She
American
Method
Of Coitrling And Iti Advantage
Over The European Method
H> JAMES D. HRODIE
Copyright, lau. Iiy American fit -s
Association,
W77TT.;. "_ ,-. . ... .717 -- -
Count \'illli'rs was a man of the
world not a young man, frequenting
clubs, theaters ami other such places
for getting sway with the time pleas
nutly, hut an elderly person who was
thinking about the disposition of his
children to their greatest advantage.
One morning the count called Ills
daughter Louise Into his study and
was standing with parted coattails be
fore a tlreplace when she entered.
"You will be eighteen next week, I
believe, Louise?" ho said, prefixing the
remark with tin ahem, Indicating that
tie was simply preparing the way for
nn Important announcement.
“Yea, papa."
"You are aware that our estates, be
ing small In proportion to the antiqui
ty of the family title and there being
four girls to be provided for, one must
look out for matrimonial advantages.
Now, I have recently met nn Ameri
can 111 whom I became Interested. He
is younger than I, but you know I
have a penchant for young men. I
was telling him the other day about
our family when he interrupted me by
euylng:
“ ‘Why will you not give me one of
your daughters for u wife, count?'
“These Americans are very blunt,
you know, so l did not take offense at
Ills crude way of tanking Ills nppllcn
tlon. Besides, lie had never seen you
or your sisters. So I merely smiled
and went on with what 1 was saying.
But he stopped me to repeat Ills re
quest. Then 1 took the matter up
seriously and asked him some qites
lions about his Income.
“‘Oh, wo Americans don’t marry
that way,’ lie replied. ‘We marry for
love. But that doesn’t mean that we
wait to be struck with It as by light
ning. If wo wish to marry we look
about us for what we're after. If a
girl accepts she takes the man for
better or for worse.’
"I replied that I lind but one diiugli
ter of a marriageable age and I would
he happy to Introduce him to her. He
will call this afternoon."
“Yes, papa,” was the laconic re
sponse. though II was all that was ex
pccted from n French girl to whom
n matrimonial plan had been unumiuc
«*d. and she demurely walked out of
the room.
The same afternoon n curd was ear
rled in by a butler on which was en
“DRATTHIS KlIROl'F.AN Ml I1UU> «>K t olTifi
1KQ."
graved the mime of George Caruthers.
Colorado Springs. I S. A. The count
ess welcomed the cnller and after a
few minutes Mile. Louise entered. The
position of a young lady of the French
aristocracy looked over by a common
er from the wild and woolly west for
a matrimonial purpose is not coudu
cive to a show off of any of her points
except her beauty that is. if she lias
any. Mr. Caruthers talked with the
countess and east an occasional glance
ul Louise. livery glance made her
feel more uncomfortable, and when
the suitor rose to go it was plain that
the visit had been a failure.
A few days later the count announc
ed to his daughter that lie had other
plans for her than a marriage with the
American, which the girl well knew
meant that Mr. Caruthers bad declined
her for a wife.
Some months later the American
minister gave a ball, to which Mr
Caruthers, Count and Countess Nil
liers and their oldest daughter the
only one yet introduced into society
were invited. Mr. Caruthers was
standing with his arms clasped behind
him looking at the passing throng
when he felt a rap on Ids knuckles.
Turning, lie saw Louise VUliers, who
had tapped him with her fan. looking
up at him with a very pleasant smile.
“Good evening, monsieur." she said.
“You look bored. Doubtless you are
wishing yourself hack in your own
country.”
What a change from the Mile. Viiliers
who had sat up stitliy for half an
hour without speaking a word! Cn
ruthers should have known that there
was a vast difference between a giri
trotted out to lie shown like a broncho
for sale and the same person free from
such embarrassment. But he did not
consider the cause, nor did it occur to
him that he had declined to accept
this same girl for a wife. The only
obvious thing about it nil was that
during his call she was uninteresting,
while now she was very charming.
Mad lie known the sex better he would
have taken washing at that seductive
smile, those bright eye* turned up ut
him so en< hanltfigly. I tut one thought
possessed him, that lie had made a
mistake, a very natural one under the
( ireu lust a t lees, and that perhaps, after
all. lie would change his mind and
make a second applliuttio i
A few days later Louise was again
railed into her father's study.
“Louise,” h« saltl. "I have « note
from Mr. t'arntle-rs ih which he makes
a formal application for your hand
II<> protests against what he calls our
effete customs in such matters, hut
since he must defer to them, tells uie
that lie has made a fortune In mines
in his country and will he able to give
you every luxury.”
"Yes, pupa."
