National Advertising Representative
W », N ewspaper Representatives, inc
I New York • Chicago • Detroit • Philadelphia
A WEEKLY NEWSPAPER
Published Every Thursday, Dated Friday_
Branch office for local news only, 2420 Grant St, Omaha 11, Nebr.
lecood-class mail privileges authorized at Omaha, Nebraska.
(X C. GALLOWAY_Publisher and Managing Edited
(MEMBER)
CALVIN NEWS SERVICE
GLOBAL NEWS SERVICE
\ ATLAS NEWS SERVICE
STANDARD NEWS SERVICE
This paper reeerwes the right to publish all matter credited
to these news services.
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ADVERTISING RATES MADE KNOWN ON REQUEST
1
Safer Highways Necessary
The loss of more than one hundred lives every day on the
streets and highways of our nation emphasizes the importance of a
concentrated effort to make motor traffic safer for the millions of
drivers of cars, trucks and buses, as well as for pedestrians who
are compelled to use our streets and highways.
The development of modern highways and high speed motor ve
hicles has made death a fellow-traveller. No one knows with cer
tainty when the Grim Reaper rides alongside, or whose life will be
cut down by the invisible scythe.
Despite programs to educate us in highway safety, traffic lights
and signs, improved highways and automobiles, the toll of accidents
is appalling. We pay a high price in human life for the recognized
benefits which have accrued to society through greater and faster
mobility. \
The problem has no simple solution. Warning signals, stop
signs and flashing lights are helpful but as traffic increases, they
slow down the movement of vehicles. Driving lessons and safety
programs make their contribution. Regular inspection of motor ve
hicles, enforcement of traffic regulations and revocation of driving
licenses erect a screen of protection. The problem multiples, how
ever, as motor traffic increases in volume, as well as in speed.
Amazing progress has been made in constructing highways to
accommodate heavy traffic. In many places, the old two-lane high
ways have been replaced by multi-lane thoroughfares. Grade-croaa
ings have been eliminated, and even the toll highway has been ac
cepted in some states as a means to finance the relocation and im
provement of highways for the speeding of traffic.
With all of this, and with the new Federal highway program now
going into effect, we cannot help but wonder whether this will mean
an actual reduction in the casualties suffered on the highways of
our nation. Until drivers of motor vehicles realize the value of their
own lives and the lives of others who use the highways, we fear the
carnage on the highways will continue.
Planned Progress
“What we need in this town is an industry of some sort!" We’ve
all heard that statement or one like it a hundred times over. But
bow many of our rural communities are really ready to take care of
a new industry? How many have facilities suuch as good schools,
available housing, places for recreation, attractive shopping centers,
and all the other thing: management looks for in addition to a fac
tory site? —
A program called Planned Progress, which has been operating
for several years in Missouri and parts of Iowa and Illinois, is de
signed to help the smaller communities become more attractive
places to live in and work in. It is sponsored by the Missouri Edi
son. Missouri Power and Light, and Union Electric Companies. They
help organize the program, and provide coordination, advice, and the
stimulation of cash awards to spark local effort.
Townspeople in more iiuu 200 cohinunities have participated in
the program since 1952. Some of the things they have done include
the following: Installed new sidewalks, paved streets, made and in
stalled street signs, carried on supervised recx cation programs for
children, campaigned for bond issues for improved schools snd water
systems, developed city parks and community centers, organized vol
unteer fire fighting associations, and organized clean-up campaigns
on a community wide basis.
To quote from an editorial in the Warsaw, Illinois, Bulletin,
"Although it isn’t possible for an outsider to solve another com
munity’s problems, if lfs certainly possible for an outsider to help a
community solve its own problems. And that is exactly the kind of
boost we are getting from Planned Progress.”
Purchasing Agent
The housewife is the purchasing agent in most American homes.
