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About The Norfolk weekly news-journal. (Norfolk, Neb.) 1900-19?? | View Entire Issue (Feb. 3, 1905)
Til 10 NOKKULK MW , I'MtlDAY ' I'MSIMPARV ' ! J IDUfi. IDENTIFIED AS MAN WHO MAR RIED TWO WOMEN THERE. t ONE DIED ? OTHER DESERTED ChAroes Against the Chicago Bluebeard - beard Multiply In Various Parts of the Country Married Twice With in n Year In the Ohio City. Cincinnati , Kelt. 1. Jiilmnn Iloch linn practically boon Idcntlllod JIH the man who , within n your here , HOVOH yoarH ago , murrlofl two women , ono of whom dlod inyBlorloiiBly nnd the aocond WIIB doflortoil hy Hoch. 8t Paul Knew Him Also. St. Paul , Fob. 1. It IB hollovotl that Johnnn Hocli , claiming 1 < ho Otto Von Horn , the Uavnrlun count , IH the mini who In 1002 inarrloil u women here , Btolo $3,000 from her and tlion disap peared. List of Hoch's Wives. Madollno Schmltt , tlrfit wlfo , mar ried In Oormany. Julia Stolnbroehor , .133 llolmontuv- onuo , Chicago ; died middonly. Mary Womlcko Iliinknn , 377 Ward ntrcot , Chicago ; living. ' Mary Ilockor Schultz , Argos , Iiul. , dlHappoarod. Mlnnlo Podalskl , 3021 Wentworth ixvcinio , Chicago ; living. Mary Hondrlckson , DO 12 Union avenue - onuo , Chicago ; living. Janet Spencer , 0107 Wentworth nv- onuo , Chicago ; hollovod to lie living. Kmlllo. Flschor , 372 Wollfl Btrcot , Chicago ; dlod. Kiln Wolkor , 0030 Union nvontio , Chicago ; dlod Jan. 10 , 1005. Nathnllu Irgang , 111 Hoot nvonito , Chicago ; hollovod hy the pollco to Imvo marrlod Hoch. Mnrtlm Hortzfold , 108 Ontario atroot , Chicago ; disappeared. Airs. Marlanna Hoeh , Cleveland , liv ing. Sophia Pahnko. Ilatavla , 111. ; living. Mru. HosHlorVhoollng , AV. Va. ; thought to ho romarrlod. Calllo Chnrlotto Andrews , known HR Mrs. Dowltt C. Cudnoy.x Ilulda Stovona , Chicago ; abducted yund lutor inarrloil ; deserted nfturthroo ' houra. Mrs. I loch , living at 12(10 ( Woat Fit- toonth street , Chicago ; dledsuddonly. Mrs. Hoch , n Hlritor of Airs. J. H. Sohwnrt'/.mann , Mllvvaukoo ; dlod. Airs. Hoch , another nlator of Airs. Schwart/.maiiu , Alllwaukoo ; died. Mrs. Ihich , Norfolk , Va. : died. Alra. Iloch , Oroono , Iowa ; Is bo- lloved to bo living. Mrs. T. O'Connor , Alllwaukoo ; llv- Ing ; marrlod Iloch as "Jumos. " Carolliio gchafor. 30111 Stllea street , Philadelphia ; living. Alary Goork , 101 ! Kugono street , Chicago cage ; living. Alra. Hoch ; hollovod to have dlod at HufMlo. Mrs. Hoch ; believed to live In Kv- anaton. Jnstlna Loonier , Klkhart , Inil. ; dla- appeared. Hoch's Alleged Crimes. Alurdor hy poison , olght cases. nigiuny , twonty-two cases. Kmblezzlomont , thirty-throe casoa. Abduction , ono charge. Coulldonco ganio , thirty-nino cases. Obtaining money under falao pretenses - tenses , thirty-nine cases. Larceny , as halloo , two caws. Forgery , two casoa. Perjury , twonty-sovon cases. Practicing medicine Illegally. Hypnotism as an aid to all the elli or crimes. VOTcGftomtHUODBiLLFEB. 7 Senate Agrees to Take Final Action on Hicaiuie Next Tuesday. Washington Jan. ill. The suualo Agrui-u 10oic uu thu joini atutcuuud bill uetoie uujouiiuiif ; on IIK-MUI ) , Fob. 7 , tun amendments to be con sidered uu tiuii date uuuor tae ton ruiuuU'b rule. Teller spoke during t. . day hi opposition to the bill ami ocv- rl minor bills wore passed. It is by no mouus icruiln how many states \\ill be admitted to uio union under the agreement reported to vote on the joint statehood bill anil its numerous amendments 'on I'Vb. 7. There are prohpectb , however , that Oklahoma and Indian Territory will come in as oao state and that New Mexico and Arizona will come in as another , leaving Arizona as a teiil- tory. Senator Uove-ridge. fhaitm.tn ot the committee on totntorlejs , who h.it charge of the hill , concedes that in It ? present form there is no iiope tor lib passage. lit t.a > h Uiiu In * desire no * IB to give statehood to the mllliot. and a half people of OUlnhoinn and Indian Territory at this time and that I later Arizona and New Mexico will be admitted as one state. After a protraited debate the house adopted the conference