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About The daily Nebraskan. ([Lincoln, Neb.) 1901-current | View Entire Issue (May 16, 1926)
THE DAILY NEIRASKAN HOVLAND-SWANSON CO Do you like it? We like our new name Announcing for Monday Morning, 8:30 Our Sixteenth Annual Anniversary ale! 1910 IK l II 11 - A Ba. Ml SMAR'PWEAR & Og TOK wro 1X7,7-124 0 STREET 1926 The Oldest The Largest The Best Women's Shop Lincoln's Fashion Cente Will buy odds and ends in Silk Dresses that were up to 19.50. All Suits at 1-2 Price Our Anniversary Sales Occur in May THEY have become an event for us and are looked forward to by thrifty, economical shoppers; also coming at a time when you want Spring Garments. This is house cleaning time for us on all Cloth Suits and Coats, odds and ends, also all slow selling garments all will be priced for quick selling. The Hov land principle is: -the Most in Quality -the Most in Value the Most in Style the Most in Satisfation "Trade Where Your Dollar Buys a Dollar's Worth.' $9J5 A quick selling price on special group of regular 19.50 and 24.50 Dresses. All Suits at 1-2 Price All of Our Wonderful Coats and Dresses Discounted There will be no exceptions whatever. During this Anniversary Sale week our Spring and Summer Dresses will be on sale at 1-3 off, this week only. Over ISO Wonderful In This Sale at off All Dresses under 39.50 are in special groups. That means you get our specially selected fashion outstanding style at 1-3 off. The price range is from 45.00 to 195.00 at one-third the regular marked prica No Discount on Beaded Dresses. All Sizes 14 to 44 2nd Floor. Over 400 Splendid Coats In This Sale at Price Just half the marked price These Coats range in price from 19.50 up to 129.50. Silk Coats 1-3 off. Get your Spring and Early Fall Coat now. All Sues from 14 to 44 2nd Floor $5.95 Corduroy Bath Robes To Close at $2.95 Anniversary Sale of Lovely Dress and Sport Hats $J00 $25 $y95 These are remarkable Hat values for immediate wear, they will be sold out quickly. $2.50 genuine and original SMOCKS iu this sale at $1.95 Please note, choose carefully t ihis store does not exchange, take back or credit sale garment We put on sale for final selling only. None' sent on approval, C. O. D. or lay-away. AH Sale Final alterations extra.