Handmade Flowers Decorative Note
of New Hats
FLORENCE PAXTON-SM1TH, Goldstein Chapman's Millinery Shop, third
floor, presents for madam’s Instant approval flower-trimmed hats from
Weyman, California. Hand-made hats of interesting coloring. Hand
woven bangkoks, extraordinary, quite so, take place of prominence in the
spring hnt showing.
BOYS SHOP ANNOUNCES HUNDREDS OF NEW HATS AND CAPS.
GOLDSTEIN-CHAPMAN'S Boys’ Shop, second floor, have just received
hundreds of hats and caps at prices very low, $1, 11.50 and $2. Ex
cellent in quality, they’re smart to wear with suits found in this shop—
suits tailored "Just like dad’s.”
COSTUME SHOP OFFERS MANY MODELS OF SPRING STYLEFULNESS
TO THE DISCR IMINATING PERSON. *
GOLDSTEIN-CHAPMAN’S Costume Shop, third floor, offers much of
loveliness in models for spring wear. If you're in search of a coat you'll
find quite adorable the Medici collared coats with their touches of sum
mer fur round the edge, furs dyed to match the coat fabric. Sports togs
which Milady finds youthfully becoming are arriving In this shop dally, suits,
frocks of swagger styling. A delightful showing!
SPRING HERSELF MIGHT STEP INTO THESE NEW SHOE MODELS.
SPRING'S favored shade, gray, the color which one hears described as
“jackrabbit gray," has been chosen for the two new shoe models shown
in the Goldstein-Chapman Shoe Shop on the main floor. Spanish heeled
is the fascinating stage vamp suede of softest gray with Us vamp and ankle
cut out In the most approved manner under a tiny strap which buttons on
one side. There's a perpendicular strap on the front of this pump, a style
featurp becoming to most feet. This model of exceeding dressiness Is $7.85.
Of the same gray is a Flapper heeled model with a tiny line of gray kid
ornamenting its vamp and outlining the ankle opening, a pump of smartness,
$6.85. For spring stylefulness, Milady Fashion chooses jackrabbit gray!
• • • _
"La Clarice,” Omaha's New Hat Shop,
Opens This Week.
LA CLARICE, Omaha's new hat
shop, opened this week at Twen
ty-fourth and Farnam streets,
under the management of Miss Ada
Knox, who has many friends in Oma
ha’s style circle. A shop of exquisite
chapeaux which opens at 12 noon and
stays open until 9 o’clock In the eve
ning, enabling the business woman
to choose her hat with time left to
enjoy the picture show. A showing
of lovely colored hats, $5 up.
• • •
Tiny pleated and frilled pieces to
be worn as maids' caps are shown In
an Omaha shop,- these of crisp white
with black ribbons, 50 cents.
• • •
Enlarged Booth Space—Augmented
Force of Operators—Soft Water In
stallation—Interesting New Fea
tures of Well-Known Beauty Shop.
THE Delft Beauty Shop, second
floor City National Bank build
ing, Sixteenth and Harney, JA.
1795, Is making many Interesting
ohanges. For your convenience, ma
dame! The enlarged staff of marcel
ers makes It possible for one to get
•ven a last minute appointment. Ex
cellent.
Spring’s Newest and Loveliest
Creations a Revelatiop of Beauty—An
Amazing Display of Moderate Prices
THOMPSON-BELDEN'S new frock arrivals are a smart exposition of the
season's loveliest creations with price tags that are amazingly low. One
reads such prices as $49.50, $69 and $75 on such models as the follow
ing: Black satin cut on tailored lines, the tiny cap sleeves furnished by ex
tended shoulder line—down the front wide creamy frllts edged in dark ecru
lace on either side of big pearl buttons sewed on by gold threads; an ashes
of roses satin frock with its front apron extending to the hem with wide
collar and cuffs of double organdie embroidered in gold metallic traceries.