"1 have told him that his offer Is
favorably considered, but that, not
withstanding our marriages In I'ram-i
are arranged differently from those In
America, 1 must leave the matter in
your hands. Me Is to consider him
self permitted to woo and win you."
“Yes, pii|m."
“That's all. You inny go."
l’orhaps tho father of tills young
Indy was not nufllelently prono to eon
shier that shout her age* girls are I in
Mo to change from docility undoi
parental authority to an assertion ot
independence. Louise knew that this
talk about leaving her to accept or do
cllno (lie suitor as she liked was ah
surd. And the count knew It too
When she left him he felt assured
that she would accept Mr« Ha rut hers
and lie dismissed the matter from fiis
mind as an accomplished fact.
Since the suitor found himself
obliged to adopt the European matri
monial met nod In* concluded to do it
all that way. lie drove up to (he
chateau one afternoon and, going In
called for Mile. Yilliers. She on me
downstairs to meet him in appearance
at least a very different person from
the girl who had been looked over by
him on (heir lirst meeting. She was
graelousness itself. There was noth
ing of embarrassment. ('aruthers did
not waste much time in coming to the
object of Ills visit. The words of hi>
proposal were formal; lutt, liotwith
standing he was a blunderer. In' was a
true* man and a modest one. 11 is heart
was in what he said with a frankness
truly A merlon it.
The girl waited until ho had finish
ed. then said:
“Tho honor you have done me. M.
Curat hors, Is gratifying In the extreme,
but 1 must beg leave to decline it.”
Cnruthers, who had supposed the
count's assurance that his offer was
considered favorably as tantamount
to an acceptance, was startled. He
was not only startled, but disappoint
ed Indeed, he was very much disap
pointed. Then it occurred to him that
while there are different matrimonial
customs in different countries tin* Ini
man heart is the same everywhere.
Tills young girl who had been brought
up t" consider herself bound to go
where she was given had declared her
Independence. And, while before lie
was not quite sure lie wanted her. h ■
was now quite sure that tie wanted
tier very much
The next morning Carnitiers called
on the count and requested him to
forego any attempt to interfere with
tils daughter's decision. The count
looked very grave, listened with re
sportful attention and bowed tils visi
tor out wilti great ceremony. Then he
called Louise Into his stud, and gave
her a lecture on the sin of young la
dies throwing over advantageous of
fers provided for them by their fa
thers. When tin1 harangue was flu
istied Louise arose and walked out of
the room, tier only reply being:
10S. pil|.l.
When Mr. <'artithers returned to Ills
room, lie set himself down in an easy
oliair mid. snappishly hiting off tin’
oml of a cigar, remarked to iiimself:
"Unit this European way of court
ing! I've made an ass of myself fur
not doing the job In accordance with
American methods. What I've dime
must l>e undone, and when it’s un
done l must begin all over again. Now
one of throe tilings are to he consid
ered. Either she wauls me or doesn't
want me or doesn't know whether she
wants mo or not. The natural suppo
sition is that she doesn’t want me. and
doesn’t want me bad. Otherwise she
would not have rehelled against her
father’s orders lint by the \mori
can method the first tiling for a fel
low to find out is whether he has any
chance or not."
Taking a seat before a writing desk,
lie wrote a note to the young lady who
had rejected him, asking her if lie
might consider himself a friend. He
received n reply that he might. So
he called, acting during the call as if
lie considered the matrimonial part
of the matter ended. During several
months of visiting and being with the
young lady at various gay world hap
penings he became more and more in
attentive to her and at last took up
with one of ids mvn countrywomen.
This was too mueli for the girl who
had rejected him. A slight knitting
of the brows, a decided coolness when
lie offered her some attention, showed
him that she was piqued, and after
that he had fairly plain sailing.
"Girls are like fish," he said to him
self. “Some may lie caught trolling
with a spoon, some only in deep wa
ter and some in shallow lagoons. Some
will bite at a bit of salt pork, but the
most skittish can only he caught with
a fly and must be played a long while
before landed.”
Cnfathers finally landed Eouise on
what ho was pleased to call the \mer
lean method. lie says that the Euro
pean style may do for Europeans, but
for Americans it’s like everything
else in Europe, old fashioned. He
boasts that his wife was naturally
American in her proclivities or he an i
she would never have made n match
SHOE TRADE FOR EXAMPLE.
, , -
Advertising of Brand by Maker Goes a
Long Way to Introduce Goods Into
New Territory—First Profits Smaller,
but Business Is Built.
John Smith of fresco. In., is in tin*
shoo business. Ilo is in competition
with two other shoe stores in town and
three general stores. lie is also light
ing for trade in competition vt ith mail
order houses hi Chicago, Minneapolis
and Kansas City.
