Increased Long
c?
Distance Tours
Seen by Cadillac
Reports of Unusually Heavy
Travel Come From Cali
fornia—Many New
Highways.
Reports from Cadillac distributors
throughout the country are to the
effect that according to all present
Indications long distance muring will
increasingly he the vogue during 1924.
They state that the movement is al
ready under way, with prospects of
greatly increased momentum as the
season advances and road conditions
Improve.
The first early spring motor migra
tion Is witnessed In the south and
the extreme west. From California
comes reports of unusually heavy
touring, both into the state and from
the state up along the Pacific coast
and eastward Into the trails and na
tional parks of New Mexico, Arizona,
Nevada, Utah and Colorado.
A Cadillac factory representative
recently returned from a visit among
distributors and dealers In the south
brings reports of cars bearing plates
of practically every state in the
union passing through the southeast
ern states.
Approximately 11,000 miles of fed
eral aid Improved highways com
pleted during the last 12 months and
many more thousands undertaken by
states and counties will, In them
selves, be a great lmpeus to Increased
travel in this country; while Euro
pean travel by American motorists
with their own cars will also undoubt
edly Increase.
On* trans-Atlantic steamship com
pany which has made special arrange
ments for taking cars abroad reports
having already received a flood of
inquiries and has booked a large
number of passages for owners who
will travel in the British Isles and
on the continent In their own cars.
MODERN PIRATE
“UNDER COVER”
The 17th century pirate made no
secret of his trade. He flew the black
flag. His acknowledged purpose was
to grab everything In sight.
Today, after a reliable manufac
turer has spent years to build up a
business to where his products are
used by millions of motorists all over
the country, then the modern pirate,
the maker of Imitation repair parts
that appear genuine, trades on this
prestige.
The pirate part manufacturer Is
purely and simply a pirate. To sell
his imitation parts he must have
dealer co-operation. Reliable dealers
knowingly refuse to deal In anything
but genuine parts.
As explained by Mr. West, manager
of the local Stewart-Warner products
service station, to safeguard all deal
ers and the 9.000,000 users of Stewart
products, a red tag Is attached to all
genuine Stewart repair and replace
ment parts.
NOVEL PLAN CURBS
AUTO SPEEDERS
The alarming Increase In the num
ber of deaths caused by automobiles
in the hands of reckless drivers has
resulted In a determination, by many
cities throughout the country, to
check speeding at any cost.
During the past year St. Louis has
been making unusual efforts to curb
unnecessary auto killings in that city,
and has been rewarded by a sub
stantial shortening of the long list of
those killed In motbr accidents, it Is
said.
The St. Louis safety council has
adopted the novel plan of erecting
huge signs In the form of Stewart
speedometers at every busy street
intersection. These speedometers are
visible for several blocks, and do not
register mileage, but record, Instead,
the number of deaths caused by auto
mobiles In St. Louis during the pre
ceding day, week and year, as a grim
reminder to motorists to keep their
foot on the brake, not on the gas.
FOREIGN STUDENTS
AT DURANT PLANT
East met west when the Cosmopoli
tan club of the University of Michigan
recently visited the plant of tho
Durant Motor cbmpany of Michigan
at Lansing. /
This group of Oriental studentR
spent a day with the officers of the
Durant company under the auspices
of the Lansing Chamber of Commerce,
making a thorough Inspection and
witnessing the process of automobile
building from start to finish.
Robert Y. Chew, a Chinese student
from the university, _ explained the
eagerness of Oriental students to take
back to their countries a knowledge
of occidental industry, and representa
tives from Armenia also stated thslr
Intentions to profit by experience, and
their satisfaction in the day spent at
the Durant plant.
WHITACRE NEW
FLINT ENGINEER
The appointment of C. ,T. Whitacre
as chief engineer of the Flint Motor
eompnny, Flint, Mich., has been an
nounced by W. E. Holler, vice presi
dent and general manager.
Whitacre has long been connected
with the automotive industry and
was, for nine years, associated with
W. C. Durant, prior tri the estab
lishment of his own companies by
Duranf.
