Overland Steel
Car Gives Driver
Maximum Safety
j
Latest Body Type Makes Pos
sible Greater Vision,
Strength, Endurance
and Economy.
Willys-Overland's latest announce
ment, first Introduced to the motor
"orld at the recent closed car show
In New York city, and now being
built In quantity In its Toledo factory,
is the all steel sedan on its Overland
Model #1 chassis, built entirely of
steel, without wooden frame work
Joints in Its makeup.
This new development Is the result
of scientific and metallurgical ex
periments in the use of steel in.the
construction of motor car bodies in
which Wlllys-Overland, the Budd
Manufacturing company of Philadel
phia, and the steel industry have
collaborated in- an effort to improve
on the conventional designs.
Today, engineers admit that the
all-steel design Is the nearest ap
proach to perfection in a motor car
body because of Its greater strength,
safety, endurance, proof against fire,
economy and beauty.
The all-steel construction permits
Use of smaller posts of steel between
the doors and at the windshield cor
ners. This minimizes traffic hazurds
and insures to the driver a better
vision, besides adding to the grace
ful appearance of the car. It also
gives the body greater rigidity, les
sens body vibration and eliminates
the squeaks and rattles resulting
from morticed wood joints.
Steel being impervious to fire,
naturally this new construction re
duces hazards from this danger. Its
greater strength Is also an added
safety factor against collision shocks
that would destroy coachwork of
wood and steel. The lighter weight
of the new design as compared to
th# composits body types also renders
possible greater economies in gasoline
and tires.
It is a far cry from (he body steel
used In the construction of motor
cars In the infant days of the indus
try to the Overland all-steel sedan.
Then sheet metals of no uniform
thickness or texture were employed.
With the tremendous growth of the
auto'mobile Industry steel makers be
gan to take up seriously the pro
ductlon of a sheet metal to meet the
peculiar needs of the automobile
manufacturers.
' Today, material for automobile
sheets Is carefully analyzed to meet
rigid specifications. Hot rolling, an
nealing, pickling and, finally, cold
rolling to increase elastic limit and
ultimate strength and to lessen duc
tility, follow in order to produce the
finish and temper required. These
processes are followed by further
treatment to give the necessary fin
ish for painting or enameling. »
The unusual rigidity of the All
Steel sedan hag been made possible by
improvement in spot and acetylene
welding methods. Today, steel, spot
wglded according to latest shop prac
tice, is so strong that two pieces of
metal welded together, under pulling
test, have been torn in two, but the
welded sections remained intact.
Even progress In the dctunl forma
tion of the body front sheets of steel
has traveled in seven-league boots.
AVhcn the first motor cars were con
structed bodies were laboriously fash
io'ned by hand, after being sheared
from sheets of miscellaneous steel or
aluminum. It took an expert ham
me^ man 10 hours to shape just one
< orner of the tonneau. The entire
hack and two corners were consid
ered three day's work by even the
most skillful operators. Naturally,
even the one and iJvo-cyllnder cars
of that day cost $1,500 and more.
Then came the power hammer?.
These reduced operating costs amaz
ingly. But it was not until the ar
rival of the huge stamping machines
of a later area that totally new pro
duction standards were reached, per
mitting the tremendous reductions in
factory cost* which caused automo
. Idle prices to tumble to undreamed
of levels. Bodies that once took
three days to form and build, are now
being shaped In titanic presses at
the rate of 100 per hour.
RENEWED AUTOS
ARE NOW ON SALE
A. Sadler, In charge of the re
newed car department of the J. H.
Hansen Cadillac company, makes the
announcement that several cars, Cad
illac and other makes, are now being
offered In advance of the regular
, spring rush, giving the prospective
motor car huyer the advantage of
getting a. variety of exceptionally
good cars to choose from.
Cadillac cara of practically every
eight-cylinder model, most of them
renewed and finished, are priced at
figures that make it possible for the
man of moderate means, as well as
the more fastidious nnd eimcting buy
er, to own the host that his money
will afford.
ADVKBTiaKMK.Vr. *
STOMACH
SUFFERERS
NOTICE!
Here Is a new free book entitled
"The Inner Mysteries of the Stom
ach" wrltteh by a physician specialist
who has studied the workings of the
humsn stomach and vital organs foi1
over thirty years. Jt is finely Illus
trated with X-Ray photos revealing
facts regarding the probable cause of
your troubles that have been ignored
by doi-tors for years! If you value
your health and wish -to he free from
stomach disorders and I roubles aris
ing therefrom, wrlle for a copy of this
wonderful new hook! Ils free distri
bution Is aiding the authorities lo de
crease the appalling high death rate
due lo Ignorance, wrong diagnosis
end neglect of unsuspected, serious
Stomach disorders, that have kept pen
pie doctoring without relief for weeks,
months and In some cased year. Arfy
reader of this paper can obtain a
copy of "The Inner Mysteries of the
Btemsch" absolutely free by sending
lett*g- or post card requesting It, to
Dr. K It. Ward. Dept. 120. No. 211
^Vest "2nd 8b, New York, N. V.
