She American Method Of Coitrling And Iti Advantage Over The European Method H> JAMES D. HRODIE Copyright, lau. Iiy American fit -s Association, W77TT.;. "_ ,-. . ... .717 -- - Count \'illli'rs was a man of the world not a young man, frequenting clubs, theaters ami other such places for getting sway with the time pleas nutly, hut an elderly person who was thinking about the disposition of his children to their greatest advantage. One morning the count called Ills daughter Louise Into his study and was standing with parted coattails be fore a tlreplace when she entered. "You will be eighteen next week, I believe, Louise?" ho said, prefixing the remark with tin ahem, Indicating that tie was simply preparing the way for nn Important announcement. “Yea, papa." "You are aware that our estates, be ing small In proportion to the antiqui ty of the family title and there being four girls to be provided for, one must look out for matrimonial advantages. Now, I have recently met nn Ameri can 111 whom I became Interested. He is younger than I, but you know I have a penchant for young men. I was telling him the other day about our family when he interrupted me by euylng: “ ‘Why will you not give me one of your daughters for u wife, count?' “These Americans are very blunt, you know, so l did not take offense at Ills crude way of tanking Ills nppllcn tlon. Besides, lie had never seen you or your sisters. So I merely smiled and went on with what 1 was saying. But he stopped me to repeat Ills re quest. Then 1 took the matter up seriously and asked him some qites lions about his Income. “‘Oh, wo Americans don’t marry that way,’ lie replied. ‘We marry for love. But that doesn’t mean that we wait to be struck with It as by light ning. If wo wish to marry we look about us for what we're after. If a girl accepts she takes the man for better or for worse.’ "I replied that I lind but one diiugli ter of a marriageable age and I would he happy to Introduce him to her. He will call this afternoon." “Yes, papa,” was the laconic re sponse. though II was all that was ex pccted from n French girl to whom n matrimonial plan had been unumiuc «*d. and she demurely walked out of the room. The same afternoon n curd was ear rled in by a butler on which was en “DRATTHIS KlIROl'F.AN Ml I1UU> «>K t olTifi 1KQ." graved the mime of George Caruthers. Colorado Springs. I S. A. The count ess welcomed the cnller and after a few minutes Mile. Louise entered. The position of a young lady of the French aristocracy looked over by a common er from the wild and woolly west for a matrimonial purpose is not coudu cive to a show off of any of her points except her beauty that is. if she lias any. Mr. Caruthers talked with the countess and east an occasional glance ul Louise. livery glance made her feel more uncomfortable, and when the suitor rose to go it was plain that the visit had been a failure. A few days later the count announc ed to his daughter that lie had other plans for her than a marriage with the American, which the girl well knew meant that Mr. Caruthers bad declined her for a wife. Some months later the American minister gave a ball, to which Mr Caruthers, Count and Countess Nil liers and their oldest daughter the only one yet introduced into society were invited. Mr. Caruthers was standing with his arms clasped behind him looking at the passing throng when he felt a rap on Ids knuckles. Turning, lie saw Louise VUliers, who had tapped him with her fan. looking up at him with a very pleasant smile. “Good evening, monsieur." she said. “You look bored. Doubtless you are wishing yourself hack in your own country.” What a change from the Mile. Viiliers who had sat up stitliy for half an hour without speaking a word! Cn ruthers should have known that there was a vast difference between a giri trotted out to lie shown like a broncho for sale and the same person free from such embarrassment. But he did not consider the cause, nor did it occur to him that he had declined to accept this same girl for a wife. The only obvious thing about it nil was that during his call she was uninteresting, while now she was very charming. Mad lie known the sex better he would have taken washing at that seductive smile, those bright eye* turned up ut him so en< hanltfigly. I tut one thought possessed him, that lie had made a mistake, a very natural one under the ( ireu lust a t lees, and that perhaps, after all. lie would change his mind and make a second applliuttio i A few days later Louise was again railed into her father's study. “Louise,” h« saltl. "I have « note from Mr. t'arntle-rs ih which he makes a formal application for your hand II<> protests against what he calls our effete customs in such matters, hut since he must defer to them, tells uie that lie has made a fortune In mines in his country and will he able to give you every luxury.” "Yes, pupa." "1 have told him that his offer Is favorably considered, but that, not withstanding our marriages In I'ram-i are arranged differently from those In America, 1 must leave the