National Advertising Representative W », N ewspaper Representatives, inc I New York • Chicago • Detroit • Philadelphia A WEEKLY NEWSPAPER Published Every Thursday, Dated Friday_ Branch office for local news only, 2420 Grant St, Omaha 11, Nebr. lecood-class mail privileges authorized at Omaha, Nebraska. (X C. GALLOWAY_Publisher and Managing Edited (MEMBER) CALVIN NEWS SERVICE GLOBAL NEWS SERVICE \ ATLAS NEWS SERVICE STANDARD NEWS SERVICE This paper reeerwes the right to publish all matter credited to these news services. SUBSCRIPTION RATES ike talk___$ Three Months .- 1-06 *tx Months_._2-0t One Year--- 4-0t OUT OF TOWN SUBSCRIPTION RATES One Month_$ -60 Three Months_1-M Six Months-ZM' One Year_i- i» ADVERTISING RATES MADE KNOWN ON REQUEST 1 Safer Highways Necessary The loss of more than one hundred lives every day on the streets and highways of our nation emphasizes the importance of a concentrated effort to make motor traffic safer for the millions of drivers of cars, trucks and buses, as well as for pedestrians who are compelled to use our streets and highways. The development of modern highways and high speed motor ve hicles has made death a fellow-traveller. No one knows with cer tainty when the Grim Reaper rides alongside, or whose life will be cut down by the invisible scythe. Despite programs to educate us in highway safety, traffic lights and signs, improved highways and automobiles, the toll of accidents is appalling. We pay a high price in human life for the recognized benefits which have accrued to society through greater and faster mobility. \ The problem has no simple solution. Warning signals, stop signs and flashing lights are helpful but as traffic increases, they slow down the movement of vehicles. Driving lessons and safety programs make their contribution. Regular inspection of motor ve hicles, enforcement of traffic regulations and revocation of driving licenses erect a screen of protection. The problem multiples, how ever, as motor traffic increases in volume, as well as in speed. Amazing progress has been made in constructing highways to accommodate heavy traffic. In many places, the old two-lane high ways have been replaced by multi-lane thoroughfares. Grade-croaa ings have been eliminated, and even the toll highway has been ac cepted in some states as a means to finance the relocation and im provement of highways for the speeding of traffic. With all of this, and with the new Federal highway program now going into effect, we cannot help but wonder whether this will mean an actual reduction in the casualties suffered on the highways of our nation. Until drivers of motor vehicles realize the value of their own lives and the lives of others who use the highways, we fear the carnage on the highways will continue. Planned Progress “What we need in this town is an industry of some sort!" We’ve all heard that statement or one like it a hundred times over. But bow many of our rural communities are really ready to take care of a new industry? How many have facilities suuch as good schools, available housing, places for recreation, attractive shopping centers, and all the other thing: management looks for in addition to a fac tory site? — A program called Planned Progress, which has been operating for several years in Missouri and parts of Iowa and Illinois, is de signed to help the smaller communities become more attractive places to live in and work in. It is sponsored by the Missouri Edi son. Missouri Power and Light, and Union Electric Companies. They help organize the program, and provide coordination, advice, and the stimulation of cash awards to spark local effort. Townspeople in more iiuu 200 cohinunities have participated in the program since 1952. Some of the things they have done include the following: Installed new sidewalks, paved streets, made and in stalled street signs, carried on supervised recx cation programs for children, campaigned for bond issues for improved schools snd water systems, developed city parks and community centers, organized vol unteer fire fighting associations, and organized clean-up campaigns on a community wide basis. To quote from an editorial in the Warsaw, Illinois, Bulletin, "Although it isn’t possible for an outsider to solve another com munity’s problems, if lfs certainly possible for an outsider to help a community solve its own problems. And that is exactly the kind of boost we are getting from Planned Progress.” Purchasing Agent The housewife