;
(
- I .. ■■■ ■ ■ ■ ■ ■ — ■ ■ • . :
Contrast Shown in Old and New Auto Busses
, *
I _
The two accompanying illustrations
provide a study in motor transporta
tion contrasts. The one was taken
18 years ago when bus travel the
gasoline way was in its Infancy, and
the other of recent date shows a new
motor coach, modern-day In its de
sign and its appointments—a veri
table vehicle de luxe.
Both vehicles shown are of Inter
national make; the older one was
railed an auto buggy and was built
about 11107. It was operated by a
two-cylinder engine and chain drive.
The influences of the horse-drawn
vehicle are very apparent In its make
up, especially its high wheels. In
fact, the auto buggy was nothing
more than an adaptation of the old
spring-wagon hack. It carried from
eight to ten passengers.
The new International coach, on
the other hand, which is shown here
with and which has recently been put
into operation for transporting stu-,
dents to and from the Kern county
(California) Union High school, is a
powerful six-cylinder vehicle, one that
has a power plant with the sturdi
ness of the motor truck engine com
bined with the smoothness and flexi
bility of the passenger car. It car
ries fronT'28 to 33 passengers.
FORD EXPANSION
PROGRAM LARGE
The expansion program carried out
by the Ford Motor company during
the year just ended reflects not only
the company's own faith in the future
of the automobile industry, but also
an optimistic outlook generally.
It has built new manufacturing
units, rew assembly plants and a
mammoth engineering laboratory,
with here and there a few' finishing
touches remaining. It has carried out
extensive development of hydro-elec
tric power and has put into service
its own fleet of boats. In every re
spect, the company enters the new
year better equipped than ever for
the production and distribution of
motor cars.
In industrial buildings the company
has added 6.000,000 square feet of
floor space. This is an increase of
more than 25 per cent during the
year, and gives it a total of more
than 20,500,000 square feet of floor
space, or slightly more than 470
acres under roof. In which to carry
on its program of mass production.
This tragic thing nr self neglect
Ts really not what you’d expec t
Of men who have acquired success
in what they call big business.
SaBawg —.;.TsfrPTa
Studebaker Had
Big Sales Record
Business Last Quarter of 1924
Exceeded Same Period
in 1923.
Most Importunt of the matters of
interest this year have been pike re !
Unctions made in the effort to cover !
the gap beneath the quality and char
acter of Studebaker cars on all three
chasses. A chara'cter, made possible
b{ the enormous production which
the company brought about during
the last three months of 1921.
During that quarter, Studebaker
sales exceeded the same quarter last
year, which had established a previ
ous record, by 50 per cent. It was
the corporation’s biggest final quar
ter.
Studebaker officials waited until
all the other price reductions had
been made. There was much com
ment among notables at the show
of what would result from this new
situation, with other makers’ prices
seeking to offset the quality charac
ter of Studebaker products. Now
comes the Studebaker announcement
of reduced prices, and the gap is
once more widened. It Is made pos
sible because of the larger production
In the company's $60,000,000 plants,
and because the company makes the
entire err, avoiding payment of extra
rosts to makers of separate parts.
Auto Thief Uses
Unusual Tactics
Seeks Demonstration of Es
sex Coach; Drives Away
Without Warning.
The up-to-date auto thief now se
cures a demonstration in the car of
his choice before taking possession, j
The Omaha Hudson-Essex com
pany, distributors of IIudson-Essex
oars, has just reported Xhe sudden
disappearance of a practically new
Essex coach demonstrator.
Early one morning a well dressed
young, man dropped into the sales
room at Twentieth and Harney
streets. He asked to be shown both
the Hudson and Essex coaches, stat
ing that he believed them both to be
the best values on the market today.
An accommodating salesman spent
all the morning showing him both
ears on the salesroom floor and -later
took him out for a demonstration.
They tried the Essex coach on all
the hills around town and took it out
on the frozen country roads.
The prospective customer was evi
dently entirely satisfied with tile per
formance given because on the way
back to town they drew up In front
of the salesman's home. The sales
man excused himself for about five
minutes, leaving the customer in the
cat1. When he came out car and cus
tomer were both gone, and are still
missing.
,T
, - - ■ —■ ■ - — ■ — ■ -■-1 ■ — - —•
Dodse Brothers
5P&CIAL
TYPE- -A SE-DAN
To say that the Special Type-A Sedan
looks as good as it really is, is sirrtply to
pay a just and deserved tribute to the
coachwork and the special equipment
The appointments were determined
in the usual Dodge Brothers way—
strictly on a basis of quality and not
of cost
Five Balloon Tire a
'< $1330 f. o. b. Detroit—$1485 Delivered
O’BRIEN-DAVIS AUTO CO.