When lie puts In n stock of goods he
finds dial lie cannot buy any cheaper
ttinn the stores already in the field. He
can have shoes made with his own
name on them which net him a profit
on an nverage of lih 1-3 per cent per
pair, hut he is dealing with a value
then which the people of his communi
ty know nothing about, and he realizes
that it will he a hard pull to sell only
those shoes which bear his own name
and which have no identity as to value
with the average consumer. He finds
the other stores are established, doing
! a comfortable business. They are just
as popular socially as he is, and he
looks about for some aid to enable him
to break Into the shoe trade.
It is logical, then, that lie should de
termine upon some advertised brand
of shoes that is known to every fam
ily in Ids neighborhood, which has j
been advertised so effectively that the
standard of value is fixed in the pub- ]
lie’s mind, so that when he hangs up j
his sign and puts his advertisement '
in the papers that lie handles -!
shoes the people will immediately j
conic to him because they recognize
that lie is marketing a well defined
shoe value.
In a town like Cresco John Smith
can generally got an exclusive agency,
lie can have a slme that is not sold
l»y any other store in Ids town—lie t
can have a shoe that is not sold by
mail order houses at all and that nets
him on the average as good a profit as
an unndvortised brand of shoes.
It is true that his initial profit on
the advertised line of shoes may lie
smaller than the profit that is marked
on the uonadvertised lines, hut the ad
vertised shoe seldom requires a clean
up sale or a cut price to move it,
whereas this is the regular procedure
with the nonadveriised slme, so that
the profit percentage margin per year
is as good or better with the ndvertis
cd line as it is with the uonadvertised.
The ii<■:> 1 r is jdde to sell a slme that
is known to every family in Ids neigh
horlmi d, whleli can't lie sold by mail
urder Imu vs and which is produced by
a manufacturer constantly striving to
give the dealer advertising helps and
store co-operation so ns to liuiid up a
constantly growing business.
The denh r gets from the manufac
turer this friendly co-operation be
cause the dealer is the sole represent
ative of the line of goods in the deal
er's un l.diorhnod The manufacturer
desir, s to build the dealer’s account ns
much as possible, lie therefore sup
plies him with advertising matter,
booklets, circulars, window ideas, and
so on, and enables the dealer to be a
live, progressive advertiser.—Printers'
i Ink.
TOWN BULLETIN BOARD.
Usually Put Up In Conspicuous Public
Place, Destroying Beauty.
Iu most towns the law requires the
post ini' of notices in public places. In
selection a conspicuous pole or fence a
■' '''I.v
disfigurement is of
ten created which
will lit times de
stroy the looks of
n whole section.
\\ lint is t h c r c
more unsightly
than a large plac
ard stuck up on a
telegraph pole in a
well kept street,
p e r h a p s in the
town's lincst resi
dential section?
Since communi
ties are or should
he trying to over
come the unsight
ly decorating of
fences, buildings
and poles with all
kinds of advertis
ing matter it is
necessary that the
m u 1 in I'.oMtn. authorities find
some other plan for posting such n >
I tiros than the use of bulletin boards
such as shown in the illustration.
---
Njw Town to Be a Model.
Announcement has been made by an
American of the completion of plans
for founding an entirely new city it'
Lower California directly on the line
of the new San IMego and Arizona
railway, near the old town of Tin Ju
ana and the international boundary.
The plans for the New Tin Juana
rail for well constructed streets, a
modern hotel, a casino, a sunken gar
den. a theater, a Spanish bull ring,
pavilions and other places of amuse
ment. including a lecture hall, plunge
j baths and a library.
• WHAT IS CIVIC BEAUTY?
Wli it is civic beauty? Not fiat* ‘
>* street*. parks, fountains autl <
■’ public buildings. "Hautlsome Is ;
* as handsome docs” also applies 'i
to a town. If a town be full of ,
* lawlessness, racket, noises, lack
. ering, scandal, contention, it is .
not the town beautiful ii is the ’
?i tow it ugly, order is hen veil's •
’ first law everywhere, and a town '■
• is no exception. Letting tilings •
’’ go belter skelter is a losing Inis- *
incss. Let a man deface his ♦
; own property and it depreciates '
■ a’i properly. Let the town do •
’’ an ill piece of work or permit |
another to do it and the welfare *
' of I lie whole community is
weakened. Civic life is the main *
lliing. II is for that line streets 'i
' and structures are encouraged. *
. Tin* true civic life implies tilings .
that are positive—purity, honor, '*
cleanliness, decency, order, quiet. •
Behavior is the first thing n town *
> needs to take care of if it wants 4.