So every producer and seller of goods must be vitally concerned
with what advertising medium she finds most influential when it
comes to making out her shopping list
The Illinois Consumer Analysis recently conducted 5,000 inter
views in 15 Illinois markets in which this question was asked:
“What form of advertising do you find most helpful in buying gen
eral merchandise? The answers were: newspapers, 50 per cent; tele
viaktu, 8.5 per cent; magazine, S.7 per cent; r»H'o. i i per cent
The newer media serve tneir purpose and are Ui stay—hut
nothing can supplant or equal the local newspaper in the esteem and
interest of the p biic at large.
V ‘ Excellent Law
The Portland Oregonian has published a letter from a reader,
Walter F. Buse, which says: “I have been reading the Taft-Hartley
law, and from the standpoint of the laboring man.I think it is an ex
cellent law. It protects the laboring man from the businessmen
who want to exploit labor, and from the labor leaders who just want
power and money for themselves.
" I am a strong believer in labor unions. They are a necessary
part of our American economy, but they should be organized from
the bottom up and not from the top down. , . The laboring man him
self should have the right to say where the money should be spent.
It should not be spent for power and political ambitions of it* lead
Just what logical argument can there be against this position”
Nows From Around Nebraska
At Minden. police are trying to unravel a mixup in house
numbers which took place over Halloween. Many of the home
owners have the type of house number which is in the lawn at
tbe front of the house and the Spooks and Witches pulled them
up, transplanted others, discarded some and crested a general
mixup
In the Minden Courier last week, police asked homeowners to
lain* in any number which did not fit their location, and select
one from the accumulated pile which would be correct.
• • •
Eg*. folks in the Rranklin. Nebraska area have learned that it'a
best to hire a local painter. The Franklin Sentinel reversed last
Negro Switch to GOP
Indicates Resentment Of
Dixiecrats' Hamstringing
New York, Nov. 9 — The na
tionwide swing of Negro voters
towards the Republican party ir
the presidential election was at
tributed today by Roy Wilkins
NAACP executive secretary, tc
“the growing resentment againsl
the pernicious role of southerr
Democrats in hamstringing all
civil rights legislation and es
pecially in slowing down school
desegregation.”
As long ago as last April, Mr
Wilkins noted, there were posi
tive indications of a switch a
mong Negro voters away from
the Democratic party which
they had supported consistently
with majorities up to 80 per cenl
since the 1936 election which re
turned President Roosevelt for
his second term. In this year's
election, President Eisenhower
received a heavier vote from pre
dominantly Negro wards than
any Republican presidential can
didate since 1932.
Southerners Reject Dems
Reports received at NAACP
headquarters here indicate that
gains among Negro voters for
President Eisenhower over the
1952 election ranged from 4 per
centage ponts in Chicago to 54
in Atlanta. Four assembly dis
tricts in Harlem, which in 1952
returned only 20.8 per cent of
their votes for the Republican
standard bearer, this year gave
him 33.7 per cent of their total
votes.
“It is noteworthy, “Mr. Wil
kins pointed out, "that Negro
voters in the South, who in 1952
voted more strongly for Gover
nor Adlai Stevenson than color
ed citizens elsewhere in the na
tion, this year switched mare
sharply to the Republicans than
did northern Negro voters”
In Louisiana and Kentucky
Negro voters who helped hold
these states for Gov. Stevenson
in 1952. this year helped carry
them into the Eisenhower col
umn. The President not only
increased his rote but succeeded
in carrying predominantly Negro
election districts in Baltimore,
Richmond, Norfolk, Louisville,
New Orleans, Baton Rouge, At
lanta, Greensboro, Birmingham
Mobile, Memphis, Nashville
Charleston, S. C, and many other
southern cities.
Negro voters in Montgomery
are credited with placing that
Alabama city in the G.O.P. col
umn for the first time.
Dems Hold Northern Cities
The resentment against the
Dixiecrats was apparently more
keenly felt in areas where they
control state and local govern
ments than in the North. The
Democrats were still able to
carry the Negro wards in New
York Chicago, Detroit, St. Louis
Kansas City, Mo, Minneapolis
and in certain other northern
cities, although by reduced
pluralities.