report on the legislative , executive and judicial ap propriation hill. As agreed to the bill carries $20.1. .2.242 The postolllco an- proptiatlon hill was taken up and Its consideration had not been concluded when the house adjourned. Killed by Saloon Porter. Chicago , Jan. 30. Because he re fused to pay for a beer gloss which ho had accidentally broken In a sa loon In Armour avenue , John Alan- nlng was bhot and killed by John Varra. a porter In the saloon. | FLIGHT OF BALDWIN'S ' AIRSHIP Riy Knabenshue Makes Successful Trip nt Los Angeles. Los Angelic , Cat. , .Inn .10 Hey Knuhenshiic , the aeronaut , made ti cuccohstttl Illght In Captain llaldwm'H airship the 'Calllornla Arrow at Schuto'u park KnaboiiHllue was lu Illcht about forty-flvo mlnuloA , during which time he circled within a ludiun of about ono mlle of thu piuk. execut ing all soils of inanouvcrH with the aerial craft , returning llnally and laud ing within the enclosure of the battc * ball grounds , from which ho had start ed. The weather was perfect for the experiment , with just the faintest suspicion of a southwest breeze blowIng Ing- Immense throngs gathered at the hltll park to watch the flight. When about 700 feet high Knabonshuc began his maneuvers , describing com plete circles within a small radlun , crossing and recrosslng the park nbovo the heads of the thousands of spectators. Captain Haldwin had fitted tbu Arrow with a now and more powerful motor and thin Important part of the mechanism , worked to per fectlou , The new motor gave great Impetus to the propeller and this ap parently miulo the big Irregular shaped balloon much easier to handle KIMBALLDEFSSs" POLYGAMY , Mormon Secretary Says Congress Is Powerless to Stop Practice. Salt Luke , Jan. 30. J. Golden Kim- bull , Kcuorul secretary of tlv > first council of seventy and a very prom inent Mormon , lu a speech at the Calcho Ktako conference at Logan , Is reported to have strongly defended polygamy and predicted that congress would bo unable to stop the practice. Klmball Is .quoted a 3 saying : "Those good women lu the cast want con gress to stop this thing , polygamy I would like to BOO congress try It. They will hayo something on their hands If they do. They want to put this down and legalize tacu nulcldo They can't do It. The moro they try it , the moro it will grow. Wo do not believed In race suicide. When wo arc persecuted wo will live It tho'moro. Congress nnd the country knows a'l wo have done and cannot IIml out any thing more. " The effect on the crowd was tremendous deus , stirring the people to the deep est enthusiasm nnd rollgloua fervor and shouts of approval followed the speaker's utteianccs. RAILROADS REACH RATE B/lSIS / Big Shipments of Corn Taken by the Chlcngo Gateway. Chlcar'i , Jan. 30. The C' Icago gateway gathered , In big shlu 'iits through the corn belt , estimate * , at around -lOU.UUO bushels. The Chluago lines' and the roads lending to ( lie Gulf of Mexico from Omaha appeared to have reached a fair basis , for the bids of the shippers by the two routes were not more than Mi cent apart in any town through thu disputed terri tory. The sentiment was that no treaty of peace would bo made to morrow when the representatives of the western anil gulf roads meet. A peculiar condition , it was de clared , prevails in western Iowa owing to the cxtiemely low rate now prevailing - vailing In export business ( train Is being shipped westward to Omaha and then brought back In the same cars and over the same rails on Its way to Chliago. There Is a profit in paying ( lie local rate to Omaha In j order 1o get the low through rules to | the Atlantic seaboard. Hoard of trade j shippers have taKcn up witli railroad ! olllclals Uu dilemma that Iowa corn Is placed In and llgiires may bo miulo for direct shipments. Mnfin Active at Kansas City. Kansas City , Jan HI Another at tempted murder in "Little Italy" thiew > lhal community of foreigners almost Into a panic. Joseph Palan- greno , an Italian , was asleep In ills homo When he was awakened' by the breaking of a window Before ho could ; et out of b < jl two shots were