Intriguing!
m m m m m m
Tailored Dresses the Jjist Word in
Spring Fashions.
LKNEETER, tailor, second floor
1916 Farnam street, Is making
• up exquisite little tailored
dresses at prices surprisingly
low. Reduced prices- are quoted on
all dresses, coats and suits In this
tailoring shop this season. News!
• • •
Sheerly exquisite are the new voile
undies now shown in the shops—
nightgowns of this popular material
are shown in white and colors, each
with a dainty bit of embroidery, $2.95.
Effectively Softened Chapeaux for
Wear With the Tailored Suit.
THE Heitman Hat Shop, Athletic
club building, Eighteenth and
Douglas, has a showing lovely
Indeed—hats arriving with the first
showings of hyacinths and tulips in
the florists’ windows. Distinctive
stylings in hats for wear with milady’s
tailored suit—models of softened
• rown and brim lines. Chic, charming.
Vou'U adore the Heitman spring se
lections. See them!
• • •
Beauty Shop Owner leaves for New
York to Attend Convention of Na
tional Hair Dressers Association.
PRUDIE B. KRANZ of the Le
Bijou Beauty Shop, 207 South
Eighteenth street, left Omaha
.Saturday night for New York city,
where she wilt attend the convention
of the National Hair Dressers asso
ciation during the coming week. Upon
her return she will be glad to advise
her customers In regard to the new
and lovely posibllltles In hair dress
ing. Much time will be spent by Miss
Prudle In the Nestle Shop for the new
points on permanent waving. A sug
gestion.
Lott (5b iJoppin^ vith Mly
God—Thou hast made the world so beautiful,
A flock of birds on pinions fleet and strong,
Then—though it were not yet enough to soar—
Gave to them song.
God—Thou hast made the world so beautiful.
A bower of June with roses gay abloom,
Then—though it were not yet enough to grow—
Gave them perfume.
God—Thou hast maile the world so beautiful,
A million beings, soul their priceless gem,
Then—though it were not yet enough to live—
Gave Love to them.
GIFTS—By Theodoela Pearce.
An Announcement of Interest to Buyers of
Furniture and Rugs_
CORTE-CORZTNE-DOAN, successors to Corte-Aldous-Hunt furniture dealers, Twenty-foui-th and Farnam, have an Interesting announcement to make
to buyers of furniture and rugs. That they may be in a better position to supply the furniture and rug needs of their patrons they are increasing
their display space one-third. A resume and analysis of the business done during the past six months has led the firm to the conclusion that during
the year HUM they will he able to Increase the sales by at least 33 1-3 per cent. This will be possible by a promotion of the volume of business done an
assurance of maintaining low price quotations. Jn a position to enter the furniture and rug markets securing the lowest possible prices, this firm is
discounting all bills and operating with a low overhead expense, vital reasons why one Is able to find such excellent values in this store where every
member of the firm takes a hand in serving the customer within Its gates. "We will certainly appreciate Inspection on your shopping tour," your
citation to view the newly arranged showrooms.
Milady’s Chapeaux for Spring
and Summer Assume a Beauty That Is
Bewitchingly Becoming
MISS SHANAHAN’S Millinery Salon In the Julius Orkln Store, 1512
Douglas Street, Is a most Interesting place now that spring days have
come—and the models which Miss Shanahan has selected for your
greater loveliness, Madam Shopper are Indeed intriguing. For wear with the
tailleur there Is an extensive style exhibit—dear little close-fitting models
which assure an alluring becomingness. Black, as usual, leads fashion and
the black hats show trig little ornamentations of ribbon with at all times
a glint of metal In buckles large and small. Navy and red Is one of the
prettiest of the new color combinations In the tailored chapeau while yellow,
black and white, green and sand, and plain green In the fascinating new
spring shade are perhaps the most stunning, though many find the Chinese
blue of vast becomingness. Whatever one’s preference she Is sure to find
just what she would like to wear In this style showing. Prices are moet
eulted to our purses too, a range In quotations from 25 to 215 for these
fascinating creations.