is the purchasing agent in most American homes. So every producer and seller of goods must be vitally concerned with what advertising medium she finds most influential when it comes to making out her shopping list The Illinois Consumer Analysis recently conducted 5,000 inter views in 15 Illinois markets in which this question was asked: “What form of advertising do you find most helpful in buying gen eral merchandise? The answers were: newspapers, 50 per cent; tele viaktu, 8.5 per cent; magazine, S.7 per cent; r»H'o. i i per cent The newer media serve tneir purpose and are Ui stay—hut nothing can supplant or equal the local newspaper in the esteem and interest of the p biic at large. V ‘ Excellent Law The Portland Oregonian has published a letter from a reader, Walter F. Buse, which says: “I have been reading the Taft-Hartley law, and from the standpoint of the laboring man.I think it is an ex cellent law. It protects the laboring man from the businessmen who want to exploit labor, and from the labor leaders who just want power and money for themselves. " I am a strong believer in labor unions. They are a necessary part of our American economy, but they should be organized from the bottom up and not from the top down. , . The laboring man him self should have the right to say where the money should be spent. It should not be spent for power and political ambitions of it* lead Just what logical argument can there be against this position” Nows From Around Nebraska At Minden. police are trying to unravel a mixup in house numbers which took place over Halloween. Many of the home owners have the type of house number which is in the lawn at tbe front of the house and the Spooks and Witches pulled them up, transplanted others, discarded some and crested a general mixup In the Minden Courier last week, police asked homeowners to lain* in any number which did not fit their location, and select one from the accumulated pile which would be correct. • • • Eg*. folks in the Rranklin. Nebraska area have learned that it'a best to hire a local painter. The Franklin Sentinel reversed last Negro Switch to GOP Indicates Resentment Of Dixiecrats' Hamstringing New York, Nov. 9 — The na tionwide swing of Negro voters towards the Republican party ir the presidential election was at tributed today by Roy Wilkins NAACP executive secretary, tc “the growing resentment againsl the pernicious role of southerr Democrats in hamstringing all civil rights legislation and es pecially in slowing down school desegregation.” As long ago as last April, Mr Wilkins noted, there were posi tive indications of a switch a mong Negro voters away from the Democratic party which they had supported consistently with majorities up to 80 per cenl since the 1936 election which re turned President Roosevelt for his second term. In this year's election, President Eisenhower received a heavier vote from pre dominantly Negro wards than any Republican presidential can didate since 1932. Southerners Reject Dems Reports received at NAACP headquarters here indicate that gains among Negro voters for President Eisenhower over the 1952 election ranged from 4 per centage ponts in Chicago to 54 in Atlanta. Four assembly dis tricts in Harlem, which in 1952 returned only 20.8 per cent of their votes for the Republican standard bearer, this year gave him 33.7 per cent of their total votes. “It is noteworthy, “Mr. Wil kins pointed out, "that Negro voters in the South, who in 1952 voted more strongly for Gover nor Adlai Stevenson than color ed citizens elsewhere in the na tion, this year switched mare sharply to the Republicans than did northern Negro voters” In Louisiana and Kentucky Negro voters who helped hold these states for Gov. Stevenson in 1952. this year helped carry them into the Eisenhower col umn. The President not only increased his rote but succeeded in carrying predominantly Negro election districts in Baltimore, Richmond, Norfolk, Louisville, New Orleans, Baton Rouge, At lanta, Greensboro, Birmingham Mobile, Memphis, Nashville Charleston, S. C, and many other southern cities. Negro voters in Montgomery are credited with placing that Alabama city in the G.O.P. col umn for the first time. Dems Hold Northern Cities The resentment against the Dixiecrats was apparently more keenly felt in areas where they control state and local govern ments than in the North. The Democrats were still able to carry the Negro wards in New York Chicago, Detroit, St. Louis Kansas