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About The Omaha morning bee. (Omaha [Neb.]) 1922-1927 | View Entire Issue (Jan. 18, 1925)
Overland Steel Car Gives Driver Maximum Safety j Latest Body Type Makes Pos sible Greater Vision, Strength, Endurance and Economy. Willys-Overland's latest announce ment, first Introduced to the motor "orld at the recent closed car show In New York city, and now being built In quantity In its Toledo factory, is the all steel sedan on its Overland Model #1 chassis, built entirely of steel, without wooden frame work Joints in Its makeup. This new development Is the result of scientific and metallurgical ex periments in the use of steel in.the construction of motor car bodies in which Wlllys-Overland, the Budd Manufacturing company of Philadel phia, and the steel industry have collaborated in- an effort to improve on the conventional designs. Today, engineers admit that the all-steel design Is the nearest ap proach to perfection in a motor car body because of Its greater strength, safety, endurance, proof against fire, economy and beauty. The all-steel construction permits Use of smaller posts of steel between the doors and at the windshield cor ners. This minimizes traffic hazurds and insures to the driver a better vision, besides adding to the grace ful appearance of the car. It also gives the body greater rigidity, les sens body vibration and eliminates the squeaks and rattles resulting from morticed wood joints. Steel being impervious to fire, naturally this new construction re duces hazards from this danger. Its greater strength Is also an added safety factor against collision shocks that would destroy coachwork of wood and steel. The lighter weight of the new design as compared to th# composits body types also renders possible greater economies in gasoline and tires. It is a far cry from (he body steel used In the construction of motor cars In the infant days of the indus try to the Overland all-steel sedan. Then sheet metals of no uniform thickness or texture were employed. With the tremendous growth of the auto'mobile Industry steel makers be gan to take up seriously the pro ductlon of a sheet metal to meet the peculiar needs of the automobile manufacturers. ' Today, material for automobile sheets Is carefully analyzed to meet rigid specifications. Hot rolling, an nealing, pickling and, finally, cold rolling to increase elastic limit and ultimate strength and to lessen duc tility, follow in order to produce the finish and temper required. These processes are followed by further treatment to give the necessary fin ish for painting or enameling. » The unusual rigidity of the All Steel sedan hag been made possible by improvement in spot and acetylene welding methods. Today, steel, spot wglded according to latest shop prac tice, is so strong that two pieces of metal welded together, under pulling test, have been torn in two, but the welded sections remained intact. Even progress In the dctunl forma tion of the body front sheets of steel has traveled in seven-league boots. AVhcn the first motor cars were con structed bodies were laboriously fash io'ned by hand, after being sheared from sheets of miscellaneous steel or aluminum. It took an expert ham me^ man 10 hours to shape just one < orner of the tonneau. The entire hack and two corners were consid ered three day's work by even the most skillful operators. Naturally, even the one and iJvo-cyllnder cars of that day cost $1,500 and more. Then came the power hammer?. These reduced operating costs amaz ingly. But it was not until the ar rival of the huge stamping machines of a later area that totally new pro duction standards were reached, per mitting the tremendous reductions in factory cost* which caused automo . Idle prices to tumble to undreamed of levels. Bodies that once took three days to form and build, are now being shaped In titanic presses at the rate of 100 per hour. RENEWED AUTOS ARE NOW ON SALE A. Sadler, In charge of the re newed car department of the J. H. Hansen Cadillac company, makes the announcement that several cars, Cad illac and other makes, are now being offered In advance of the regular , spring rush, giving the prospective motor car huyer the advantage of getting a. variety of exceptionally good cars to choose from. Cadillac cara of practically every eight-cylinder model, most of them renewed and finished, are priced at figures that make it possible for the man of moderate means, as well as the more fastidious nnd eimcting buy er, to own the host that his money will afford. ADVKBTiaKMK.Vr. * STOMACH SUFFERERS NOTICE! Here Is a new free book entitled "The Inner Mysteries of the Stom ach" wrltteh by a physician specialist who has studied the workings of the humsn stomach and vital organs foi1 over thirty years. Jt is finely Illus trated with X-Ray photos revealing facts regarding the probable cause of your troubles that have been ignored by doi-tors for years! If you value your health and wish -to he free from stomach disorders and I roubles aris ing