Willys-Overland
Reduces Cost of
New Coupe-Sedan
Popular 1-Passenger Closed
Car Now Listed at $585,
Practically Open
Car Price.
IS illys-Overland, In an official
statement from its Toledo headquar
ters announces that the price of the
Overland coupe-sedan is now $585, f.
o. b. Toledo, making It the world's
lowest-priced closed car with doors
front and rear.
This move is made possible, con
tinues the announcement, by the tre
mendous demand which has increased
closed car production to unprecedent
ed peaks, making available greater
economies because of quantity pro
duction, which are to lie shared by
the motor cor buying public. In par
ticular is this true of the Overland
coupe-sedan.
''The latest price announcement by
Willys-Overland marks a new era in
the history of closed cars," is the
opinion of Mr. Firth, branch man
ager here. “It phi res closed car com
fort, convenience and protection
against nil kinds of had weather, at
practically the price of an Overland
upon car.
“The Overland coupe-sedan Is by
no means a novelty nr an experiment.
At the time of its introduction a year
ago it struck a new note, but the
popularity which has since greeted
its peculiar and distinctive advan
tages, has firmly entrenched It ns
<me of motordom's most successful
models.
“Salesmen, merchants and farmers
have found its removable rear scat and
upholstery, giving 50 cubic feet of
carrying space for trunks, boxes,
groceries and samples of especial
value In their respective callings.
Thousands of motorists have also
utilized its advantage of easy conver
tibility into a comfortable Pullman
type bed, during the past summer
•n their vacation tours.
“The popularity of the closed car
lias Increased by leaps and bounds
during the last 10 months. It is safe
to assume that most persons driving
open cars have in mind a closed car
for their use some day. To many of
ihese tlie new price of the Overland
coupe-sedan will be their first op
portunity to own a low-priced, com
pletely-equipped closed car, capable
of seating more than two peoplb, and
with doors front and rear.''
CONTINENTAL
SALES INCREASE
Motor shipments from the Detroit
•plant of the Continental Motors cor
poration for the first 10 months of
1924 show an increase of 21 tier ejnt
over the same period last year, ac
cording to a statement by W. it. An
gell, vice president of the company
“So far this year our Detroit plant
has shown a very gratifying increase
over last year," said Mr. Angell. “We
have shipped 47,954 motors from Dc
trolt since January 1st, as against
39,743 last year. Shipments from oui
Muskegon plant amount to 93,124, and
our schedules for November show
corresponding increases." ,
Sales Follow
Car Price Cut
, j
Hudson-Eseex Company Rc
port Lnprecedented Busi
ness Since Coach Reduction.
The public's response to reductions
on Hudson and Essex coat lies has re
I suited in an unprecedented volume of
! business, according^ to the Omaha
Hudson-Essex company.
Since announcement of the price
cut this concern has had the largest
and most consistent business it has
ever known at this season of the year.
October business closed with such a
rally that the month became one of
the outstanding ones of the year.
"The cars and the price tell the
story,” declared Davison. "For three
years now Hudson-Essex have main
tained a consistent lead in ottering
hitherto unheard-of values in closed
cars. These latest prices, applied to
the finest Hudson and Essex cars
ever built, are the climax of these
years.
"The reduced prices actually neces
sitate a new viewpoint on automobile
values and prices. I venture to say
that if any motorist will ask 10 men
.at random the price of a Hudson
coach a very small proportion of them
would name a list figure as low as
$1,395. The average man looks upon
the price of a Hudson car .as several
hundred dollars higher than that. And
so it would be except for the extronr
din.ary volume of business which 1924
has given Hudson-Essex.”
FLINT IMPROVES
CLOSED CAR BODY
Continuing the nm« popular aeries
of Flint Six “55” enclosed cars, a
number of improvements have been
made in the coupe body, the chassis
remaining unchanged. The length of
the body has been increased five and
one-half inches, and seating arrange
rnent mads more comfortable and
roomy by addition of five inches to
the width of the body as well, and
the rear deck has been molded to a
graceful curved slope.