City, Mo, Minneapolis and in certain other northern cities, although by reduced pluralities. There was also, in several Neg ! ro districts, a falling off of the vote seeming to indicate that many voters, dissatisfied with the performance of both major parties, decided to sit this elec tion out. This was true ir Philadelphia and in certain other cities. While attributing the switch primarily to the civil rights is-j sue, Mr Wilkins noted that other; factors, “such as peace and pros*! perity, had their impact upon colored voters just as they did upon other citizens. Negroes want peace as well as civil rights,” he said, “and they are al so sharing in the generally high employment level.” Itching Torture i PROMPTLY RELIEVED A doctor's formula-—soothing anti septic Zemo—promptly relieves the Itching, burning of Skin Rashes, Eczema, Psoriasis, Ringworm and Athlete's Foot Zemo stops scratch ing and so aids heal->¥^fYl ing of irritated ~L't" (g|\p| 1 r | I week a story about a transient painter who was hired to redecorate the interior of a farmer’s home. The painter, under the influence of something more potent thin coffee, brought an air compressor and a quantity of aluminum paint and started the Job. He sprayed the entire interior of the house, including the bathroom fixtures, the piano, the radio, floors, curtains and even the clothes in the closets. The crew left while the owner was away from home but they were finally arrested while working on a job near Superior, Ne braska. They were taken into court and fined for their mis behaviour and were required to remove the paper from the walls, repaper the bouse, refinish the floors and pay for damages to clothes and linens. The moral is: Know the man you hire. • • • The Boy Scouts at Onawa, Iowa have launched a toy repair program which will net a lot of renewed toys for youngsters at Christmas time. The boys asked the public, through the Onawa Sentinel, for old, broken or discarded toys which they will re paint and restore to near-new condition. The Girl Scouts of Onawa have a similar program relating to dolls. They are replacing hair, repainting faces, making new clothes and putting them back in good shape. • * • At South Sioux City the sheriff has started a tax collection program and has siezed three cars owned by men who have not paid their personal taxes. The Dakota Count Star revealed that the delinquent taxes were paid in e hurry when the cars were impounded. Nebraska has a state law which makes it a requirement that the sheriff sieze property if personal taxes are not paid. A A * There’s corn, and lots of it out in Central Nebraska, the new* .papers reveal. Last week the Central City Republican-NonPareil had a large headline which said: “100-bushel corn in Merrick County not unusual." Most of the good yields came from irrigated fields, but pro duction was tremendous. The newspaper listed fifteen farmers who had “top" yields of well over 100 bushels. Highest yield was 147.6 bushels followed closely by another with 144 bushels, a number in the 130-bushel bracket, etc. There were innumerable yields of over 100 bushels, the paper stated. The Red Cloud Commercial Advertiser reported an even bet ter yield of 157 bushels per acre. The top ten yields ranged from 157 bushels down to 120 bushels. Twenty-six men who were cooperating with a College of Agriculture program, had an average of 113 bushel yields. • • « Saunders county, (Wahoo) went Democratic in the recent elec tion, revealed the Wahoo Newspaper lrst week. It was the first time in 34 years that the Democrats had shown a superior strength there. The voters, contrary to the rest of the state, rejected all the Republican nominees and asserted their rights to choose without regard for how the rest of the state voted • 4 • The new ball point pen which were recently put into use in all of the postoffices in this area, disappeared from the postoffice at Schuyler last week, the Schuyler Sun has revealed. Two school boys stole the four pens and were found using them in their school work. One of the boys had attempted to obliterate the Post Office name from the pens which led to the discovery that he had the missing pens. Within a few hours the pens were back in their places. A new Coast to Coast store has been opened at Hartington, the Cedar County News announced last week. A man from Cali fornia selected Hartington for his business venture as a likely place where be could succeed, lie chose the town after making