Willys-Overland Reduces Cost of New Coupe-Sedan Popular 1-Passenger Closed Car Now Listed at $585, Practically Open Car Price. IS illys-Overland, In an official statement from its Toledo headquar ters announces that the price of the Overland coupe-sedan is now $585, f. o. b. Toledo, making It the world's lowest-priced closed car with doors front and rear. This move is made possible, con tinues the announcement, by the tre mendous demand which has increased closed car production to unprecedent ed peaks, making available greater economies because of quantity pro duction, which are to lie shared by the motor cor buying public. In par ticular is this true of the Overland coupe-sedan. ''The latest price announcement by Willys-Overland marks a new era in the history of closed cars," is the opinion of Mr. Firth, branch man ager here. “It phi res closed car com fort, convenience and protection against nil kinds of had weather, at practically the price of an Overland upon car. “The Overland coupe-sedan Is by no means a novelty nr an experiment. At the time of its introduction a year ago it struck a new note, but the popularity which has since greeted its peculiar and distinctive advan tages, has firmly entrenched It ns ., N*»v. 7.—Dr. A. 5?. Mein, republican, .vis elected repre sent .tlve from Sherman county over Howard L:ing, democrat. Andrew (1. Johnson wan elected count# assessor on the democratic ticket. E. A. Smith, county judge, and F. M. Henry, clerk of the district court, were rf-elected without opposition. USED CARS WORST DEALER PROBLEM ''Handling of used ears in connec tion with new automobile business has been one of the biggest problems with which the dealer has had to contend.” says R. K. Davis of the O'Brien Davis Auto company. "The automobile buying public is. however, slowly acquiring a more In telligent understanding of the princi ples Involved. "The unfortunate and surprising thing is that so often the new car buyer shops around to get the highest possible allowance for his used car, instead of concentrating on the value to be received in the new car—the only thing which should Interest him. "The proper price for a used car Is just what it will bring in the open market, less proper deductions for re conditioning, selling, and overhead ex pense. Any allowance made In excess of this amount is a false value entail lng certain loss In resale. “We frankly tel! our customers the margin for profit on our car does not provide for absorbing any used car losses. There is only one price on our Dodge Brothers cars and all pur chasers benefit alike, whether they turn in an old ear In trade pr pay the full cash price.” SNUBBER FITS TIRE PRESSURE With the coming of balloon and low pressure tires, the builders of Gabriel snubbers were confronted with several new problems, as the action of the low pressure balloon tire Is different fro ma high pressure tiro. It necessitated th^ building of a snubber that would compensate the difference in tire actions. William .T. Power, manager of the Gabriel Snubber Sales and Service company, in speaking of this^*con dition. said. “Gabriel’s experience of Ifi years, when turned to the new tire problem incident to balloon and low pressure tires, found the answer! in two exclusive Gabriel features. “First is the free play necessary to permit balloon and low pressure' tires and car springs to function properly. Second Is Increasing the brake action which controls and stops galloping, rolling, and pitch ing.’* DRIVERS’ SCHOOL IS OPEN TO ALL Km plovers of chauffeurs and truck drivers are urged to enroll their em ployes in the drivers’ school held un der the auspices of the Omaha Safety Council beginning Monday night at 8 at the city hall. The course nf six lessons Is free and the Instruction will be valuable to anyone who drives. The attendance is not limited to commercial vehicle drivers, but Is directed towards them ns the lessons apply particularly to the mechanical parts of motor vehi cles and the hazards of the streets. Ice House Burns at Wymore; Loss Estimated at $11.(100 Wymore, Neb., Nov. S.—Fire early Friday morning destroyed the large frame loe storage houses of the Taylor-Ilelmlg firm of Wymore. The houses covered over two acres of ground space and were located on ih*» niue river and the Union Pacific railway tracks. It is thought that the fire was started by a spark from .1 passing train. Open car when you want it —an enclosed car in 30 seconds WITH the new-type Studebaker Duplex you may take your choice—ride in an open car if you like—enjoy the cool, fresh air and healthful sunshine. Then in 30 seconds—without even leaving your seat—it can be changed to a deeply cushioned, richly appointed, fully protected enclosed car. It’s no fuss or bother at all— simply lower the roller enclosures — it’s so easy a child can do it No more hurried efforts to put up curtains in the wind and rain. No more hunting for the right one while the storm beats in. No more exposure through holes torn in them while trying to obtain for the emer gency the protection given by a closed car. For in the Duplex the ride enclosure* are instantly accessible—yet rolled up safely out of the way when not in use. If this two-fold utility were the only fea ture of the new Studebaker car* they would still be a sensational value — bat there arm many other*. New bodg lines ■ new beauty—more power ful engines — new case of gear shifting — genuine balloon tire*—and the easiest steer ing car you ever drove. In justice to yourself—see this car today. STANDARD SIX SPECIAL SIX BIO SIX H}m.WB. 50 H P 110m W B. A5 H P. 117m. W B 71 H P. 5-Peee. Duplex-Pheeton $1145 S-Pw. Dipln • PhMtoa $1495 T-Pw. Daplci ■ Aamoi $1979 tsr Ktf-sEr 1595 ^ — **» trr.