flred at him. neither of which took effect. The shouting follow ( UK closely the attempted murder of Agostlno Cal- diironl la i week , caused much com motion among the Italians , who say tliev believed Palnngreno was an in tended victim of the Malta. , South Dakota Bond Case. Ralolch N' : C. Jan 31 The senate of North Cniollnn hv an almost unani mous derided to table a resolution provldlnc for the ln\obligation of the' South PaUoin t latins against North Caollna li was stated by the author of tlie motion to table , that the Demo cratic nnitv In B convention at Oreen hnro bad voiced the sentiment of rhe state not 10 open the South Dakota bond cn os p the matter novr ftnnd < the general nsscmblv will de cline to take anv nctiini regarding the 1 tidgmcni held against the ktate by South Dakota Explosion Kills Three Trainrnen. Cedar Haplds la. , Jan 31. Tb boiler of a Hock Island locomotive ex ploded while ninnlng at hlph speed near Solon killing three men. wreckIng - Ing a number of cars of stork and freight and de'aylng tratllc The dead : Kngincer William Kirby. Estherville ; Fireman C II Smith , Cedar jlnplds ; DraUeman J Kelly Cedar Rapids. 300 PoundsToT DynamTte Explode. Pittsburg , Jan. 27. About 300 pounds of dynamite stored near the Bhoenberger nlant of the American Bteel and Wire company exploded , blowing Vlnccnzo Pcssimato , an Hal- inn employe , to atoms , Injuring forty persons and badly damaging fifteen houses In the neighborhood. HE OUGHT TO KNOW. SO SAYS MR. GROUNDHOG AND SAW HIS SHADOW EARLY TODAY And , Quito Frightened at the Picture of Himself on the Ground Just West of Him , He Darted Quickly Dack Into His Wintry Hiding Place. Hlx weeks moro of winter. That's what the groundhog Biiyu. This Is his day and ho ought to know. At least the superstitious folk think ho ought to know , nnd to thorn It's ' Just the sumo as though ho really ought. The Hccond day of February is the day of the groundhog , nnd it IB up to him to say shall there bo moro winter for n half dozen wooltH or ohjl ho end It nil. And ho saw bin shadow today. The HUH didn't oven give him a chance for his money. The golden rays of the great , round ball that rose yesterday In you eastern sky , came up today Junt a llttlo earlier and nt al most the Identical spot , and the game was all off. The women who had thought that they might discard their old winter cloaks and got now spring jackets , turned away with a disap pointed air , looked off for u time into spaco-r-und then ilxod the water pipes. Mr. Groundhog , who came out of his hibernating don , rose to his foot ut the entrance and looked cautiously about. It wu so curly then that ho Haw no sun and ho smiled a joyous umllo for ho had real , genuine hopes that the loy season had como to n llnalo. Ho pricked up Ms ears and or or not ho still know how to run. "Iln u cinch something ought to bo done to tttop this kind of \vlntor , " ho said and-Just tlion up bobbed the sun. sun.Tho The llttlo groundhog spotted his shadow Just west of him. There could bo no mistake about It. And , timidly resigning , ho quickly darted back into his hiding place to lie still until called again six weeks away. CHICAGO BLUEBEARD CAPTURED IN NEW YOKK CITY. MARRIED TWENTY-FIVE TIMES fix Wives Died Under Suspicions Cir cumstances Proposes Marriage to His Landlady After an Acquaint- once of "One Day. New York , Jan. iU. A man whom the pollco allege is Johann Hod ; , salii to havo. mairtud twenty women , and who has lioon seached for by the Chicago cage police all overxthe countiy , was arrested in a furnished room house on West K irtseventh street. He admitted his identity , although when first arrested lie gave the name of Henry Harlots At the Forty-seventh street station , where heus tuuen he laid : "I'm Hock and a much ahuacd r"an. " "Mow abused ? " he wt-s asked. He had nothing to say. He gave his name as John Joseph Adolph Hoe ) ; , said he is 47 > you is old , a machinist living at < > I30 Union avenue. Chlcngo Hock is known un der the name 01 Aided Ulecht. Albert Busetherg , Ji.soph Hock , Jacob iloch and Adc.lph Hniinm. Hock stated that he had