THE D AIL i! NEBRASKAN ' 1 i M.mmmimimimiiimillllimilllllllimiimmilim Local Merchant Participates Eli Shire Presents, The New Idea In Lincoln In Nation - u;ice Movement "Pride in Appearance" Brought Here by ELI SHIRE. glllllllllllllllllllllHIIIilllllllll """'iilllllllHIg Spring has brought forth a re markable development in the field of men's wear the'Tride in Appear ance," movement. This movement towards better clothes for men has been gathering force for many months, and is now finding expes sion in all sections of the country, The feautures emphasized in men's wear for spring call special attention to correctness and smartness to "Pride in Appearance." Mr. Eli Shire, president of Mayer Bros., who are participating in this nation-wide movement and who for the next week are featuring a special "Pride in Appearance" event at their store, said in an interview concern ing the significance and cause of this movement: "American women are known the world over for their dress. Nowhere else have women been so quick to realize the importance of clothes, and as a consequence, nowhere else have so many women, been well-dressed. "With the American man, the case has been different. Franklin, in Revo courts of Europe clad in homespun, lutionary days, appeared before the And until recent times the American man generally has not usually given much attention to appearance. The same man who is proud of the ap pearance of his wife and daughter,; has often himself been negligent. If his wife or daughter should make a public apearance badly dressed, he would regard it as casting discredit upon himself, but he has seldom given much thought to his own clothes, or considered that clothes j might be taken as an index to his social standing. "This condition was prehaps natur al in a new country. Life was hard and as a result men had little time to give to appearance. In the south men took pains to look their parts and to dress in accordance with their social standards, but this was a not able exception to the rest of the na tion. A Remarkable Change. During recent years, however, there has been a decided change. As the nation has ceased to be a pion eering country, men have had more leisure and have realized the import ance of proper dress. Not that clothes make the man but they do give the first impression of a man. A well- dressed man gives an impression of carefulness, of prosperiety, and above all of a well-ordered existence. He has an air about him of being de pendable , while a person badly clothed si justly suspected of being careless in other things also. To be sure, no man is admired for giving over-anxious attention to his clothes but few men today would argue that an ill-fitting suit was a help in busi ness. For clothes are perhaps the most important single item in giving a good first impression. "Pride in Appearance." "This change may be summed up in a phrase: 'Pride in Appearance.' Men regard clothes today as some thing more than a necessity. They regard them as a source of constant pleasure and satisfaction, and as a standard by which the world at large measures their social standing. Men have come to realize that they owe it to themselves, their families and their positions to dress well. This movement for better dress, the 'Pride in Appearance' movement is sweeping the country. It is evi dence by the attitude of men in buy ing clothes. In the past little atten tion was given to anything but whether a suit of clothes would wear. Today this is not Enough. Aman de mands also that it be well tailored, that it be well, cut. And he has dis covered that correct, careful dress is not a matter of spending more money but choosing clothes more care fully with more care. In a word,! he has come to know more about clothes, and has become discriminating. The 'Pride in Appearance move ment is also evidenced by the atti tude taken by clothing manufactur ers. Manufacturers who are quick to espond to public opinion, realize the importance of the movement and are paying more attention to tne cnar acter of their products. As a result, better values are to be found in the men's clothes today than have ever before been offered values which make it possible for every man to be better dressed to take 'Pride in Appearance.' "We think this movement so sig nificant and so far-reaching in its effect," added Mr. Shire "that be beginning today and util Easter Sun day we are devoting both our store and our advertising entirely to a special 'Pride in Appearance' Event." "Lower the Cost of Dressing Well1 Men's Spring Styles at their best Men's Spring Suits Kirschbaum Tailoring 3 to 45 Your wishes will have free rein when you come here for your Spring suit. The beauti ful exhibit includes everything you could ask foe in correct style treatment, patterns and -color effect. Dependable Kirschbaum tai Loring which means long wear and real value. See the windows Store for Men on N PRIDE IN APPEARANCE J 1 No Easter like this- one ! It will show a well dressed city men of U. N. will make our "Pride in Appearance" Event a complete success Nothing we have ever seen will match the way the men of Nebraska are cer- g tain to respond to the "Pride in Appearance" idea. Our effort will be fully jusi- fied, the laborof months rewarded. I j We combed the market to bring you the very best and finest things in men's wear. We did more we secured the cooperation of manufacturers, so that we j would also offer the most extraordinary values. Man will come and buy enthusias- tically; the time is right," the merchandise is right, the values are right and the Idea is right! And now 1 You will put it over for us! g And there is still a week before Easter We expect a great-rush at this time E and we are prepared. Our assortments are still large. We can take care of all the E late shoppers, we can still offer you extraordinary values and extraordinary qual- E ity smart hats, the newest neckwear, the finest hosiery the last word in shirts. And an immense assortment of Society Brand Clothes, all the new models g for spring made up in the choicest fabrics of the season. These are the finest clothes we have ever offered; America has never seen better. There's a wide range of prices, unusual values in every range. s E If you haven't everything you need for Easter, come in today and let us help you g select. You will be served in the true "Pride in Appearance" spirit. . Society Brand and Shire Special Suits The New Spring Styles Topcoats $30 $35 $40 SHIRTS There's nothing better looking this season than the colored shirt with starched collar to match. You can wear them, too, with a white col lar. The soft shirt, with collar at tached, however, is popular and perfectly correct. We have- both in a rich variety of shades and pat ternseverything in smart shirts. $2 to $5 NECKWEAR Foulards are going to be as popular as last year; the brighgt patterns in endless and colorful variety, both four-in-hands and bows. Knitted ties, too, of course they will al ways be good also French Silks, Englgifth Silks, Austrian Silks, Swiss Silks. They're all here. 75c to $2 and up to $50 HOSIERY Following the lead of neckwear, hosiery is more colorful this season; well dressed men are going in for mart effects, to faarmonixe with suit, tie and shirt. We have splendid assortment of plain "ae and unusual patterns, along with the standard colors. 75c to $1.50 MAYER.BROS.CO ELI SHIRE, PRES. . j iiiiiiiiiiiiinii