matter in your hands. Me Is to consider him self permitted to woo and win you." “Yes, pii|m." “That's all. You inny go." l’orhaps tho father of tills young Indy was not nufllelently prono to eon shier that shout her age* girls are I in Mo to change from docility undoi parental authority to an assertion ot independence. Louise knew that this talk about leaving her to accept or do cllno (lie suitor as she liked was ah surd. And the count knew It too When she left him he felt assured that she would accept Mr« Ha rut hers and lie dismissed the matter from fiis mind as an accomplished fact. Since the suitor found himself obliged to adopt the European matri monial met nod In* concluded to do it all that way. lie drove up to (he chateau one afternoon and, going In called for Mile. Yilliers. She on me downstairs to meet him in appearance at least a very different person from the girl who had been looked over by him on (heir lirst meeting. She was graelousness itself. There was noth ing of embarrassment. ('aruthers did not waste much time in coming to the object of Ills visit. The words of hi> proposal were formal; lutt, liotwith standing he was a blunderer. In' was a true* man and a modest one. 11 is heart was in what he said with a frankness truly A merlon it. The girl waited until ho had finish ed. then said: “Tho honor you have done me. M. Curat hors, Is gratifying In the extreme, but 1 must beg leave to decline it.” Cnruthers, who had supposed the count's assurance that his offer was considered favorably as tantamount to an acceptance, was startled. He was not only startled, but disappoint ed Indeed, he was very much disap pointed. Then it occurred to him that while there are different matrimonial customs in different countries tin* Ini man heart is the same everywhere. Tills young girl who had been brought up t" consider herself bound to go where she was given had declared her Independence. And, while before lie was not quite sure lie wanted her. h ■ was now quite sure that tie wanted tier very much The next morning Carnitiers called on the count and requested him to forego any attempt to interfere with tils daughter's decision. The count looked very grave, listened with re sportful attention and bowed tils visi tor out wilti great ceremony. Then he called Louise Into his stud, and gave her a lecture on the sin of young la dies throwing over advantageous of fers provided for them by their fa thers. When tin1 harangue was flu istied Louise arose and walked out of the room, tier only reply being: 10S. pil|.l. When Mr. <'artithers returned to Ills room, lie set himself down in an easy oliair mid. snappishly hiting off tin’ oml of a cigar, remarked to iiimself: "Unit this European way of court ing! I've made an ass of myself fur not doing the job In accordance with American methods. What I've dime must l>e undone, and when it’s un done l must begin all over again. Now one of throe tilings are to he consid ered. Either she wauls me or doesn't want me or doesn't know whether she wants mo or not. The natural suppo sition is that she doesn’t want me. and doesn’t want me bad. Otherwise she would not have rehelled against her father’s orders lint by the \mori can method the first tiling for a fel low to find out is whether he has any chance or not." Taking a seat before a writing desk, lie wrote a note to the young lady who had rejected him, asking her if lie might consider himself a friend. He received n reply that he might. So he called, acting during the call as if lie considered the matrimonial part of the matter ended. During several months of visiting and being with the young lady at various gay world hap penings he became more and more in attentive to her and at last took up with one of ids mvn countrywomen. This was too mueli for the girl who had rejected him. A slight knitting of the brows, a decided coolness when lie offered her some attention, showed him that she was piqued, and after that he had fairly plain sailing. "Girls are like fish," he said to him self. “Some may lie caught trolling with a spoon, some only in deep wa ter and some in shallow lagoons. Some will bite at a bit of salt pork, but the most skittish can only he caught with a fly and must be played a long while before landed.” Cnfathers finally landed Eouise on what ho was pleased to call the \mer lean method. lie says that the Euro pean style may do for Europeans, but for Americans it’s like everything else in Europe, old fashioned. He boasts that his wife was naturally American in her proclivities or he an i she would never have made n match SHOE TRADE FOR EXAMPLE. , , - Advertising of Brand by Maker Goes a Long Way to Introduce Goods Into New Territory—First Profits Smaller, but Business Is Built. John Smith of fresco. In., is in tin* shoo business. Ilo is in competition with two other shoe stores in town and three general stores. lie is also light ing for trade in competition vt ith mail order houses hi Chicago, Minneapolis and Kansas City. When lie puts In n stock of goods he finds dial lie