surveys of the economic and traffc conditions there. • • • A bus-load of thirty adults left Seward, Nebraska Tuesday for the National Grange convention at Rochester, New York. They will cross Lake Michigan on a Ferry, spend some time in Canada, eat Thanksgiving dinner in Boston and enjoy four days of sight seeing in New York. The tour will be back November 28th. • • • The Dawson County Herald, printed at Leximjton reports that the sugar beet crop is the best in years. The yield is above average and the beets have mime sugar content than normal. Daw son county has an estimated 3300 acres of beets this year which will bring a cash income of a million dollars to Dawaoo County farmers. The com yield, thanks to irrigation, la paod, toe. Asst. Attorney-General Charges South Closes Polls To Negro Voters i Washington, D. C.. . .(CNS) . . . Asst. Attorney General Warren Olney, III, told a group of Negro reporters that “Every excuse and no excuse are still being usd in some Southern States to keep Negroes from voting." Mr. Olney, who is also chief of the Justice Dept.’s Criminal Di vision told too that Congress should hold public hearings on the subject for the process of criminal law is "clumsy and badly adjusted” and not adequate to help the Negro vote. He cited that the Justice Dept, must wait until after the election before a case can be brought up in court. Then the Justice De partment can attempt to have Congress draft legislation allow ing the Attorney General to go into Federal Courts for preven tive injunctions in cases where Negroes were not allowed their voting rights. Olney insists that “there is nothing other branches of Gov ■rmnent can do, . It is up to (’ gress itself,” he dded to see that it abides by the clause of the Fourteenth Amendment of the Constitution — which never has been used — but which calls for reduction of Representatives in Congress from any State that de nies the right to vote to any citi zen. Odessa Points Mrs. Odessa Points, age 55 years, of 2610 Jefferson Street, expired Saturday November 10, 1956 at a local hospital. She was an Omaha resident 22 years and was employed at Arm our & Company. She was a mem ber of Ada Chapter No. 13, O.E.S., Mrs. Florine Rosebaugh W. M. Mrs. Points is survived by her sister, Mrs. Lou E. Frazier; broth er, Charles Deering; 2 nieces, Mary Lou Frazier and Cheryl Ann Thomas; nephew, Gordon Wayne Banks, all of Omaha. Funeral services tentatively ar ranged for Thursday November 15, 1956 at 2:00 P.M. from the Mt. Olive Baptist Church with Rev. J. O. White officiating. Interment will be at Graceland Park Ceme tery. Ada Chapter No. 13, O.E.S. will have charge of Eastern Star rites. Myers Brothers Funeral Ser vice. Fritz McKim Fritz McKim, age 66 years, of 3225 Pinkney' Street. expired Tuesday morning November 6. 1956 a't a local hospital. He was an Omaha resident over 35 years. Mr. McKim is survived by his wife, Mrs. Edna Marie McKim; 2 daughters, Mrs. Geraldine Miller and Mrs. Ernestine Peck; 11 grandchildren, all of Omaha. Funeral services were held Saturday November 10, 1956 at 10:00 A M. from the Myers Fun eral Home with Rev. J. F. Bartek of Sacred Heart Catholic Church officiating. Interment was at Holy Sepulchre Cemetery. Pallbearers Messrs. Simon Hsr rold, Sam Turner, Louis Walker, Joe Peak, Bill Peak and Joe Drake. Myers Brothers Funeral Ser vice. Purina Cuts Costs of Labor — I— Automation, who.se beneficent miracles have done much in re ' cent years for industry, has moved I into livestock feeding — a de velopment of inestimable meaning for the farmers of the great Corn j Belt. Nutrena Mills, Inc., a subsidiary 'of Cargill, Incorporated, the na 1 tion’s largest grain handling and i processing firm, has just opened h super-plant for making live stock feeds. The plant, in Peoria, Illinois, is so thoroughly automa ted that the man-hours per ton of feed produced have been reduced to one from three, enabling Nu tren„ to reduce feed prices con siderably. An electronic control panel takes orders for the feed in the form of balanced formulas. There are some eighty of these. It re lays instructions to mixing and milling machinery through other panels motors, and 150 miles of wiring. Each feed can be turned out, in one of four basic forms, at the rate of 45 tons an hour! Ingredients include costly anti biotics, accurately mixed into lb MM* 400®T^ I i* wetv w* -t g^, . LIGHTENS Alto BEAUTIFIES PACE powder OVERTON-HYGIENIC MFG. CO CHICAGO OVERTON-HYGIENIC MFG. CO. 