After graduating from the engi
neering division of the Michigan
Agricultural college In 1911. Whitacre
entered the engineering department
of the Chevrolet Motor company, rls
Ing to the position of consulting en
gineer of General Motors.
AUSTRALIA LIKES
REO SPEED WAGON
One of the best markets outside the
North American continent for the Reo
Motor Car company Is western Aus
tralia. officials of the Reo company
report.
In this territory there are eald to
lie more Speed Wagons In service
than nil other trucks of similar
capacity comhlned
Movie Director Uses Chrysler Six
in Daily Trips to Film'Properties
Introducing Thomas II. Ince, the
motion picture producer. The photo
graph was shot in fr«*nt of the Ince
studio in Culver City. The car is a
Chrysler Six—the first of the road
ster model of this new car to be de
livered In southern California. Mr.
Ince will use it in Ms daily visits to
his various movie properties. A nmn
ber of prominent movie stars have al
ready ordered Chrysler cars of the
same model.
Quantity Buying
Amazes Europe
Permits American Cars to Sell
Abroad Despite
Duty.
Five hundred million lock washers
were purchased in one year by one
automobile manufacturing corporation
in this country. Most of the Euro
pean automobile manufacturers buy
this small but important unit a few
thousand or so at a time and pay the
small quantity price.
This same American producer pur
chases 375,000 tons of steel every 12
months. Eurhpean manufacturers
buy 3.000 or 4,000 tons. This same
condition obtains right down through
the entire autoihobile manufacturing
process. This is the reason why
American made automobiles can be
shipped abroad, pay a stiff Import
duty, and yet compote with foreign
cars, according to R. K. Jack, chief
engineer of the Olds Motor Works,
Eansing. Mich.
"European manufactures still con
tinue to use hand instead of ma
chinery methods and to buy in small
quantities,” said Mr. Jack. "Only
cheap labor makes it possible for
them to operate at all. Quantity
purchasing and ils use to the utmost
by two big outstandnig producers in
this country is almost Incomprehen
sible to the European mind.
"It is only by the Introduction and
perfection of such wholesale methods
of purchasing and producing that the
automotive industry in this country
has grown to its present command
ing position. These features, also
have made possible a real, ‘liv'ssg
wage’ for those employed in the in
dustry. and made the employment of
the automobile, for both business and
pleasure, possible to nearly every
body."
Europe Will Use
More U. S. Autos
So Predicts Shipping Agent
in America on Busi
ness Trip.
Substantial increase In thj? use of
American motor cars—particularly
those of the higher grade—by Eu
ropean business men Is predicted by
Falconer E. Crowe, sole governing
director of Crowe & Co., European
shipping and forwarding agents, the
first man to introduce the use of
motor lorries Into Switzerland and
one of the first to use a motor car
for general business purposes there,
who Is in America on a flying busi
ness trip covering Montreal, Toronto,
Detroit and Chicago.
Mr. Crowe stopped in Detroit en
route from Toronto to Chicago to see
the factory which produced the Cadil
lac car which he is using for travel
in every part of Europe. He has his
head office in Basle, Switzerland,
maintains 11 offices In various cities
on the continent, and three in Eng
land. A large part of his time is
spent on the road anil he travels
wholly by motor car.
European business men are Just
beginning to realize that motor cars
are a commercial necessity rather
than a luxury, Mr. Crowe states.
After his own experience he believes
that the dependlbility, performance
and riding comfort of American cars
will make them European favorites
with those who come to use them for
extensive travel and for business pur
poses.
Argentina Big Car Buyer.
^nuth America today is one of the
chief motor markets of the world.
Argentina alone ranked sixth among
the customers of the United States
motor cars last year.
Wills Financial
Position Strong
Earnings for First Quarter of
1924 Show Substantial
Profit.
Will* Salnte Claire, Inc., earnings
for the first quarter of 1924 show a
very substantial profit with cash on
hand upwards of $2,000,000 with no
indebtedness other than current ac
counts.