Concerning Coats for Girls and Boys
of a Styleful Turn _
THE Children's Shop. Aqulla Court. Sixteenth and Howard, has an un
usually extensive showing of coats for the youthful stylo leaders—rx
oellfntly tailored wraps of finest quality offered at prices wholly irreslstl
hie. For Miss One, Two and ThreaYear-Old are charming broadcloth coat
models In tan, green, copen and rose ranging In price from $10.50 to $15.
one Is a bit older, say anywhere between two and six years, oho may choose
similar coats ranging In price from $8.50 to $15. For the "Almost-Grown l p
virile or the dainty person from six to 11 year* are smart stylings from $10
to $25. In the hoys' coats are mannish tailorings In tweeds, coverts, pdto
cloths and serge* offered at a price range between $8.75 and $25. A shop
for everyone who has boys and girls; get acquainted.
* • •
Topless Corsets for Wear With Dame
Mode’s Newest Stylings.
THE Hattie Putnam Barcley Cor
set Shop, 1637-38 City National
Bank building, Sixteenth and
Harney streets, presents to Omaha
fashion followers the newest models
in topless corsets, lovely for wear
with the ultra voguish trotteur of
faultless lines, the exquisite little
semi-formal frock for afternoon and
evening. Most moderate In price,
these models, $3.50 up.
• • •
Imported beaded handbags in en
velope and pouch style are embodi
ments of the spring color chart, $7.50
and up.
When the Hair Is Bobbed the Hit
Drops Low on the Neck—That’s
Why the Front of the Hat Is “Bulll
Up."
BELLE HATCH'S Millinery Shop,
Nineteenth and Farnam, shows
hata for every typs of colffura
this spring—and there's a notlceabls
charm about the hata for wear with
the Reason's ’‘bob”—for this hat Is
built up In the front. Sometimes It
is ribbon that forms the height as in
a little black dome shaped crown with
many bands of looped moire ribbon
across the front—but sometimes It
is a banking of flowers with a row
of leaves primly outlining the vivid
colors, each flower and leaf splashed
with gold! %
• • •
Cut on the mandarin lines is a
heavy tan crepe blouse with a solid
massing of tiny tucks across the front
where the slipover is achieved by a
deep gilet opening buttoned by crepa
linked wooden buttons under a big
collar of the new masculine cut with
cuffs to match. IT.50.
• • •
East Wind—A New Bed Shade
Dragon—A Fascinating A'ellow
Green Mah Jong—New Yellow Tan.
HOSIERY’ shadings grow daily
more lovely and in the hosiery
department at Hayden Bros,
they've an unusually extensive range
of colors which they’re offering at
a "Spring Special" price, fl.95. Love
ly indeed are: East wind, the new
shade of red which has In it much if
orange; dragon, the new and unusu
ally pleasing shade of yellowish green;
mah jong. a Chinese yellowish tint
mixed with our own American tan
always a spring color: freckle, sug
gestive of that peculiarly sunshiny
brown spot which besprinkles the
youthful nose; dawn, Belgique, jack
rabbit, and airedale are others worthy
if mention.
Diamonds to Carry Messages of
Love Are Mounted in Exquisite Ways
to Give a Touch Unusual
THK John Henrickson Jewel Shop, Sixteenth and Capitol, offers extraordi
nary "buys” in diamonds, exquisite versions of the jeweler's cunning
when it comes to the mounting of diamonds. Square in effect is the
mounting of platinum at $85, which glitters with many small cut diamonds,
this to hold a diamond which is to be chosen from among the loose stones
In the Henrickson selection, A large diamond solitaire with three squarc
cut sapphires on each side Is a find at $90. Mounted in a square of white
gold and platinum is the diamond ring at $150 which has two little sapphires
on either side. Most unusual—truly lovely is a lacy backing of platinum
pierced with infinite artistry which holds the three large diamonds in a ring
at Ilia. Nino large diamonds In a similar mounting of platinum background
make a ring at $200. For the little finger is a Isasket mounting of intricate
fashioning, this holding 10 good sized stones, in its platinum loveliness, $200.