There was also, in several Neg
! ro districts, a falling off of the
vote seeming to indicate that
many voters, dissatisfied with
the performance of both major
parties, decided to sit this elec
tion out. This was true ir
Philadelphia and in certain other
cities.
While attributing the switch
primarily to the civil rights is-j
sue, Mr Wilkins noted that other;
factors, “such as peace and pros*!
perity, had their impact upon
colored voters just as they did
upon other citizens. Negroes
want peace as well as civil
rights,” he said, “and they are al
so sharing in the generally high
employment level.”
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I
week a story about a transient painter who was hired to redecorate
the interior of a farmer’s home.
The painter, under the influence of something more potent
thin coffee, brought an air compressor and a quantity of aluminum
paint and started the Job. He sprayed the entire interior of the
house, including the bathroom fixtures, the piano, the radio,
floors, curtains and even the clothes in the closets.
The crew left while the owner was away from home but they
were finally arrested while working on a job near Superior, Ne
braska. They were taken into court and fined for their mis
behaviour and were required to remove the paper from the walls,
repaper the bouse, refinish the floors and pay for damages
to clothes and linens.
The moral is: Know the man you hire.
• • •
The Boy Scouts at Onawa, Iowa have launched a toy repair
program which will net a lot of renewed toys for youngsters at
Christmas time. The boys asked the public, through the Onawa
Sentinel, for old, broken or discarded toys which they will re
paint and restore to near-new condition.
The Girl Scouts of Onawa have a similar program relating to
dolls. They are replacing hair, repainting faces, making new
clothes and putting them back in good shape.
• * •
At South Sioux City the sheriff has started a tax collection
program and has siezed three cars owned by men who have not
paid their personal taxes. The Dakota Count Star revealed that
the delinquent taxes were paid in e hurry when the cars were
impounded.
Nebraska has a state law which makes it a requirement that
the sheriff sieze property if personal taxes are not paid.
A A *
There’s corn, and lots of it out in Central Nebraska, the new*
.papers reveal. Last week the Central City Republican-NonPareil
had a large headline which said: “100-bushel corn in Merrick
County not unusual."
Most of the good yields came from irrigated fields, but pro
duction was tremendous. The newspaper listed fifteen farmers
who had “top" yields of well over 100 bushels. Highest yield was
147.6 bushels followed closely by another with 144 bushels, a
number in the 130-bushel bracket, etc. There were innumerable
yields of over 100 bushels, the paper stated.
The Red Cloud Commercial Advertiser reported an even bet
ter yield of 157 bushels per acre. The top ten yields ranged from
157 bushels down to 120 bushels. Twenty-six men who were
cooperating with a College of Agriculture program, had an average
of 113 bushel yields.
• • «
Saunders county, (Wahoo) went Democratic in the recent elec
tion, revealed the Wahoo Newspaper lrst week. It was the first
time in 34 years that the Democrats had shown a superior strength
there. The voters, contrary to the rest of the state, rejected all
the Republican nominees and asserted their rights to choose
without regard for how the rest of the state voted
• 4 •
The new ball point pen which were recently put into use in
all of the postoffices in this area, disappeared from the postoffice
at Schuyler last week, the Schuyler Sun has revealed. Two school
boys stole the four pens and were found using them in their
school work. One of the boys had attempted to obliterate the
Post Office name from the pens which led to the discovery that
he had the missing pens. Within a few hours the pens were
back in their places.
A new Coast to Coast store has been opened at Hartington,
the Cedar County News announced last week. A man from Cali
fornia selected Hartington for his business venture as a likely
place where be could succeed, lie chose the town after making
surveys of the economic and traffc conditions there.
• • •
A bus-load of thirty adults left Seward, Nebraska Tuesday for
the National Grange convention at Rochester, New York. They
will cross Lake Michigan on a Ferry, spend some time in Canada,
eat Thanksgiving dinner in Boston and enjoy four days of sight
seeing in New York. The tour will be back November 28th.