not been married t\\enty times. He s-aid that he had been married only twice and that his ( list wlfo-Is still alive. Airs. Cai'ieilne Klmmerle. the land lady , snld he bad engaged a room on Saturday .nd hud not been in thn house twenty minutes when he asked to bo allowed to peel some potatoes for her. Next day ho proposed mar riage and she then told the police. In his loom were found nearly a dozen * new suits of clothing. In most cases the tags had been toiu from these but those that had not. showed that 'ho garments had been bought in western cities , among them Chicago cage , Peorla and Seattle. Chicago Police Elated. Chicago , Jan. 31. The Chicago po lice were elated over the report that Johann Hock had been arrested In Now York. For over a week thej * h'ave hoped to hear of his arrest tit some eastern seaiort | , as they had informa tion that he would attempt to leave the country and return to Germany. Although tlfo police hope to convict him of murder , the only specific charges that they have against him at the present tlmo are bigamy nnd wlfo abandonment. From all accounts Hock has been married to twenty- flvo different women , and six of these have diediiniler circumstances which the police declare to bo suspicious These women were : Airs. Mary Bchultz-Hock , disappeared from Ar gus. Ind. , with Hock In 1900 ; Mrs Hoylo-HocU. died In Chicago , 1893 ; Airs. Alary Stelnbrecher-Hock , died in Chicago , 1892 ; Airs. Lena Hock , uTcd in Milwaukee. 1S3S. Airs Alary Ileckor-Hoek. died In St. Louis , 1902 ; Mrs. Alaiie Welker-Hock , died In Chicago cage , Jan.-11 , 1905. Death of D. Henry Boynton. Woodstock , Vt. , Jan. 31. Dr Henry Boyntou , author and lecturer , died at his home here today , aged eighty-one years. Ho had t written a ntmilur of historical and biographical books. RIOT AND PILLACE AT WARSAW British Consular Officers Are At tacked by Hussars and Injured. k London , Jan. 30--The correspond ent at Warsaw ol the Dally Mail tele graphs an follows"A group of bus sars ran down British Vice Consti ! Atiiouknln In Kovskl street Two bus sars rushed at him with their swords Inillrtlng hoveio cuts across his face and lower lip. Dripping with blood , Kuoukaln was conveyed to the bo < pltnl , where ho Is tigw doing well Ilrltlsb Consul General Murray had n narrow escape from bolng similarly run down In Wlerzbov street , It ap pears that the Incidents wore due tea a company of hussars gcltlnc drunk and running amuck. " The santo correspondent describes. War nw as being In a state of com plete -anarchy. " .Many have been XlllOd or wounded. In charges by troops nnd the recklessness of swash buckling hussars , " he says. "The onlj conveyances moving In Warsaw today have been military carts and tumbril ? for the dead. The attempted rising of workmen has failed and the great demonstration timed for today has been postponed. After some fighting , the wrecked , and distraught city pauses to see what night will bring. " Describing the pillaging of stores , the correspondent says : "Alitny put chalk crosses on their doors or light ed Ikons In their windows and thus secured thejr safety. The rioters paused before the sacred emblems The hoarse murmurs of the mob drowned the church hells. In several cases soldiers fired on looting mobs and < In ono CURO , In the working class suburb they had n cannon shot , hoping to dis perse the crowd. Intermittent firing wan proceeding there all day. Hun dredn of shops wore wrecked and sev eral btores were burned. Probably n few score wer killed. The ambu lances were busy nil day. There Is alarming rumors from the country districts. It is rumored that the town of Rrrstlltovsk Is burning. " Cheer'Red Flag at Kansas-City. Kansas City , Jan. 30. Two hundred men and women , members of socialist Ic societies , rose to their feet nnd cheered a red flue at a mass meeting held here. The meeting was called for the purpose of raising a fund for the aid of the working class of Rua * la. The czar nnd the aristocratic class of Russia were condemned In the strongest terms at command. One speaker compared ( lie czar to ex-Oov ernor Peabody