therefrom, wrlle for a copy of this wonderful new hook! Ils free distri bution Is aiding the authorities lo de crease the appalling high death rate due lo Ignorance, wrong diagnosis end neglect of unsuspected, serious Stomach disorders, that have kept pen pie doctoring without relief for weeks, months and In some cased year. Arfy reader of this paper can obtain a copy of "The Inner Mysteries of the Btemsch" absolutely free by sending lett*g- or post card requesting It, to Dr. K It. Ward. Dept. 120. No. 211 ^Vest "2nd 8b, New York, N. V. ; ( - I .. ■■■ ■ ■ ■ ■ ■ — ■ ■ • . : Contrast Shown in Old and New Auto Busses , * I _ The two accompanying illustrations provide a study in motor transporta tion contrasts. The one was taken 18 years ago when bus travel the gasoline way was in its Infancy, and the other of recent date shows a new motor coach, modern-day In its de sign and its appointments—a veri table vehicle de luxe. Both vehicles shown are of Inter national make; the older one was railed an auto buggy and was built about 11107. It was operated by a two-cylinder engine and chain drive. The influences of the horse-drawn vehicle are very apparent In its make up, especially its high wheels. In fact, the auto buggy was nothing more than an adaptation of the old spring-wagon hack. It carried from eight to ten passengers. The new International coach, on the other hand, which is shown here with and which has recently been put into operation for transporting stu-, dents to and from the Kern county (California) Union High school, is a powerful six-cylinder vehicle, one that has a power plant with the sturdi ness of the motor truck engine com bined with the smoothness and flexi bility of the passenger car. It car ries fronT'28 to 33 passengers. FORD EXPANSION PROGRAM LARGE The expansion program carried out by the Ford Motor company during the year just ended reflects not only the company's own faith in the future of the automobile industry, but also an optimistic outlook generally. It has built new manufacturing units, rew assembly plants and a mammoth engineering laboratory, with here and there a few' finishing touches remaining. It has carried out extensive development of hydro-elec tric power and has put into service its own fleet of boats. In every re spect, the company enters the new year better equipped than ever for the production and distribution of motor cars. In industrial buildings the company has added 6.000,000 square feet of floor space. This is an increase of more than 25 per cent during the year, and gives it a total of more than 20,500,000 square feet of floor space, or slightly more than 470 acres under roof. In which to carry on its program of mass production. This tragic thing nr self neglect Ts really not what you’d expec t Of men who have acquired success in what they call big business. SaBawg —.;.TsfrPTa Studebaker Had Big Sales Record Business Last Quarter of 1924 Exceeded Same Period in 1923. Most Importunt of the matters of interest this year have been pike re ! Unctions made in the effort to cover ! the gap beneath the quality and char acter of Studebaker cars on all three chasses. A chara'cter, made possible b{ the enormous production which the company brought about during the last three months of 1921. During that quarter, Studebaker sales exceeded the same quarter last year, which had established a previ ous record, by 50 per cent. It was the corporation’s biggest final quar ter. Studebaker officials waited until all the other price reductions had been made. There was much com ment among notables at the show of what would result from this new situation, with other makers’ prices seeking to offset the quality charac ter of Studebaker products. Now comes the Studebaker announcement of reduced prices, and the gap is once more widened. It Is made pos sible because of the larger production In the company's $60,000,000 plants, and because the company makes the entire err, avoiding payment of extra rosts to makers of separate parts. Auto Thief Uses Unusual Tactics Seeks Demonstration of Es sex Coach; Drives Away Without Warning. The up-to-date auto thief now se cures a demonstration in the car of his choice before taking possession, j The Omaha Hudson-Essex com pany, distributors of IIudson-Essex oars, has just reported Xhe sudden disappearance of a practically new Essex coach demonstrator. Early one morning a well dressed young, man dropped into the sales room at Twentieth and Harney streets. He asked to be shown both the Hudson and Essex coaches, stat ing that he believed them both to be the best values on the market today. An accommodating salesman spent all the morning showing him both ears on the salesroom floor and -later took him out for a demonstration. They tried the Essex coach on all the hills around town and took it out on the frozen country roads. The prospective customer was evi dently entirely satisfied with tile per formance given because on the way back to town they drew up In front of the salesman's home. The sales man excused himself for about