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About The daily Nebraskan. ([Lincoln, Neb.) 1901-current | View Entire Issue (March 17, 1980)
"lT page 8 monday, march 17, ly80 into the '80s Auto Parts We give users discounts on all purchases. Brake shoes exchanged Automotive machine shop Brake drums & rotors turned We rent special tools Generators-Starters Rebuilt engine exchange & Alternators II 9 Out of 10 Your Best Bet Is Ben VISA 4774127 FREE Customer Parking In Rear Hours: 7:30 5:30 Mon. Fri.; 7:30 1:00 Sat. 2020 "O" St. . TRANSMISSION SPECIALIST TRANSMISSIONS tjw vl ' ' New Location i u f O Servicing O Repairs V J O Converters Cleaned Financing Available O VISA 3300 N. 20th 476-0386 3 Your exhaust system is more than a muffle C3 HI 1 IU1 HI 1ST lYSTEBfl Exhaust pipes, tailpipes, clamps and accessories. Just like our mufflers, every one we install is value engineered for long life. We also give fast, quality service, the kind you can depend on. We offer all this at a price you can afford. So why pay more? 1 10th & South 475-4525 (iDff.'mmnDfflnkBEHs I 5 'W w 'ysvJ' 'H'" v., " .. - , V Photo by Tom Gessner Rex "Wally" Smith, owner of Weird Wally's Used Cars, 2323 P, displays the dress and expression which has earned his nickname. Weird' selling techniques prove profitable for Wally By Mary Jo Pitzl Mow does one describe a used car dealer who guarantees his customers a 100 per cent no-fault warranty on cars-if the car falls apart it's no one's fault? Or a dealer who uses the approach of a 100 percent guarantee on parts-if they break down you get all the pieces? Those who are profit-minded might describe him as economically, suicidal, but Rex "Wally" Smith has another word for his sales approach: weird. Smith has been working under the name of Weird Wally for 4V years in Lincoln and claims his advertising techniques are far from economically suicidal. "It's reverse psychology," Wally explained. "You downgrade your product instead of upgrading it." Wally said that the origin of his catchy moniker is due precisely to this reverse psychology approach. "I had a friend of mine down here one day and I was teasing the guy that was buy ing this old piece of junk," he said. Since the buyer was a friend, Wally let the insults about the car's poor condition fly, much to the amazement of an on-looking friend. The sale completed, Wally said his in credulous friend turned to him and said: "Wally, you're weird." And that folks, believe it or not, is how Weird Wally was born. Continued on Page 9 Cheap Whe makes driving $en$e. RENT ( CHEAP 4 7 5-9122 ( j WHEELS 1 y I I 1 I i I I I I 1 & 2? " ""h Lincoln's Newest Dealer on Columbia Mopeds , (? I? AS SAW seoNoov MM Up to 150 miles per gallon. Covered by home owner insurance. No vehicle registration necessary.