28th and Harney Sts. Telephone HA. 0123
Sales and Service Branches at
Council Bluffy, la.
Denison, la.
i€*i. n.
I_
*' ♦
Promotions Made
in Dodge Brothers’
Executive Staff
Many Changes Announced in
All Departments in
United States and
Abroad,
According to .announcement today
by John A. Nichols, jr„ general sales
manager, the following changes in
the executive staff of Dodge Brothers
have become effective.
C. II. Jennings, assistant general
sales manager, becomes Dodge Broth
ers dealer in New York city.
F. L. Sanford, director of distribu
tion, succeeds Jennings ns assistant
general sales manager.
John H. Gordon, director of field
operations, becomes the director of
field survey; F. H. Akers, commercial
car manager, as director of distribu
tion and districts, taking over the de
partments formerly handled by San
ford and Gordon; F. B. Walker, Se
attle district representative, comes to
the home office as director of service
and L. C. Cov'ell, Detroit district rep
resentative, Is the new commercial
car manager.
It. N. Barger, director of advertis
ing, has been transferred to London
where he will represent the governing
directors of Dodge Brothers (Britain)
Limited. Barger sailed for London
December 6 to take up permanent
.residence.
With Barger's departure direction
of the promotion and advertising de
partment has been again placed in
the hands of George Barrison Phelps,
who until April, 1922, was director of
advertising. At that time in connec
tion with his own advertising busi
ness, he became advertising counsel
for Dodge Brothers. In this latter
capacity Mr. Phelps has been In close
touch with all Dodge Brothers pro
motion and advertising activities and
consequently Is In a position to re
Sume direction of all policies and de
tails immediately. There will he no
change in the general advertising
business of George Barrison Phclph,
Inc. It will be conducted as former
ly at Its present location, 110 Rowena
street, Detroit, under the general di
rection of Phelps.
Jennings began business as Dodge
Brothers dealer in New York on De
cember 1. Be has been associated
with Dodge Brothers practically from
the day they began building motor
cars, beginning as New York district
representative. .Subsequently, he was
called to Detroit and for two years
acted as director of service. Three
years ago when Nichols was appoint
ed general sales manager by Presi
dent F. J. Baynes, Jennings was
made assistant general sales mana
ger.
OAKLAND NAMES
SALES ASSISTANT
C. W. Matheson, vice president and
director of sales of the Oakland Motor
Car company, announces the appoint
ment of W. R. Tracy as assistant di
rector of sale*.
This recognition of Tracey’s record
I _
with the Oakland company, extend
ng over nearly 14 years. wHl meet
with popular acceptance among hi*
host of friends in the organisation
ind the trade at' large- Tracy's first
issociatlon with Oakland was as a re
tail salesman for the Detroit dealer. |
Ills next step upward was hi* ap
pointment ns Detroit branch manager
in 1912. Four years later he was
elevated to the position of Michigan
branch manager. .Subsequently he was
selected to open and organise the
Cleveland. Three year* later, he be
came assistant salesmanager at the
home office.
In the early recognition of a can
cer lies the hope of Its victim.
STUDEBAKEPi
REDUCES "
PRICES
On All Closed Cars
y
Standard Six: NEW Prices
Country Club Coupe.$1,345
Coupe. 1,445
Sedan. 1,545 c*
Special Six:
Victoria.1,895
Sedan.1,985
- Big Six
Coupe.2,450
Sedan.2,575
Berline.2,650
All Price* F. O. B. Factorie*
FRANK D. PHILLIPS MOTOR CO.
2550 Farnam Street Tel. AT lantic 3044
ST U DEB AKER DISTRIBUTORS
THIS IS A STUDEBAKER YEAR
THE
UNIVERSAL
CAR
Tib*? Tudor Sedan l|
admirably meets winter driving needs j '
The wide utility of thi« popular bodv type makes it a splendid winter car
Tudor Sedan for the average family. . .
$ In the Tudor Sedan you have a closed car you will not hesitate to take out '
in any weather. Light in w eight, yet sturdy and alw ays dependable of per- j
0 . formance, it is safe, convenient and extremely easy for anvone to handle.
Fnrdor Stdan SftftO ^
rouHngCar I avn In *'* roomy interior you will ride snugly and comfortably. View mg its
Runabout - - itto attractive appearance, you will never regret your decision to purchase this
On op«. ran ditnotmuMi inexpensive, yet so highly satisfactory a car.
unit and Marfar are •*"•
All pricet f. o. k Detroit
\'i*itor* «r* alwav* w«lconi*
• at ill Ford Plan'*
•EE THE NEAREST AUTHORIZED FORD DEALER