cannot buy any cheaper ttinn the stores already in the field. He can have shoes made with his own name on them which net him a profit on an nverage of lih 1-3 per cent per pair, hut he is dealing with a value then which the people of his communi ty know nothing about, and he realizes that it will he a hard pull to sell only those shoes which bear his own name and which have no identity as to value with the average consumer. He finds the other stores are established, doing ! a comfortable business. They are just as popular socially as he is, and he looks about for some aid to enable him to break Into the shoe trade. It is logical, then, that lie should de termine upon some advertised brand of shoes that is known to every fam ily in Ids neighborhood, which has j been advertised so effectively that the standard of value is fixed in the pub- ] lie’s mind, so that when he hangs up j his sign and puts his advertisement ' in the papers that lie handles -! shoes the people will immediately j conic to him because they recognize that lie is marketing a well defined shoe value. In a town like Cresco John Smith can generally got an exclusive agency, lie can have a slme that is not sold l»y any other store in Ids town—lie t can have a shoe that is not sold by mail order houses at all and that nets him on the average as good a profit as an unndvortised brand of shoes. It is true that his initial profit on the advertised line of shoes may lie smaller than the profit that is marked on the uonadvertised lines, hut the ad vertised shoe seldom requires a clean up sale or a cut price to move it, whereas this is the regular procedure with the nonadveriised slme, so that the profit percentage margin per year is as good or better with the ndvertis cd line as it is with the uonadvertised. The ii<■:> 1 r is jdde to sell a slme that is known to every family in Ids neigh horlmi d, whleli can't lie sold by mail urder Imu vs and which is produced by a manufacturer constantly striving to give the dealer advertising helps and store co-operation so ns to liuiid up a constantly growing business. The denh r gets from the manufac turer this friendly co-operation be cause the dealer is the sole represent ative of the line of goods in the deal er's un l.diorhnod The manufacturer desir, s to build the dealer’s account ns much as possible, lie therefore sup plies him with advertising matter, booklets, circulars, window ideas, and so on, and enables the dealer to be a live, progressive advertiser.—Printers' i Ink. TOWN BULLETIN BOARD. Usually Put Up In Conspicuous Public Place, Destroying Beauty. Iu most towns the law requires the post ini' of notices in public places. In selection a conspicuous pole or fence a ■' '''I.v disfigurement is of ten created which will lit times de stroy the looks of n whole section. \\ lint is t h c r c more unsightly than a large plac ard stuck up on a telegraph pole in a well kept street, p e r h a p s in the town's lincst resi dential section? Since communi ties are or should he trying to over come the unsight ly decorating of fences, buildings and poles with all kinds of advertis ing matter it is necessary that the m u 1 in I'.oMtn. authorities find some other plan for posting such n > I tiros than the use of bulletin boards such as shown in the illustration. --- Njw Town to Be a Model. Announcement has been made by an American of the completion of plans for founding an entirely new city it' Lower California directly on the line of the new San IMego and Arizona railway, near the old town of Tin Ju ana and the international boundary. The plans for the New Tin Juana rail for well constructed streets, a modern hotel, a casino, a sunken gar den. a theater, a Spanish bull ring, pavilions and other places of amuse ment. including a lecture hall, plunge j baths and a library. • WHAT IS CIVIC BEAUTY? Wli it is civic beauty? Not fiat* ‘ >* street*. parks, fountains autl < ■’ public buildings. "Hautlsome Is ; * as handsome docs” also applies 'i to a town. If a town be full of , * lawlessness, racket, noises, lack . ering, scandal, contention, it is . not the town beautiful ii is the ’ ?i tow it ugly, order is hen veil's • ’ first law everywhere, and a town '■ • is no exception. Letting tilings • ’’ go belter skelter is a losing Inis- * incss. Let a man deface his ♦ ; own property and it depreciates ' ■ a’i properly. Let the town do • ’’ an ill piece of work or permit | another to do it and the welfare * ' of I lie whole community is weakened. Civic life is the main * lliing. II is for that line streets 'i ' and structures are encouraged. * . Tin* true civic life implies tilings . that are positive—purity, honor, '* cleanliness, decency, order, quiet. • Behavior is the first thing n town * > needs to take care of if it wants 4. , to guard its own honor or wel- * > fare. Itespectability is not in 4 money, houses nor lands—It is ’ in conduct, and rigid conduct is > a utility, an advantage to a . ■ community. When that is not * ♦ rightly prized a community is <• ’ very unfortunate. . _