• • •
The Dawson County Herald, printed at Leximjton reports
that the sugar beet crop is the best in years. The yield is above
average and the beets have mime sugar content than normal. Daw
son county has an estimated 3300 acres of beets this year which
will bring a cash income of a million dollars to Dawaoo County
farmers. The com yield, thanks to irrigation, la paod, toe.
Asst. Attorney-General
Charges South Closes
Polls To Negro Voters
i
Washington, D. C.. . .(CNS) . . .
Asst. Attorney General Warren
Olney, III, told a group of Negro
reporters that “Every excuse
and no excuse are still being usd
in some Southern States to keep
Negroes from voting."
Mr. Olney, who is also chief of
the Justice Dept.’s Criminal Di
vision told too that Congress
should hold public hearings on
the subject for the process of
criminal law is "clumsy and badly
adjusted” and not adequate to
help the Negro vote.
He cited that the Justice Dept,
must wait until after the election
before a case can be brought up
in court. Then the Justice De
partment can attempt to have
Congress draft legislation allow
ing the Attorney General to go
into Federal Courts for preven
tive injunctions in cases where
Negroes were not allowed their
voting rights.
Olney insists that “there is
nothing other branches of Gov
■rmnent can do, . It is up to (’
gress itself,” he dded to see that
it abides by the clause of the
Fourteenth Amendment of the
Constitution — which never has
been used — but which calls for
reduction of Representatives in
Congress from any State that de
nies the right to vote to any citi
zen.
Odessa Points
Mrs. Odessa Points, age 55
years, of 2610 Jefferson Street,
expired Saturday November 10,
1956 at a local hospital.
She was an Omaha resident 22
years and was employed at Arm
our & Company. She was a mem
ber of Ada Chapter No. 13, O.E.S.,
Mrs. Florine Rosebaugh W. M.
Mrs. Points is survived by her
sister, Mrs. Lou E. Frazier; broth
er, Charles Deering; 2 nieces,
Mary Lou Frazier and Cheryl Ann
Thomas; nephew, Gordon Wayne
Banks, all of Omaha.
Funeral services tentatively ar
ranged for Thursday November
15, 1956 at 2:00 P.M. from the Mt.
Olive Baptist Church with Rev.
J. O. White officiating. Interment
will be at Graceland Park Ceme
tery.
Ada Chapter No. 13, O.E.S. will
have charge of Eastern Star rites.
Myers Brothers Funeral Ser
vice.
Fritz McKim
Fritz McKim, age 66 years, of
3225 Pinkney' Street. expired
Tuesday morning November 6.
1956 a't a local hospital.
He was an Omaha resident over
35 years.
Mr. McKim is survived by his
wife, Mrs. Edna Marie McKim; 2
daughters, Mrs. Geraldine Miller
and Mrs. Ernestine Peck; 11
grandchildren, all of Omaha.
Funeral services were held
Saturday November 10, 1956 at
10:00 A M. from the Myers Fun
eral Home with Rev. J. F. Bartek
of Sacred Heart Catholic Church
officiating. Interment was at
Holy Sepulchre Cemetery.
Pallbearers Messrs. Simon Hsr
rold, Sam Turner, Louis Walker,
Joe Peak, Bill Peak and Joe
Drake.
Myers Brothers Funeral Ser
vice.
Purina
Cuts Costs
of Labor
—
I— Automation, who.se beneficent
miracles have done much in re
' cent years for industry, has moved
I into livestock feeding — a de
velopment of inestimable meaning
for the farmers of the great Corn
j Belt.
Nutrena Mills, Inc., a subsidiary
'of Cargill, Incorporated, the na
1 tion’s largest grain handling and
i processing firm, has just opened
h super-plant for making live
stock feeds. The plant, in Peoria,
Illinois, is so thoroughly automa
ted that the man-hours per ton of
feed produced have been reduced
to one from three, enabling Nu
tren„ to reduce feed prices con
siderably.
