THE DAILY NEIRASKAN
HOVLAND-SWANSON CO
Do you like it?
We like our new name
Announcing for Monday Morning, 8:30
Our Sixteenth Annual Anniversary
ale!
1910
IK l II 11
- A Ba. Ml
SMAR'PWEAR & Og TOK wro
1X7,7-124 0 STREET
1926
The Oldest
The Largest
The Best Women's Shop
Lincoln's Fashion Cente
Will buy odds and ends in Silk
Dresses that were up to 19.50.
All Suits at 1-2 Price
Our Anniversary Sales
Occur in May
THEY have become an event for us and are looked forward to by thrifty,
economical shoppers; also coming at a time when you want Spring Garments.
This is house cleaning time for us on all Cloth Suits and Coats, odds and ends,
also all slow selling garments all will be priced for quick selling. The Hov
land principle is:
-the Most in Quality
-the Most in Value
the Most in Style
the Most in Satisfation
"Trade Where Your Dollar Buys a Dollar's Worth.'
$9J5
A quick selling price on special
group of regular 19.50 and 24.50
Dresses.
All Suits at 1-2 Price
All of Our Wonderful Coats and Dresses Discounted
There will be no exceptions whatever. During this Anniversary Sale week our Spring and Summer Dresses will be on sale at 1-3 off, this week only.
Over ISO Wonderful
In This Sale at
off
All Dresses under 39.50 are in special
groups. That means you get our specially
selected fashion outstanding style at 1-3 off.
The price range is from 45.00 to 195.00 at
one-third the regular marked prica
No Discount on Beaded Dresses.
All Sizes 14 to 44 2nd Floor.
Over 400 Splendid
Coats
In This Sale at
Price
Just half the marked price
These Coats range in price from 19.50 up
to 129.50. Silk Coats 1-3 off.
Get your Spring and Early Fall Coat now.
All Sues from 14 to 44 2nd Floor
$5.95 Corduroy
Bath Robes
To Close at
$2.95
Anniversary Sale of
Lovely Dress and Sport Hats
$J00 $25 $y95
These are remarkable Hat values for immediate wear, they will be sold out quickly.
$2.50 genuine and original
SMOCKS
iu this sale at
$1.95
Please note, choose carefully t ihis store does not exchange, take back or credit sale garment We put on sale for final selling only. None' sent on approval, C. O. D. or lay-away. AH Sale Final alterations extra.