&r.:::: \\%\ £££££*:::: ”£ +*- »-*“ • • • • «« 5 P.M. Berlin.. 5-Paee. Reriiae .... 1225 7-Peee. Berlin. .... MM 4-eabeel brnkn. 4 dilc xcluete, 4 dud brajtci, 9 Juc tebeele, 4-u>heel brabae. 9 Alee n$j»U $60 extra $75 extra $79 eatre (AU price, f. a. b factorial. ami frixctl la tbeeie wllhae metre I pa-1---H FRANK D. PHILLIPS MOTOR CO. Studebaker Distributors 2550 Farnam Street Tel. AT 3044 Studebaker Duplex /q-r.r. - , ,--ihi-air ■ ,i —.tt- - ~ ■■ ■ ■■ IA THIS IS A STUDEBAKER YEAR Speed Wagon Wins Spurs in Caravan Travels Across Country as Part of Campaign Feature. Members of the republican national committee are agreed that the auto mobile has been used for campaign ing In the recent pre-election drive with the utmost success. In their opinion the Coolidge-Dawes caravan, of which a Reo Speed Wagon was the outstanding unit, was the btg single feature of the campaign. This caravan, which started from the birthplace of president Coolidge on September 9, crossed the continent to San Francisco and then turned north, concluding its journey at Bel lingham, Ore., on the eve of ballot ing in national election. Seventeen states were crossed by tbe touring cars and the Speed Wa gon, which never trailed in the fly ing pilgrimage. More than 300 meet ings were held by the party and it is estimated that more than 100,000 automobiles and more than 1,000,000 people joined the campaigners at various points and rode with them over parts of their route. At many places the "itinerary of the caravatv took the cars off the beaten paths of cross-continent travel, and at other times adverse weather conditions threw almost in surmountable obstacles in their wa.v Through all of this, the heavily loaded Speed Wagon traveled right along with the passenger cars, never lagging and coming to the end of each day's Journey well along toward the front of the procession. The adoption of the Sorensen amendment to the state constitution would provide a safe refuge for poll tical blatherskites who would be shot on the wing if their real sentiments were known. — CHEVROLET HOLDS 13TH ANNIVERSARY The Chevrolet Motor company this lust week celebrated It* 13th an nlveraary. The company was founded November 3. 1911. From that date to November 3. this year, the company has produced nearly 1.2D0.000 vehicles, with one ex ception, the greatest production record in the motor car Industry in this period. It is in the last three years, however, that Chevrolet has had such phenomenal growth. More than 1,000,000 Chevrolets have been produced since January 1, 1922, to November 3, 1924—a 34 months’ period. It was on November 3, 1911, that the Chevrolet Motor company of Michigan was organized, with Louis Chevrolet, William H. Little and Kd win It. Campbell as Incorporators. The plant at that time was located In Detroit hut was moved to Flint in August, 1913. BOYCE-ITE CUTS DOWN GAS POISON Boyce-ite gasoline decreases the formation of deadly rarbon monoxidt JO per cent, according t<» a statement issued today by Harrison Boyce, auto motive engineer and manufacturer. Heretofore the carbon monoxide prob j lerri has been a serious menace and ! has taken its toll of lives just as the deadly ethyl or so-called "looney" gas has done. Boyce-ite, on the other hand, which is nonpolsonous, aids materially in decreasing the gaseous j poisons involved in the operation of gasoline motors. "In my laboratory in New Jersey," said Boyce, "I have a staff of 18 ox pert chemists constantly at work. First, we perfected Boyce-ite gaso line, the carbonless fuel; next w- per fected a means of giving it a distinc tive blue gTeen color without the use of dyes. Now Boyce-ite gasoline cuts down tii*' deadly poisons ge nerated by ordinary gasoline.” Coach Fi.000th Clir\>I»>r Six Shipped ()ctoher 2‘>—Manufactur ers Lowering Prices of Open and Closed Cars. Hy HOV C’. IIAVKS. I Mcrvlcr .\iltnmohilr Kditor. Detroit, Mich.. Nov. X.—If the present attitude of automobile manu facturers and the motoring public founts for anything, the Ijnttle for the motoring sales supremacy next j year will be- jAtuucrf between the tour j ing car and the conch. Compared with the touring car. the coach is relatively a newcomer.! However, the widespread popularity which this closed model has achieved in less than two years has brought it to the fore with no uncertain eclat, i The coming battle promises to be an even affair in more ways than one. The majority of those factories now making coaches have reduced the differential between open and closed ears to a mifiumum. Hudson* Essex has gone a step further, selling its coaches for less than its open models. Three New Coaches. At least three manufacturers will introduce coaches before the first of th-e year. Two of these are among j the largest producers of six' s. The smaller company, now making six* and eights, will bring out its coach' on a six * ylinder chassis next week. Although production is slowing up slightly, sales are running at very satisfactory levels. flood went he i and attrac tive nt w closed cars of fered by many manufacturers aic! helping dealers do a thoroughly good j business. ;>' sh n 1 CliiV'l* , continue to lead) 'irrr j ~ii » »ii>i"i ..