An especially interesting feature of
the interior, which neats four passen
gers "comfortably, is the collapsible
seat. Fnllke most, this seat is heav
ily upholstered and has a strong high
back, an exact reproduction of the
driver's seat, seating the passenger
fully as comfortably as the stationary
seats. When not in use it folds un
der the dash, quite out of the way.
There are two windows and one
door on each side, the window space
being especially clear of obstruction
to vision. Tile one-piece adjustable
wind- hil.l is another improvement.
Windows are raised and lowered by
me 'is of the lm<,an menus automatic
win low lift, an eselusive Flint fea
tuie am ng cars in or near the Flint
price level.
Republican Elected.
T.oup City, N- ’>., N*»v. 7.—Dr. A. 5?.
Mein, republican, .vis elected repre
sent .tlve from Sherman county over
Howard L:ing, democrat.
Andrew (1. Johnson wan elected
count# assessor on the democratic
ticket.
E. A. Smith, county judge, and F.
M. Henry, clerk of the district court,
were rf-elected without opposition.
USED CARS WORST
DEALER PROBLEM
''Handling of used ears in connec
tion with new automobile business
has been one of the biggest problems
with which the dealer has had to
contend.” says R. K. Davis of the
O'Brien Davis Auto company.
"The automobile buying public is.
however, slowly acquiring a more In
telligent understanding of the princi
ples Involved.
"The unfortunate and surprising
thing is that so often the new car
buyer shops around to get the highest
possible allowance for his used car,
instead of concentrating on the value
to be received in the new car—the
only thing which should Interest him.
"The proper price for a used car
Is just what it will bring in the open
market, less proper deductions for re
conditioning, selling, and overhead ex
pense. Any allowance made In excess
of this amount is a false value entail
lng certain loss In resale.
“We frankly tel! our customers the
margin for profit on our car does not
provide for absorbing any used car
losses. There is only one price on
our Dodge Brothers cars and all pur
chasers benefit alike, whether they
turn in an old ear In trade pr pay the
full cash price.”
SNUBBER FITS
TIRE PRESSURE
With the coming of balloon and
low pressure tires, the builders of
Gabriel snubbers were confronted
with several new problems, as the
action of the low pressure balloon
tire Is different fro ma high pressure
tiro. It necessitated th^ building of
a snubber that would compensate
the difference in tire actions.
William .T. Power, manager of the
Gabriel Snubber Sales and Service
company, in speaking of this^*con
dition. said. “Gabriel’s experience of
Ifi years, when turned to the new
tire problem incident to balloon and
low pressure tires, found the answer!
in two exclusive Gabriel features.
“First is the free play necessary
to permit balloon and low pressure'
tires and car springs to function
properly. Second Is Increasing the
brake action which controls and
stops galloping, rolling, and pitch
ing.’*
DRIVERS’ SCHOOL
IS OPEN TO ALL
Km plovers of chauffeurs and truck
drivers are urged to enroll their em
ployes in the drivers’ school held un
der the auspices of the Omaha Safety
Council beginning Monday night at 8
at the city hall.
The course nf six lessons Is free and
the Instruction will be valuable to
anyone who drives. The attendance
is not limited to commercial vehicle
drivers, but Is directed towards them
ns the lessons apply particularly to
the mechanical parts of motor vehi
cles and the hazards of the streets.
Ice House Burns at Wymore;
Loss Estimated at $11.(100
Wymore, Neb., Nov. S.—Fire early
Friday morning destroyed the large
frame loe storage houses of the
Taylor-Ilelmlg firm of Wymore. The
houses covered over two acres of
ground space and were located on
ih*» niue river and the Union Pacific
railway tracks. It is thought that
the fire was started by a spark from
.1 passing train.
Open car when you want it
—an enclosed car in 30 seconds
WITH the new-type Studebaker Duplex
you may take your choice—ride in an
open car if you like—enjoy the cool, fresh air
and healthful sunshine.