, to guard its own honor or wel- *
> fare. Itespectability is not in 4
money, houses nor lands—It is ’
in conduct, and rigid conduct is
> a utility, an advantage to a .
■ community. When that is not *
♦
rightly prized a community is <•
’ very unfortunate.
. _ <i
STREET CLEANING METHOD
EMPLOYED BY LACROSSE.
Commissioner’s Talk Explains System
Used by Municipality.
.In cleaning the streets of Lacrosse, j
Wis., t b in ge Folk, street commission
er, carefully studied tin* various metli- •
oils which seemed adaptable lo that
city and from those lias readied sev
eral conclusions as to the most desira
ble practice under tho conditions ob
taining there, which may he of use to
other enterprising towns.
lie believes that a machine macadam
scraper, requiring but one team and a
driver, who also operates the machine,
can accomplish In a day more than
twice as much work as twenty-five
men using the old fashioned hoe. The
latter method required five or six
weeks for each of the semiannual
cleaning, hut with the machine this
is now done within two or throe
weeks. Macadam streets in residence
portions of the city are given hut two
cleanings a year, in spring and fall.
In cleaning the business districts
hand sweepers are employed to take
up the heavier refuse, such as broken
glass, hoops, stones and other ma
terials. many of which are dropped by
careless drivers, these being kept con
stantly removed. Sand and dust are
removed by machine sweepers in the
morning or evening, the frequency
LOCKIN'1 HACK FOB SHOVKLK, FTC.
with which this is required on any
given street being determined by ob
servation. The machines leave this
dirt in piles, which are removed by
the day force a few hours later. Hand
sweepers are instructed when going
on their routes in the morning first to
clean the center of the street and to
clean the gutters later after the shop
keepers are through sweeping the
stores and sidewalks. Waste paper
cans at the street corners lie finds to
be of considerable assistance In keep
ing the streets clean.
For cleaning brick or block pave
ments in the spring after n winter’s
accumulation of dirt lie finds the quick
est. and cheapest method to ho by the
use of iron snow shovels In the place
of old fashioned hoes. Each of the
cleaning crew is required to furnish liis
own shovel, which is kept at headquar
ters in locking racks provided by the
city.
These racks are made of ordinary
straight hasps such as are kept in stock
at any hardware store, which have
been heated and bent in a half circle
so as to tit closely around the handle.
One end of the hasp is fastened per
manently to the wall by a staple, while
the other end may be fastened to an
other staple by padlock. These racks
are arranged around the room in the
men’s quarters. In this way each man
Is sure always to obtain his own shov
el or other tool, it being the practice to
hare the men furnish the locks also and
tlitis be the sole possessors of the keys
to the same.
Town Criers’ Club.
A club to be known as the Town
Criers was organized at an enthusi
astic meeting of the leading business
men of Fargo, N. I*., recently. Tills
organization Is the outcome of Hie un
usual interest In advertising which has
been felt in the town for some time.
Your Baking Cannot Fail
If Yo u Use Puritan Flour
Because
It’s tiie
Purest
(!•■ m
Because
It’s the
Finest
i wo The
KHisand h r c 4
.irrt ls of made from
<• finest — Puritan Flour
e purest Hour is whiter and
ade, leaves our . lighter, the loaves
ills daily and it is larger, titan from
early all consumed any other Hour. It’s
t Nebraska. I hat s the highest grade quality
; roof enough of what through and through, sold
Nebraska thinks of Puri- to you under a positive
tan. Thousands upon money-back guarantee. Try
thousands of the state’s best Puritan Flour and if you do not
families are using it. Is yours like it, take the sack back and
one of them? get your money.
Wells-Abbott-Nieman Company
The Puritan Millers, Schuyler, Nebraska
C. A. Heck
Buy Watertown, Wisconsin Rye Flour, Gold
Coin Flour. Get some Tankage for your hogs.
I also have Oil Meal, Rock Salt, Barrel and
Sack Salt. Give me your order for
Coal and Wood
I also handle Feed, Baled Nay and Straw and
all kinds of Grain. Give me a trial.
C. A. Heck
Good groceries, and plenty of them, as good as
there is in the city. Our deli very service as prompt
and as good as any. Our prices are right, quality
considered. We want your orders and if you can not
come to five store, Phone Mo. 67. We also have
the largest line of China and dinnerware in the county,
Safeguard Your Food
by Using Always
Dr.PRICE’S
e REAM
SWING POWDER
Made from Grapes
Its purity,wholesome
ness and superior
leavening qualities
are never questioned.
Fifty Years the Standard