of Colorado Resolu tlons were x passed expressing sym pathy with the oppressed In Russia and denouncing the czar. Vladivostok Is Isolated. London. Jan. 30. According to a Toklo dispatch to the Daily Tolegrnpl. Russian supplies from the interior aid concentrate ! at Lake naikal , owing to the fact that the railroad east ol that point Is blocked with sno\ Vladivostok Is now Isolated on the land side as well as the sea front The same correspondent says it Is reported that orders have boon placed in England for several largo warships for Japan. Bomb Thrown In Poland. Vienna. Jan " 0. A telegram from Czenstochow , Poland , reports that a bomb was 'brown Into the cavalry barracks there and that many soldiers wore wounded. The act Is supposed to have Ttr > on In reyenge for brutality In dispersing a workmen's meeting Other ( } ynan.llo outrages are reported to have occurred i the hoigliborhoid of Lodz. A gendarnit. Is reprr'ed tc have been Killed. * " , THE PORTABLE WATCH. M TVm * I'rnhnl.ly Klrnt Curd In the Hlxtrrnlh Century. There Is uncertainty as to when the portable watch , ns we understand It to day , came Into use. It was probably at the close of the sixteenth century. Queen Elizabeth owned n large num ber of watches. Mary , queen of Scots , was the possessor of a skull shaped watch. In fact , the "death's head" pattern was at that time much in rogue. Kmlless were the styles , for there were watches shaped like books , pears , butterflies and tulips. Th Nuremberg egg was a special shape nd was Mrst made In 1(100. ( Thosa queer shapes of watches prevented their finding a place In the pocket. 'When wns the fob flrst used In the dress of man ? The German of fobja "fuppe. " and It Is believed that it came from England through the Puritans , "whose dislike for display may have Induced , 'bem to conccnl their time keepers from , the public gaze. " This conjecture Is strengthened by the fact that a short fob chain attached to n Watch of Oliver Cromwell In the Brit- tan museum IB in point of date the first appendage of the kind known. The Watch Is a small oval one In a silver case nnd was made about 1025 by John Mldnnll of Fleet street. Boy Dies From Alcoholism. Steward. . Neb Jan 31. Dwlght Lef fel , the nlneteen-vear-old son of Geo. Leffel of Sewaid. went to Waco , Neb. , In company with two olher boys of the same ape and during the evening he wn . found lying In a stupor. It was not known he was seriously II ) until a thort time before his death occurr d A coroner's inquest was held ntVaco and the verdict was death from alcoholic poisoning. Two Different Tliliuc * . Nell So she's fallen In love with young Hoxley. Belle You don't say ! Nell Why , surely you heard about H1 Belle No. I merely heard she was go ing to marry him. Exchange. That Js the tragedy of every wom an's life. She is pretty for a few ynru and old for a greatmany , Mrs Gralgie. Are You Satisfied With the Busi ness You Do ? There are , few business mon who would not increase their trade If they could dovlso moans to do it. Any man would bo willing to pay a per centage of the Increased profit for the bake of maintaining the now stimu lus. It Is a rare business man who would not gladly hire an additional salesman orsolicitor , if , by so doing , that salesman or solicitor would In crease the bulk of buslnosB BO much that the added profits would pay the salary of the" now man and leave sur plus cash for the house. A good salesman or a good solicitor Is one who , by his skill In presenting the soiling points of the goods at hand , Is able to nmko sales which otherwise would not be made. If a high-salaried1 salesman did not sell things which , were It not for his presentation , would not otherwise have boon sold , he would earn no more money for his employer than an ordinary fellow. And if It we it ) not possible to make people buy things which , but for the salesman's work , they would have loft unpurchascd , then the simplest child would bo as valuable In a store or in an agency , as the cleverest mid most experienced professional. , An advertisement Is merely a sales man or a solicitor , which