A conventional solitaire set in platinum is $210, a perfect diamond. Sapphire
corners of unusual beauty finish in fitting manner the diamond in square
mounting, $295. Then there’s a Henrickson engagement ring special at $85—
a well worth while buy. Diamonds for every lover of beautiful stones in this
showing, rings offered at prices irresistibly low In pricing.
• * * AAA
Hat* deblocked After the Newest
Crown and Brim Version of Spring
Stylefulnes*.
IF one takes advantage of the work
to be done at the Kruger Hat
Shop, 303 Barker block, Fifteenth
and Farnam, her hat brim and crown
will be quite the last word in style
fulness. A shop which does excel
lent work in remodeling feathers, furs
and marabou.
• • •
One can fashion her own new scarf
of figured georgette, adding a plain
colored border with picoted edge.
• • •
C hinese Slippers Especially Priced.
THE Saidy Importing company,
Aquila Court building, Sixteenth
and Howard streets offer exquis
itely embroidered Chinese slippers at
special prices. Black, orchid and
rose coral, their all-over traceries are
artistically effective, 13 a pair.
Flared Box Coats Cover Little Plaid Frocks of Imported
Smartness — Semi-Formal Frocks of Lace and Chiffon
Trail Their Loveliness Over Bisque and Pink Foundations
—Tile and Pan Green Stripes Make Smart Color
Scheme of New Sports Coats
LA BOSCHIN, Hotel Fontenelle, Eighteenth and Douglas, presents Imported suits for all round smartness, merging plalded frocks In tan, rose, blue
and brown with widely flaring box coats of brown. Precious! Of a richness not seen In mahy a day is a dashing little trotteur of black pin tucked
crepe, coat style lined In finest georgette, this worn over a lustrous white fulgarante under frock (this to be worn separate If desired) buttoned
down the front In black and white novelty buttons straight from gay Paris. Another touch of absolute Parisian smartness Is a black pearl buckle which
fastens the coat of black. To wear with this one might suggest the new black pearl choker. Too, a chic "tricorn" chapeau of fine milan straw, an under
arm envelope bag of moire with petit point ornamentation. Lovely lace and chiffon semi formal frocks are the new note In fashion, these with brilliant
buttons showing to advantage over foundations of bisque and pink. For the unusual In smartness, La Boschin's new coats are striped In two and three
shades, tile, Mexican and brown, startling contrast to a collar of unusual fur. You'll love the costume novelties arriving daily In the I .a Boschin Shop,
(’►ystals, dull and lovely, these In fob and hat pin set to match. The new In bags, beads, pins, bracelets, earrings, handkerchiefs, the touch that makes
madam a bit different from her sister.
W W 9
New little finger rings of amethyst
have tiny diamonds inset In platinum,
$37.50 and $50, the amethysts quaint
ly shaped for beauty.
“A Woman I Know” Wears One of the Most
Exquisitely Created New Transformation Coiffures
Continental Beauty Suggestion
* —-HERE'S no denying the fact that many of the women of the continent stand high In the art of making most off the artistic aids to beauty—
' I ' if madam has the blessing of the petit nose—it Is her heritage of loveliness to make a background against which this dainty bit of beauty may be
JL silhouetted—a cleverly fushioried transformation coiffure. Foreign made are the exqulsitrles In transformations displayed In the Black and White
Room at Burgess-Nash, for Mr. Roberts well understands the transcending loveliness which Milady achieves when her face la framed in hair of fine
texture,brilliant sheen, true coloYing. "A woman I know" has become benutlful since she has adopted the lovely new coiffure—a fineness, an exquisite
ness truly natural, I assure you. Sd delightful this soft waving of hair under her new chapeau of two-toned faille—a banking of handmade flowers
high on one side. If madam desires to be beautifully colffed—the transformation.