Then in 30 seconds—without even leaving
your seat—it can be changed to a deeply
cushioned, richly appointed, fully protected
enclosed car. It’s no fuss or bother at all—
simply lower the roller enclosures — it’s so
easy a child can do it
No more hurried efforts to put up curtains
in the wind and rain.
No more hunting for the right one while
the storm beats in.
No more exposure through holes torn in
them while trying to obtain for the emer
gency the protection given by a closed car.
For in the Duplex the ride enclosure* are
instantly accessible—yet rolled up safely out
of the way when not in use.
If this two-fold utility were the only fea
ture of the new Studebaker car* they would
still be a sensational value — bat there arm
many other*.
New bodg lines ■ new beauty—more power
ful engines — new case of gear shifting —
genuine balloon tire*—and the easiest steer
ing car you ever drove.
In justice to yourself—see this car today.
STANDARD SIX SPECIAL SIX BIO SIX
H}m.WB. 50 H P 110m W B. A5 H P. 117m. W B 71 H P.
5-Peee. Duplex-Pheeton $1145 S-Pw. Dipln • PhMtoa $1495 T-Pw. Daplci ■ Aamoi $1979
tsr Ktf-sEr 1595 ^ — **»
trr.&r.:::: \\%\ £££££*:::: ”£ +*- »-*“ • • • • ««
5 P.M. Berlin.. 5-Paee. Reriiae .... 1225 7-Peee. Berlin. .... MM
4-eabeel brnkn. 4 dilc xcluete, 4 dud brajtci, 9 Juc tebeele, 4-u>heel brabae. 9 Alee n$j»U
$60 extra $75 extra $79 eatre
(AU price, f. a. b factorial. ami frixctl la tbeeie wllhae metre I
pa-1---H
FRANK D. PHILLIPS MOTOR CO.
Studebaker Distributors
2550 Farnam Street Tel. AT 3044
Studebaker Duplex
/q-r.r. - , ,--ihi-air ■ ,i —.tt- - ~ ■■ ■ ■■ IA
THIS IS A STUDEBAKER YEAR
Speed Wagon Wins
Spurs in Caravan
Travels Across Country as
Part of Campaign
Feature.
Members of the republican national
committee are agreed that the auto
mobile has been used for campaign
ing In the recent pre-election drive
with the utmost success. In their
opinion the Coolidge-Dawes caravan,
of which a Reo Speed Wagon was the
outstanding unit, was the btg single
feature of the campaign.
This caravan, which started from
the birthplace of president Coolidge
on September 9, crossed the continent
to San Francisco and then turned
north, concluding its journey at Bel
lingham, Ore., on the eve of ballot
ing in national election.
Seventeen states were crossed by
tbe touring cars and the Speed Wa
gon, which never trailed in the fly
ing pilgrimage. More than 300 meet
ings were held by the party and it
is estimated that more than 100,000
automobiles and more than 1,000,000
people joined the campaigners at
various points and rode with them
over parts of their route.
At many places the "itinerary of
the caravatv took the cars off the
beaten paths of cross-continent
travel, and at other times adverse
weather conditions threw almost in
surmountable obstacles in their wa.v
Through all of this, the heavily
loaded Speed Wagon traveled right
along with the passenger cars, never
lagging and coming to the end of
each day's Journey well along toward
the front of the procession.
The adoption of the Sorensen
amendment to the state constitution
would provide a safe refuge for poll
tical blatherskites who would be shot
on the wing if their real sentiments
were known.
—
CHEVROLET HOLDS
13TH ANNIVERSARY
The Chevrolet Motor company this
lust week celebrated It* 13th an
nlveraary. The company was founded
November 3. 1911.
From that date to November 3.
this year, the company has produced
nearly 1.2D0.000 vehicles, with one ex
ception, the greatest production
record in the motor car Industry in
this period. It is in the last three
years, however, that Chevrolet has
had such phenomenal growth. More
than 1,000,000 Chevrolets have been
produced since January 1, 1922, to
November 3, 1924—a 34 months’
period.