talks to several - oral thousand people at the same time. An advertisement , llko a human biilosuian , may bo so clover flint it will create a demand for the goods and wonderfully increase the sales ; or it may bo so commonplace , so un skilled and so devoid of effective pres entation that what it says will appeal to none. Advertising Has Come to Be a Sol- ence and a Fine Art. An advertisement must contain rea sons why the reader will flnd it to his advantage to buy the articles adver tised. Au advertisement must be no moro and no less than a printed con versation , suchtis the salesman would speak If he were Calking , earnestly and seriously , to a prospective buyer. It can not ramble If it Is to bring re sults. It can not cover , in the same line , two separate articles any more than a salesman dare try to sell , in the same breath , two different things. It must be clean-cut ; rid of superflu ous literature ; sharp , definite and con vincing. | No ad. will pay which Js not so writ ten as to create a demand for the ar ticle or articles advertised. Every ar ticle advertised should bo set off , like a newspaper article , In a department of Its own , with a head-line calling at tention to it and with its every selling point , brought out and exhausted just as completely and as thoroughly as Is his story written by a newspaper re porter. An Ad IB News. Every ad. is news , In its way. And It must be written in just as Interest ing a manner as Is the news with which it must compete tor favor , on the same page. It must bo clever enough to attract the attention of the prospective buyer. Magazines today are ns thoroughly read in the advertis ing pages as they are In the story pages , for the reason that the ads. are UOWH , Interestingly conceived. The Heading Is All-Important. The heading of an advertisement , the smaller the more true , is all-im- purtant in the results which are to be gained. The heading must be so worded as to attract the attention of the person who Is interested in that particular and who , therefore , may prove a buyer. A person afflicted with sore feet will grasp at any tiny adver tisement whoso headline indicates that there isrelief to bo found for those pedal extremities. Likewise a house keeper will follow down the wording of any ad , which , in the bold-faced head , indicates bargains for her de partment bo it flatirons , groceries , hot doughnuts or what not. CUTS , for this reason , are valuable features of any ad. They Instantly show the line of goods that are dis cussed and attract the attention of the desired ones. And a cut , for this rea son-must pertain to the article ad vertised , and must , , in itself , hp able to display points in the artlcle whlch will create a demand for It. Any shoe cut , for instance , will denote that the nd. tolls about shoes. Dut if the cut is a picture of. a w611 shaped , stylishly made , substantial ishoo , It will have a tendency to create a demand for that particular shoo , Just as would the words of a salesman who took time to say that the shoe was of fine shape , url-to-dato , hand-sewed and durable. The Bo-callod "catchy" headings which many business man have writ ten over tholr ada. , mon who have re ceived no returns and quit Investing in space because "it didn't pay , " arc not effective. The reason Is ovldont. The general reader , who perhaps reads the first few lines from pure curiosity , quits In disgust * And very frequently the person whom it Is desired to In terest , will never look nt the ad. because - cause It does not interest him at the outset. On a newspaper , the greatest care IB taken to wrlto headlines which will , at the first glance , give the gist \J of the whole story. If it IB a baseball jF article , therefore , the fan knows it at once and will road It. The politi cian will pass by. Dally papers pay largo salaries for exports who do noth ing but write , thceo headlines. But on advertiser will often head his dla- cusfllon with a line which says "Cold Weather is Coming , " when it should have been "Do You Need an Under shirt ? " The man in need might and might not