limit one) SWEEP LEFT 815 'O' St. Under the Viaduct SALE Take your choice of single vision lenses, plastic, tints, over size lenses or any of the 100 possibilities. Also select a frame from our wide variety of fashion eyewear ALL for $59.95. Bifocals for an extra $10.00 - Trifocals for an extra $15.00 - Hidden bifocals $20.00 extra, (cataracts and special orders excluded) We can copy your present glasses or make them according to your doctor's prescription. Offer Expires 11-931 op u By John J. Jesse HI Last year, a school-age child spent an average of 23 hours a week watching television, and studies have shown that this can seriously affect the child in several areas, ac cording to John P. Murray in a speech given for the St. Joseph's Home and School Association Tuesday night. Murray is a child psychologist at Boys Town in Omaha, and an expert on television and child development. He ser ved three years as a research coordinator for the US. Sur geon General's Scientific Advisory Committee on TV and Social Behavior at the National Mental Health Institute. "People have been concerned with the effects of TV for some time now," Murray said. "Major questions exist as to the impact of violence, sex and advertising on view ers, especially children. There is also the overriding prob lem of the amount of time spent watching TV.W Murray said although there is no definitive study on the effects of television violence, most studies show it to have some detrimental effects. More violence in 80 s It h3S also been shown that children are more exposed to violence, he said. During 19S0, five acts of violence oc curred per hour on prime-time, while 20 acts per hour could be seen during children's viewing time. About 98 percent of Saturday morning programming was found to contain at least some violence, Murray said, which tends to adversely affect children who are heavy television view ers. In a typical study three groups of pre-schoolers were selected and observed over a two-week period. Then the first group was shown a strict diet of super-hero cartoons. The second group watched social programs, such as "Mr. Rodgers," while the third set observed neutral shows, such as travel shows. "Researchers noted a marked increase in the aggression levels of the first group. They were more apt to hit play mates and be unruly in the classroom. In contrast, the second group was, on the whole, more willing to share and to cooperate, and the third group's behavior showed little change." Learn violence tolerance "Besides increasing aggression levels, TV can also cause other problems for young viewers," Murray said. "One problem is a greater willingness to tolerate violence. Chil dren become desensitized after steady doses of violence from television." A third effect of television violence is that it has the tendency to change a child's perception of the world, a change which could remain with him for the rest of his life, he said. He becomes more fearful of the world, and tends to overestimate his chances for being involved in a crime. In a recent survey, persons who were heavy television watchers placed their chances of being a victim of crime at one in 10, Murray said. "According to the FBI Cnme Sta tistics Bureau, the actual likelihood of a person becoming a victim is one in 100." Television advertising also can affect children, he said. A major problem is that, because of their make-up, ads create narrow stereotypes for children to observe. The tra ditional, male-domination theme permeates the advertis ing industry and can cause confusion in children as to the roles of men and women in society. Murray went on to say that in 1980, the average child saw 20,000 ads, many pushing toys or high-sugar, non nutritious foods. Continued on Page 7 Old Grand-Dad 114 Parti) Tonight 8 - 9:30 Tequila Night most tequila drinks 75c Wondefsea Tonight - Fri. - Sat. 9 - 12:30 Mon.-Fri. 1f5 Thurs. till 8 Sat. 10-1 333 N 12th VISA sa Mtk tit. strM