It was on November 3, 1911, that
the Chevrolet Motor company of
Michigan was organized, with Louis
Chevrolet, William H. Little and Kd
win It. Campbell as Incorporators.
The plant at that time was located
In Detroit hut was moved to Flint
in August, 1913.
BOYCE-ITE CUTS
DOWN GAS POISON
Boyce-ite gasoline decreases the
formation of deadly rarbon monoxidt
JO per cent, according t<» a statement
issued today by Harrison Boyce, auto
motive engineer and manufacturer.
Heretofore the carbon monoxide prob
j lerri has been a serious menace and
! has taken its toll of lives just as the
deadly ethyl or so-called "looney" gas
has done. Boyce-ite, on the other
hand, which is nonpolsonous, aids
materially in decreasing the gaseous
j poisons involved in the operation of
gasoline motors.
"In my laboratory in New Jersey,"
said Boyce, "I have a staff of 18 ox
pert chemists constantly at work.
First, we perfected Boyce-ite gaso
line, the carbonless fuel; next w- per
fected a means of giving it a distinc
tive blue gTeen color without the use
of dyes. Now Boyce-ite gasoline cuts
down tii*' deadly poisons ge nerated by
ordinary gasoline.”
Coach Fi<rhtin<r
O G
for Supremacy
in Auto World
2.">.000th Clir\>I»>r Six Shipped
()ctoher 2‘>—Manufactur
ers Lowering Prices of
Open and Closed Cars.
Hy HOV C’. IIAVKS.
I Mcrvlcr .\iltnmohilr Kditor.
Detroit, Mich.. Nov. X.—If the
present attitude of automobile manu
facturers and the motoring public
founts for anything, the Ijnttle for
the motoring sales supremacy next j
year will be- jAtuucrf between the tour j
ing car and the conch.
Compared with the touring car.
the coach is relatively a newcomer.!
However, the widespread popularity
which this closed model has achieved
in less than two years has brought
it to the fore with no uncertain eclat, i
The coming battle promises to be
an even affair in more ways than
one. The majority of those factories
now making coaches have reduced
the differential between open and
closed ears to a mifiumum. Hudson*
Essex has gone a step further, selling
its coaches for less than its open
models.
Three New Coaches.
At least three manufacturers will
introduce coaches before the first
of th-e year. Two of these are among j
the largest producers of six' s. The
smaller company, now making six*
and eights, will bring out its coach'
on a six * ylinder chassis next week.
Although production is slowing up
slightly, sales are running at very
satisfactory levels. flood went he i
and attrac tive nt w closed cars of
fered by many manufacturers aic!
helping dealers do a thoroughly good j
business.
;>' sh n 1 CliiV'l* , continue to lead)
'irrr j ~ii » »ii>i"i ..$ i»» i
as the star performers. October was
the best month in the long and active
history of the Nash Motors Co. "No
vember shows not the slightest hint
of slackening In tHe demand," E H.
McCarty, general sales manager,
says.
Chrysler Sets Record.
Chrysler comes to that with a new
achievement Jn the announcement
that the corporation built and shipped
its 25.000th Chrysler six on October
20. The feat of making 25,000 cars
in the first 10 months of its produc
tion has been unequaled in the his
tory of automobile making. Inciden
tally. Chrysler's October production
was the greatest In its history, J. E
Fields, general sales manager, said
Saturday,
Chevrolet last week celebrated its
13th anniversary In that span of
vasts Chevrolet has made 1,744,870
Chevrolet tars and light delivery
trucks. Louis Chevrolet, now of In
dianapolls; William If. Little nntl Ed
win 11. Campbell were the incorpora
tors on November 3, 1311.
Chrysler has adopted Fisher bodies
for all of its closed cars. It Is ex
pected that a alight increase In price
will be made as a result.