An electronic control panel
takes orders for the feed in the
form of balanced formulas. There
are some eighty of these. It re
lays instructions to mixing and
milling machinery through other
panels motors, and 150 miles of
wiring. Each feed can be turned
out, in one of four basic forms,
at the rate of 45 tons an hour!
Ingredients include costly anti
biotics, accurately mixed into lb
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Holiday Snack Server
Moat Christmas fixin’s are planned weeks ahead so guests will
always be welcome and snacks and holiday cookies are always on
hand. However, all the delicious foods shouldn’t bo reserved for
guests. You'll find it’s as much fun to have some surprise snacks
when your family is homo watching TV in tho evening.
And while everyone is decorating the Christmas tree or wrapping
gifts they'll love steaming chocolate to drink with tasty Christmas
snacks to nibble on. blmpUveasy to make snack foods become some
thing special when they’re radiating from a snowball centerpiece
you can make yourself. *
You’ll find the white plactlc foam balls hold party picks firmly in
Case and Christmas greens and decorative tree halls add a festive
u' h to the tablepicce. Use it for e party buffet or on the coffee
table for before-dinner hors d'oeuvris. Fresh garden flowers re
placing the evergreen make it a year around decoration.
At your own family party serve gay miniature knbobs on multi
colored toothpicks. Sscwer one stuffed olive, ■ minced ham cube,
i and a cheese circle all topped with a tangy pickled onion. Be sure
to have plenty of cream cheese balls rolled in bits of dried beef
and crown other picks with party aauaage and all-time favorites,
carrot curia and ripe olives.
Y .u’h find the f gMSvrtght plastic foam used for the snack holder
In sheet form and balls at your local variety store. For Me circular
has* Invert a dinner plate <m a one-inch thick sheet and cut around
it with a sharp p .ring knife. Then with adhesive glue or tooth*
pfeks sttarh the large half ball (also cut In half with a knife) to
the bene. For extra sparkle brush glue on the balls and sprinkle
i with glitter.
feeds in amounts of fractions of
an ounce a ton.
You can always tell an eight
year-old, but you usually have to
tell him twice.
I_
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PAIN
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Article in Readers Digest Reveals
Jittery Pre-Menstrual Tension
Is So Often a Needless Misery! '
Do you suffer terrible nervous ten
sion — feel jittery, irritable, de
pressed—just before your period
each month? A startling article In
READER'S DIGEST reveals such
pre-menstrual torment is neediest
misery in many cases!
Thousands have already discov
ered how to avoid such suffering.
With Lydia Pinkham's Compound
and Tablets, they're so much hap
pier. less tense as those "difficult
■topped .. . m strikingly relieved
... pain end discomfort! I out of 4
women got glorious relief!
Taken regularly, Pinkham’s re
lieves the headaches, cramps, nerv
ous tension . , . during and be/or*
your period. Many women .never
suffer—even on the first day I Why
should you? This month, start tak
ing Pinkham's. Bee if you don't
escape p re-menstrual tension.. .to
often the cause of unhappiness.
days" approacm
Lydia Plnkham'a
has a remarkable
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the source of such
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Sewing Babywear!
No Mouse Selling! Rush Stamped Addressed Envelope.
BABY GAY, Warsaw, Indiana
900 and of so&rse off tho
struts wm bo comm'
''You will pay lor the street in front of your house, so
naturally you want the best possible pavement value.
"That’s why we’ve specified concrete streets for this
new neighborhood. They're moderate in first cost, re
quire less maintenance and last longer than other types
of pavement. They cost you less per year. You also save
on street lighting costs. Concrete streets reflect up
to four times more light than dark-colored pavements
so they require less illumination.
"But that isn’t all. Concrete streets are safer tool
Cars can stop faster, without skidding, on concrete’s
grit;y surface. That’s an extra measure of protection
for the neighborhood children.
"And mothers sppreciate this advantage: There's no
Sticky residue for the family to track into the house."
Yes, krw-arniual-cost, durable concrete streets are
your best possible pavement investment.
PORTLAND CIMINT ASSOCIATION
504 South 18th Street, Omaha 2, Nebraska
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