In a statement made by A. II. Moor
man, treasurer and comptroller, the
company is in a strong financial posi
tion with current assqts approximate
ly eight to one over current liabilities.
Since the first of the year the com
pany has operated at a profit and
March earnings were higher than
evfer before.
The company takes advantage of
every discount and has no outstand
ing loans or bonded indebtedness.
Since the Introduction of the new
models in January there has been an
increasing demand and Inspite of the
monthly increase in production the
factory is now six weeks behind in
actual orders.
The distributing organization ha*
been strengthened and enlarged until
today the Wills Salnte ClaJr# Is rep
resented from coast to coast.
The company has increased its
number of employes 300 per cent since
the first of the year in the effort to
step up production to take full ad
vantage of the demand.
The national acceptance of the
new models; the ample finances be
hind the' factory; conservative man
agement and the present strong posi
tion of Wills Salnte Claire, Inc., all
combine to insure its success and
make it one of the permanent insti
tution* in the Industry, say its of
ficials.
TRAVEL BY MOTOR
COACH POPULAR
Thousands of persons will enjoy a
new kind of vacation travel thle year
as a result of the remarkable develop
ment of motor coaches, according to
J. G. Myers, general truck sales man
ager of the Pierce-Arrow Motor Car
company.
With the introduction of the mod
ern, high-speed motor coach which has
the riding qualities snd appointments
of the finest limousine, tour com
panies have been quick to organize
"motorway tours" in various parts
of the United States.
A typical "motorway tour" is one
which takes vacationists on a 12-day
jaunt from New York city through
the scenic wonders of New York state,
including Watkins Glen, the Finger
lake region, Niagara Falls, Dake
Placid, the Adlrondacks, the Thousand
Islands, Ausable Chasm, Take Cham
plain and the Hudson river valley.
Six-cylinder Pierce-Arrow "parlor
cars" are used.
DAWES PLAN MEANS
BETTER BUSINESS
The Dawes report on the repara
I tlona problem and the reception It
, has met from practically all of the
leading powers Is the most epcourag
ing development, from the American
business man's standpoint, since the
armistice was signed in 19m.
Here at laet! An automatic windshield
cleaner, electrically operated, indepen
dent of the engine, so that “stepping on
the gas” has no effect on its powerful,
steady sweep.
The Stewart cleans the glass thoroughly,
with a clock-like regularity, at all timet.
Relieves the driver of the trouble and
danger of taking a hand off the wheel
to wipe the glass dear, w hen driving on
wet, slippery streets. '
For your safety and convenience ask your
garage-man or accessory dealer to install
the electric Stewart Windshield Cleaner.
Its operation is not a “drag" on the battery
and—you can depend on it. It is alwayp
on the job. Look for the name Stewart.
STEWARTWARNER SPEEDOMETER CORPORATION
CHICAGO. U. S. A.
Tha tripar ana b ruhetaadal and
haavv enough u hoar an even
prariura again* tha glnaa as that
tha antira eurface U wiped dean.
A amall odjuaring arrow on tbla
wipar arm anablaa tha drivar to
regulaia tha amount of prmauro
again* tha gtaaa.
Tha Stawart Wlp*, bring aNntri.
cnOv opntnttd, vriU work orhathor
tha car angina la going or not.
Fnablre driver to krop tha wind*
ihlrld door wbllr ear la parked.
■
Custombilt Accessories Used on 9 Million Guts
L--i-1
This Is the opinion of J. D. Dort.
president of the Dort Mortor Car
company. “There is every reason to
believe that the report of the repara
tions committee will be accepted and
put into operation," says Mr. Dort.
"That means the establishment of a
European and especially a central
powera credit baaia, which will immt
dlately open the market for surplus
American farm products, a basic re
quirement for any substantial pros
perity in this country.
"The farmer has been the weak
link In our scheme of things for three
years now. Correct this condition
and the American business man han
every reason to anticipate great and
enduring prosperity.
"In considering this subject, it is
important to remember that while
actual warfare ceased in 1918, the
cessation of hostilities did not bring
peace.