care whether cold weather ho will road the lines that follow just t * was coming or not. It Is though , that if ho needs an undershirt to see what sort of bargain ho can so- curo. If ho does need an undershirt or if it. happens to be a dentist's ad that tells him his aching tooth can bo pulled painlessly , He WIN Visit the Advertiser. When he has done that , the ad. has done its work. It is then up to the clerks or the dentist to sell him every. thing In the building that ho can pos sibly use. If they fail to do that , it Is new salesmen that are needed and not a different method of advertising. If nothing but the goods advertised were sold us thp result of an ad. , then that ad. surely would not pay. It is the profit made from additional sales , after the buyer has boon attracted to the store which Makes Advertising Pay. That is the reason why leaders can be offered , even at cost or nerhaps at a loss , nnd still net the advertiser a margin on the transaction. That is why special sales pay , even though the specials are cut to bed rock. That is why advertising all of the time , ev ery day and every day , and with al ways something newsy , clever , attrac- . * W tlve to the taste and the purse of the ' reader , can be innde to pay and to pay well. It stands to reason that ad vertising AIUST NOT BE SPASAIOD- IC If It Is to bring the best results. If a baseball column in a newspaper was printed but once a month , it is easy to see why "fans" would not look to that column when It did , periodical ly appear. It logically follows that a housewife will not look at a certain corner of the paper today for clothes N pin bargains if that , corner contained L , bargains but throe times within a jf > year. The readers must be trained to expect to flnd ads. worth looking at , before they" will take the time to do it. The People to Reach. Tlie people to reach , advantageously , are these who can get to the advertis er , either by mall or in person , to take advantage of the articles mentioned. * Advertisers in Norfolk naturally de sire to reach everybody In the city , all of the farmers within a driving dis- tunce from the city and other persons In tributary territory who may visit Norfolk. j , f > To the end of covering this identical field , The News has been working for years. It now does cover this field very thoroughly every day in the year. The rural routes out of Norfolk , of which there are five today , are reached by The News just us effectually and as thoroughly as are the homes in the city. The farmers around Norfolk read The News every day In the week just as they used to read weekly pa pers. Their papers , containing local and telegraph markets and news , are delivered at their doors every day. There Isno business In the world which cannot bo stimulated by adver tising. It will not only guln new pa trons but it will Increase the patronage of former ones. Advertising Is not a venture. If used Judiciously and systematically it Is bound to bring re sults. There is no other way oit ( of It. It is a commodity In w.hich the business man invests for the sake'ol getting more put of it than he 'puts Into it. It is paying one dollar for the purpose of making two or three and many times more than ' that. , v It Has Come to Stay. / The uncertain period of advertising has passed. As a business getter It haK como to stay and it is growing moro and more essential. Locaf'lf- vertlslng will pay jn any community large or small , if It is done , on a scl' entific basis. Donein haphazzard fashion , it is now , always has been and alwavs will be a waste of money The business man who advertises In the right way , is bound to Increase his business. The business man who Is not content to run along , year after jear. In the same channel nnd never grow In trade , will flnd advertising the surest .quickest and most dependable method of satisfactory growth. And newspaper advertising is the most economical I0 the world today bocauBQ through this medium moro people and more territory be can reached , nnd In an interesting way at that , ban n any other method that can bo devised !