$ i»» i as the star performers. October was the best month in the long and active history of the Nash Motors Co. "No vember shows not the slightest hint of slackening In tHe demand," E H. McCarty, general sales manager, says. Chrysler Sets Record. Chrysler comes to that with a new achievement Jn the announcement that the corporation built and shipped its 25.000th Chrysler six on October 20. The feat of making 25,000 cars in the first 10 months of its produc tion has been unequaled in the his tory of automobile making. Inciden tally. Chrysler's October production was the greatest In its history, J. E Fields, general sales manager, said Saturday, Chevrolet last week celebrated its 13th anniversary In that span of vasts Chevrolet has made 1,744,870 Chevrolet tars and light delivery trucks. Louis Chevrolet, now of In dianapolls; William If. Little nntl Ed win 11. Campbell were the incorpora tors on November 3, 1311. Chrysler has adopted Fisher bodies for all of its closed cars. It Is ex pected that a alight increase In price will be made as a result. The Industrial Acceptance corpora tion was formed in New York Wednes day to take over and continue the business of financing sales of Stude I taker cars from factory to dealer and 'dealer to Individual purchasers. Arthur J. Morris is president of the company. At present this financing is at the rate of 60.000 cars a year. Motor car registrations in Michigan for the first nine months of this year totaled 827,106, of which 748.173 were passenger cars and 78,933 were trucks. Tills compares with 657.148 passenger oars and 73,570 trucks for the full year of 1923. Report Show? Red Cross Service Cost Is Low Harrington, Neb., Nov. 8. A re port of the Cedar County Red Cross chapter shows that in maintaining a nursing service for the last throe years the cost has heen only 5 cents on every J 1,000 worth of tnxablo property. ISee Want A A are the best busi ness boost el s. ELECTION IS OVER The majority knew what was best BuyY our Cadillac Now Nine Unfilled Orders Now On File | J. H. HANSEN CADILLAC CO. Farnam at Twenty-sixth St., Omaha f. o. b. Tol tdm t Here I* the hippest piece of automobile news in many a day ... A closed car as easy to buy as an open car ... Not a coupe ... Not a se dan ... Not a coach ... A creation exclu sive with Willys Overland—the Over land Coupe-Sedan. Q A four-passenger closed car with doors front and rear—Only $55 above the Overland tour ing car price! QAnd a very unusual closed car it is, at that—with benefits, conveniences and useful features never before built into an automobile. Q AND THE PRICE IS ONLY $585.' Are you tall? Are you short? Front and rear scats adjust forward and backward to accom modate people who are unusually tall or un usually short. QReniot able rear seat and up holstery provide 50 cubic feet of clear square carrying space for anything and everything —a convenience mighty useful to salesmen, merchants and farmers in their work, and to housewives for marketing and shopping. Q Seats make up into a full-length bed inside the car for camping trips. QDcep, comfort able cushions done in Spanish long-grain up holstery—washable. 0[An all-year-round car, cozy in w inter and cool in summer. Q A large trunk with lock at the rear only $10 extra. QA closed car that will stand up and de liver fine performance until it doesn’t ow e you a penny. Q AND THE PRICE IS ONLY $585! A four-passenger closed car at this price Is phenomenal — And all the more phenomenal when you realiie what this Overland Coupe Sedan possesses. (\lUgger power. The big Overland engine is more than a match for any hill. Gj. Triplex Springs (Patented), which pull instead of push the wheels over bumps. An easv-riding springhase 30 inches longer than that of anv other car under $700. <4 Sturdy, reliable axles. The rear axle shaft is extra large and forged of tough Mo-lvb-den-um steel. Q The heat-treated front axle has an elastic limit of 75,000 to 00,000 pounds. QComplete Equipment. The Overland Coupe-Sedan has sliding gear transmission, foot accelerator, speedometer and disc tvpe clutch. No extras to buv. Extremely easy payments for your ecm. tenicncel Q AND THE PRICE IS ONLY $SS5 See thus Overland Coupe-Sedan at the Closed Car Show now being held in our showroomsl Now you can men a closed car at practically the cost of a touring car! OVErlanu Coape - Sedan WILLYS-OVERLAND, Inc. 2562 Farnnm St. HA rncy 0353 Factory Branch Open Evenings CITY DEALERS CO. BLUFFS DEALERS Wicktand Motor Co., Pnrentky Brother*, Council Bluff• Overland Co., 2915 Sherman Ave. 5139 S. 24th St. 602 E. Broadway f oltoni Auto Company, Underwood tiaiage, Jewell Automobile Co., 5915 Military Aye. 5011 Underwood Ave. Ill W. Broadway i a