"Practical economic peace is
promised us now for the first time,
and what the armistice meant to the
fighting forces of the world In 1918,
this proposed reparations settlement
will mean to the business man of the
world today.”
Oakland Again
in Economy Run
Chance for Third Consecu
tive Victory Admitted by
Auto Men.
Automobile men on the Pacific
coast concede that the Oakland six
has an excellent chance to repeat for
the third consecutive year its feats
of 1922 and 1923 In winning both the
sweepstakes and class cups in the
famous annual Dos Angeles-Tosemite
Valley economy run to be staged May
1* and 17.
Oakland not only won the sweep
atakea and class cups in this event
the last two years, but likewise the
same two cups in the San Dlego-EI
Centro economy run In both 1922 and
1923.
All these contests have been under
official observation, governed by the
rules of the contest committee of the
A. A. A. A ton mileage basis is used
In arriving at results.
A change in the rules this year is
welcomed by ail the entrants. No
coasting will be permitted unless the
moto ris running and the transmis
sion gears in mesh. This ruling will
make the driving In the economy run
more closely conform to ordinary
driving practice.
The route has likewise been chang
ed to avoid the famous ridge over the
Tehachlpi mountains because the law
permits a speed not to exceed 15 miles
per hour on the ridge, and this Is
said lo be too slow for economical
driving.
Divergent Laws
Confuse Tourists
Uniformity of State andMuny
Auto Regulations Urged
by Oakland Man.
With the tremendous Increase In
the number of automobiles on the road
this spring, the multitude of divergent
state and municipal ordinance! regu
lating traffic will cause a great deal
of unnecessary confusion to motorists
migrating from state to state and
coast to coast.
C. J. Nephler. general sales man
ager of the Oakland Motor Car com
pany. thinks that some uniformity
of state and municipal laws and regu
latlons applying to motor traffic
should be adopted, either through con
ference or otherwise, to help the
motorists in their sincere desire to
comply with all regulations
The vast majority of motor tourists
are not wilful violators,of the laws,
he points out, They try to conform
to all local regulations, but soon be
come befuddled. What Is lawful In
one place Is forbidden iri another. Tet
Ignorance of law is no excuse.
"A plan is now being worked In
Racine, WIs.," cites Mr. Nephler,
which la not only courteous to the
motorists who pass through the town,
but is profitable also to the local
automotive merchants as well as the
other business houses and hotels.
"The Association of Commerce, re
tail merchants and city officials are
co-operating in extending a welcome
to out-of-town visitors. Guest cards
are distributors by the merchants and
mailed by them to their out-of-town
customers. These cards are In the
form of a key, symbolical of open
hospitality to the city, and are de
signed to be attached to the steering
wheel. One of these official cards,
when so attached, gives Its possessor
assurance that policemen,-, firemen,
merchants and citizens generally, not
only welcome him, but are willing to
do what is necessary to make his stay
pleasant."
GRANT TO DIRECT
CHEVROLET SALES
Effective May 1. R. H. Grant was
given entire charge of Chevrolet
Motor company's sales department as
vice president and general sales man
ager.
Mr. Grant was, * Until Fetrm**
1924, president and general manager
of Delco-Llght company of Dayton.
O., a subsidiary of General Motors
corporation. He was connected with
this business from its inception and
was especially active In building up
and directing the methods of mer
chandising farm lighting and refrig
erating equipment.
Before organizing the Delco-Llght
company he was sales manager of the
National Cash Register company of
Dayton. O. Mr. Grant was with the
National Cash Register company for
12 years and worked up from a sales
man to the position of sales manager.
LARGE"CAR SALES
SHOW INCREASE
Safety has become of such para
mount Importance In motoring that
owner! are giving more consideration
than ever before to safer types of
motor cars, according to L. E. Cor
coran, general sales manager of the
Pierce-Arrow Motor Car company.
"Prudent owners now are demand
ing cars which are safe not only from
the standpoint of pedestrians and oth
ers. but which afford the occupants
themselves a high degree of protec
tion," said Mr. Corcoran.