The Industrial Acceptance corpora
tion was formed in New York Wednes
day to take over and continue the
business of financing sales of Stude
I taker cars from factory to dealer
and 'dealer to Individual purchasers.
Arthur J. Morris is president of the
company. At present this financing
is at the rate of 60.000 cars a year.
Motor car registrations in Michigan
for the first nine months of this year
totaled 827,106, of which 748.173 were
passenger cars and 78,933 were trucks.
Tills compares with 657.148 passenger
oars and 73,570 trucks for the full
year of 1923.
Report Show? Red Cross
Service Cost Is Low
Harrington, Neb., Nov. 8. A re
port of the Cedar County Red Cross
chapter shows that in maintaining
a nursing service for the last throe
years the cost has heen only 5 cents
on every J 1,000 worth of tnxablo
property.
ISee Want A A are the best busi
ness boost el s.
ELECTION IS OVER
The majority knew what was best
BuyY our Cadillac Now
Nine Unfilled Orders Now On File |
J. H. HANSEN CADILLAC CO.
Farnam at Twenty-sixth St., Omaha
f. o. b. Tol tdm
t
Here I* the hippest
piece of automobile
news in many a day
... A closed car as
easy to buy as an
open car ... Not a
coupe ... Not a se
dan ... Not a coach
... A creation exclu
sive with Willys
Overland—the Over
land Coupe-Sedan.
Q A four-passenger closed car with doors front
and rear—Only $55 above the Overland tour
ing car price! QAnd a very unusual closed
car it is, at that—with benefits, conveniences
and useful features never before built into an
automobile. Q AND THE PRICE IS ONLY $585.'
Are you tall? Are you short? Front and rear
scats adjust forward and backward to accom
modate people who are unusually tall or un
usually short. QReniot able rear seat and up
holstery provide 50 cubic feet of clear square
carrying space for anything and everything
—a convenience mighty useful to salesmen,
merchants and farmers in their work, and to
housewives for marketing and shopping.
Q Seats make up into a full-length bed inside
the car for camping trips. QDcep, comfort
able cushions done in Spanish long-grain up
holstery—washable. 0[An all-year-round car,
cozy in w inter and cool in summer. Q A large
trunk with lock at the rear only $10 extra.
QA closed car that will stand up and de
liver fine performance until it doesn’t ow e you
a penny. Q AND THE PRICE IS ONLY $585!
A four-passenger closed car at this price Is
phenomenal — And all the more phenomenal
when you realiie what this Overland Coupe
Sedan possesses. (\lUgger power. The big
Overland engine is more than a match for any
hill. Gj. Triplex Springs (Patented), which pull
instead of push the wheels over bumps. An
easv-riding springhase 30 inches longer than
that of anv other car under $700. <4 Sturdy,
reliable axles. The rear axle shaft is extra large
and forged of tough Mo-lvb-den-um steel.
Q The heat-treated front axle has an elastic
limit of 75,000 to 00,000 pounds. QComplete
Equipment. The Overland Coupe-Sedan has
sliding gear transmission, foot accelerator,
speedometer and disc tvpe clutch. No extras
to buv. Extremely easy payments for your ecm.
tenicncel Q AND THE PRICE IS ONLY $SS5
See thus Overland Coupe-Sedan at the Closed Car Show now being held in our showroomsl
Now you can men a closed car at practically the cost of a touring car!
OVErlanu
Coape - Sedan
WILLYS-OVERLAND, Inc.
2562 Farnnm St. HA rncy 0353 Factory Branch Open Evenings
CITY DEALERS CO. BLUFFS DEALERS
Wicktand Motor Co., Pnrentky Brother*, Council Bluff• Overland Co.,
2915 Sherman Ave. 5139 S. 24th St. 602 E. Broadway
f oltoni Auto Company, Underwood tiaiage, Jewell Automobile Co.,
5915 Military Aye. 5011 Underwood Ave. Ill W. Broadway
i
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