THE D AIL i! NEBRASKAN '
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Local Merchant Participates
Eli Shire Presents,
The New Idea
In Lincoln
In Nation - u;ice Movement
"Pride in Appearance" Brought Here by
ELI SHIRE.
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Spring has brought forth a re
markable development in the field of
men's wear the'Tride in Appear
ance," movement. This movement
towards better clothes for men has
been gathering force for many
months, and is now finding expes
sion in all sections of the country,
The feautures emphasized in men's
wear for spring call special attention
to correctness and smartness to
"Pride in Appearance."
Mr. Eli Shire, president of Mayer
Bros., who are participating in this
nation-wide movement and who for
the next week are featuring a special
"Pride in Appearance" event at their
store, said in an interview concern
ing the significance and cause of this
movement:
"American women are known the
world over for their dress. Nowhere
else have women been so quick to
realize the importance of clothes, and
as a consequence, nowhere else have
so many women, been well-dressed.
"With the American man, the case
has been different. Franklin, in Revo
courts of Europe clad in homespun,
lutionary days, appeared before the
And until recent times the American
man generally has not usually given
much attention to appearance. The
same man who is proud of the ap
pearance of his wife and daughter,;
has often himself been negligent. If
his wife or daughter should make a
public apearance badly dressed, he
would regard it as casting discredit
upon himself, but he has seldom
given much thought to his own
clothes, or considered that clothes j
might be taken as an index to his
social standing.
"This condition was prehaps natur
al in a new country. Life was hard
and as a result men had little time
to give to appearance. In the south
men took pains to look their parts
and to dress in accordance with their
social standards, but this was a not
able exception to the rest of the na
tion. A Remarkable Change.
During recent years, however,
there has been a decided change. As
the nation has ceased to be a pion
eering country, men have had more
leisure and have realized the import
ance of proper dress. Not that clothes
make the man but they do give the
first impression of a man. A well-
dressed man gives an impression of
carefulness, of prosperiety, and above
all of a well-ordered existence. He
has an air about him of being de
pendable , while a person badly
clothed si justly suspected of being
careless in other things also. To be
sure, no man is admired for giving
over-anxious attention to his clothes
but few men today would argue that
an ill-fitting suit was a help in busi
ness. For clothes are perhaps the
most important single item in giving
a good first impression.
"Pride in Appearance."
"This change may be summed up
in a phrase: 'Pride in Appearance.'
Men regard clothes today as some
thing more than a necessity. They
regard them as a source of constant
pleasure and satisfaction, and as a
standard by which the world at large
measures their social standing. Men
have come to realize that they owe it
to themselves, their families and
their positions to dress well.
This movement for better dress,
the 'Pride in Appearance' movement
is sweeping the country. It is evi
dence by the attitude of men in buy
ing clothes. In the past little atten
tion was given to anything but
whether a suit of clothes would wear.
Today this is not Enough. Aman de
mands also that it be well tailored,
that it be well, cut. And he has dis
covered that correct, careful dress is
not a matter of spending more money
but choosing clothes more care
fully with more care. In a word,! he
has come to know more about clothes,
and has become discriminating.
The 'Pride in Appearance move
ment is also evidenced by the atti
tude taken by clothing manufactur
ers. Manufacturers who are quick to
espond to public opinion, realize the
importance of the movement and are
paying more attention to tne cnar
acter of their products. As a result,
better values are to be found in the
men's clothes today than have ever
before been offered values which
make it possible for every man to be
better dressed to take 'Pride in
Appearance.'
"We think this movement so sig
nificant and so far-reaching in its
effect," added Mr. Shire "that be
beginning today and util Easter Sun
day we are devoting both our store
and our advertising entirely to a
special 'Pride in Appearance' Event."
"Lower the Cost of Dressing Well1
Men's
Spring Styles
at their
best
Men's Spring Suits
Kirschbaum Tailoring
3 to 45
Your wishes will have free rein when you
come here for your Spring suit. The beauti
ful exhibit includes everything you could ask
foe in correct style treatment, patterns and -color
effect. Dependable Kirschbaum tai
Loring which means long wear and real value.
See the windows
Store for Men on N
PRIDE IN APPEARANCE J
1 No Easter like this- one !
It will show a well dressed city men of U. N.
will make our "Pride in Appearance" Event
a complete success
Nothing we have ever seen will match the way the men of Nebraska are cer- g
tain to respond to the "Pride in Appearance" idea. Our effort will be fully jusi-
fied, the laborof months rewarded. I j
We combed the market to bring you the very best and finest things in men's
wear. We did more we secured the cooperation of manufacturers, so that we j
would also offer the most extraordinary values. Man will come and buy enthusias-
tically; the time is right," the merchandise is right, the values are right and the
Idea is right! And now 1
You will put it over for us! g
And there is still a week before Easter We expect a great-rush at this time E
and we are prepared. Our assortments are still large. We can take care of all the E
late shoppers, we can still offer you extraordinary values and extraordinary qual- E
ity smart hats, the newest neckwear, the finest hosiery the last word in shirts.
And an immense assortment of Society Brand Clothes, all the new models g
for spring made up in the choicest fabrics of the season. These are the finest
clothes we have ever offered; America has never seen better. There's a wide range
of prices, unusual values in every range. s
E If you haven't everything you need for Easter, come in today and let us help you g
select. You will be served in the true "Pride in Appearance" spirit.
. Society Brand and Shire Special
Suits The New Spring Styles Topcoats
$30
$35
$40
SHIRTS
There's nothing better looking this
season than the colored shirt with
starched collar to match. You can
wear them, too, with a white col
lar. The soft shirt, with collar at
tached, however, is popular and
perfectly correct. We have- both
in a rich variety of shades and pat
ternseverything in smart shirts.
$2 to $5
NECKWEAR
Foulards are going to be as popular
as last year; the brighgt patterns in
endless and colorful variety, both
four-in-hands and bows. Knitted
ties, too, of course they will al
ways be good also French Silks,
Englgifth Silks, Austrian Silks, Swiss
Silks. They're all here.
75c to $2
and up
to $50
HOSIERY
Following the lead of neckwear,
hosiery is more colorful this season;
well dressed men are going in for
mart effects, to faarmonixe with
suit, tie and shirt. We have
splendid assortment of plain "ae
and unusual patterns, along with
the standard colors.
75c to $1.50
MAYER.BROS.CO
ELI SHIRE, PRES. . j
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