New Braiding Decorative Motifs Prove Unique Among1
Embellishments for Spring and Summer Wear I
“Brick on Brick” — “Tile on Tile” j
THE Ideal Button A Pleating Company, third floor, Brown Block. Sixteenth and Douglas, offers quite the newest in decorative possibilities—tl.e
braided frock, suit and hat. Dame Fashion has decreed that Milady's spring and summer wardrobe must be embroidered and braided_brick on brick.
tile on tile, sounds quite like a building episode does it not, but these are two of the most fascinating colors for the new season. And when I s-v
brick on brick it means that it Is hrlck colored braid upon the finest charmeen or crepe surfaces of the same shade, or tile braid upon the fabric , f the
same name. When you plan a little frock to be worn under a long coat in the new suit arrangement—join the contrasting material for the upper part of
the dress to the skirt by a decorative bit of braiding. If it's a sports frock you've planned, let Its shoulder yoke be plain with an intricately v' ught
corsage of embroidery on the entire left side of the blouse with an all over pleating of both blouse and eklrt. This with the extremely short sleeves the
smartly rolling collar and trim little belt spells style of the season.
I —i^———s— - ■■■ ■ ■ —— —
Now That the Spring Decorating
Season Has Begun in the Home—
Entertain Downtown
THE spring decorating season Is "on," one of the reasons why the enter
taining Is done downtown. The Metropolitan Dining Room's new private
dining room for exclusive entertaining Is available at all hours, and In
its artistically decorated interior on# may see gay gatherings which would
be sad affairs If given In the home now under the process of decoration. When
you’d have your party an entire success. Cnll Jackson 3S08, the Metropolitan
Dining Room, Hotel Keen, Eighteenth and Harney.
Normandy Voiles in Dots and Dotted
Designs Trace a Charm Most Evident
THE Silk Shop, 1817 Douglas, has an unusually large showing of
Normandy voiles in all of the season’s loveliest new colors, these In plain
dotted surfaces ns well as Intricate designs traced In the charmful dots.
Eovely whether in light or dark shades, the price but 65c a yard, making a
saving large enough to pay for the lace and crisp ribbons which make these
frocks so lovely.
POLLY
WILL CHOOSE THE PATTERN'S
.FOR SUIT. DRESS AND COAT.
FOR THE NEW SPRING
WARDROBE
SENDING ONE OF THE NEW
BOOKS WHICH CONTAIN DE
TAILED INSTRUCTIONS ON
THE FASHIONING OF EACH
C.OWN PICTURED.
At Tour Servtra
A<Mr*«e
POLLY THE SHOPPER
Omaha B«
Omaha, Neb.
Lenten Season Affords Excellent Time
, to "Catch l:p” on One’s Heading.
THE Rook and Gift Shop, second
floor Bushman block. Sixteenth
and Doug la*, has a group of
book shelve* filled with the books
v/hlch you have long Intended to read
—the time ha* come, for with the
cessation of social obligations, due to
the lenten season, one has available
hour* to be devoted to leisurely rend
ing. Book* to be rented for B cent*
a day. This Is the exchange shop
of which you have heard me speak.
• • *
One of the clever cornetierrcs made
a corset of black satin, the garter
bows, black and rose for cun trust.
Lovely for evening wear
Omaha Flower Show Prizes Awarded to Artists
in Local Shop__
HESS a SWOBODA’S Flower Shop.,1808 Farnam, was awarded two prize* In the contest of corsage making. Among those competing for the prize
on the $10 corsages Mr*. K. Grandjean was swarded first prize, an exquisitely decorated big hat box. Mrs. Rose Anderson, also of Hess A Swoboda
staff, won the prize for the arranging of the $R corsage. Daffodils, flaunting cups of sunshine were the color motif of the big centerpiece for
the dining room arrangement by the Hess A Kwobodn staff. Great white snap dragons and purple louplnc and a rarely lovely little flower of gold were
alao used In this centerpiece. Towering palms used throughout the Flower Show carried Hess A Swoboda cards—evidence of the cleverness of these
well known flower growers. At all season* of the year one Is delighted with t he exotic showing of rare plant growth In the Hess A Swoboda Shop -a
metropolitan shop Indeed one decides after a viewing of the extensive showing of blossoms and potted plants.