“For that reason an increasing
number of motor car buyers are re
garding the higher first cost of the
better class of automobiles aa a sensi
ble form of Insurance which protects
themselves and their families, as well
as others.”
Riding Comfort
Overland Feature
Developments Tending to
Road Smoothness Combined
in Blue Bird.
_i_
Willys-Overland believes that It has
set a new standard In motor car rid
ing comfort In the production of the
Overland Blue Bird, which has Just
been placed on the market.
In this car Willys-Overland has met
the appeal of the automobile buyer
for a low-priced car equipped with
baloon tires, coupled with an attrac
tive body design.
The body Is done In Peacock Blijs,
a well-bred coloring that Is not only
pleasing to the eye, but which com
bines utility w ith ^appearance and will
stand up under the most exacting
weather conditions. Matching the
body Is the highest quality Duratex
upholstery also of bluish shade, and
the top material, the color of which
likewise blends with that of both body
and upholstery.
But It Is In the riding quality of the
Blue Bird that the new standard Is
set.
The weight of each Overland spring
is about 20 pounds and It Is made of
chrome vanadium steel, carefully heat
treated. These are so resigned and as
sembled In the chassis that all road
shocks are absorbed with minimum
discomfort to the occupants of the
emr.
Labor Turnover
Record for Reo
Efforts to Retain Skilled
Workmen Pay, Say
Officials.
"If our labor turnover continual ta
drop," says Harry Teel, factory man
agar of tha Rao Motor Car company,
"tha time will soon come when a
strange face among our workmen, at
one of' our machines or on the as
sembly line, will be a curiosity’to the
rest of the men.
"When, during 1923, our labor turn,
over was reduced to 3.7 per cent per
month while other manufacturer*
were hitting 30 per cent per month
and more, we believed that we were
Just about hitting the minimum In
numbers of new men entering our
ranks.
"But every month In 1924 ha*
shown a lower per cent of labor turn
over than the corresponding month
In 1923, and it is quite probable that
we are well on our way to establish
ing another record.
“The average for the first four
months in 1924 is 2.15 per cent per
month. For the corresponding period
in 1923, the monthly average was I.5T
per cent.
"Evidently the efforts we are mak
ing to keep our men contented and
happy, and thus retain skilled work
men, are bearing fruit. We believe
that solid, skilled workmen, whose
lives are happy, are needed to build
quality motor cars, and we are con
stantly on the lookout for anything
we can do to improve the lots of our
men.”
CADILLAC FARM
SALES INCREASE
"The unusual amount of business
we have been securing from the
country within the last few weeks is
an evident fact that business condi
tions are steadily improving," says
T. D. Foley, sales manager of the
J. H. Hansen Cadillac company.
"It is our hope that Cadillac will
not only continue to get good result*
from the territory but also In the
city. Although our sales have not
been as great the last few months as
at the same time last year, we are
expecting a large Increase over last
year during the balance of thi*
year."
Refinish Your Car in
Five Days With
Dupont's Velvet Duco
PFEIFER
Eat. 1668. 2525 Leavenworth St.
• . "- - " ■
— .. ■ ■ -—I
An Uncompromising Standard
The determination to make the Lincoln the supremely
fine car of the world is supported by unparalleled
facilities and resources.
It has been possible, here, to apply the highest stand
ards established in automotive manufacture. The
equipment, the talent and the materials essential to their
enforcement are made available without limitation.
No smallest detail of body, chassis or motor but is j
constantly undergoing the most searching and critical
scrutiny to determine possibilities of its betterment.
The precision—workmanship achieved is a marvel of
engineering science—the result of methods unique in
I , automotive practice.
| The purchaser of a Lincoln obtains the utmost that
it has been found humanly possible to make any
car yield—in luxurious comfort, distinguished appear
ance and faultless performance.
LINCOLN MOTOR COMPANY, DETROIT, MICH.
Utrifion of P o r d Motor C e m p o u y j
j \ |
LINCOLN >