five minutes, leaving the customer in the cat1. When he came out car and cus tomer were both gone, and are still missing. ,T , - - ■ —■ ■ - — ■ — ■ -■-1 ■ — - —• Dodse Brothers 5P&CIAL TYPE- -A SE-DAN To say that the Special Type-A Sedan looks as good as it really is, is sirrtply to pay a just and deserved tribute to the coachwork and the special equipment The appointments were determined in the usual Dodge Brothers way— strictly on a basis of quality and not of cost Five Balloon Tire a '< $1330 f. o. b. Detroit—$1485 Delivered O’BRIEN-DAVIS AUTO CO. 28th and Harney Sts. Telephone HA. 0123 Sales and Service Branches at Council Bluffy, la. Denison, la. i€*i. n. I_ *' ♦ Promotions Made in Dodge Brothers’ Executive Staff Many Changes Announced in All Departments in United States and Abroad, According to .announcement today by John A. Nichols, jr„ general sales manager, the following changes in the executive staff of Dodge Brothers have become effective. C. II. Jennings, assistant general sales manager, becomes Dodge Broth ers dealer in New York city. F. L. Sanford, director of distribu tion, succeeds Jennings ns assistant general sales manager. John H. Gordon, director of field operations, becomes the director of field survey; F. H. Akers, commercial car manager, as director of distribu tion and districts, taking over the de partments formerly handled by San ford and Gordon; F. B. Walker, Se attle district representative, comes to the home office as director of service and L. C. Cov'ell, Detroit district rep resentative, Is the new commercial car manager. It. N. Barger, director of advertis ing, has been transferred to London where he will represent the governing directors of Dodge Brothers (Britain) Limited. Barger sailed for London December 6 to take up permanent .residence. With Barger's departure direction of the promotion and advertising de partment has been again placed in the hands of George Barrison Phelps, who until April, 1922, was director of advertising. At that time in connec tion with his own advertising busi ness, he became advertising counsel for Dodge Brothers. In this latter capacity Mr. Phelps has been In close touch with all Dodge Brothers pro motion and advertising activities and consequently Is In a position to re Sume direction of all policies and de tails immediately. There will he no change in the general advertising business of George Barrison Phclph, Inc. It will be conducted as former ly at Its present location, 110 Rowena street, Detroit, under the general di rection of Phelps. Jennings began business as Dodge Brothers dealer in New York on De cember 1. Be has been associated with Dodge Brothers practically from the day they began building motor cars, beginning as New York district representative. .Subsequently, he was called to Detroit and for two years acted as director of service. Three years ago when Nichols was appoint ed general sales manager by Presi dent F. J. Baynes, Jennings was made assistant general sales mana ger. OAKLAND NAMES SALES ASSISTANT C. W. Matheson, vice president and director of sales of the Oakland Motor Car company, announces the appoint ment of W. R. Tracy as assistant di rector of sale*. This recognition of Tracey’s record I _ with the Oakland company, extend ng over nearly 14 years. wHl meet with popular acceptance among hi* host of friends in the organisation ind the trade at' large- Tracy's first issociatlon with Oakland was as a re tail salesman for the Detroit dealer. | Ills next step upward was hi* ap pointment ns Detroit branch manager in 1912. Four years later he was elevated to the position of Michigan branch manager. .Subsequently he was selected to open and organise the Cleveland. Three year* later, he be came assistant salesmanager at the home office. In the early recognition of a can cer lies the hope of Its victim. STUDEBAKEPi REDUCES " PRICES On All Closed Cars y Standard Six: NEW Prices Country Club Coupe.$1,345 Coupe. 1,445 Sedan. 1,545 c* Special Six: Victoria.1,895 Sedan.1,985 - Big Six Coupe.2,450 Sedan.2,575 Berline.2,650 All Price* F. O. B. Factorie* FRANK D. PHILLIPS MOTOR CO. 2550 Farnam Street Tel. AT lantic 3044 ST U DEB AKER DISTRIBUTORS THIS IS A STUDEBAKER YEAR THE UNIVERSAL CAR Tib*? Tudor Sedan l| admirably meets winter driving needs j ' The wide utility of thi« popular bodv type makes it a splendid winter car Tudor Sedan for the average family. . . $ In the Tudor Sedan you have a closed car you will not hesitate to take out ' in any weather. Light in w eight, yet sturdy and alw ays dependable of per- j 0 . formance, it is safe, convenient and extremely easy for anvone to handle. Fnrdor Stdan SftftO ^ rouHngCar I avn In *'* roomy interior you will ride snugly and comfortably. View mg its Runabout - - itto attractive appearance, you will never regret your decision to purchase this On op«. ran ditnotmuMi inexpensive, yet so highly satisfactory a car. unit and Marfar are •*"• All pricet f. o. k Detroit \'i*itor* «r* alwav* w«lconi* • at ill Ford Plan'* •EE THE NEAREST AUTHORIZED FORD DEALER