3653 S. State Street Chicago, 0, HI. PLEASE SEND ME FREE SAMPLE (State Shade Desired) ( ) High Brown ( ) Creole-Tan ( ) Nut Brown ( ) Olive-Tan Name . Address ___ City_State_ Holiday Snack Server Moat Christmas fixin’s are planned weeks ahead so guests will always be welcome and snacks and holiday cookies are always on hand. However, all the delicious foods shouldn’t bo reserved for guests. You'll find it’s as much fun to have some surprise snacks when your family is homo watching TV in tho evening. And while everyone is decorating the Christmas tree or wrapping gifts they'll love steaming chocolate to drink with tasty Christmas snacks to nibble on. blmpUveasy to make snack foods become some thing special when they’re radiating from a snowball centerpiece you can make yourself. * You’ll find the white plactlc foam balls hold party picks firmly in Case and Christmas greens and decorative tree halls add a festive u' h to the tablepicce. Use it for e party buffet or on the coffee table for before-dinner hors d'oeuvris. Fresh garden flowers re placing the evergreen make it a year around decoration. At your own family party serve gay miniature knbobs on multi colored toothpicks. Sscwer one stuffed olive, ■ minced ham cube, i and a cheese circle all topped with a tangy pickled onion. Be sure to have plenty of cream cheese balls rolled in bits of dried beef and crown other picks with party aauaage and all-time favorites, carrot curia and ripe olives. Y .u’h find the f gMSvrtght plastic foam used for the snack holder In sheet form and balls at your local variety store. For Me circular has* Invert a dinner plate •" utuollp Me*mp*nping p*in . , . MERCHANTS INVESTMENT CO. Aatamofeiie, Furniture and Signature Loan* Automobile Pluadai 619 First National Bank Bldg. AT 60€<> FOR RENT A 5-Room Modern House North of Lake Street. A Lovely Home in a Lovely Neigh borhood. Call HA 0800 iiiiiimimiHiiiimiiimimiHiiiiiiiiimiiimmiiiiniimiMmiMiimvimiiMiimii Article in Readers Digest Reveals Jittery Pre-Menstrual Tension Is So Often a Needless Misery! ' Do you suffer terrible nervous ten sion — feel jittery, irritable, de pressed—just before your period each month? A startling article In READER'S DIGEST reveals such pre-menstrual torment is neediest misery in many cases! Thousands have already discov ered how to avoid such suffering. With Lydia Pinkham's Compound and Tablets, they're so much hap pier. less tense as those "difficult ■topped .. . m strikingly relieved ... pain end discomfort! I out of 4 women got glorious relief! Taken regularly, Pinkham’s re lieves the headaches, cramps, nerv ous tension . , . during and be/or* your period. Many women .never suffer—even on the first day I Why should you? This month, start tak ing Pinkham's. Bee if you don't escape p re-menstrual tension.. .to often the cause of unhappiness. days" approacm Lydia Plnkham'a has a remarkable soothing effect on the source of such distress. In doctors' tests. Plnkham'a la ItctMi1 taata aa aMitaf 0ra4act, 3 aat al 4 aaaaa (at raliaf al aarraai Intriu, aaia! Waalarfal raliaf 4aria| aa4 kafara tkaaa UfkaJl 4af»*’l uei iiToia k. Plnkham* Vege table Compound ... or convenient new Tablet* which have blood-building iron added. At druggists. aei*4 duatrr Earn $40 Weekly Comm. Sewing Babywear! No Mouse Selling! Rush Stamped Addressed Envelope. BABY GAY, Warsaw, Indiana 900 and of so&rse off tho struts wm bo comm' ''You will pay lor the street in front of your house, so naturally you want the best possible pavement value. "That’s why we’ve specified concrete streets for this new neighborhood. They're moderate in first cost, re quire less maintenance and last longer than other types of pavement. They cost you less per year. You also save on street lighting costs. Concrete streets reflect up to four times more light than dark-colored pavements so they require less illumination. "But that isn’t all. Concrete streets are safer tool Cars can stop faster, without skidding, on concrete’s grit;y surface. That’s an extra measure of protection for the neighborhood children. "And mothers sppreciate this advantage: There's no Sticky residue for the family to track into the house." Yes, krw-arniual-cost, durable concrete streets are your best possible pavement investment. PORTLAND CIMINT ASSOCIATION 504 South 18th Street, Omaha 2, Nebraska Atuiflosml artmiu jot lea ta, iardnye rl - . i... .1 ct. .1 ^ _ _S msiarwar u- (p* ex ova te -a-1-- urs wav estS't.j toe v^as ttt putitwt>v