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page 8
monday, march 17, ly80
into the '80s
Auto Parts
We give users discounts on all purchases.
Brake shoes exchanged Automotive machine shop
Brake drums & rotors turned We rent special tools
Generators-Starters Rebuilt engine exchange
& Alternators
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10th & South
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Photo by Tom Gessner
Rex "Wally" Smith, owner of Weird Wally's Used Cars, 2323 P, displays the dress
and expression which has earned his nickname.
Weird' selling techniques
prove profitable for Wally
By Mary Jo Pitzl
Mow does one describe a used car dealer
who guarantees his customers a 100 per
cent no-fault warranty on cars-if the car
falls apart it's no one's fault?
Or a dealer who uses the approach of a
100 percent guarantee on parts-if they
break down you get all the pieces?
Those who are profit-minded might
describe him as economically, suicidal, but
Rex "Wally" Smith has another word for
his sales approach: weird.
Smith has been working under the name
of Weird Wally for 4V years in Lincoln and
claims his advertising techniques are far
from economically suicidal.
"It's reverse psychology," Wally
explained. "You downgrade your product
instead of upgrading it."
Wally said that the origin of his catchy
moniker is due precisely to this reverse
psychology approach.
"I had a friend of mine down here one
day and I was teasing the guy that was buy
ing this old piece of junk," he said. Since
the buyer was a friend, Wally let the insults
about the car's poor condition fly, much to
the amazement of an on-looking friend.
The sale completed, Wally said his in
credulous friend turned to him and said:
"Wally, you're weird."
And that folks, believe it or not, is how
Weird Wally was born.
Continued on Page 9
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