• 1
Beauty Shop in Exclusive Residence District
Installs Permanent Waving Machine of Most Approved
_Perfection of Mechanism_
MAISON LORENZO, Fiftieth and Dodge, phone Walnut 80H, the large new beauty shop In one of the most exclusive residence districts of Omaha,
has Installed a marvelous permanent waving machine of quite the most approved type. Many iron* of small size do away with the painful pulling
which has been a feature of the permanent wave formerly—and there's a multitude of llnv lights which give a warning of Just how many minutes
the current has been turned on. an assurance of perfect safely to Milady's hair—no danger of there being too much heat with resultant damage to hair
texture or follicle. Make an enrly appointment for your next wave on the new machine at the Matson Lorenzo. You’ll he most delighted with the nat
tural wave It will give you. Lorenzo Lorenzo permanent wave* nre guaranteed to give satisfaction.
Spring Weather Is Assured by First
Day of Spring
NO longer delay—madam, mademoiselle, for the first day of spring Is passed and ll Is Indeed time f.a the snmrt person to have assembled her stjle
ful models for spring, summer and midsummer went, lint, do not express surprise, surely on* la conversant with the peculiarities of the climate
of this so fair stalp which changes over night from the coolness of early spring Into the balmy days of the new season often changing In a few
hours tu a blinding heat which sends Lsdy Fair horns to slip Into the ravishing little Frsncb dress which she hnt bought In preparation for just such a
weather emergency. Words of warning, ladlta mine.'
Hanging Wall Frames and Standard
Frames Placed on Sale at Prices
Amazingly Reduced.
THE Brandeis Stores Picture Department, sixth floor, have grouped hang,
in* wall frames and standard frames at two prices—the hanging frame*
to size 10x14 are offered at 79c. the standard frames which were form-,
erly priced from 31.9S to J3.9S at a sale price of *1. These without glass.
\ allies remarkable Indeed and much appreciated at the tir- of the yeae
when we are arranging new and lovely decorative schemes.
Emeralds Prove the Ultimate in
_Engagement Rings
THE C. B. Brown Jewel Shop, !f0 South Sixteenth Street, have assembled
exquisite engagement rings which embody the rare loveliness of the
emerald In their pierced platinum mountings which girw with the
brilliance of cunningly mounted diamonds, calibre cut. There i« the charm
of the unusual in ihe quaint cuttings of the stone of mystic green fire, the
charm that is most desirable In the engagement ring, sv nihol of love uniitter.
able. Wedding rings to be worn with these solitaire diamonds emerald
mounted, emeralds diamond mounted, are bands of alternating diamond- an 1
emeralds. Lovely!
A Shining Snitch of KsquUltr duality
tilvrs That Much to-be Itesireii
Toudi of Formality to Milady'*
Coiffure.
THK F. M. Schadell A Co.'a Hair
Shop, XS2J Douglas, has eacel
lent price* quoted on hair
sn itches of exquisite quality—the shin
ing switch that gives the desired
touch of formality to milady's coif
fure covering up the sportlike "boh"
to perfection. Two groups are of
fered, one at $.\, the other at J7.
see
For touch of color milady wears
a csmelia of vivid hue—these at U 6#
and $1 76.
• • •
Fillet medallions, lovely for tha
fashioning of undies, very smart for
napkin corners are in tno sizes, tha
one lnch squares at 15 cents a dozen,
the two-inch squares, 60 cents a
dosen.
Pftttnt Offle*.
—Tttlt V- %
